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PulteGroup, Inc. is a Michigan based corporation organized in 1956 and is one of the largest homebuilders in the United States. Primarily a home building company, PulteGroup also has mortgage operations which are conducted through Pulte Mortgage, LLC and title operations. The company is a publicly-held holding company trading on the New York Stock Exchange under symbol “PHM”. This essay will review the 2010 the Annual Report.
Ernst & Young LLP, the independent registered public accounting firm that audited the Company’s consolidated financial statements included in the annual report issued the report on the effectiveness of PulteGroup, Inc. internal control over financial reporting as of December 31, 2010. It is their opinion that PulteGroup, Inc. maintained effective internal control over financial reporting. Balance sheets, income statements, stockholder equity, cash flows and other financial reports have fairly and accurately reported the PulteGroup, Inc. Company’s financial position.
Although still operating at a loss, the gross profit and net income improved from 2009 to 2010. The income from operations declined. From 2009 to 2010, assets and stockholders’ equity both decreased. Liabilities also decreased.
Business activities for 2010 resulted in a net cash outflow. The primary driver for cash flow is selling inventory for profit and long-term loans. Due to the low turnover of inventory, voluntary repurchase of certain community development district obligations, and using the cash to internally finance Pulte’s Mortgage division has significantly impacted cash flow. While inventory turnover was low, Pulte remains the industry’s #1 leader.
The economy and housing market were the key factors that influenced the company’s financial performance for 2010. In order to stay afloat, the company reduced staff by 70% and continuously lowered overhead

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