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Apple Anlysis

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Submitted By abdalrahman
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Contents

Evaluation of the External Environment 2 Introduction 2 Business level strategies 2 Identification of the Current Corporate Level Short-Term Strategies and Tactics 3 Assessment of Remote Environment 3 Assessment of Competitive Environment 4 Identification of the Internal Environments 6 Profitability Explanation 6 Industry Financial Numbers and Explanations 7 Financial Problem or Success Statement 7 Analysis of Marketing Position 8 Strategic Position 9 Developing company’s rank in market 9 References: 11

Evaluation of the External Environment
Introduction
Apple Computers originated in Cupertino, California by three friends, Steve Wozniak, Steve Jobs, and Ronald Wayne. Wozniak was the computer nerd of the three and had been working on a computer design and once Jobs convinced him of finishing his model and selling it to the public the beginning of Apple computers was underway. On January 3, 1977 the hard work of the three friends became Apple Computer, Inc. Soon after Wayne sold his share back to Jobs and Wozniak. The two Steve’s continued on to create one of the most successful companies that would in future years be known for their computers, music devices, cell phones, and software worldwide. Apple took off after Wozniak’s Apple I adding numerous versions of the Apple, the Macintosh line, the iPod, iPhone, and iTunes products, and numerous other computer/software products to the Apple Computer, Inc. family. Apple has made its mark on the technology industry by continuing to be successful innovators that lead their numerous product markets (Bourgeois, 1988).

Business level strategies
Apple has two major long-term strategies and tactics that they focus on. The first being strategic alliances that they have with IBM, Microsoft, and AT&T. The alliances they formed with IBM and Microsoft have enabled Apple to further

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