Abstract I will talk about the movie Any Given Sunday in which Oliver Stone directed. I will talk about how Oliver Stone portrayed war on the screen onto the gridiron and into the world of professional football world. I will talk about how in the movie the owner Christina Pagniacci played by Cameron Diaz, does not see the players as people but as meat. How the business part makes her not feel for her employee's health or mental capacity and only looking at what they can do for me now.
Any Given Sunday When I sat down and watched Any Given Sunday director Oliver Stone really brought out the realism in the football world. In the sport of football you have people eyes glued to the game either by television or in person. You have men and woman young or old watching this sport as a gladiator going at each other like there is no tomorrow. Oliver Stone also shows all the sides in how the game has changed from a true sport into a cut throat business. Where players and the doctors don’t care whether they may be permanently injured as long as they can make extra money in the process. Which the move shows the team doctor Harvey Mandrake played by James Woods clearing defensive end Luther 'Shark' Lavay played by Lawrence Taylor to play. Dr. Harvey knows that if he gets hit or is hit could kill him or be brain dead from all the concussions he has received in his career. He does not mind taking that risk because the only thing he needs is to get his tackles in order for him to get his million dollars bonus. It shows how the game has been changed and molded by television, as we look at the sports announcers who really don’t seem to care about the game, only the ratings. It also shows the coaches and players who really do care about the game and its history with all the changes the game is going through. The movie starts right off with bone jarring hitting and unavoidable injury, which sets the mood for the film. You have the Miami Sharks that are on a three game losing streak, and it looks like they are about to lose their fourth. Then their star quarterback, Jack ‘Cap’ Rooney played by Dennis Quaid is hurt with a tremendous hit from the opposing team Dallas Knights. The backup quarterback on the next play was also hurt and taken out of the game. Then the head Coach Tony D’Amato played by Al Pacino looked down and calls in the third string quarterback, Willie Beamen played by Jamie Foxx. Who then went out on the football field and threw up from nervousness for which became his ritual performance and then after that he performed like a master on the field. In the process of all this happening you have the owner Christina Pagniacci the past owner daughter who took over from her deceased father gets on the phone and right away starts looking for a quarterback to replace starting quarterback Cap Rooney. This is where I feel in Lisa H. Newton Issue three comes about with “Is Increasing Profits the Only Social Responsibility of Business”, and from Milton Friedman he states “a business have neither the right nor the ability to fool around with social responsibility from profit-making. They serve employees and customers best when they do their work with maximum efficiency”. This shows how she was only thinking about making the playoffs and not any concern of her player, to see how he was doing because she knows that she can make more money in the playoffs from all the sponsorships. Then the second game came around and the second string quarterback was in the game and was not performing well in which Coach D’Amato called for Willie Beamen to take his place. He then was not performing well until Coach D’Amato had a talk with him to and told him to think back when he was back home where it all started. That is when it all started to click for him and then immediately he became a rebel, often changing the plays in the huddle, but his instincts brought his team out of their losing streak and gave them hope for the playoffs. This is what brings Frank J. Bonello Issue one “Are Profits the Only Business of Business”, because Robert Almeder “maintains that if capitalism is to survive, it must act is socially responsible ways that go beyond profit making”. When quarterback Willie Beamen started to look good people started to look at what he could do for them now instead of molding him to become a better person and teammate. In this same issue one Milton Friedman states “the sole responsibility of business is to increase its profits”, which is what the owner Christina Pagniacci was thinking about. Then you had Christina Pagniacci and Coach D’Amato began to clash with the future of the Sharks franchise. The owner wanted to trade Cap Rooney who was the leader of the team in which he brought them two championships within his career with the team. At the present time he was at home hooked up to a machine from which he just had a disc in his back worked on from the hit he received in the Dallas Knight game. Coach D’Amato wanted to trade running back Julian Washington played by LL Cool J, because he was only thinking about getting his yards on the field so he would be able to get his endorsements from Reebok. Right before Coach D’Amato came in to see Christina Pagniacci she was talking too two other board members about moving the team to Lost Angeles which brings up Newton Issue number five “Can Ethics Codes Build “True” Corporate Ethics?” I feel that the owner and the board members was trying to go around loop holes just to get what they wanted and not what was best for the team or city of Miami. How can they expect their players to want to follow them if they are sneaking behind everybody backs. Coach D’Amato then began to clash with quarterback Willie Beamen because he was trying to instill in him the sense of team and history inherent and the role of a professional quarterback. Eventually the team begins to turn against him because his head became bigger then he could hold from making his own video, making endorsements and the fame. Coach D’Amato was continuing to fight for Cap Rooney to play for which owner Pagniacci told him that his style of coaching was in the past and needs a new beginning. Then Coach D’Amato told her that in the old days when her father owned the team that he never told him what to do and let him run his team like he wanted to. To make a two hour movie move along Coach D’Amato got what he wanted with his quarterback back in the game for the playoffs. Right before the game in the locker room he gave this inspirational speech: “I don't know what to say really. Three minutes to the biggest battle of our professional lives all comes down to today. Either we heal as a team or we are going to crumble. Inch by inch play by play till we're finished. We are in hell right now, gentlemen believe me and we can stay here and get the shit kicked out of us or we can fight our way back into the light. We can climb out of hell. One inch, at a time. Now I can't do it for you. I'm too old. I look around and I see these young faces and I think I mean I made every wrong choice a middle age man could make. I uh.... I pissed away all my money believe it or not. I chased off anyone who has ever loved me. And lately, I can't even stand the face I see in the mirror. You know when you get old in life things get taken from you. That's, that's part of life. But, you only learn that when you start losing stuff. You find out that life is just a game of inches. So is football. Because in either game life or football the margin for error is so small. I mean one half step too late or to early you don't quite make it. One half second too slow or too fast and you don't quite catch it. The inches we need are everywhere around us. They are in ever break of the game every minute, every second. On this team, we fight for that inch On this team, we tear ourselves, and everyone around us to pieces for that inch. We CLAW with our finger nails for that inch. Cause we know when we add up all those inches that's going to make the fucking difference between WINNING and LOSING between LIVING and DYING. I'll tell you this in any fight it is the guy who is willing to die who is going to win that inch. And I know if I am going to have any life anymore it is because, I am still willing to fight, and die for that inch because that is what LIVING is. The six inches in front of your face. Now I can't make you do it. You gotta look at the guy next to you. Look into his eyes. Now I think you are going to see a guy who will go that inch with you. You are going to see a guy who will sacrifice himself for this team because he knows when it comes down to it, you are gonna do the same thing for him. That's a team, gentlemen and either we heal now, as a team, or we will die as individuals. That's football guys. That's all it is. Now, whattaya gonna do?” With that speech Willie Beamen became respectful of Cap Rooney and his years as a successful quarterback, and in return Cap Rooney became respectful of Willie Beamen. He began to realize his future of the franchise was ending and right before halftime he dove in for a touchdown which made him get hit and end his playing time for that game. Beamen got the go ahead call for which he came in the game and won the game with team work. To end it all the next game did not go as well at which time owner Pagniacci had hired a younger coach Aaron Eckhart played Nick Crozier the offensive coordinator. Then Coach D’Amato thanked the team and announced that a new expansion team had hired him to coach and gave him full control of the team. Then he announced that he just signed Willie Beamen as his franchise player. I also put in the numbers in which football today has grown into a business with:
The Chicago Bears Team Value $984 mil ,Virginia McCaskeyChicago Bears are owned by McCaskey family, who bought them in 1920 for $100. Player-costs-to-win ratio 8 211 2006 Coach Marc Trestman
Sport: Portion of franchise's value attributable to revenue shared among all teams. Market: Portion of franchise's value attributable to its city and market size. Stadium: Portion of franchise's value attributable to its stadium. Brand Management: Portion of franchise's value attributable to the management of its brand. Da Bears' fortunes on and off the field have improved dramatically the past five years thanks largely to a new stadium and the keen mind of President Ted Phillips, a former tax accountant who has been with the franchise for two decades. Phillips is the mastermind behind the team's new stadium, built in 2003, and the hiring of Jerry Angelo five years ago, who was the team's first general manager in 14 years. Under new coach Lovie Smith the Bears reached their first Super Bowl since 1985 last season and are now in the top eight in the league in revenue and operating income thanks to Soldier Field's 133 luxury suites and 8,500 club seats.
Major corporate sponsors are Coca-Cola (nyse: KO), Motorola (nyse: MOT), Staples (nasdaq: SPLS), Miller Brewing, JP Morgan Chase (nyse: JPM), General Motors' Cadillac (nyse: GM), Comcast (nasdaq: CMCSA).

References
Bonello, F (2011). Taking Sides. Clashing Views on Economic Issues.
Newton, L (2013). Taking Sides.Business Ethics and Society, 256- 262.