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Anthony The Tiger Rhetorical Analysis

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Recall “ Tony the Tiger” or “ Ronald Mcdonald” from the so-called harmless advertisement? All those marketers using influential cartoon characters may not be influencing the right thing as they target children and teens through technology, food industrys, and even go into schools to get inside the minds of millions of kids.
Technology has become a part of everyday life for many people. For marketers this was their chance. TVs, tablets, phones were being taken over with digital ads, marketers are becoming more devious by the second, even offering rewards for children to click on their advertisements. Many children press ads for digital rewards, such as money in their video games. “This is not acceptable.” states Christina Cunningham from the article titled. “Marketing to kids gets more savvy with new technologies.” Webkinz is a great example of harmful advertising to children and teens. Webkinz offers furniture and digital rewards for kids and teens when they click on …show more content…
My guess is… not so good. Food advertisers dive into your mind, finding what triggers a want for food, such as certain colors, or sounds,then tie it into their ads. Everytime you look at their billboard, or watch their commercial, you will feel pressured to eat their burger or chocolate. The video titled, “ The myth of choice: how junk food marketers target our kids.” Explains that our mind craves fat and sugar because it isn’t found in nature, so marketers fill their foods with these so youth constantly crave it. An article titled, “ Scientists Are Building A Case For How Food Ads Make Us Overeat.” states, “ American kids see, on average, three to five ads for fast food per day. And about 50 percent of all ads directed at children are for food.” All these ads children see are building up slowly and kids slowly want more and more, studies found that ⅓ of students who graduate high school graduate with type ll

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