evaluating the brand’s value, there are sort of rating categorizations among the brands’ names. When it is asked to answer the question of “List of three Airline Company in Turkey“, definitely what people first remind is Turkish Airline. How Turkish Airline create that value in our minds since it’s established through today is an actually key strategy of building strong brand. It is something more than just the name and symbols. Today, Turkish Airlines is the second expensive brand as its brand cost 1.681 million dollar in Turkish market (2012 ,p. 1) . The reason of its expensive brand price compare to other Turkish companies is its brand equity value. Turkish airline implements successful brand equity management in the meaning of differentiation which makes it stand out more than its competitors, relevance, knowledge and esteem. According to my opinion Turkish airline can rate high on all these four dimension. That is something increase the reputation of brand in the mind of customers. Yet, this is not only main stone of the success of Turkish airline. Apart from its differentiation in service, esteem and knowledge, it position its brand name to the mind of customers by creating emotional wallop which is relevant to its attributes and benefits, such as, it can make call on “safe, good quality, luxurious and fast” that speaks these words to people’ apprehension. Moreover, it has a great impact on its brand name which carries a word references “Turkey“ in its name. It is one of the key stone of why it is different than its local competitors. Its brand name makes Turkish Airlines more like national pride to people and create a special bond between brand and them. It is easy to pronounce, recognize and greatly memorable and it can easily translatable to foreign languages such as “ Turk Hava Yollari to Turkish Airlines “ . In addition, It is not only operating in Turkey, It is also best known airline company in world today, but, it raises questions about how Turkish Airline enter the global market and how it gets the attention of global customers. The answer is its brand sponsorship policy. Actually it is very different from beverage, car or food brand’s sponsor ship techniques. For example, when they first plan to fly to Delhi from Istanbul, they make an agreement with Air India for common flights. So in this way it rise in value among the Indian citizens. It cannot be called “ Co branding “ but it is can be labeled as common work. Except the common agreements, it increase its global awareness by advertising campaigns.