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Annual Report of Toyota for 2011

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Rewarded with a smile by exceeding your expectations

Annual Report 2011
Year ended March 31, 2011

TOYOTA MOTOR CORPORATION

Leading the way to the future of mobility

A future mobility that links people with products and services
Toyota's Global Vision not only calls for building better cars, but also expresses our goal of contributing to the creation of better communities. Toyota is developing new products and services for the future of mobility, with the goal of realizing practical, low-carbon mobility; new lifestyles; broad application of environmental technologies and infrastructure for safer mobility.
Fruit Fruit

Ever-better cars
Develop vehicles that exceed expectations

Enriching lives of communities
Contribute to communities Contribute to the future of mobility

Sustainable growth
Constantly strive for the "ever-better cars" and "enriching lives of communities" goals by ensuring sustainable profitability with a long-term point of view.
Trunk

Stable business base
Roots

Toyota values
The Toyoda Precepts Guiding Principles at Toyota The Toyota Way

Tomorrow's environment-friendly vehicles, new business activities

2

Meeting challenging goals by engaging talents and passion

Building cars that meet the needs of people in every region
Toyota seeks to build ever-better cars that meet the needs of consumers and society, based on our principles of “customerfirst,” “genchi genbutsu” (onsite, handson experience) and “good quality, affordable price.” We seek to realize this goal by cultivating global personnel who maintain the spirit of Toyota’s culture of craftsmanship (monozukuri ) and skill proficiency.
Achieve equal weightings in unit sales between industrialized nations and emerging markets
Emerging markets
2010 Industrialized nations Sales performance

Percentage of Sales by Market

40%

60%

Emerging 2015

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