...Running head: THE APPLE CORPORATION The Apple Corporation Professor Contemporary Business April 2, 2012 The Apple Corporation Apple, a company established in 1976, has taken the world of technology by storm with innovative products such as: the Apple Computer, which has since evolved into the MAC computer; the iPod; a music device used by many for the viewing of pictures, videos, and downloading music, the iPhone; an industry favorite, introduced as the world’s first “smart phone”, bridging the cell phone and internet in one device; and the most recent addition to the product line, the iPad; a portable tablet which brings the convenience of a laptop, the internet, and a world of entertainment to your fingertips. Although The Apple Corporation has been the leading contender in the world of technology, they have not always been viewed in positive light. This paper will assess the controversy surrounding Apple’s ethical and social involvement as it relates to their suppliers and the impact it’s had on the company. It will also evaluate Apple’s innovative marketing strategy, which has kept them leading in the world of technology. Apple first made international headlines in June 2006, with a long story detailing the horrible working conditions, in which China suppliers were subjecting their workers to. “Reports over the past few years have described instances of Foxconn employees committing suicide, presumably from working in an extremely high stress environment....
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...Introduction In the relentless pursuit of continuous gains today’s corporations often make strange bed fellows to acquire these ends. These agreements are often made with developing and under developed nations whose laws and regulations fall well below international standards. For many years these back room deals in far flung countries where of no concern to most consumers. However, in recent years many multinational corporations have made headline news with accusations of human rights violations. Such allegations erodes corporate image in the eyes of consumers. Apple Corporation has fallen under public scrutiny for the treatment of its factory workers in China. These allegations have forced Apple Inc. to bring forth solutions to answer the question. What are the social and ethical responsibilities of Apple Corporation, and how can these strategies be employed to restore corporate image to better market products? Apple’s current position on ethical and social responsibilities. Corporate Social Responsibility or CSR is defined by The European Union as ‘the responsibility of the enterprise for their impact on society’. The US has no governmental regulations concerning CSR. This leaves US manufactures like Apple little legal incentive to enforce a code of conduct. Apple’s choice to further implement a strict business conduct policy reflects a commitment to the highest standard of social responsibility. Apple has always operated under a Supplier Code of Conduct that outlines...
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...The Apple Corporation Bus431: Marketing Strategy CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student Signature: Cynthia M. Cantu Table of Contents Organizations Background…….……………………….……………………………………...4 Business Strategy………………………………………………………………………………4-5 Mission………………………………………………………………………………………….5 Vision…………………………………………………………………………………………...6 Competition…………………………………………………………………………………… 6-7 Apple’s Strengths……………………………………………………………………………... 7 Weaknesses Apple Faces……………………………………………………………………… 7-8 Opportunities for Apple………………………………………………………………………...8-9 Threats Apple Faces…………………………………………………………………………...9-10 Demand & Competitive Factors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .10 Labor & Staffing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 References. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....
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...Apple corporation report Apple Corporation is an American corporation works in manufacturing industry it was first founded by Steve Jobs in California 1973. Apple was first founded of manufacturing the Apple Macintosh computers. In the late 2008 Apple had developed a new technology. They was the first to make a touchable screen on a mobile phone after the innovation of the IPod which was a music player. Apple now enjoys the largest share in telecommunication and computer market. From a mini company in 1973 to the largest corporation in the world by revenue per year which is 32.6 Billion dollars. Moreover apple has an average of 35 thousand workers working with them throughout the world. Apple is not like any company who manufacture devices Apple manufacture unique devices. E.g. Apple IPhone is built to be unique to other mobile phones by the build quality and the materials used to manufacture it. Apple Company exposed to market depression in the market in a period of time but they solved their problem. Apple's most impressive company in the United States. In this report we will mention how Apple Corporation developed and managed their Supply and demand, Managers and Management, Competiveness, Strategy and Productivity, Forecasting, Project Management and Management of Quality. Apple has many of products but we are considering iPhone as a representative for their supply and demand management. The objectives from studying supply and demand...
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...From one perspective, Apple's world could not be rosier and its future shinier. Rising from the rubble of a disintegrating company in 1997, Apple has reached the pinnacle of success in 15 short years. With a market capitalization of over $500 billion, Apple is amongst the most valuable and highly profitable companies in the world. Its remarkable success lies in the company's ability to create truly innovative products with vast customer appeal. Apple flouts the conventional wisdom of the consumer electronics industry, which emphasizes low cost, "me-too" products, and a continuously shortened product life. Instead, Apple has opted for constant and discrete product innovation, resulting in fanatic consumer loyalty and a high level of profitability. The Bad Apple So why does Apple treat its customers and workers by two different standards? When it comes to customers, Apple is a bold innovator that leads the industry into new directions and forces others to follow. However, when it comes to the management of its supply chain and treatment of workers in the Chinese factories that make its products, it hides behind the constraints of prevailing industry practices. What is even more disconcerting is the fact that these practices are in violation of not only local and national laws, but also of Apple's own voluntary self-imposed code of conduct. It is important to note that this voluntary code of conduct breaks no new ground. It is at best a modest attempt to ensure that workers...
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...Apple Corporation is governed by a Board of Directors, a CEO and a standard Executive Board. Their Board of Directors includes such names as former Vice-President Al Gore, Chairman of the Walt Disney Company, Robert Iger, and Andrea Jung, Chairman of the Avon Corporation. Tim Cook took over CEO duties following the passing of Apple founder, Steve Jobs, last year. I studied both their Business Conduct documents and articles on employee satisfaction for this assignment (Apple, 2012). What immediately struck me were their basic principles of how they conduct their business. They are very focused on creating high-quality products and services and have four basic standards: * Honesty – demonstrate honesty and high ethical standards in all business dealings. * Respect – treat customers, suppliers, employees, and others with respect and courtesy. * Confidentiality – protect the confidentiality of Apple’s information and the information of our customers, suppliers and employees. * Compliance – ensure that business decisions comply with all applicable laws and regulations. (Apple, 2012). Second was the “Retaliation is Not Tolerated” policy, which states “Apple will not retaliate, and will not tolerate retaliation, against any individual for filing a good-faith complaint with management, HR, Legal, Internal Audit, Finance, or the Business Conduct Helpline, or for participating in the investigation of any such complaint” (Apple, 2012). Third, their Customer...
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...CHAPTER ONE INTRODUCTION I. Company Profile Starbucks Corporation is an international coffeehouse chain based in Seattle, Washington, United States. Starbucks is the largest coffeehouse company in the world, with 16,120 stores in 49 countries, including around 11,000 in the United States, followed by nearly 1,000 in Canada and more than 800 in Japan. Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks, and items such as mugs and coffee beans. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company's products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at grocery stores. Starbucks’ Italian style coffee, espresso beverages, teas, pastries and confections had made Starbucks one of the greatest retailing stories of recent history and world’s biggest specialty coffee chain. In 2003, Starbucks made the fortune 500. II. Current Performance Starbucks has attracted the attention of many major companies around the world as it has done an eye catching performance in the recent years and the conditions has helped a lot to achieve its goals to become a major global player. Nowadays, many of the major global companies are interested in working with Starbucks in joint ventures which brings in good news for the company with a hope of further spreading its roots strongly in the world market...
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...– the Apple Corporation Apple Corporation is governed by a Board of Directors, a CEO and a standard Executive Board. Their Board of Directors includes such names as former Vice-President Al Gore, Chairman of the Walt Disney Company, Robert Iger, and Andrea Jung, Chairman of the Avon Corporation. Tim Cook took over CEO duties following the passing of Apple founder, Steve Jobs, last year. I studied both their Business Conduct documents and articles on employee satisfaction for this assignment (Apple, 2012). What immediately struck me were their basic principles of how they conduct their business. They are very focused on creating high-quality products and services and have four basic standards: * Honesty – demonstrate honesty and high ethical standards in all business dealings. * Respect – treat customers, suppliers, employees, and others with respect and courtesy. * Confidentiality – protect the confidentiality of Apple’s information and the information of our customers, suppliers and employees. * Compliance – ensure that business decisions comply with all applicable laws and regulations. (Apple, 2012). Second was the “Retaliation is Not Tolerated” policy, which states “Apple will not retaliate, and will not tolerate retaliation, against any individual for filing a good-faith complaint with management, HR, Legal, Internal Audit, Finance, or the Business Conduct Helpline, or for participating in the investigation of any such complaint” (Apple, 2012)...
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...Apple Corporation is governed by a Board of Directors, a CEO and a standard Executive Board. Their Board of Directors includes such names as former Vice-President Al Gore, Chairman of the Walt Disney Company, Robert Iger, and Andrea Jung, Chairman of the Avon Corporation. Tim Cook took over CEO duties following the passing of Apple founder, Steve Jobs, last year. I studied both their Business Conduct documents and articles on employee satisfaction for this assignment (Apple, 2012). What immediately struck me were their basic principles of how they conduct their business. They are very focused on creating high-quality products and services and have four basic standards: * Honesty – demonstrate honesty and high ethical standards in all business dealings. * Respect – treat customers, suppliers, employees, and others with respect and courtesy. * Confidentiality – protect the confidentiality of Apple’s information and the information of our customers, suppliers and employees. * Compliance – ensure that business decisions comply with all applicable laws and regulations. (Apple, 2012). Second was the “Retaliation is Not Tolerated” policy, which states “Apple will not retaliate, and will not tolerate retaliation, against any individual for filing a good-faith complaint with management, HR, Legal, Internal Audit, Finance, or the Business Conduct Helpline, or for participating in the investigation of any such complaint” (Apple, 2012). Third, their Customer Policy...
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...An Analysis of the Fruits and Vegetables Supply Chain Abstract Fruits and vegetables provides your body with the essential vitamins and minerals that is needed to maintain your health. Introduction It is no surprise these days that people are trying to live a healthier life. In order to do so one has to alter their diet and add fruits and vegetables. It takes time but the effort is worth it. We are learning every day that having fruits and vegetables in your diet can help guard against diseases and some types of cancer. The Center for Disease Control and Prevention (CDC) is doing their part to inform everyone about the benefits of eating fruits and vegetables. Their website is chock full of information that every family can use to their benefit. Fruits and vegetables also provides your body with fruits and minerals. When you eat a variety of fruits and vegetables it helps you control your blood pressure and even weight loss. The daily recommended intake of fruits and vegetables is 4.5 cups. In addition to eating healthy physical activities should also be included such as biking, walking, and swimming and exercising. More and more workplaces are jumping on the band wagon to implement some form of wellness program with a variety of activities for employees to have an opportunity in having good health. Some have built gyms and allow employees time during the...
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...operaciones. La compañía Apple inc., junto a sus afiliados, los diseñadores, fabricación y mercadeos de las computadoras personales, las comunicaciones móviles y dispositivos de medios portátiles y reproductores de música digital, así como la venta de programas, servicios, soluciones a redes y contenido digitales y aplicaciones en todo el mundo. La compañía Apple inc., vende sus productos en todo el mundo a través de sus tiendas en los centros comerciales y tiendas a través del internet, tiene ventas a mayoristas, tiene distribuidores y revendedores de valor añadido. Además sus macs, iphone, ipad y productos compatibles con ipod, incluyendo las aplicaciones para estos. También tienen impresoras, dispositivos de almacenamientos, altavoces, auriculares y otros tipos de accesorios, a través de sus tiendas tanto físicas como online y los contenidos digitales y aplicaciones a través de itunes store. La compañía vende sus productos a las empresas de consumo, pequeñas y medianas empresas, escuelas, gobiernos y los mercados creativos. A partir de septiembre 25 2010, había 317 tiendas incluyendo 233 en Estados Unidos y 84 tiendas intermediarias. Se le conoce como Apple computer inc., y fue fundada en el 1976 y su central se encuentra en cupertino, california. Tenemos que destacar que Apple es una compañía fenomenal en sus productos, tanto las portátiles como los desktop, sus teléfonos, tablas, y reproductores de música son excelentes. Microsoft Corporation es una compañía que se...
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...INDICE. INDICE. 2 1. INTRODUCCION. 3 2. ACERCA DEL SECTOR INDUSTRIAL. 5 2.1. Fuerzas Competitivas del Sector Industrial…………………………………………………5 2.1.1. Amenaza de Ingreso…………………………………………………………………………….5 2.1.2. Intensidad de la Rivalidad entre los Competidores Existentes………………………….5 2.1.3. Presión de Productos Sustitutos……………………………………………………………..6 2.1.4. Poder Negociador de los Compradores………………………………….…………………..6 2.1.5. Poder de Negociación de los Proveedores…………………………………………………..6 3. CADENA DE VALOR EN EL SECTOR INDUSTRIAL………………...…………………………… 7 4. ANALISIS FODA. 9 3.1. Fortaleza…………………………………………………………..………………………………9 3.2. Debilidades…………………………………………………………………….………………….10 3.3. Oportunidades……………………………………………………………………………………11 3.4. Amenazas………………………………………………………………………..13 5. ESTRATEGIAS DE MERCADO DEL SECTOR INDISTRIAL…………....…………………………14 5.1. Estrategia de nuevo producto y nuevo mercado…………………… ………………………14 5.2. Estrategia de un mercado en crecimiento……………………………………………………14 6. analis de ALIANZAs…..………………………………..…………..……….……………………..15 7. ALIANZAS ESTRATEGICAS EN EL SECTO INDUSTRIAL……………………………………….19 7.1 Estrategia cooperativa a nivel corporativo: - diversificacion relacionada………………………………………………………………19 7.2. Estrategia de cooperativa a nivel de negocio: - alianza complementaria vertical…………………………………………………………20 8.CONCLUSION. ..……… 22 1. INTRODUCCION. MOTOROLLA es líder mundial en la fabricación de avanzados sistemas electrónicos...
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...Introduction: The case describes the problem faced by Peter Andersen CEO of Beech-Nut Nutrition Corporation about a delivery of apple juice concentrate from the Beech-Nut supplier for making apple juice. A private detective dramatically arrived at Beech-Nut plant situated at Canajoharie, New York and announced that the truckload of apple juice concentrate which had just been delivered to Beech-Nut by a supplier was in reality a truckload of flavored sugar water. The detective wanted Beech-Nut to join lawsuit against the supplier of the bogus concentrate. Andersen had conversation with his team members about the issue to get better understanding and consult with his legal advisers for the solution of the problem. Beech-Nut Nutrition Corporation: Company was founded in 1891 as a purveyor of smoked meats. Then diversified the business and entered into the business of selling food concern such as Life Savers, Table Talk pies and Tetley Tea. It was taken over by Squibb a large pharmaceutical and health care products company in 1969. In 1973 baby food division was taken private under the name of Beech-Nut by a small group of Pennsylvania businessmen led by lawyer Frank Nicholas. Nicholas as CEO tried to build the company image as provider of natural foods under the name of “Mr. Natural” and removed added salt and sugar from the Beech-Nut products. Due to financial problems Nicholas decide to sell the company in late 1970s. In 1979, world largest food company Nestle, S.A purchased...
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...An Apple for an Apple CGD 218 Apple “A sign is anything that stands for something else...Logos are designs that are used to stand for and help reinforce the identity of a corporation” (Berger, page 49-50). Apple has achieved just that, by using an apple as their logo. However, the use of an apple can go so much deeper than just a logo-it is an indexical sign, causing consumers to feel loyalty, trust, and an association with knowledge. I first remember seeing the logo of an apple in grade school on old computers manufactured by Macintosh, the same corporation that is known today as “Apple”. For centuries, apples have been associated with knowledge. For example, Isaac Newton used an apple in his famous experiment, students often gift their favorite teachers apples, and “an apple a day keeps the doctor away” anecdote to follow for a healthy life. It is only fitting that a company would capitalize on this infamous fruit and associate it with technology-especially a company that is as cutting-edge as Apple. In this way, the apple is an indexical sign which logically connects it to what it represents-knowledge (Berger, page 49). The logo itself uses very simple graphics and design elements-basically the logo is just an apple with space between the actual fruit and the stem. The open, blank, or “white”, space between the fruit and the stem represents wealth, and in this case a wealth of knowledge (Berger, page 77). By using just one color for the apple (white or black depending...
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...products with different features. However, Apple is the most popular and amazing company on the earth, brought us the most delicate, fancy, high-end electronic devices and software just like from future. It is the kind of company, who totally blew people’s mind and change people’s life on the way they listening to the music, making phone call, taking photos and etc. Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation, which was founded by Steve Jobs, Steve Wozeniak on April, 1976 with a release of the Apple 1, and it was incorporated in Cupertino, California in 1977. Apple is the world’s second-largest information technology company by revenue after Samsung Electronics and the world’s third-largest mobile phone maker after Samsung and Nokia. However, the company is facing a problem for its contractor’ labor practices its declining market value. Board According to the Model Business Corporation Act, the Board has fiduciary duty, including duty of care, duty of loyalty and fair dealing, and duty of supervision. Also, based on the judgment rule, it protects board members from liability if they make reasonable decision. There is no certain form of board is perfectly good from every company. However, assuming all public firms have experienced and successful experts serving on a board, a good board generally has a higher fraction of non-insiders and with fewer members. Compare to other companies, Apple has a relatively small board with eight members...
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