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Apollo

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Submitted By secretagent007
Words 2188
Pages 9
Foreign Trade University
Faculty of International Education

Apollo Project

Ckass: fb4a
Group 8: BlinkBlink

Nguyen Le Quynh Anh
Hoang Huu Huy
Dang Tuan Tung
Trang
Tung

30.11.12 Table of content Introduction Range of courses offered by Apollo Differences and similarities about products among Apollo's competitors. Pricing. Differences and similarities Times and duration of course Apollo offer. Strengths and weaknesses Opportunities and threats Choice of segment target and course ideas References

Introduction
In phase 2 we were making a Apollo project with new members of group 8 ,called Blink Blink with 5 members in it. In this project we are required to make a research about English courses of Apollo language center. More clearly, we had to assess the Apollo history and its strongest competitors, determine its market segmentation and weigh pros and cons of its courses. In addition to that, our group had to propose an idea for a new course by relying on the questionnaire data we made in the previous phase. Therefore, by choosing a segment of target, we made up a course, which is the main aim of Apollo project.
Before offering an idea for a new course, the first thing that has to be done is reviewing the Apollo history, its service, rewards, strengths and weakness. We searched the information in the in the web service and came straight to the center in order to get information. Besides we searched the data about all other language centers and conclude Apollo's strongest rivals by estimating and comparing the service they offer and their reputation.
About Apollo
Apollo Vietnam, founded in 1994, is the first fully foreign owned English language training company in Vietnam. We are proud to be an affiliate of International House– a well established and trusted name in English teaching. Apollo's slogan

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