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Antecedents of Commitment to an Import Supplier

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Submitted By jackjones
Words 40233
Pages 161
Antecedents of Commitment to an Import Supplier
Submitted by
Md. Abu Saleh
B. Com (Honours), M. Com, M-Phil Dhaka
A thesis submitted in fulfillment of the requirements for the degree of Doctor of Philosophy
School of Advertising, Marketing and Public Relations Faculty of Business
QUEENSLAND UNIVERSITY OF TECHNOLOGY
Brisbane, Queensland 4000, Australia
2006
Title: Antecedents of Commitment to an Import Supplier Saleh @ 2006
Key Words:
1. Antecedents of commitment
2. Importer’ s commitment
3. Importer supplier relationship
4. Mediating role of trust
5. Cultural similarity
6. Communication
7. Knowledge and experience
8. Supplier’ s opportunism
9. Environmental volatility
10. Transaction-specific investment
11. Supplier’s competencies ii Abstract
The concept of commitment has emerged recently in international business literature especially in explaining importer behaviour as a counterpart of the process of internationalisation. Importer commitment often plays a dominant role as one of the major factors influencing relationships in the exporter-importer dyad and facilitates the process of internationalisation by imparting access to the international market. This critical importer and supplier relationship and its animating factors are, however, overlooked and largely neglected in the literature. Accordingly, it is inconclusive as to which factors influence importer commitment and how they influence it. Drawing on the literature, this study strived to investigate the spectrum of importer commitment and has explicitly examined eight factors influencing importer commitment to a foreign supplier by integrating the factors in a comprehensive model. Cultural similarity between importer and overseas supplier, knowledge and experience of the importer, the supplier’s competencies, communication between importer and supplier, the supplier’ s opportunism, the

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