Yvonne Aguilar
Mr. Odegaard
English 104
6-10-14
The Dream Vacation Disney has a broad variety of products marketed around the world and is widely known for being one of the biggest sources of entertainment. The ad for Disney Cruise Line featured in Parents magazine, is inviting families internationally to come and book a vacation with them. It targets mothers, who are usually the ones that plan the vacation and want to ensure that everyone will enjoy their time together. Mothers are mainly the ones who read parenting magazines to obtain ideas on how to maintain their family’s happiness and keep things fun. Disney sets themselves apart by appealing to the idea that your family would not just being going on an ordinary cruise but actually on an unbelievable sea adventure. Disney Cruise Line appeals to the parent’s need of belongingness and love and a mother’s need of self-actualization by promising that Disney Cruise Line will be a memorable experience the whole family can enjoy. Parents want to feel belongingness and love from their child and Disney Cruise line helps to gain that loving feeling within a family. The family is the largest image on the ad. It focuses on the body language to highlight their emotions and surroundings. The image shows that the parents can experience an incredible bonding moment with their children. The viewer gets to see a beautiful blue sky as the family of four walks along the ship. Disney Cruise line has created this perfect scene for the readers to fantasize their own family vacation. Having the mother and father surrounded by their children, hugging each other is the main message of happiness and fulfillment of family. Their smiles and gesture of laughing together gives the reader a feeling that the family is emotionally connected with one another. The parents get to feel that they belong in the