...typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Apple, Inc. is an know name in computer technology, Apple leads the computer and technology industry in innovation thanks to the award winning desktop and notebook computer known as OX X operating system (Yoffie & Slind 2008). Apple management style has been documented and used to study how to be a successful business. Steve Job was a pioneer in the way he took the company leadership to become a top company. Apple success is no secret even if secrecy is part of their strategic strategy. They invest in their employee and this help them not only a strong company but a company that people tops in the technology field are flocking to work with. For Apple to be a successful organization it has to have a successful strategic management plan, the managers must learn to think strategically and have the ability to evaluate their environment and develop new ideas. Steve Jobs one of the founding fathers of Apple Inc. used strategic planning to his advantage by making Apple mission simple one-bringing easy to use computers to the market place and revolutionizing the industry with simple easy computers and devices for consumers to use. Apple strategic management is the process by which an organization drafts, implements and evaluates cross-functional decisions that enable the organization to achieve its long-term...
Words: 1133 - Pages: 5
...their ability to retain a competitive advantage. Specifically, Apple is able to provide a creative edge in the development of their products that dramatically attracts consumers. In addition to being artistic and modern in their creations, they are also able to market and execute their technological visions, more successfully than their competitors. Apple’s ability to design hardware has contributed to their overall success as a PC company. They have designed products that are aesthetically pleasing to the eye, and that are innovative. In the PC industry, there a rule that implies branded vendors get three tries to develop a successful product. Apple has isolated itself from the version-three rule, by designing a profitable product on the first try. If slight adjustments had to be made, the discrepancies were insignificant from a costly perspective (Enderle, 2004). The production design of the iPod (MP3) was clearly a success for apple, but Enderle points out that another advantage to Apple’s products is the hinges that connect the laptop to the screens. Some advantages to the hinges include that they are protected, and hard to break, and also that they allow the screen to open out and downwards, making it easier to use on an airplane (2004). Other ways that Apple has been successful in design include the placement of the power button on the iMac screen, and the hub design of the keyboard. The choice in colors of Apple products has also helped products to sell more quickly, because...
Words: 1394 - Pages: 6
...with the challenges of dealing with different environments. A couple of companies that will be discussed throughout this paper are Apple, Inc. (Apple) and Dell, Inc. (Dell). Both are successful technological companies. Operating in the technology field they pay a great deal of attention to technological factors and trends in the industry. Their internal and external environments can be scanned and evaluated using the PESTEL tool and Porter’s value chain. Using the PESTEL tool will help them identify opportunities and threats that they might encounter. Using the Porter value chain will help them identify and separate strengths and weaknesses each has. According to Apple they are a worldwide company that produces consumer electronics, computer software, and commercial servers. Apple’s main product lines include the iPad, iPhones, iPod music player, and the Macintosh computer. In April 1976 Apple’s founders Steve Jobs and Steve Wozniak produced the first Apple Computer with their introduction of the Apple I. They incorporated their company in January 1977 in California and have been in business for over 30 years. Apple has had an up and down track record over that time period but also several proven successful products and brands. They also have demonstrated continual innovation despite some down turns and rough times. The death of Steve Jobs in 2011 presents another down time and set back and presents Apple with a great challenge to continue its innovation and proven success under...
Words: 1850 - Pages: 8
...Describe the key strategic challenges facing Apple Computer. Apple needs to stay competitive and innovated. Apple always has new competitors with some trying to make substitutes. Such substitutes, like the Android Market causes Apple to stay competitive. Marketing is an area where Apple does not go over and beyond. Apple has repeat customers. True Apple customers return and usually have more than one Apple product. The name Apple has such a reputation that marketing is not the only way that customers find out about their new products. With technology changing at such a fast pace, ensuring that you have the newest and greatest products is always a challenge. You have to look into the future to think what could possibly be the next big thing. In October last year Apple launched their IPhone 4S. This new release included Suri, which proved to be very successful. This tool is able to respond to any question that is asked to it. It has proven to be successful because of being able to be hands free. Apple always has to think into the future. Steve Jobs has done an amazing job leading Apple to where it is today. I believe that without Jobs Apple would not be as successful as it has been. 2. Describe the dimensions along which company success can be measured. It is important with Customer and Market Share that customer satisfaction is a top priority. Without satisfied customers a company like Apple would not be successful. To keep customer satisfaction there...
Words: 1011 - Pages: 5
...Introduction Apple’s company objectives are to inspire the world, inspire moments of brightness and happiness and to create value and make difference. They also try to inspire creativity, technology and new features. Marketing of an business is when a business want to achieve. This include an increase in sales, increased share of the market this can be by successfully launching a new product. Apples focus is on inventing new technology to new consumers in the market, performance in the everyday marketplace work very smartly and fast enough to respond to change quickly. Whereas, Apple’s marketing techniques are affected by their marketing objectives and company objectives. Marketing techniques include growth and survival strategies, branding and relationship marketing. Apple has mostly covered their four growth strategies. The devices and computers were originally designed by Wozniak, investigating and creating new products into the existing market this is the strategy which is diversification. However, the company started to grow in this way they use product development as their main strategy and they develop new technologies the same as MacBook and iTunes. Apple have worldwide identity, they set up more and more competitors this is almost everywhere. The identity of Apple has passed through worldwide this is used by marketing development which is growth strategy. Apple has stores across the world over 406 stores across the world spreading their brand’s identity to the consumers...
Words: 1340 - Pages: 6
...Apple is the multinational company of United States. The underlying company produces and sells the electronic products and computer software. Apple Company was established in 1976 with the name of Apple computer but after that it has changed its name as Apple incorporation and provides several other services. The underlying company is the largest information technology company according to the revenue. Apple also produces mobile phones and it is the world second largest mobile phone manufacturer. The total employees of apple are 115,000. Apple has total 478 retail stores in seventeen different countries. The total annual revenue of apple from the whole world for the year of September 2015 was $233 billion. The revenue of Apple contributes to...
Words: 1487 - Pages: 6
...Running head: Apple Talent Acquisition 1 Apple Talent Acquisition HR Management Foundations 02/03/2013 Running head: Apple Talent Acquisition 2 Based on the information given but in your own words, explain what approaches to recruiting might be best suited for Apple’s talent acquisition. According to the case study, Apple has already acquired P.A. Semi, a startup company that designs microchips. By acquiring this company Apple will no longer need to purchase their chips thus, eliminating the threat of another company having access to their technology. They also will have access to a staff that is already trained and read to do the job, which will aid in the training of new staff as they are hired. Apple can also find great entry level talent by holding job fairs at local colleges and universities. They can also offer internships which will allow the company to train their future talent for employment. A human resource professional may use a variety of sources to seek a qualified individual. Some of the other sources include private and public agencies. By registering with public and private agencies, Apple can tell the agencies what they are looking for and the agency will do the working in finding the best talent to bring to the company. Describe the recruiter traits and behaviors that would lead to the most successful recruiting campaign for Apple. The recruiter is the first representation of the company when it comes to...
Words: 1071 - Pages: 5
...Analysis 1 – Apple Computer: Research How Apple managed to Reinvent Itself Over the Years. NETW583 September 6, 2015 What do companies who succeed and thrive in today’s world have in common? What does it take for a company to thrive in an ever-changing environment? One secret weapon most companies have discovered as a top priority today is innovation. In the world we reside in today, it’s a must that innovation is an important key to an organization’s overall business strategy. One company in particular, Apple, took the world by storm and used innovation and vision to turn the company failures into an overload of success. In this paper we will discuss some of Apple’s biggest successes and failures, how much of Apple’s success can be linked directly back to its culture, and the actions of Apple and how they apply to our TCO’s. To give some background of the company history, Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to develop and sell personal computers. Jobs and Wozniak shared Job’s vision to build computers that average people could use and enjoy. Because of amid unsuccessful product launches, a power struggle ensued within the company and led to the resignation of Steve jobs in 1985. It was one year later that Steve's return to Apple was set into motion. So what were some of Apple's biggest successes and failures during the return of Steve Jobs? One of the first inventions, The Apple II, became the most popular successful personal...
Words: 1081 - Pages: 5
...Apple Computer, Inc.: Maintaining the Music Business while Introducing iphone and Apple TV Fannie Person Professor Matthew Ademola BUS499- Strategic Management 10/25/2011 Describe the key strategic challenges facing Apple The technology world is a highly competitive industry and two friends Steve Jobs and Stephen Wozniak founded this company in their garage in 1976. Apple has been very successful in building cutting edge products and developing a brand that everyone knows and trusts. Apple is a highly innovative company but, they have had their fair share of highs and lows. A big challenge that Apple has faced is when Steve Jobs and John Sculley began not seeing eye to eye when it came to the direction Apple was going to take. Jobs left shortly after this to start his own business and Microsoft benefited from this. Since Apple was not successful in securing their own product ideas Microsoft was then able to make their own version of a windows system that used GUI technology. “Apple had effectively lost exclusive rights to its interface design”, (Hitt, Ireland, & Hoskisson, 2011). Being in this industry new technology is another big challenge that Apple faces. When Apple introduces a new product there is a craze among consumers that they have to it and it is sold out everywhere. This attracts Apple’s competitors and then they start to try to outdo them by producing similar products and sometimes even at lower...
Words: 1546 - Pages: 7
...something can only become successful by failing first. Becoming success just doesn’t happen overnight. But the obvious difference between the two is dependent on the outcome. The tricky part is finding the perfect harmony of major decisions and gambling on change and perfecting that technique or system of success to the smallest detail. Those details can set up for failure or success. One successful company that is taking over the world of technology and feeding off the consumer driven country, Apple Inc, has influenced our generation in multiple ways. Although, Apple has given the world ipods, ipads, and iphones, along with other consumer electronics; has it influenced society in a positive or negative way? And should the answer to that determined if it is a successful company or should success be determined by the revenue the company makes? These topics and questions are frequently being asked around the world because of the sudden growth and change in society because of the advances in technology. With the world and society constantly changing, new advances will always have a positive and negative view on it because of people opinions. But in terms with reviewing the company of Apple, it’s important to learn and understand why it became a success and how it has dominated the world of technology and review the overall effect it has had on the world. First thinking of Apple in a positive light starts with understanding it’s rise to success. The company was created from the friendship...
Words: 965 - Pages: 4
...perceived as the symbol, implying the originality and quality of our products. The Apple hardware company is the best computer company that sells PCs, laptops, iPods and some other appliances, mostly with Mac OS. But what is important, designers represent their unique logo on every product and nowadays practically each American knows that visual sign of apple stands for Apple Inc. I am not an exception, because I do recognize this logo. It was ten years ago when I got my first Apple computer and enjoyed it. I noticed this nice logo and appreciated it. I never regretted buying this hardware. The high quality is provided and the comfort is created. And the logo makes me think about highly innovative tendencies and forces me to respect the company. Apple Inc. is the most successful computer company in terms of selling PCs. And I am totally opposed to Windows OS as it has a lot of disadvantages in comparison with Mac OS. As I am interested in computers and Internet, I use this hardware every day with quite different purposes: both for work and for my study when searching information for the projects. Today, I am provided with everything necessary for work: Apple PC and Apple laptop. Apart from hardware, I feel myself extremely comfortable when using my iPod, which I bought two years ago. The Apple logo belongs to the most popular logo designs in the world. The design of Apple logo changed several times. As I had a great interest to find out the initial...
Words: 966 - Pages: 4
...Apple Inc., formerly Apple Computer is an American multinational corporation headquartered in California, which designs, develops, and sells consumer electronics and personal computers. The company was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne and incorporated on January 3, 1977. Its best-known hardware products are the Mac line of computers, the iPod, the iPhone and the iPad. Its software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser. Apple is the world's third-largest mobile phone maker after Samsung and Nokia. Major direct stakeholders are Levinson Arthur D, Serlet Bertrand, and Cook Timothy while the major Institutional Holders are Fmr LLC, Vanguard Group and etc. First strategic that apple used is Price your products to customer segments. Often lost in the anticipation of Apple's launch events are the subtle changes the company makes to its product portfolio. When Apple launched its most recent iPhone which is iphone 4s a year ago, it reduced the price of its 3GS version to $99. During its most recent launch of the new iPad, it reduced the price of the iPad 2 by $100. In both cases, Apple established a market for additional customer segments. This strategy allows Apple to capture high margins with early adopters and drive penetration among a broader, more price conscious audience at a later date. Not every company has product launches that allow it to adopt this strategy, but there are always...
Words: 637 - Pages: 3
...Case study 4.Analzyze your findings According to the above research about the weakness and strengths of Apple, and the external environment of Apple Company. We can evaluate the outline of Apple including the opportunity and threats it is facing. Because of the high level creativity that Apple has, it will have lots of opportunity, while at the same time, it also face lots of challenges. Creativity is one of most powerful strengths of Apple, for example, it change the traditional way that people using cellphone, listening to music and using personal computer. Recently, Apple brings us a brand new concept---ipad. It totally changes the way people surfing the Internet, playing games and watching movies. I think Apple needs to continue to develop its creative ideas to meet people’s improving demands. Another advantage that makes Apple different from other company is its customer service. I am very sure that maybe you can’t find any other company that can provide better customer service than Apple can. The team of Apple’s customer service always keeps working on satisfying every customer’s demand. Because of its good fame of customer service, apple gets excellent feedback from its customers. Moreover, it gets huge users group. On the other hand, apple also faces lots of competitive pressure and challenges. For example, Google Company. As we all known, Android cellphone and pad computer are the most dangerous competitor of Apple’s. Android has more than half share of the mobile...
Words: 1464 - Pages: 6
...Case Analysis: Apple Computer Course number: NETW583 Date: May 10th, 2013 The innovation of apple computer began with Steve Jobs and Steve Wozniak in the garage of the parents of Steve Jobs in Mountain View, California. On 1st April 1976, fool’s day, the first apple computer was formed by Ronald Wayne, Steve Wozniak and Steve Jobs. The following year, 1977 the apple company was incorporated. The first Apple Computer was a failure and was followed by the second one which was successful. Today Apple Company is one of the most revolutionary computer companies in the world that is involved in designing, developing and marketing personal computers, media devices, peripherals, networking solutions, and third-party digital content and applications. (Datamonitor, 2011) The timeline gives us an outlook of Apple’s biggest successes and failures. Some of the Apple’s successes come from the reinvention of Apple computer and Apple’s culture. The first success came from the Apple II in 1977. The Apple II was designed for mass production and broad consumer appeal and that must have contributed to the success of Apple II. In 1984, the introduction of first Macintosh was a success. To appeal to the consumes, Apple created hype around the Macintosh with its infamous "1984" Super Bowl commercial, and announced it...
Words: 882 - Pages: 4
...Apple Computers was created on April 1, 1976 by Steve Jobs and Steve Wozniak with the release of Apple I, and incorporated in California in 1977. Since that time Apple has been one of the top innovators in not only the computer industry, but also music and cell phones. Apple has had some failures along the way, but has always managed to come back and stay on the front edge of the industries it competes in. The history of Apple shows many products that can be attributed as failures; however, Apple’s ability to learn from these failures and use that knowledge to create very successful products has made them the power house that they continue to be today. Gruman in his article found on InfoWorld.com lists products that have been failures for Apple, but as stated above most have in some way contributed to later products that have been successful for Apple. Apple’s Apple Lisa was slow and overpriced costing $10,000 in 1982, it did however introduce graphical interface to the commercial market as well as other leading edge technologies. While Lisa was a mistake that later Apple even allowed consumers to return for credit towards other products it lead the way for the very successful Lisa 2 and Macintosh XL. The next product that was a bust for Apple was the Mac Portable; this was Apple’s attempt to keep up with the emerging portable computer market. Weighing in at 16 pounds this was a behemoth compared to other portable options in the market at the time. Along with power issues...
Words: 1780 - Pages: 8
