...Age >20K | In % | In Million | Youth | 0.05 | 4 | Young | 0.19 | 15.2 | Middle | 0.25 | 20 | Senior | 0.36 | 28.8 | Elderly | 0.15 | 12 | Situational Analysis: Consumer Market | | In million | Total Households | 100 | Present Market Sales | 15 | Projected Mkt Sales Over 10 Years with Mrktng Activities | 40 | | | Market % Growth over year | 11.5 | Age | Youth | 15-24 | Young | 25-34 | Middle | 35-44 | Senior | 45-64 | Elderly | 65+ | Potential Segments | Age | Income | Household | >10 | >20K | Households With Children | <35 | | | | | | In Million | Total Households | 100 | Percentage of Households > 20K | 80 | Percentage of Households <20K | 20 | Households Types | Non family | Family With Children | Family Without Children | Age Group | In % | In Millions | Age Group | In % | In Millions | Age Group | In % | In Millions | Youth | 0.04 | 1.14 | Youth | 0.06 | 1.14 | Youth | 0.06 | 1.71 | Young | 0.14 | 3.4 | Young | 0.29 | 7.2 | Young | 0.18 | 4.4 | Middle | 0.15 | 3.7 | Middle | 0.43 | 10.6 | Middle | 0.23 | 5.6 | Senior | 0.29 | 10 | Senior | 0.22 | 7.6 | Senior | 0.32 | 11.1 | Elderly | 0.38 | 7.7 | Elderly | 0 | 0 | Elderly | 0.21 | 4.2 | Segment Vs Purchase Profile by Household type | | Youth | Sports | Standard | Youth | 0.2 | 0.18 | 0.07 | Young | 0.27 | 0.56 | 0.53 | Middle Age | 0.51 | 0.15 | 0.3 | Senior | 0.02 | 0.11 | 0.1 | Characteristics...
Words: 887 - Pages: 4
...Boomer generation decides to retire or stops aging at a phenomenal rate, people requiring long term health care needs are on the rise still. People are living longer and their health care needs may be beyond that, which can be managed by family members. Fortunately, within the current health care field there is a wide variety of systems available for helping to take care of an elderly family member. It is even possible for the family to take the elderly person into his or her home. Alternatively, the family may have to decide to place the elderly member in a nursing home for long-term care. Whichever choice is deemed best, it is always critically important that the elderly person feels comfortable in the environment in which he or she is placed (Feder, Komisar & Niefeld, 2000). According to United States society census and demographics (2010), During the past century the United States has seen an incredible increase in the population of its elderly. In 1900, the number of Americans aged 65 and older was 3.1 million. In 2000, that number had reached a staggering 35 million. With the advent of new technologies and medicines, the persistence of this growth rate will continue. By 2020, the population aged 65 to...
Words: 914 - Pages: 4
...made on the healthcare system of the US, and the discriminatory practice of “ageism” that older patients currently face. The purpose of this paper is to explore, analyze, and evaluate both the practice of age discrimination in healthcare and the federal policy issues and efforts that are involved with it. The work begins by providing background information on the current demographics of the aging American population and forecasts for the impact this will likely have on the healthcare industry in the near future. It then transitions into a discussion on what ageism is, where its historical roots come from, and where it fits into the federal Fair Labor Act. A review of the literature is then presented, documenting the discrimination that elderly people are subjected to with regards to healthcare. The paper then explores the medical profession itself within this context, with a focus on examining the lack of geriatric training medical professionals receive and the limited number of existing programs designed to train these professionals in geriatrics. Attention is then turned to this issue from a public policy...
Words: 7214 - Pages: 29
...Human Growth Hormone (hGH) has been hailed as the fountain of youth that can reverse the effects of ageing. The anti-ageing value of hGH is, however both applauded and challenged by the medical industry. This essay will discuss the 3000 year old history and the newly emerging modern anti-ageing industry. Along with clinical trials, which study the effects caused by Human Growth Hormone and Growth Hormone Releasers (GHR) are mentioned, the hGH marketing campaign will throw some light on the benefits of hGH and GHR’s. Issues such as health and ageing will also be explored. It will be argued that the benefits of GHR’s need to be counterbalanced against a healthy lifestyle to determine its value. Anti-ageing obsession has a 3000 year old history and remains one of the largest in the world. From the Egyptians who had their bodies mummified, snake oil salesmen promoting potions and invasive procedures such as human testis transplants, grafted ovaries and injections of sex glands that professed to slow, reverse and extend the human life span. Later, more sophisticated modern day anti-ageing products that promote scientific discovery as a basis for their effectiveness such as, intestinal purification, oxygen therapy, mineral and ozonised waters and filters, vitamins and health supplements and human growth hormone and growth hormone releasers. With the emergence of modern day anti-ageing medicine claims of longevity and vitality by slowing, stopping or reversing human ageing appeals to those...
Words: 2102 - Pages: 9
...disabilities. This act gives rights to disabled people in many areas such as employment, education, access to merchandise and many more. The legislation requires public representatives to promote equality of opportunity for people with disabilities. It also allows the government to set minimum standards so that people with disabilities can use public transport easily. The Residents rights define discrimination in a number of ways and outlines four specific types of discrimination: direct discrimination, failure to make reasonable adjustments, disability-related discrimination and victimisation. The Residents rights prevents anyone from the risk of harm or discrimination over them being disabled. For example, if there is a disabled elderly person in the care home then they would need to be given special treatment and should be tended to more than some of the other residents. The care home that they are staying in their staff should be checked on regularly because the staff could be violently assaulting residents and not be caught so regular checks should be done to prevent this. The Residents rights stops anyone from being mistreated or thought of as being different or lower in status etc. so they should be thought of as being able to things for themselves but only to an extent. For example, if someone receives domiciliary care and the nurse is changing the child (between age 10-15) and the child is feeling like he is being treated like a baby and is being made to feel...
Words: 1300 - Pages: 6
...Introduction to Information Systems 3.6 – Analysis Short Paper Exercise Publication Summary This report will provide a brief summary of an article titled, “Smart Powered Wheelchair Platform Design and Control for People with Severe Disabilities” by Youcef Touati, Arab Ali-Cherif (Computer Science & Artificial Intelligence Lab. LIASD, University of Paris 8, Saint-Denis, 93526, France), published on Scientific and Academic Publishing’s website. The author explains the development of innovative systems for the disabled and elderly based on new technology according to individual needs. Research from medical, paramedical, and advanced technology fields contributed to the development of new strategies, which contribute to a role in helping the disabled and elderly live more autonomously [1,2]. The design ensures reliability of an interactive, powered wheelchair with obstacle avoidance capability in a constrained environment, though methods such as edge detection [3], potential field [4] and impedance control [5]. The principle is to generate a virtual force between mobile system and environment using exteroceptive (relating to, being, or activated by stimuli received by an organism from outside) localization tools such as Ultrasonic (US) sensors, Light Detection and Ranging (LIDAR), a Wireless Internet Camera Server (WICS), and onboard processing. The wheelchair can be controlled and monitored using a force-feedback joystick. Generated virtual forces are transferred...
Words: 1024 - Pages: 5
...goal” (para. 1). Short-term objectives are often long-term goals broken down into smaller pieces. By completing the short-term objectives, we are also completing parts of a long-term objective. The first long-term objective is to come to an agreement and a new contract with Highmark. Let’s see how we can develop some short-term goals from the long-term objective. By March 31, 2015, UPMC needs to start opening the lines of communication with Highmark. This will be done by stopping all anti-Highmark advertisements and propaganda and working to get the company to be agreeable to a new contract. Being the first to declare a cease-fire with Highmark will also go a long way with the people of Pittsburgh to build goodwill and a better reputation for UPMC. The next long-term objective is to dedicate more time and assets into the research and development of better treatment for age-related diseases. The first short-term objective to be developed is to find information about the elderly population of Pittsburgh. UPMC needs this information now to dedicate research to later. We need to know who they are, where they live, how they live, what health conditions and diseases they have and what medications they take. Additional information would include what types of support systems the people have and what options are available. UPMC...
Words: 893 - Pages: 4
...Our assignment this week in class was to read an article put out by Symantec, information technology security measure, on cutting edge and growing threats to internet security. Threats and new ways to make the internet ‘unsafe’ occur every minute and it is up to information technology professionals to play defense and protect the individuals that use it. This was a lengthy article, so I chose to write about some key concepts I found interesting and would like to talk about. The first issue I am discussing is financial institutions protecting against cybercriminals. A large number of financial intuitions were severely affected by the latest global financial crisis. This in turn caused many of these institutes to shut down or merge with each other. With such a headache and instability, you would think cybercriminals would stay away from this. On the contrary; in 2009, one year after the worst financial crisis since the Great Depression, the financial sector was still one of the top targeted by phishing attacks. Phishing is a term that is used when someone is trying to con you into getting sensitive data from a user in an ‘unethical’ way. Financial institutes were targeted by fishing 74% compared to other sectors. In comparison, retail stores were targeted 6% and insurance companies 3%. A lot of fishing is used by the elderly who, unwillingly, appear to be naïve. Baby boomers are a little more willing to give up information such as checking account number, social security...
Words: 666 - Pages: 3
...However, with a much-reduced demand for unskilled or low-skilled workers, US policy must adapt so that it can better maximize the net economic benefits of immigration. While this probably does not include a universal drop in the number of legal immigrants, it would include the screening of applicants in such a way that preference is given to more economically beneficial candidates. It would also include making families totally responsible for their elderly relatives who migrate to the US, eliminating the refugee portion of immigrants, denying more, but not all, government services to illegal immigrants, controlling the southern border with more manpower and better technology, and establishing a national verification database. The optimal policy from an economic perspective should seek to provide U.S. businesses with the labor they require without placing added burden on the taxpayers. Before specific policies can be addressed, it is crucial that immigrants be separated into four categories: legal, working-age immigrants; legal, elderly immigrants; refugees; and illegal immigrants. These groups are radically different, and they must be addressed differently. Universally cutting legal immigration levels would deprive businesses of labor resources that have allowed them to grow. Businesses benefit greatly in terms of increased labor availability. Immigrants usually have a higher percentage of college degrees than people now living in this country, and thus they contribute greatly to...
Words: 2444 - Pages: 10
...3 million residents (Sherpa, 2014). Tokyo, which contains 13 million people within the city and additional 32.5 million people in the surrounding area, is the capital city and additionally the largest metropolitan area in the world (Lovino, 2014). Due to this accommodations are cramped, doors slide open to save room, apartments can be the size of a walk in closet and hotels are developed that only offer you a capsule to sleep in (Lovino, 2014). Another famous aspect of this cramped culture is the subway system which is used by millions each day and has staff which is used to pack in passengers into the cars (Lovino, 2014). Tokyo is known for being a clean city with fresh healthy food and a cultural focus on forward thinking for both technology and fashion (Lovino, 2014). Every two months a local district of Japan holds a big street party called the Harajuku Fashion Walk where hundreds of people gather to show off their latest fashion choices and the...
Words: 1006 - Pages: 5
...was just a matter of time before he was going to pass away and we had to sit there and watch him deteriorate in front of us. It was a very hard thing to watch. I think if a patient is terminally ill and has no quality of life that they should be able to decide whether or not they want to live. I think certain doctors should have the right to help patients with assisted suicide. To me that is much more humane then having them deteriorate or even commit suicide themselves because they are so sick of being sick. The use of technology complicates the dying process a lot. The machines we have today are so advanced that we could keep someone alive for many years even if their brain isn’t totally functioning. There are anti-aging medicines that help the body prevent and reduce the risk of certain diseases. “This form of medicines in based on the very early detection, prevention, and reversal of age-related disease” (Module 6 Readings). We have to remember that technology and medicine is always advancing and we are always looking for ways to save people and let them live longer. But when I...
Words: 474 - Pages: 2
...to which the product will be targeted. Provide recommendation of our brands characteristics to support the GPS’s value. Specify the overall value proposition and recommend unique product characteristics that will appeal to our targeted market niche. Competitive Analysis With technology increasing everyday many people are using some type of GPS tracking system whether they know it or not. Global Positioning System was created originally for the military to use during maneuvers. NAVSTAR Global Positioning System is the preferred usage with the military because of the reliability of the PNT (positioning, navigation, and timing). Military use Precise Positioning Service signal for more accuracy of the Standard Positioning Service (Dana J. Johnson, 2006 p. 3) since 1950’s until present. Civilians currently have access to GPS navigation systems such as OnStar through their automobiles. Also “aviations, highway construction, public transportation, railroads, communications, surveying teams use GPS’s, even law enforcement, firefighters, and other emergency personnel” (Monograph Reports-GPS p. 97). People even use the GPS for tracking their progress with weight loss or their teenagers locations or elderly. Market Niche With some people they would rather remain...
Words: 1145 - Pages: 5
...adopting technology and organizational change are examined. Research conducted outside Sub-Saharan Africa showed that information and communication technologies (ICTs) have the potential to enhance efficiency, policy effectiveness, citizens’ participation, and democratic values. Based on the concept of democratic values, the paper explores how e-government impacts the political agenda, rule making, and public service delivery. The central argument is that e-government is not only a tool or platform that enhances delivery of public services but also has the potential to reform the way policies are formulated and implemented in terms of efficiency, accountability, transparency, and citizens’ participation. The Key findings show that the Kenyan government has failed in disseminating information about e-government, sensitizing Kenyans on how to make use of technology to access government services, and providing incentives to encourage use of technology. Hence despite the advantages touted globally for implementing e-government, literature showed no evidence that any of the Kenyan e-government’s objectives: enhancing delivery of public services, improving information flow to citizens, promoting productivity among public servants, and encouraging citizens’ participation has been achieved. Key Words: e-government; public policy; policy formulation; public implementation; resistance to change References AARP (2011). Elderly fear of technology. http://www.aarp.org/technology/innovations/info-08-2011/elderly-fear-of-technology...
Words: 1066 - Pages: 5
...Part I Identify 2 or 3 issues faced by the aging population. 1. Physical Hardships 2. Unfair Treatment 3. Elderly Relationships Answer the following questions in 100 to 200 words each. Provide citations for all the sources you use. • What is ageism? How does ageism influence the presence of diversity in society? Ageism is discrimination against people who are older. This can happen in a number of ways. It can take place in the workplace, thinking that they are too old to do the job, which I’ve seen first hand or that they are too old to be considered for the job. They can also be discriminated against in ways that other people don't notice. Ageism hinders diversity when people of a certain age aren't accepted into a certain group of people. When somebody is "too old" to be accepted they might not get the respect or equal opportunities that they deserve in a certain situation. • What is the Americans with Disabilities Act (ADA)? How does the ADA address issues for the aging population? The Americans with Disabilities Act is an act that was brought into existence in 1990. It prohibited discrimination based on disability, such as religion, sex, and race. This means that for people who are older, it is illegal for them to be denied a job simply because of their age. It makes them more able to get a job and contribute, not only to society, but to their own life by working and moving up in their jobs because they have more experience and are more qualified...
Words: 1558 - Pages: 7
...a tremendous impact on his or her relationships and quality of life. The subject of this paper will discuss an overview of dementia, treatments of dementia, how it affects human lives, and also the affect dementia has had on the life of the writer of this paper An Overview of Dementia: How It Has Touched My Life As a child growing up in the early 1970s, the writer of this paper can recall his neighborhood. It was peaceful and had a several people who were known elderly and considered as senior citizens. The writer of this paper also remembers when the adults of the neighborhood would speak of the elderly and tend to talk the most about their strange behaviors. Although this was often the case, the talk of the elderly was only that, and most of the neighborhood people would not speak badly of the old within the neighborhood because their behaviors were believed to be normal. Most would describe the elderly as senile and acting like what most would say, “As old people do.” Modern technology and scientific research and discoveries have proven that the beliefs of people within the early 70s...
Words: 3687 - Pages: 15
