SWOT Analysis of Anthem Inc (ANTM) & Aetna (AET)
SWOT Analysis of Anthem Inc (ANTM):
• Strengths
 Strong free cash flow: Anthem has the free cash flow that provides resources to the company for expanding and developing new projects.
 Skilled Workforce: The company is investing substantial resource to train and motive their employees through the means of training and other learning programs.
 Satisfactory returns: The company is somewhat successful in the implementation of its new and current projects due to which it has made decent returns on capital expenditure by structuring new revenue branches.
• Weakness
 Profits: The present net income proportion and the net contribution of the company is below the industry average due to which …show more content…
Due to more capital, the company can invest in modern technologies and other product sectors.
 Modern technology in the company would provide an opportunity to exercise distinguished pricing strategy in the market. Therefore; it would empower the company to uphold its existing customers with great service and attract new customers.
 The financial development in the company will lead to lower inflation rate which would give rise to more stability in the market. As a result, these factors would permit Anthem to upsurge its competitiveness in the market.
• Threats
 Stable profits in the other companies has been increased in several years due to which there can be a mounting pressure on the company in respect to its profit and sales.
 Local distributors in the market can be a serious threat to the company as the competitors such as Aetna tend to pay higher margins to the suppliers. SWOT Analysis of Aetna(AET):
• Strengths
 Robust market standing: Aetna is a healthcare company that provides variety of insurance plans and health insurance. It provides its services to 18 million members due to which it is the powerful than other small