...Apple started in 1976 as a computer company. In the last decade, however, Apple has expanded into a very innovative company that specializes in much more than just computers. Apple has few successes and failures when come to their products. Apple’s successful products are Imac, Iphone, Itunes and macbook. Imac was first introduced back in 1998 and it was the first computer that did not need CPU tower to operate. This is because they put all the hardware (motherboard, RAM, video card, etc) into the monitor so that people can save spaces. Until now, Imac is one of the best selling computers in Apple store. When Iphone first came out, it was considered as one of the best cell phone that anyone ever created. It was so popular because of their design, phone applications, and touch screen capability. Itunes is a media player and online store run by Apple. Itunes is the place to get movies, music, mobile apps, ringtones, audio books and podcasts in one place. Since its release in 2001, iTunes has become a near standard application for most computer users, and has greatly fueled the digital media revolution. Macbook is known for faster processors, better graphics and tons of innovation. Macbook was first released in May 2006, and it is Apple’s best selling computer and is one of the best-selling laptops period. Every revision brings new features and new design motifs. (Apple’s Biggest Successes and Failures, 2010) According to Apple’s Worst Products and Biggest Failures (2009), some...
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...Case Analysis: Apple Computer Course number: NETW583 Date: May 10th, 2013 The innovation of apple computer began with Steve Jobs and Steve Wozniak in the garage of the parents of Steve Jobs in Mountain View, California. On 1st April 1976, fool’s day, the first apple computer was formed by Ronald Wayne, Steve Wozniak and Steve Jobs. The following year, 1977 the apple company was incorporated. The first Apple Computer was a failure and was followed by the second one which was successful. Today Apple Company is one of the most revolutionary computer companies in the world that is involved in designing, developing and marketing personal computers, media devices, peripherals, networking solutions, and third-party digital content and applications. (Datamonitor, 2011) The timeline gives us an outlook of Apple’s biggest successes and failures. Some of the Apple’s successes come from the reinvention of Apple computer and Apple’s culture. The first success came from the Apple II in 1977. The Apple II was designed for mass production and broad consumer appeal and that must have contributed to the success of Apple II. In 1984, the introduction of first Macintosh was a success. To appeal to the consumes, Apple created hype around the Macintosh with its infamous "1984" Super Bowl commercial, and announced it...
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...Analysis 1 - Apple Computer: Research how Apple managed to reinvent itself over the years. Answer the following questions: 1. What were some of Apple's biggest successes and failures? Describe why. 2. How much of Apple's success can be linked directly back to its culture? Why? 3. How do the actions of Apple apply to the TCOs? Your Case should be 1 - 2 pages, single-spaced, have references, and typed in an easy-to-read font in MS Word. At the top right-hand corner of your paper, please include your full name, the case name, our course number (TM583), and the date. Apple’s success can be linked directly back to its culture "There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.' And we've always tried to do that at Apple. Since the very very beginning, and we always... me of Apple's biggest successes and failures? Describe why. What were so Apple Computer: Research How Apple Managed To Reinvent Itself Over The Years. Apple’s Most immensely colossal Successes and Failures Apple has created a factory built around innovation. It seems to harness creativity, stimulate new conceptions, and launches successful, remuneratively lucrative, revolutionary products. I believe that Apple’s most immensely colossal success is its ability to leverage its innovation processes to seize new opportunities in the marketplace and grow its business at an incredible pace. Steve Jobs, the co-founder and CEO of Apple, often boasts...
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...Established on April 1, 1976 Apple (then Apple computers Inc) has risen in these past 30 plus to be one of the most well-known companies in the electronics world today. Their innovative thinking and creative products have taken the world by storm. The truth behind it though is that they have not always been successful there have been times when they have fallen short of the mark and failed to gain the success that they have been known for. The following are a few examples of their successes and a few of their failures. Successes IMac (1998) Off Apples many successful endeavours none of them have outshined the IMac. Introduced in the year 1998 at a price of $1,199 the system took the technical world by storm. The IMac system was in interesting bit of technology having the CPU and the monitor built in one brightly coloured casing. The IMac was called an industry altering success the reason simply being that the digital age was in full swing and the IMac gave more power than anything on the market at the time, it was more compact than thing on the market at the time and it looked better with its candy coloured body. IPod (2001) One of the driving forces behind Apple’s success would have to be their tendency to make technology smaller and small, with even more power. This premise was very evident in the October 2001 release of the IPod music player. The selling point for the IPod was that it was 1000 songs in your pocket. At the time the world was deep into the CD era heading...
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...Successes: Some of Apple’s biggest successes were Apple’s creating the first Intel chip equipped for its Macintosh computers and a few new software packages. Along with the iPod and iTunes which would not have had nearly as much impact if they hadn’t been matched with iTunes and App Exchange. A major key to Apple’s continued success is its ability to keep pushing the envelope in the areas of innovation. Three areas that Apple’s Scott Anthony, managing director, says contribute to their decade of success, “don’t focus on building beautiful products, think in terms of platforms and pipelines, and take a portfolio approach.” Failures: Some of their failures include the Mac Portable computer the Newton-handheld computer, released to early, before world was ready. Another drawback some consumers feel is the setting up of elitist or exclusive boundary or barriers to their products. For example, the Apple iPod products will only allow you to download iTunes songs from Apple iTunes which speaks to their digital rights management system which prohibits customers from utilizing competitor’s products. Success linked to culture Successes linked directly to the change of the sixty to seventy hour work week for employees endured during the middle nineties, the culture at Apple began to change and when into the survival mode, almost everything controversial was excused for ensuring the survival of the company. The most fundamental change that happened when Steve Jobs, chairman...
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...XXXX Case Analysis 1- Apple Computer NETW-583 7/12/15 Apple’s greatest achievement could be defined not as its comeback from the precipice of bankruptcy but as the indelible mark it has left on the technological landscape and online business. Design is high on this list of legacy achievements. Apple products share a minimalist architecture that is unique, user friendly and instantly recognizable. Due to the degree of this branding by design, Apple has even taken Samsung to court over what they deemed to be infringement over the look and feel of their iPhone (Robertson, 2015). Apple has also influence how users interface technology by with touch sensitive surfaces. With the arrival of the first iPhone, a new standard of tapping and moving a fingertip along a screen to select menus, scroll through documents, or magnifying viewing space was introduced (Tynan, 2015). Apple rolled out a continuous stream of stream of products that created entire new IT categories of product lines with the iPhone, iPod, iPad, and are now continuing to incorporate their products into everyday accessories such as watches to further imbed themselves into the daily lives of the masses. Apple has also altered music by changing the way that it is bought and sold through the creation of iTunes. Hollywood was the next stop as Apple brought movies and TV shows to all manner of handheld devices and helped to assist with legitimizing streaming services (Tynan, 2015). Not all of Apple’s attempts have...
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...Apple Computers was created on April 1, 1976 by Steve Jobs and Steve Wozniak with the release of Apple I, and incorporated in California in 1977. Since that time Apple has been one of the top innovators in not only the computer industry, but also music and cell phones. Apple has had some failures along the way, but has always managed to come back and stay on the front edge of the industries it competes in. The history of Apple shows many products that can be attributed as failures; however, Apple’s ability to learn from these failures and use that knowledge to create very successful products has made them the power house that they continue to be today. Gruman in his article found on InfoWorld.com lists products that have been failures for Apple, but as stated above most have in some way contributed to later products that have been successful for Apple. Apple’s Apple Lisa was slow and overpriced costing $10,000 in 1982, it did however introduce graphical interface to the commercial market as well as other leading edge technologies. While Lisa was a mistake that later Apple even allowed consumers to return for credit towards other products it lead the way for the very successful Lisa 2 and Macintosh XL. The next product that was a bust for Apple was the Mac Portable; this was Apple’s attempt to keep up with the emerging portable computer market. Weighing in at 16 pounds this was a behemoth compared to other portable options in the market at the time. Along with power issues...
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...Gipson Case Analysis 1 – Apple Computer: Research How Apple managed to Reinvent Itself Over the Years. NETW583 September 6, 2015 What do companies who succeed and thrive in today’s world have in common? What does it take for a company to thrive in an ever-changing environment? One secret weapon most companies have discovered as a top priority today is innovation. In the world we reside in today, it’s a must that innovation is an important key to an organization’s overall business strategy. One company in particular, Apple, took the world by storm and used innovation and vision to turn the company failures into an overload of success. In this paper we will discuss some of Apple’s biggest successes and failures, how much of Apple’s success can be linked directly back to its culture, and the actions of Apple and how they apply to our TCO’s. To give some background of the company history, Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to develop and sell personal computers. Jobs and Wozniak shared Job’s vision to build computers that average people could use and enjoy. Because of amid unsuccessful product launches, a power struggle ensued within the company and led to the resignation of Steve jobs in 1985. It was one year later that Steve's return to Apple was set into motion. So what were some of Apple's biggest successes and failures during the return of Steve Jobs? One of the first inventions, The Apple II, became the most popular...
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...Ahmed Alashwal Case#1: Apple Computer. Course No.: TM583. I- Some of Apples’ Biggest Success and Failures 1- 5 biggest Successes iPhone: Apple released this product in 2007 as all-in-one device. The new look, new browsing features and the advanced OS along with deploying 3G wireless technology made this user-friendly a very successful products. It also has all the features of an iPod. iPod: First launched in 2001 and included a hard drive along with a variable product line with different media capabilities. It can also sever as an external data storage device. iPad: Can be considered as 10’’ iPhone. With a very light weight of 1.5lbs and designed to thinner than many magazine, this is the top contender versus the current notebooks. Apple II: Introduced in 1977. That was one of the earliest PC computers and it put Apple as a computer company in the market. Rapidly, it appeared in many public schools labs and it remained in manufacturing line till 1993. Itunes: Since 2001, Apple made this FREE media player is available for everybody. It’s combined with music and video online store and it as an interface to manage the contents of iPod, iphone and iPad. 2- 5 biggest Failures: Apple III: Released in 1980. After the very successes AppleII , this new Apple III with high cost and technical problems like chips coming loose and melted floppy disk. Apple fixed the problems but the time was over for this product. Apple Lisa: Presented to customer...
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...biggest successes and failures? Describe why. Apple Inc. has been in the USA and market place for long time since 1975 until today. Apply Inc. is the leader in technology market in the USA and in the world. In very beginning Steve Jobs and Steven Wozniak invented Apply I in 1975 and surprising the sale was pretty good. Then two years later the second, Apple II was designed and within a year the company has made $3 million. This is just the result that Apply always been working on creative and new things. Back in time, the Apple Inc. was not always big success. Couple years later Apple Inc. has design the pricey and unique product with the high price such as, Apple Lisa in 1983 or Macintosh TV in 1993. Both has ended up been the worse product due as a computer specs; it is lackluster and too expensive for Macintosh TV. Another flop is back in 1996 as network computer that can play game. The failures of Apple have been due to following; 1. Pricey Products 2. Poor marketing efforts 3. Too ambitious products The following products could be considered success for Apple; 1. IPod is one of the Apple’s biggest successes, it has completely changed the music industry and we can even say it has done a revolution in the technology innovation. 2. IPhone is the biggest success in my opinion since it is affordable, very popular and useful for everyone compare to other products Apple released. Created January 2007. 3. The Apple II 4. IPod 5. ITunes Apple Reinvented...
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...Apple’s Biggest Successes and Failures Apple has created a factory built around innovation. It seems to harness creativity, stimulate new ideas, and launches successful, profitable, revolutionary products. I believe that Apple’s biggest success is its ability to leverage its innovation processes to seize new opportunities in the marketplace and grow its business at an incredible pace. Steve Jobs, the co-founder and CEO of Apple, often boasts about the company culture and how it’s based upon innovation, forward thinking, and focus on the “experience”. Aside from obvious iPhone and iPad successes, Apple manifested many of its incredible products from incredible misses early in its history. Lisa and the Newton were both recklessly ambitious projects that failed, but were in line with Jobs’ forward thinking mantra. In 1983, the Lisa incorporated features like a drop-down menu bar, windows, a hierarchal file system, the ability to copy and paste, icons, folders and a mouse, while its competitors relied on cryptic text and keyboard commands such as MS-DOS. This user experience had previously existed only in research labs. The use of virtual memory coupled with a fairly slow disk system made the system performance seem sluggish at times. One of the main reasons of Lisa's failure was its astonishing price of $ 9,995 dollars (equivalent to $20,000 in 2010). The Newton, with its small size and handwriting-recognition software, is still considered by many to be a pioneer and...
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...I- Some of Apples’ Biggest Success and Failures 1- 5 biggest Successes iPhone: Apple released this product in 2007 as all-in-one device. The new look, new browsing features and the advanced OS along with deploying 3G wireless technology made this user-friendly a very successful products. It also has all the features of an iPod. iPod: First launched in 2001 and included a hard drive along with a variable product line with different media capabilities. It can also sever as an external data storage device. iPad: Can be considered as 10’’ iPhone. With a very light weight of 1.5lbs and designed to thinner than many magazine, this is the top contender versus the current notebooks. Apple II: Introduced in 1977. That was one of the earliest PC computers and it put Apple as a computer company in the market. Rapidly, it appeared in many public schools labs and it remained in manufacturing line till 1993. Itunes: Since 2001, Apple made this FREE media player is available for everybody. It’s combined with music and video online store and it as an interface to manage the contents of iPod, iphone and iPad. 2- 5 biggest Failures: Apple III: Released in 1980. After the very successes AppleII , this new Apple III with high cost and technical problems like chips coming loose and melted floppy disk. Apple fixed the problems but the time was over for this product. Apple Lisa: Presented to customer as a powerful personal workstation for inside office work...
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...Promotion: A study of marketing andpromotion successes and failures at Apple Inc. | Content Why I chose to examine Apple Inc.'s marketing and promotions strategies…..P.3 Background………………………………………………………………….……..P.4 Initial Product Marketing & Promotion: Apple I, II and III………………...…P.4 Primary New Product Launch: “Classic Macintosh” and Family……….……..P.5 Further Success in Novel Products, Marketing and Promotions: iPod….……..P.5 Expanding to Mobile Devices: Marketing and Promoting the iPhone………....P.6 Fortified Marketing and Promotions: Operating Systems and Capabilities…..P.7 Other Marketing and Promotion Strategies……………………………….......P.7-8 - Back to School Promotion - School Bulk Purchasing - Trade-In Program Conclusions………………………………………………………………………....P.8 Reference…………………………………………………………………...………P.9 Why I chose to examine Apple Inc.'s marketing and promotions strategies. I specifically chose Apple Inc. for the marketing and promotions assignment not only because Apple Inc. is well-recognized for the quality and marketing of its products on a global scale, but also for its history. Whereas a number companies which have excelled through aggressive and strategic marketing strategies, Apple Inc.’s history reveals multiple decades of rebranding and reorientation, which led to its position and success today. From Apple Inc.’s first home computers, the Apple I, II, and III, to their latest iPhone series, Apple has established itself as a serial...
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...Analysis; Apple Computer Neslihan ARUC D03433109 Instructor: Professor FRANK OWARISH Apple Computer, Inc., is a major manufacturer of personal computers with headquarters in Cupertino, California. Apple designs, produces, and sells personal computer systems for use in business, education, government, and the home. We have known that apple products are sold most of the countries and also apple include personal computers, monitors, software, printers, scanners, and networking products. Apple was established on April 1 1976 by Steve Jobs, Ronald Wayne and S. Wozniak. Steve Jobs and S. Wozniak had designed and built in Jobs's garage in Los Altos California. They scrapped their plan to sell the board alone when Jobs's first sales call yielded an order for 50 units. They were sold. Apple has been in the USA and world marketplace long period of time and today it is one of the leaders in technology market in the USA and in the world. Some even say “ Apple is mostly Steven Jobs life rather than a company’s history “ During Apple’s history almost most of the time Steven Jobs name is associated with turning points for Apple. For example in the very beginning Jobs and Wozniak created Apple I in 1975 and the sales were good. Later on Apple II was produced in 1977 and we saw that the company made $3 million. It is clear that Apple since the very beginning has always been working in creating and inventing new things. We should not think that Apple is always...
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...1) What were some of Apple’s biggest successes and failures? Describe why. Apple’s biggest success stories are not difficult to find. When Apple creates a product that succeeds, they do it in a big way. Take, for example, the iPhone. Not only does the iPhone have a die-hard following of loyal aficionados that continue to buy upgrades to their iPhones on a regular basis, but the iPhone changed the way the entire world looked at cell phones. Beating the first Android phone to the market by a more than a year (Parrish, May 3, 2012), the iPhone took us from phones that looked and functioned strictly like phones, to multi-touch devices that combined phones, cameras, games and MP3s into one device. Another big success for Apple was the iPod. Even though it wasn’t the first MP3 player out there, according to The Telegraph, “Apple's iPod arguably kick-started the digital music revolution.” due in part to the ability to create playlists and shuffle songs. It also integrates seamlessly with iTunes, another major success for Apple. iTunes allows you to purchase, categorize, store and update your music and iPod all from your own personal computer. Using iTunes enables consumers to obtain all of their music, app, television, movie and reading needs in one place—and is functional across technology platforms, allowing for more portability of a customer’s media. There are entire industries that base their product launches on the needs of iTunes, iPhone and iPod users—entertainment...
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