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Apple Computer, Inc. Environmental Analysis

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Submitted By ben738
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Apple Computer, Inc. is a computer technology company offering award-winning and innovate products. Founded in 1976 by Steven Jobs, Ronald Wayne, and Steve Wozniak, together the trio built and designed a motherboard in Job’s garage and labeled their first product Mac I. As technology advanced with break-through developments, Apple has evolved into a leading computer technology company boasting an array of cutting-edge products. Ranked currently 263 in the Fortune 500 and 159 in FT Global 500, Apple has 14,800 employees located across the globe.
Based in Cupertino, California, Steven Jobs is the current Chief Executive Officer and Director of Apple accompanied by six other individuals who comprise the Board of Directors. As a publicly traded company under the stock symbol of AAPL, Apple experienced significant growth and profitable financial results. According to Hoovers, which provides in-depth financial information of large public companies, Apple accomplished a one year net income growth of 383.7 percent and a one year’s sales growth of 68.3 percent. From year 2005 sales, Apple grossed $13,931 million dollars—$8,194 alone in the Americas. Nevertheless, Europe, Japan, and Asia’s strong market accounted for 36 percent of overall sales.
Apple’s success is a result of their highly desired, sleek, stylish, and creative products. Since Apple was founded, implementing new technology has always been an important objective for Apple. The company transformed the music industry with their new digital music products and services, the iPod. iPod’s features which include allowing users to store and listen to more than 10,000 songs on a small playing device, generated 39 percent of year 2005 sales. As the iPod was a tremendous success and lead a new path towards listening to music, Apple created additional versions and marketed to new Apple customers.
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