...Question 1 Compare the business models and areas of strength of Apple, Google, and Microsoft. Answer Apple: It has the basis of creating a very strong hardware base for the internet future and thus logically they play their role in this battle by laying emphasis on the hardware that facilitates mobile computing. Apple has gone into the stance that applications, one of the major earners for tablet and phone manufacturers, should be device restricted. For example, one application should be unique to the brand of the device and should be allowed to function in another device from another separate brand. They even stopped Google in its plans to allow Google applications to work on Apple products. Thus by doing this Apple is trying to capitalize on their loyal customer base and create a Apple weds Apple scenario. Google: Google is the believer in the concept that in the future the devices used to run the applications and other internet options should be a fraction of what they are being charged now and instead the revenues generated should be from the in-app advertisements. Google even bought AdMob, an application advertisements development company, to work on such a concept. This future, Google and Microsoft have tried their hand at going hardware friendly but they still do not put the same emphasis on the hardware as Apple. Microsoft: Microsoft has laid its bet on the operating system on which the mobile computing devices shall run. Microsoft also has announced plans...
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...Week 5 Team E HRM/300 March 29, 2012 Week 5 Team E Baderman Island Resorts strives to provide guests with a fun, relaxing, stress-free vacation. This includes the obvious: nice décor, cable TV, soft sheets. This includes the less obvious: clean rooms, good food, fun activities, and un-intrusive staff. The key to providing the environment for which Baderman is known is accomplished through Baderman employees. Baderman has developed a system of employee appraisals, compensation, and benefits designed to encourage, develop and promote happy Baderman employees; this benefits the guests, which in turn, benefits the company. We will look at two positions in the company as examples: restaurant manager and activity supervisor. Performance Management System Baderman uses a performance management system. As a fast growing business, Baderman Island has 800 acres with development plans. We need to think ahead and determine what our employment needs will be and how we can best prepare our current employees to be ready to meet those challenges and step into management/supervisory positions. Baderman believes in promoting from within the company when the right candidate presents themselves. Employee development is a main objective as we believe we already have great employees who become exceptional. We believe by using our performance management system, we will assist our team members in achieving their personal goals. Part of Baderman’s performance management system is...
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...資管4B 401631642 方俊傑 資訊管理個案報告_Google, Apple,MS 1. Define and compare the business models and areas of strength of Apple, Google, and Microsoft. Apple store上架手續費 硬體營收(iPhone Mac …) Apple store上架手續費 硬體營收(iPhone Mac …) 硬體生產成本 廣告成本 硬體生產成本 廣告成本 1. 果粉 2. 從Android到IOS的新客戶 3. 果粉 4. 從Android到IOS的新客戶 Apple直營店 網路訂單 Apple直營店 網路訂單 iphone與IOS 品牌價值 itunes iphone與IOS 品牌價值 itunes 品牌形象 品牌形象 鴻海 (硬體生產) itunes合作的音樂公司 app store上的開發者 鴻海 (硬體生產) itunes合作的音樂公司 app store上的開發者 使用者對蘋果產品的好感度 使用者對蘋果產品的好感度 1. 產品發表會 2. 發布itunes平台 3. 產品發表會 4. 發布itunes平台 Apple’s business model Apple’s strengths：apple的iphone, mac等硬體就是他們有優勢的領域 WINDOWS：在OS的市占率，所以它們在OS軟體提供上有巨大優勢 GOOGLE：網路服務，雲端就是它們的強項。 2. Why is mobile computing so important to these three firms? Evaluate the mobile platform offerings of each firm. 目前，智慧型手機的使用時間已經高於PC 以及NB了。因此如何讓使用者能有更好的行動裝置體驗便是系統提供者想要完成的。讓PC平台與行動裝置直接的連動是目前這三家公司都想要率先完成的，而由於行動裝置的特性，廠商更能因此使用地理位置服務( LBS )讓使用者的使用體驗更加完美，因此這就是行動運算日趨重要之原因。 google：google開發出來的Android是目前行動平台上使用人數最高的開放式系統，Android也讓行動平台不再是IOS獨佔，也讓開發者有除了Apple 的app store之外的其他平台可以發布產品。另外還有gMail, google drive,等功能都行動化。 apple: Apple引領了智慧型手機這股熱潮，IOS 及IPHONE與IPAD 讓許多人用了之後就換不了了，加上APPLE WATCH 也搭上IOT的熱潮，APPLE目前在行動平台上的領域可以說是首屈一指 windows:在google以及apple在行動平台領域的成功之後，微軟也打算進軍這個市場，推出了windows phone以及使用windows作業系統的平板，但是使用者仍然不太接受，直到與Nokia合作推出了Lumia之後市占率才有起色 3. What is the significance of applications and app stores, and closed vs....
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...Situation: Apple Inc. & Google Inc. I choose to review Apple Inc’s marketing situation after recently becoming an Apple user. The entire company and cult like following fascinates me, and in my opinion, Apple has one of the most successful marketing strategies out there. Perhaps the most successful component of their marketing situation is their branding strategy. The Apple brand is not just about customer loyalty, there is a real sense of community among users of its main product lines. Apple’s branding strategy focuses on emotions. “The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology. The Apple brand personality is also about simplicity and the removal of complexity from people's lives; people-driven product design; and about being a really humanistic company with a heartfelt connection with its customers” (Marketing Minds). For several years Apple's product strategy involved creating innovative products and services aligned with a digital hub strategy, where Apple Macintosh computer products function as the digital hub for digital devices, including the Apple iPod, personal digital assistants, cellular phones, digital video and still cameras, and other electronic devices. More recently, the full impact of a very well throughout brand strategy has come into focus - and one in which customer experience is central. Apple has price-premiums...
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...internet portal are also strengths. Apple Strengths- Mobile devices, such as iPhones and iPads which combine and contribute 52% of apples business. They already have a head start on the mobile phone industry where they have over 250,000 applications. Apple controls 27% of the mobile market and is the highest grossing cellphone ever. Google Strengths- They have absolute advantage in advertising with their search engine. And their Android OS controls 41% of the mobile market share which is constantly growing 3 times faster than the iPhone market share. “They bought Android Inc. to enter the mobile market.” also bought out Motorola for 12.5 billion. 2. Why is mobile computing so important to these three firms? It has been projected that by 2015 the mobile market will be worth 400 billion. The main reason of this is because there is a 200% growth every 2.5 years. It is important for these firms because they want to maximize profit and market share by being aware of changing trends. 70% of the mobile market is dominated by Apple and Google while Microsoft failed to put its name in the mobile market with less than 3%. Evaluate the mobile platform offerings of each phone. Microsoft: Microsoft offers Xbox live service on your phone. With the Windows 7 phone, the 7.5 update and its voice command allows users to open apps, and much more just with voice command. However it’s not as efficient as the iPhone’s Siri Apple: Apple offers Siri for models iPhone 4s and higher...
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...Carr APPLE vs GOOGLE The Business week article is about Google going into the mobile phone business by developing its own touch screen smart phone, such as Apple’s has done with its popular iPhone. At the same time, Apple was announcing their, what they called, a strategic acquisition, by purchasing the company “Quattro Wireless, for a mere $275 million. Quattro is known in Silicon Valley circles, as a company whose main focus of business is to target mobile phone users. Apple is now the proud owner of “Quattro”. Now when first reading the article I had to wonder is this “déjà vu” 21st century style; or did the two CEO’s that were once good friends and of course, assuming their business relationship has not changed their personal relationship and that Schmitt and Jobs have not been forced to take the adversarial position in the “smart phone/mobile apps” world. Remember the legendary rivalries: Microsoft vs. Netscape, what a mess that was and really, in the end Bill Gates lost, if you call the multi millionaire losing at anything. But seriously, who really paid all the costs to fight Netscape? We did of course, the consumer. Microsoft and Apple were always “in”, but Jobs seemed to or appeared to be satisfied appealing to a certain type of individual consumer. Whereas, Microsoft always attracted the masses and the Business minded. Today there is Google and Apple and a new generation of high tech on the horizon, Apple started the...
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...BCIS 503 Ch 7 Case Study September 17, 2012 Google, Apple, and Microsoft Struggle for your Internet Experience 1. Compare the business models and areas of strength of Apple, Google, and Microsoft. Although they have different business models and strategies, Apple, Google and Microsoft are three major companies who seek to dominate the internet user’s experience. They come to the platform with their own proprietary strengths. In looking at business models, Apple’s business model focuses on the consumer and bringing them a personalized web experience through their hardware (iPads, iPhones, iPods and iMacs), their two major OS systems: Mac OS X and iOS, and through the internet. Although their model limits what type of software customers can access, they offer over 250,000 apps through their iOS app store. Next, with their browser and search engine, Google centers on advertising and democratizing information where they gain most of their profits. Through the companies Android platform they are increasing their market shares into the mobile market. Google seeks a market of open nonproprietary platforms where consumer can freely surf the web and openly enjoy the innovation of apps across devices. Finally, Microsoft business model concentrates on creating user-friendly operating systems, which 95% of all computers use. They have worked to make technology accessible to everyone. However, they are moving towards services and breaking into the search advertising market...
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...OUA Group Assignment Cover Sheet A Group Assignment Cover Sheet needs to be included at the front of each assignment submitted. Details of one group member is to be provided – this is where your group assignment will be returned once marked Address details Full name: Kirrily Alisia Loring Address: 516 Senate Road Port Pirie SA Postcode: 5540 Assignment details Unit code: ACG10 Unit name: Communication and Information Systems in Business Assignment no. 2 Due date: 28/04/2012 Assignment topic (as stated in the Unit Information Booklet): Case Study: Google, Apple and Microsoft Struggle for Your Internet Experience. Student names UniSA email ID 1. Kirrily Loring Lorky002@students.unisa.edu.au 2.Adrian Holmes Holai001@students.unisa.edu.au 3.Debra Evans Evady008@students.unisa.edu.au 4.Ana Irisari Iriap001@students.unisa.edu.au 5. Student Declaration We declare the work contained in this assignment is our own, except where acknowledgement of sources is made. We authorise the University to test any work submitted by us, using text comparison software, for instances of plagiarism. We understand that this will involve the University or its contractor copying our work and storing it on a database to be used in future to test work submitted by others. We understand that we can obtain further information on this matter at http://www.unisa.edu.au/ltu/students/study/integrity.asp...
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...Introduction We live in a society where it is simply impossible to live without your smartphone tracking your location. There are various ways that location-based tracking is utilized on smartphones for good purposes; but what about the not so good purposes? People make very good use of the tracking software located on smartphone from looking up directions to a hotel to checking the local traffic updates while in route to work. And when completing these tasks, they may not know that those locations are actually being stored in the smart phone. The stored list of locations can be used to send out local ads or be used to target that individual. One must be aware of location-based tracking software located on smartphones. Location-based Tracking Apps There are many different applications that use location-based tracking. However, I only use two on my Android. The two that I use is GPS Navigator and Point. I only use GPS Navigator when I need directions to a particular place or need traffic updates when I am out of town. I use Point to find local restaurants, shops, movies, and businesses when I travel out of town. I do not use them very often. However, after using those applications, I un-install any updates for those apps and clear all cache on my phone. This will delete any saved information that was logged. Privacy Policy What is a privacy policy? Wikipedia defines a privacy policy as “a statement or legal document that discloses some or all the ways a party gathers...
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...(a) Define a supply chain and identify each of its components. Answer: Supply chain: It is a network of organization and business processes. The processes include buying materials, making products, and distributing the products to customers. Components Suppliers: There are three tiers suppliers, and all suppliers are located in upstream of whole supply chains. Suppliers supply materials or intermediates to manufacturing plants. Manufacturing plants: Manufacturing plants finish the products. They transport products to distribution centers. Distributors: Different distributors manage products’ market in different areas. Distributors should deliver products to retailers. Retailers: Retailer is the components who face customers directly. They sell products to customers. Customers: People buy products. Something important: the supply chain is in both directions. (b) What are the challenges faced by firms which are planning for global supply chain systems? 1, Geographic distance and time differences will bring big challenges. 2, There are different countries in the same supply chain. Therefore, different language, custom, and law will bring some challenges. 3,Although the purchase price of many goods might be lower abroad, there are often additional cost for transportation, inventory, and local taxes or fees. (a) Distinguish between operational and analytical CRM. Analytical CRM includes applications that analyze customer data generated by operational CRM...
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...strength of Apple, Google, and Microsoft. Apple: its business model that focuses on centralized control of all its hardware and software. Apple tightly controlled its smartphones and tablets. It means that only apps from its App Store will loaded for its devices, and will function only with Apple platform. Also, Apple is trying to increase its user base; some apps are free, and it allows bring consumers to the Apple marketplace. They even stopped Google in its plans to allow Google applications to work on Apple products (Google Maps). So, by doing it Apple is trying to capitalize on their loyal customer base. Google: its business model focused on the Internet and the Web. Google provides value to the user by using an inexpensive, flexible infrastructure to speed up Web searches and provide its users with a vast array of Web-based services and software tools. After, when Google bought Motorola, it gives Google the ability to make its own cell phones and tablet devices. However, when they tried to enter completely new territory their Nexus One smartphone was unsuccessful. Microsoft: its business model focused on the desktop computer running the Windows operating system and Office desktop productivity applications. While Microsoft is trying to expand its presence on the Internet, it still must try to keep customers bound to the desktop computer. 2. Why is mobile computing so important to these free firms? Evaluate the mobile platform offerings of each firm. Apple: the mobile...
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...CASE STUDY CHAPTER 7 – APPLE, GOOGLE AND MICROSOFT BATTLE for your Internet Experience 1. Google’s biggest advantage is the Internet search holding close to 80% of the entire market. Their business model doesn’t depend on the actual products, but rather the service they offer and the profits are mostly generated through advertising. Apple is the leader in mobile software applications. Apple App Store offers 1.2 million (July 2014) available apps. Their strength is this marketplace and their products that continuously attain all high sales records. Microsoft, on the other hand, is the leader in PC operating systems holding approximately 90% of this market. Their PC desktops are their main strength and they are looking into expanding onto the new mobile platform. 2. The internet is continuously becoming faster and more accessible and with it, the hardware devices and software application of mobile platforms. This represents a multibillion market that those 3 giants are fighting for. So far, Apple has the mobile supremacy because of its app store and the devices that they offer: iPhone, iPad and iMac. Combining very up to date products with a large variety of apps creates a loyal customer base that will be willing to pay a premium price for such products and services. Google has a different approach of the mobile platform going for the advertising network. Google also offers the Android operating system for free to manufacturers while Apple charges 30% of all app sales...
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...1. Define and compare the business models and areas of strength of Apple, Google, and Microsoft. Apple: Its business model focuses on centralized control of almost all aspects of its hardware and software. It believes smartphones and tablets should have proprietary standards and be tightly controlled. It only allows apps from its App store, that have been vetted by the company, to be loaded to its products. Apple has a very loyal user base that has steadily grown and most likely will stay with Apple products in the future. Google: Its business model has always focused on the Internet and the Web. It began as one of many search engines. It quickly ran away from the pack with its copyrighted PageRank search algorithm which returns superior search results for Web users. It also has developed extensive online advertising services for businesses of all sizes. Google provides value to the user by using an inexpensive, flexible infrastructure to speed up Web searches and provide its users with a vast array of Web-based services and software tools. Microsoft: Its business model originally focused on the desktop computer running the Windows operating system and Office desktop productivity applications. The company and its products are staples for businesses and consumers looking to improve their productivity with computer-based tasks. While it is trying to expand its presence on the Internet, it still must try to keep customers bound to the desktop computer. 2. Why is mobile...
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...International Business Strategy II 1. Liu Shu 6509037 Introduction Google and Apple are giants in technology industry. These two companies provide innovate products or service and have unique organizational structure and culture. Under the increasing pressure of cost reduction and local responsiveness caused by globalization development, both Google and Apple are transforming into transnational organizations. This report will critically evaluate the comparative transnational effectiveness of Google and Apple in terms of motivation means and mentalities, layers of competitiveness, across boundaries management and corporation social responsiveness (CSR). 2. Motivations Means and Mentalities Initial incentives of Apple and Google expansion were different because of their distinct business focuses. Apple generates its profits by selling cutting-edge electronic devices, whereas Google even though has its own products such as some newly invented wearable devices, its benefit basically comes from their advertising. Therefore, Google do not have to secure key supply, and access to low-cost market. Nevertheless, seeking boarder market seems to be very important for both of these to enterprises. Moreover, the emerging motivations for Google and Apple are quite similar. After they began to expand, the forces which triggered the expansion in the first place, may turn into secondary when they make emerging global...
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...Google, Microsoft, Apple Leah Havasy IT205 February 23, 2014 University of Phoenix Google, Microsoft, Apple Google, Microsoft, Apple the three internet titans that are in an epic struggle to dominate the Internet marketplace. When we compare the business models and areas of strength of Apple, Google, and Microsoft each one of these Internet titans has something in their favor. When we look at Microsoft who dominates the PC desktop with Windows all the office tools, templates, word processor, spread sheets one could run their office with all the programs offered my Microsoft. Now Microsoft is trying to break into the search advertising market by joining up with Bing and expanding its dominance beyond the PC desktop and into the new mobile platform. Search advertising is where Google dominates the Internet search. Microsoft offering Bing has grown to about fifteen percent of the search market, and the rest basically belongs to Google. Then we bring in Apple who dominates as the leader in mobile software applications. Apple has several advantages in the battle for mobile supremacy. The IMac, iPod, iPad and the iPhone have all contributed to Apples huge success which was totaled well over sixty five billion dollars in 2010. Apple already offers approximately 500,000 applications for their devices and apple takes a thirty percent cut of all app sales. Google is acting quickly to enter the battle for mobile supremacy while they still can. Apple is reliant on sales of its devices...
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