...Rehman Muzaffar Marketing project outline Apple Inc. * Financial Crisis * In 1996 Apple went through a huge crisis as share prices dropped. Shareholders and customers started to question Apple and the media portrayed them as a bad company to invest and buy products from. New products caused the company to do worst then ever and so Apple had to look for outside sources for help. * Apples competitor * Microsoft had always been doing well as a company and had been successful with software and products long before Apple. As Apple started to become successful and offer new products to the economy, so did Microsoft. In fact the competition has always been at an equal limit. But we years went by and both companies started to come up with new software and hardware, competition divided. * Products * Apple was known for its Macintosh desktops in the beginning. But as the years went by, laptops were introduced, and then iPhone, iPod, iPad, and itunes became available. There products continue to get more advanced every year as new products satisfy the economy. * Steve Jobs * Since the beginning Steve Jobs co-founder of apple had so much to offer. It was one of the biggest loses to apple when he died in 2011. But his legacy lives on, his ideas of Macintosh and other products had led apple to where it is now. Jobs also co founded Pixar and next. * Apple locations * Apple has become such a big company and their products are so widely used that...
Words: 325 - Pages: 2
...NANAK KHALSA COLLEGE OF ARTS, SCIENCE & COMMERCE APPLE INC. APPLE INC. formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers Under the supervision of: Sameer Velankar Index Serial No. Particulars Page No. 1. Introduction 2. History 3 Management Board Steve Jobs 4. Apple Products 5. Apple’s comeback 6. Small Solutions & Alternatives 7. i Products 8. Acquisitions 9. SWOT Analysis 10. SWOT Analysis Conclusion & Recommendation 11. Strategic Management the Steve Jobs Way 12. PORTER’S Five Forces 13. Microsoft, Apple & Google 14. Fundamental Analysis 15. Financial History 16. Graph Analysis 17. Case Study: Apple’s lawsuit on Samsung, what happened? 18. The components of the lawsuit 19. Bibliography Apple Computer, Inc. The idea fell from a tree, literally. Steve Jobs had returned from visiting a commune like place in Oregon located in an apple or hard. Apple co-founder and jobs pals, Steve Wozniak ,picked him up from the airport. On the drive home, Jobs simply said “ I came up with a name for our company- Apple”. Wozniak said they could have tried to come up with more technical sounding names but their vision was to make computers approachable. Apple fits perfectly. INTRODUCTION APPLE INC.. , formerly Apple Computer, Inc., is a multinational corporation that...
Words: 24374 - Pages: 98
...to note and credit companies and organizations that have played a vital role in today’s technological growth, progress, and success. One of the most important companies responsible for this success is Apple. Millions of people shop at Apple every day, whether it is to buy a laptop, iPod, iPhone, desktop, or even a television. Apple has become a big part of society. In my family, my brother works at an Apple store in the Florida area as a Geek Squad. It is for this reason that the corporation Apple, Inc. will be used for this course’s project topic. With the experience and knowledge of the company, my brother will assist me in gathering information and useful resources that is required research and understand this organization. Steve Jobs originally founded Apple Company in 1976 (Sanford, 2012). At first, it was a company that essentially created and produced computers and other electronics such as music players, cellular phones, and other merchandises. Throughout the past five years, Apple has and continues to connect the world with its innovative technology that has also worked its way into the science world. This corporation not only serves the United States of America, but the rest of the world as well. In the first years that Apple was created, it was not at all popular and famous, or even successful for that matter. It was up until the early 2000s that Apple started catching people’s attention with its technology (Sanford, 2012). In 2003, Apple introduced iTunes, which...
Words: 817 - Pages: 4
...Apple Company Apple incorporation is an American company established in 1971 by Steve jobs and Steve Wozniak. The company’s headquarters are located in Cupertino, California. Apple Incorporation specializes in designing and developing computer hardware and software but has recently diversified into other consumer electronic goods. Apple Incorporation is the second biggest information technology company by revenue with an estimated revenue of US $414 billion. Apples’ success in the technological sector, stems from it’s; commitment in providing best computer and other electronic experience to its clientele by providing quality products from extensive innovation and creativity. This paper will examine some key ideas, strategies and concepts that this company employs in its operation that makes it a success in the information and technology industry. It will also discuss some of the lessons and ideas businesses need to incorporate into their operations, in order for them to realize success like Apple Incorporation. To begin with, Apple employs vertical integration and diversification strategy in its business operations. This strategy makes it hard for any other technological companies to compete with it. This is because this strategy makes apple to diverse its business operations but connect them into one big company (Adams, 2012). For instance, Apple has segmented its company into a software company, hardware company, retail company and services company. Most corporations...
Words: 1700 - Pages: 7
...Apple Computer, Inc Company Report I have chosen to do Apple Computer, Inc for my company report. Apple is in the computer software industry and in the technology sector. Apple is a very interesting company with its vast relationships with other big companies and also huge loyal customer base it has created over the years. From the buyer concentration aspect Apple has many relationships with huge manufacturing companies such as LG and previously Samsung for their iPhone and iPad displays. All the way to their partner in China called Foxconn which is the company responsible for employing Chinese workers to build Apple's devices. At the same time however though Apple has a huge seller concentration with selling its multiple product lines to the public. This includes iPhones, iPods, iPads, iMacs, Macbooks, vast accessories for their products, and Apple TV. Apple sells these various products through its massive amount of storefronts but also through partnerships with the major Telecommunications companies such as AT&T, Verizon, and Sprint to name the ones in the U.S. They do have partnerships with other Telecommunications internationally as well. The company operates in Cupertino, California and " The Company also sells its hardware and software products to enterprise and government customers in each of its geographic segments. The Company’s products are deployed in these markets because of their power, productivity, ease of use and the simplicity of seamless integration into information...
Words: 2763 - Pages: 12
...Final Project One: Apple as a Successful Company Apple has captivated the world of technology in a numerous amount of ways. There is not one place you can go, without seeing one of their products in someone’s hand or in their ears. It has become a necessity for teenagers to own one of the famous Iphones, Ipods, Ipads or even Iwatches. This company has taken something as simple as a cell phone and turned it in to a tool that can be used for pretty much anything from video chatting, navigation, maintaining a schedule, and of course its main purpose for communication. Executives at Apple ensure that they continue to hold the top spot in this technological based world and they are doing an outstanding job at doing so. As of 2013, Apples mission statement is as follows: “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.” (Jurevicius 1) Apple has done a tremendous job in valuing and following their mission statement. The company has not failed to continue coming out with new products and innovating their current ones to be top notch. Apple also supports their retail locations and tries to make customer interactions and issues to be as easy as possible. Apple trains several employees...
Words: 1542 - Pages: 7
...Apple History -Apple was founded in 1976 by Steven Jobs and Steven Wozniak. - They started off designing a personal computer called the Apple I to Silicon Valley enthusiasts. -Two years later came the first mass produced personal computer the Apple II with first colour display. The Apple II sold 100,000 units which was very successful. - The Macintosh (Mac) was introduced in 1984 with user friendly user-friendly graphical user interface which allowed users to interact with screen images. It was a breakthrough in PC’s but didn’t have the speed, power or software to compete with IBM’s Pc that was introduced in 1981. - Because Mac was faring poorly in the market Steve Jobs became critical of the company’s president and CEO, John Sculley who was hired by the board in 1983. - In 1985 Jobs devised a boardroom coup to replace him while Sculley was in China but Sculley heard about the plan and cancelled his trip, the board voted to keep Sculley in his position and Jobs who was chairman of the company but was stripped of all decision making authority, soon resigned. -That same year Apple’s problems continued and they laid off one fifth of their employees and had their first quarterly loss. In 1987, Apple released a revamped Mac PC with excellent graphic capabilities. -In 1991, Apple released the PowerBook its first generation notebook. In 1993, the board removed Sculley as CEO and chose chief operating officer, Michael Spindler. - In 1994, Apple released the PowerMac family...
Words: 500 - Pages: 2
...Apple Computer Company Steven Paul Job established Apple Computer Company on April 1st 1976, when he was 20 years old and he was college dropout. Steve Job was lacking on the technical skill. He made teamed up with Steve Wozniak who had already written programming language and designed circuit board and Started with the first apple computer, Apple I, basic circuit board they sold through a local retailer for $500, and some 15 months later they introduced their first computer, the Apple .II. Annual sales quickly reached $300million and by 1980. Steve hired two engineers from Hewlett-Packard to conceive new computer. Steve also hired doctoral student in neuroscience, Bill Atkinson. Steve always tries to innovate the products. By getting new technology from Xerox Corporation, Steve “bought” Xerox PARC product, Smalltalk. Smalltalk showed three amazing features. One was how computers could be networked; and the second was how object oriented programming worked, and last, the graphical interface that was made possible by bitmapped screen. The Apple raid on Xerox PARC is sometimes described as one of the biggest heist in the chronicles of industry. Bill Gates and Steve Jobs, despite their similar ambitions at the confluence of technology and business, had very different personalities and backgrounds. Gates was good at computer coding, unlike Jobs, and his mind was more practical disciplined and abundant in analytic power. At first, Steve Jobs wanted Microsoft to create applications...
Words: 300 - Pages: 2
...Apple Inc. Analysis Business Strategy The objective of this essay is to analyse the strategy of Apple Inc. By comparing their strategy to their vision, policy, goals and objectives we will get a better understanding ( Warnock Davies, 2000) of Apple’s choice of strategy. Mission: "Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings." Vision: "Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them." The strategy of Apple Inc. is in line with their mission and vision. As they want to bring the best user experience to its customers through its innovative hardware, software, peripherals, and services. To realize this they make use of their unique ability to design and develop its own operating systems, hardware, application software, and services. Apple Inc. strives to make its customers masters of the products they have bought by enabling smooth customer interaction . They believes that continual investment in research and development and in marketing and advertising is critical to sales of innovative products and technologies. By this strategy of continual investment they try to continuously move forward and expand its platform for delivery of third-party content and applications. The Company’s strategy also includes expanding its distribution...
Words: 477 - Pages: 2
...Apple Incorporated is a U.S. based computer and electronics firm that manufactures products such as the iPod, iPhone, Macintosh computer, iPad, and Apple Watch. Apple Incorporated was founded in 1976 by Steve Jobs and Steve Wozniak, who released the Apple II computer in 1977 (Apple Inc…, 2015). The next product launched by Apple Inc. was The Apple Lisa which was released in 1983 and was the first computer to have a mouse and a graphical user interface (Apple Inc…, 2015). The first Macintosh computer came in 1984 however it was not successful due to the lack of market share to compete with IBM (Apple Inc…, 2015). After several years of financial losses, Steve Jobs launched a product redesign in 1997 that led to the iMac in 1998 (Apple Inc…, 2015). During the 2000s, Apple began to focus on portal MP3 devices such as the iPod and mobile phones like the iPhone. Then Apple began a new line of business in the music industry with iTunes. Today, Apple Inc. is a major competitor within the computer and consumer electronics industry. Apple Inc. is headquartered in Cupertino, California and has 76,000 employee based in the United States. Apple Inc. has directly and indirectly created and supported 1.9 million jobs in the United States (Israel & Johnson, 2016). Apple Inc. has stores located in 18 countries including the United States (Apple Inc., 2016). After a brief overview and history of Apple Inc., this critical analysis will take a look at the industry in which it operates,...
Words: 3474 - Pages: 14
...Aburokba Susan Robertson Accounting 1A April 30 2014 Financial Analysis Apple I am not a huge fan of Apple products, although I am a big fan of their company. No matter what you read in the press or business press about Apple the fundamental business strategy at Apple is a financial one. Apple’s fundamental strategy is to squeeze as much profit possible from every sale it makes. Apple’s financial strategy is to maximize , a financial strategy that has been put to use since Steve Jobs returned to the company. However every thing great must have a downfall, Apple doesn't have much weaknesses but they might affect the company financially in the long run. One of Apple strengths is Customer loyalty combined with expanding closed systems. First, Apple now has a full range of apps, software and products that are linked and support each other. Second, new products and programs will be released soon (iTV), hence expanding the system. Third, Apple has a strong customer loyalty, which increases due to Apple’s closed system, which, in turn, is supported by customer loyalty. So the combination of Apple’s expanding closed system and customers’ loyalty increases competitive advantage. Apple is a leading innovator in mobile device technology. Apple has been chosen as the most innovative business in the world for the 3rd time in 2012. Company’s ability of producing innovative products is the strength the company builds upon and is able to bring the best products to the market. ...
Words: 973 - Pages: 4
...Apple has toppled Google as the world's most valuable brand Marketing Management – Assignment Case Study Report CONTENTS CASE DESCRIPTION ...................................................................................................................................... - 3 INTRODUCTION ............................................................................................................................................. - 4 HISTORY .......................................................................................................................................................... - 5 CREDIBILITY CHECK .................................................................................................................................... - 6 HOW APPLE ACHIEVED IT? ......................................................................................................................... - 7 Constantly Improving Products ..................................................................................................................... - 7 Creating New Products .................................................................................................................................. - 7 High Margins ................................................................................................................................................. - 8 Distribution .....................................................................................................
Words: 3428 - Pages: 14
...The Ethical and Social Responsibility of Apple Company John Bryant BUS 508 April 29, 2014 Prof. David Grasser Corporate Ethical and Social Responsibility – Apple Company Apple Company is one of the largest manufacturers of computers and electronics. “Apple Company was founded on April 1, 1976, by college dropouts Steve Jobs and Steve Wozniak, who brought forth a new company vision of changing the way people, viewed computers” (Library of Congress, 2008). The ethical and social responsibility of Apple Company should have started with its inception; however, it did not. It was not until years later with the advent of social media and the power of worldwide communications, did Apple Company focus on ethical and social responsibilities regarding the treatment of its employees in their factories overseas. The international reports of employee maltreatment; the use of underage employees; and, documented instances of wrongful disposals of toxic matter into the environment, forced Apple to take immediate action and establish safeguards which would protect its employees, the environment and more importantly the brand name that is Apple Company. Apple Company: The Establishment of the Apple Supplier Code of Conduct An examination of Apples current position regarding ethical and social responsibilities determined that, in 2007, Apple Company established the Apple Supplier Code of Conduct, which is a set of guidelines Apple suppliers are to follow. The rules established...
Words: 2572 - Pages: 11
...the kids’. However, he does remember sitting in the front garden talking and playing with a girl from across the road. When he told the girl he was adopted, she said ‘So does that mean your parents really didn’t want you?’ Jobs ran inside crying and his parents reassured him by saying ‘We specifically picked you out’. Job’s dad always tried to get his son into cars, which was his personal passion, but Jobs was never interested. Instead, his dad provided him with small, broken electronic gismos, which he took apart. Jobs always considered himself lucky to be growing up in Santa Clara Valley, a place where there were many other engineers and people who shared his interests. Jobs once called Bill Hewlett the founder of a rapidly growing company, HP. They talked for at least twenty minutes on the phone and by the end of the call, Jobs had secured a summer job and Bill said he would give him some spare parts to tinker with. In the war, Jobs’ dad was a coast guard. The ironic thing was, he could never swim. After the conflict, he wanted to find a wife and settle down in a house. Paul Jobs was an engineer at...
Words: 2926 - Pages: 12
...Apple After Jobs: Looking at the Future Beyond iPad, iPhone and MacBook Despite the millions of words, both print and digital, written this past week about Apple co-founder and CEO Steve Jobs, it is safe to say that we probably knew very little about the man, the myth and the icon. In fact, of all the people over the years who led and shaped the personal computer and consumer electronics industries, Jobs was perhaps the most enigmatic. His personality and presence drove Apple to new heights in terms of innovation and design. It also created an almost cult-like following among users of the company’s products, who lined up for days to hear him speak at trade shows and events. The big question now is how apple technology will evolve and flourish now that Steve jobs is gone and his physical presence and charisma is missing. Conversely, Jobs was also an extremely private and introspective person, whose passion was simplicity and utility. Over the course of his life, his influence touched nearly every facet of our lives, from personal computers and phones to music, tablet devices and animated movies. But, Jobs was never obsessed with legacy or immortality, but rather with just providing ways for people to do better in their personal and working lives. He was also a person who recognized the importance of learning from failures, as he had when fired from Apple by the very man he had hired and later returning to take control and steer the company into new and exciting areas of...
Words: 281 - Pages: 2
