...majority decide to buy iPhones, when other smartphones supplied contain better features even at lower prices? This insight brief seeks to explain some of the reasons why the majority decides to buy iPhones. By pointing out some of the biases usually incurred in consumers’ decision-making process, this might help consumers to identify and be aware of the biases they make through this process. Especially, the biases occurred in the state of information search. Thereby, hopefully, this insight brief might encourage better decision making. The internet contains limitless access to information. This fact makes the consumers capable of finding websites comparing technological devices, such as smartphones, easily and effortless. Therefore, consumers should be able to make the best decision regarding their purchase of smartphones. In spite of this, consumers do not always make the best decisions. Often consumers choose to purchase iPhones mainly because of some biases occurred when processing and acquiring information. According to the traditional model of consumer decision making, consumers reach the state of information search after they have recognized a problem (Kardes et.al. 2011). In the state of information search consumers often choose a cluster of brands to consider, called a consideration set. The consideration set is often evoked from memory, i.e. internal search, instead of through external information search, because information derived from memory is often less demanding...
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...COMMON ASSESMENT: CASE ANALYSIS Submission 21st February 2001 Present an in-depth comparative analysis of two firms operating in two different countries. In the case analysis compare and contrast the differences in political, ethical, economic and legal differences and their impact on management decision making. Introduction: The aim of this paper is to identify the key political, ethical and economic differences between Apple, based in the USA and Shell, based in Holland, and then compare the differences based on management the individual decision making processes in the subject countries. The ethical conditions will also be discussed, with regard to laws on corporate social responsibility of the companies, as well as the environmental laws of the countries and the impact on the companies. Shell Holland Royal Dutch Shell plc, also known as shell, is a global group of energy and Petrochemicals Company with more than 100,000 employees in almost 90 countries. Shell is a worldwide oil and gas company, which is headquartered in the Netherlands and with its registered office in the United Kingdom. It is the largest energy company and the second-largest company in the world measured by revenues, It is management controlled and is active in every area of the oil and gas industry, that includes exploration and production, refining, distribution and marketing, power generation and trading. It also has major renewable energy activities, hydrogen, solar...
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...| 2015 | | Samsung Student name | [Comparison of samsung and apple] | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Abstract This essay covers the economic, legal and social environment factors impacting Samsung and Apple. Tough economic conditions are forcing them to take their fight to the emerging markets. Social factors are forcing them to operate locally while being global companies while legal factors are making them to fight over patent infringement etc. The organizational culture is impacting their performance so they are trying to make it positive by involving employees in the decision making and making them more autonomous. The leadership style is pretty aggressive and they are taking higher risk to gain higher returns. Technological advancements means the rivals are also customers and vendors of each other as well. I have selected Samsung as it is the company for which I want to work after graduation. Samsung is famous for its electronic products specially smartphones and smart TVs. My second selection as per requirement is Apple Inc. Samsung’s biggest rival. Economic Environment Economic environment is particularly important for both Samsung and Apple because both are working in numerous developing and developed economies and are expending upon their foot prints...
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...“Experience the Difference” In the last years I was fascinated by the rapid success of international companies such as Apple, Starbucks, Facebook and I was trying to find answers for these business phenomena. I started to ask myself: why are people in developed countries suddenly buying overpriced coffee from Starbucks Coffee Shops? Why is a company like Apple experiencing a business comeback after many years of mediocre performance in the personal computer business? Why are people thrilled to share their personal information on a social media platform and how can a company like Facebook make money with it? My answers to those questions are manifold, however whether these successes are based on smart strategic decisions, excellent marketing management or new business models, I would like to understand in a more detailed and structured way how international businesses are set up and performing. In today's fast changing mobile society I believe a fundamental expertise of international business processes and company strategies are a compulsory knowledge for an effective global business manager and leader in the future. In the following I would like to constitute a more precise understanding of the marketers’ world based on contemplation of the organizations point of view and additionally through an examination of the different roles of customers and especially consumer behaviour. I hope to connect the dots between both manifolds topics and at the end I am going to adapt four of the...
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...Market Segmentation Of Apple Iphone 4s Marketing Essay In this report, it aims to analyze and evaluate the market segmentation of Apple iPhone 4S. First of all, based on the theory of means end chain, the product is analyzed through product attributes, consequences of use and personal values. Special features of the product lead to the consequence of use, which finally stand for the value of the product. Besides, consumer markets are segmented according to different groups. Therefore, in this report, based on the analysis of four different categories including demographic, psychographic, use-related and benefit sought, it states consumers have different characteristics in terms of different items in each category, and then it identifies three groups of iPhone 4S consumers, including the primary targets of iPhone 4S are people who are loyalty to this brand with some knowledge of it, another two big groups are people who are interested in new high tech phones and people who are chasing social acceptance. It indicates that groups with special features share the same choices when they are making the purchase decisions. Furthermore, based on two reference groups, friends who are using the same products and other people who are interested in discovering applications in smart phones and give comments on the products, this report shows that purchasing decision from reference groups may have very important influence to target customers’ decision-making process. This report has given five...
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...Apple Incorporated is a U.S. based computer and electronics firm that manufactures products such as the iPod, iPhone, Macintosh computer, iPad, and Apple Watch. Apple Incorporated was founded in 1976 by Steve Jobs and Steve Wozniak, who released the Apple II computer in 1977 (Apple Inc…, 2015). The next product launched by Apple Inc. was The Apple Lisa which was released in 1983 and was the first computer to have a mouse and a graphical user interface (Apple Inc…, 2015). The first Macintosh computer came in 1984 however it was not successful due to the lack of market share to compete with IBM (Apple Inc…, 2015). After several years of financial losses, Steve Jobs launched a product redesign in 1997 that led to the iMac in 1998 (Apple Inc…, 2015). During the 2000s, Apple began to focus on portal MP3 devices such as the iPod and mobile phones like the iPhone. Then Apple began a new line of business in the music industry with iTunes. Today, Apple Inc. is a major competitor within the computer and consumer electronics industry. Apple Inc. is headquartered in Cupertino, California and has 76,000 employee based in the United States. Apple Inc. has directly and indirectly created and supported 1.9 million jobs in the United States (Israel & Johnson, 2016). Apple Inc. has stores located in 18 countries including the United States (Apple Inc., 2016). After a brief overview and history of Apple Inc., this critical analysis will take a look at the industry in which it operates,...
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...What is the buyer decision process? Illustrate with an appropriate example. The buyer decision process involves five steps undertaken by consumers in consideration of a potential marketing transaction that will rightfully take place before or after the purchase of a product. From a more conceptualised view decision making involves the cognitive process whereby customers venture through to finalise their product decision based on an array of internal and external factors. The essay will follow the general model mentioned above with a brief comparison between Microsoft and Apple the two largest competitors battling it off in the computer industry and their strategic influences on a customers buying behaviour for purchasing a new system. The buying decision process commences with problem recognition where the customer has encountered a problem with his current system a PC that resorted to insufficient hard drive space. Therefore no more files can be saved without the deletion of others and slow processing speeds making it frustrating to complete set tasks. Presently the customer is feeling an actual state of exasperation rather than an alternative emotion of satisfaction. The second stage of the buyer decision process is information search where potential customer is at their weakness absorbing all forms of information and reviewing content that keeps their mind open for interpretation. The customer is seeking a new computer for future studies at Monash University and...
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...is the newly released Ipad of Apple Company which is very special in the Ipad category because it is the first Ipad of only 7.9 inches screen and of the lowest price in Ipad series. Many spectators in the industry regard Ipad Mini as a powerful hit which can greatly expand the potential tablet market (such as female market, lower-ended market) because its lower price and smaller size. Ipad Mini is picked up as our topic not only because of its unique influence to the small-size tablet market and its strategic significance to Apple Company after the death of Steven Jobs, but also it falls into extended decision making progress, which involves a complete set of decision progress to discuss. Ipad Mini is relatively high in price compared with other small size tablets and it may greatly influence the entertainment aspect of owners’ life style, thus people would experience a complex progress of information searching, selection and evaluation before the purchase. This makes it high purchase involved and high product involved. 1.Define a target for your product. Explain, using relevant theory, the reasons for choosing this target market. Our group chooses target market to people of the age of 21-45, with incomes of $75k-100k interested in gaming, e-reading and surfing on the Internet. The reason that we choose people aged 25 to 45 years old partly is that this age group fall within the Generation Y (born between 1977-1996), the majority consumers and early adopters on the services...
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...Internal & External Factors of Apple, Inc. MGT/330 November 7, 2011 Internal and External Factors “Apple ignited the personal revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh” (Funding Universe, n.d, para. 1). Steve Jobs and Steve Wozniak discover Apple Computer Incorporated in 1976. In 1982 Apple became the first personal computer company to reach one billion dollars in sales. Apple is the 5th largest company worldwide because Apple incorporates globalization, technology, innovation, diversity, and ethics along with the four functions of management to increase profits. The main goal of Apple is to distribute products such as the I-phone, desktop computers, and notebooks to consumers worldwide. Managers need to use the four functions of management such as planning to understand the consumer wants and needs. Apple set the speed for innovation. Apple creates a workplace and products for diversity. Diversity means people in a workplace have different races, genders, sexual orientation, and nationality. Ethics is a set of rules to explain how associates should act in the workplace. Apple uses ethics and the four functions of management to create a workplace that is free of harassment and provides a safe working condition for employees. Delegation, which is management giving tasks to lower employees also uses the four functions of management. Today Apple is the leader in globalization, technology, innovation...
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...of Apple products between Chinese students (12000 words). Executive summary This research focuses on determining the factors which influence the buying behaviour of the customers Chinese students for Apple products. The research was conducted among around 1000 contacts out of which 130 students responded. The research used survey method to collect information from the large audience. The analysis of the information was conducted using SPSS while the survey questions were developed with the help of the literature review which was conducted by review different academic journals. The review of the literature pointed out that there are a number of factors which affect the buying behaviours of customers and that Apple had knowledge about all these factors due to which it was so popular among the Chinese customers. It has been pointed out from the analysis of the information that there are different factors which influence the purchase intention of the Chinese customer such as the quality, brand, design, technology and the functionality. All these are the main focus for Apple products due to which they are so popular among the Chinese customers. It has however been pointed out that price is a significant deterrent and has an adverse impact on the customer buying behaviour. Apple products are significantly expensive in comparison to the competitor products due to which consumers are unable to afford it. The research also suggested those Chinese customers who were using Apple products...
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...phone in two places, the phone’s reception would drop, while in use. This was a major issue as the consumers were not free to handle the iPhone the way they like. This issue set restrictions on the way of holding the handset. • Another issue was that the phone would drop 4 or 5 signal bars if it was held tightly in a particular manner. The tight grip on the covering of the back strip in the lower left corner of metal band would lead to this problem. Again, this was a problem for the owners to handle the iPhone in any particular manner. These issues were big problems for the users as they did not expect such kind of hardware issues from a smartphone, that too from the designers of Apple. IMPACT OF THE ISSUES ON STAKEHOLDERS 1. Consumers The issue of hardware failure due to antenna problem led to distress in customers. The customers planned on suing Apple and AT&T. The legal challenge was initiated by California law firm Kershaw, Cutter & Ratinoff. They set up a website to recruit the unsatisfied IPhone 4 buyers for a lawsuit against Apple. Soon enough, Apple promised to rectify the problem and addressed it as a “mistake” that was present even in the original IPhone. The consumers avoided to use operate on iPhone 4 to ensure proper calls. The consumers developed a sense of lack of commitment on the part of Apple as they were unable to provide reliable product. The consumers were not ready to accept the solution of...
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...Communication Paper Apple Inc., a multinational corporation, began operations in the 1970s in Cupertino, California. The company designs, markets electronics, personal computers, and software with simplicity in mind, for seamless use by the consumer. For the first 30 years of the company’s tenure, it was known as Apple Computer, Inc. - However, in the early 2000s, the company would remove the word "Computer" to reflect the company’s transition from the marketing of a computer to the marketing of a series of consumer electronics. The company’s best known products are the iPod, Macintosh computers, the iPhone, and iPad. The company is owner of more than 364 retail stores in 13 different countries, and an online store where their products are sold. Apple, Inc. has earned an unparalleled reputation in consumer electronics and made the top of Fortune magazine’s “Most Admired Companies’ in the world, for two (2) consecutive years, as a leader in innovation and people management. History Apple’s descent in the world of consumer electronics began on April 1st, 1976 with the selling of Apple’s personal computer kit. Apple’s founders, Steve Jobs, Steve Wozniak, and Ronald Wayne with little assets could contribute 90% into Apple’s startup where Wayne gave 10% as he did not want to risk all. Because Wozniak did not want to risk his personal assets, he sold his shares back to Jobs and Wozniak for $800. Wayne’s share today would gross more than three billion dollars. Apple Computer, Inc. is...
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...behavioral ethics and decision processes of key stakeholders in the crisis. This case primarily gives an overview on different roles of the key players and their outlook toward the adulteration speculation. I would like to briefly introduce the key characters, their responsibilities, and issues faced by them in their communication strategy, all of which in the wake of the crisis formed a basis for a crucial decision-making by the CEO. Peter Anderson Role: President and CEO Responsibilities: As the newly appointed CEO of Beech-Nut Nutrition Corporation Anderson was responsible for the following * Turning the loss making Beech-Nut into a profitable company * Increasing the market share of Beech-Nut * To supply healthy products rich in nutrition in the market which met Nestlé’s product standards * To undertake changes in the operational and marketing activities of the company which directly influenced the profitability of the company Ethical issues those faced by Anderson while addressing his role are listed as follows * The most important dilemma Anderson was facing during the speculative adulteration crisis situation was whether Beech-Nut Corp needs to join PAI in a lawsuit against Universal Juice Company who were the suppliers of apple juice concentrate to Beech-Nut * Whether Beech-Nut needed to continue selling its apple juice products from the finished inventory which was around 700,000 cases of the juices which had the Universal apple juice concentrate...
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... 2013 My company is called Henderson’s iPhone Store. We market all the latest versions of Apple smartphones. We will be marketing the new Apple iPhone 6 and entering all foreign markets. The target market for the iPhone is teenagers, college students, business class individuals, and adults. (Apple Inc., 2013). Our specific target market for this report is a married person, approximately 36 years old, and lives in a major city. This individual has a steady job, makes a solid income of about $65K a year. This individual likes to play sports, and has a very active social life. He has high goals which include gaining the experience which will assist him in landing his dream job with an income of over $100K yearly. Consumer’s behaviors include finding convenient mobile devises that offers more efficient ways for calling, messaging, and entertaining using a single button. These consumers are looking for the latest technology to satisfy their personal and social needs. Most of these consumers are affluent, and will purchase expensive products and brands which are shown as a status symbol (Apple Inc., 2013). Identifying the target audience is an important success factor for Henderson’s iPhone Store. Market segmentation can be used in many ways to construct the framework to influence their targeting activities. Understanding the market and the factors that influence consumer buyer behavior can ensure the soon to be launched iPhone 6 will be on the buyers list. Our knowledge...
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...Industry Forecasting Conducting sales forecasts can prove to be one of the more complex responsibilities for management. Organizations must attempt to look to the future to plan for investments, commence new services or products, and make a decision on whether to suspend or extract other services or products that are currently on the market. Sales forecasts assist with preparing the budget, campaigns and new approaches for the future marketing plans. According to Mullins and Walker (2010) an organization must decide upon a technique to organize for forecasting. The organization must take into account the market potential to determine the consumer demand for new services or products. Forecasting assists in predicting sales revenue for at least five years in advance. Forecasting will also serve as a means to identify the target market and trends that could impact the sales of the new service or product. The cell phone industry has proven to be one with continuous evolvement. As technology advances the innovation and competitive market continues to generate more options for consumers at low competitive pricing. Consumers in the cell phone market are demanding higher quality cell phones with multi functioning capabilities that have forced manufacturers to create cell phones that combine numerous electronic devices into one cell phone. Cell phones are now being manufactured with the functioning of cameras, video cameras, computers, personal organizers, music players, global positioning...
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