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Apple Adverising

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Apple’s Advertising Campaign Analysis
Created in 1976 by two of its cofounders; Steve Wozniak and Steve Jobs, Apple became the world most advanced renowned computer and mobile devices corporation. For years Apple succeeded in differentiate itself from its competition such as Microsoft and Dell by presenting an image of superiority and class of its computers and other well known products. “Apple carefully cultivates a specific image for itself, and a cornerstone of those efforts is its advertising, especially the 30-second spots that air on television.” (Moren D, 2007, n.p).
Advertising is the reason why Apple has the position it holds in today’s business market. From the beginning the company learnt how to reach and connect with its specific audiences through exceptional advertising such as its classic TV ad that introduced Macintosh in the market in 1984 during the super Bowl commercial. (Moren D, 2007, n.p). Since then Apple started its successful journey by placing its products in people mind as a revolutionized technology compare to other similar devices through large amount of advertising on TV, Radio, Magazines, Newspapers, and the internet. For example, the 1900s advertising campaign think different of, as well as iPod people campaign in the 2000’s helped Apple to increase its market share, popularity among different types of individuals, and most important maintain sales. In addition, a series of successful and most popular TV advertising was launched by Apple in 2008. The ads were a form of comparison between Microsoft PC’s and Apple Mac computers using an older man representing PC’s and a younger and hip man for Mac. The ad was targeting PC’s users to switch to Mac computer for better experiences and less flaws. However, the advertising created a lot of critics, but, because it was so successful it was extending in several countries for its popularity

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