...The product name Apple was originated from two mutual interests‟ friends Steve Jobs andSteve Wozniak. The development of the company in the 1070s “Apple” was a step ahead of most computers of the time featuring a use of television as a display system of watching and acassette interface for listening and recording programs. Apple Inc. is mainly a special design, amarket mobile for media and communication device personal hands computer, digital musicplayer, and the production and sells of variety of software, networking, service and maintenanceand other digital applications.However, The Company also sells and delivers kinds of digital applications such as iPhone,iPad, Mac, iPod, Apple TV and a portfolio of consumer and professional software applications.The Apple Company also sells its products worldwide through its retail stores, direct onlinestores, and direct sales force, as well as through the third-party cellular network, wholesalersand retailers. Apple Company offer a variety of mobile devices, personal computers (Desktop and Laptop),modern digital music players and others variety of different software, networking and generalservices. In addition, the company has its own company software products including, thecompany mobile operating system, and the Company‟s proprietary Operating system softwarefor the Mac; server software and application software for consumer, together with education,initiative and government customers. The value of Apple‟s brand increased...
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...Marketing Plan of the Ipad 3 Apple Inc. Table of Contents 1. Executive Summary Apple Inc., founded in 1977 as Apple Computer Inc. with the introduction of the Apple II microcomputer, 14 is the undisputed leader of personal technology devices and supporting applications. They have continually been the frontrunner of groundbreaking technology. 5 Apple Inc. consistently markets and produces new products. They have been the engineers of many state-of-the-art devices and applications because they stand by their motto, “Think Differently”.6 Apple Inc. understands that spending R & D dollars, currently is an investment that is well worth the cost. When launching the IPad 3 in 2012, Apple Inc. instituted a tiered pricing system based on installed components. Although the company set prestige pricing for IPad 3, as it does for all of its products, because of mass customization, this marketing strategy has been very effective. Another product differentiation of the iPad 3 and Apple Inc. in general, is that the company offers an innumerable amount of complimentary downloads from the iTunes store as well as free training and support for all levels of users.8 Apple Inc. produces a host of electronic devices including the increasingly popular iPad tablet computer. Additional products include personal computers, monitors, all-in-one computers, laptops, software, cell phones, portable digital music players as well as peripheral devices and accessories along with their most...
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...ENGLISH COMPOSITION I Karrie Higgins ENG121 APRIL 22, 201 In 1984, Apple inc. introduced the very first computer with a graphical user interface. The very next year, Microsoft introduced its own G.U.I., Windows. Before what is referred to as “graphical user interface”, most computers ran on MS dos or some other kind of primitive code based program. For a few years after releasing their respective graphical user interface’s, Apple and Microsoft were highly competitive with each other. Then, around 1988, Apple inc.’s sales began to decline. The market had chosen which system they preferred and at the time, it was not Mac os. But in 1998 Apple inc. decided to do something that put them back in the competitive game. They decided to integrate the technologies of their product line into what they called the “imac.” After that, sales picked up, and Apple could once again compete with Microsoft. Even though both companies run similar systems, many people are divided between the two. Which computer system is superior? The first and most obvious thing to consider is the range of prices of each system. Apple inc. is known for their expensive gear. For most people, a computer is just a tool for the internet and videogames. To them, paying $900-2000 is much too overpriced for surfing the web. Enter windows; Microsoft does not make its own computers, but instead makes an easy to use operating system that can be put on third party computers. With this ability, other companies...
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...Apple and Samsung Name Institutional Affiliation Apple and Samsung Apple and Samsung are leading brands in electronics and technology around the globe. Apple Inc. was launched as a computer company in 1976. It was established by Steve Jobs, Steve Wozniak and Ronald Wayne. It is considered as one of the best company that has unsurpassed products and services so far. Apple is behind products like Macintosh desktops and laptop computers, phones, iPods, iTouch, iTunes, icloud and Apple TV. Furthermore, Apple Company has its own computers and it develops its own software.Apple is the world’s most valuable company even though it faces fierce competition from its competitors. Apple has partnered with other companies like LG and Samsung for the ipad and iphone displays. All the way, they have partnered with China with a company called Foxconn which is behind manufacturing its devices. Apple operates in 13 countries and has employed over 70,000 employees around the globe. Apple is a solid company that has shown a lot of innovation and growth over the years and it is a force to be reckoned with. On the other hand, Samsung is also an important brand worldwide with its wide range of electronic appliances and technology. Samsung is a North Korean company that was established in 1983. It operates its markets mainly in the United States, Asia and Europe. The first...
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...Fatima Calderon Professor Rob Freeborough MGT231 Organizational Behavior 20 June 2015 TERM PAPER Apple Inc. has without a doubt revolutionized the world of consumer electronics in the 21st Century. As the company became more customer-focused and improved its lean manufacturing model, it has to rise to the organizational challenges of becoming a leading global company in its industry. As Apple has reinvented its products, it has reinvented their organizational structure as well. The following is an analysis of Apple at an organizational level: its culture, leadership, ethical practices, and the use of power and political behavior. It is important to understand these factors because they represent a real-life learning opportunity for anybody involved in organizational management, based on one of the most recognized and successful companies of our time. Innovation is definitely at the core of Apple’s success. It was the first company to introduce a Personal Computer and the first and currently the leading company to introduce mobile technology such as the iPod, the iPhone, and the iPad (CITE). However, Apple was not always the leading company in profitability. It struggled behind the more affordable Microsoft. It is interesting to note that as Apple struggled or succeeded with selling its products, it also made changes within their organizational structure. Throughout its history, Apple’s success has been influenced by its leadership, most famously of its co-founder,...
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...EUROPE Mobile marketing Dawn of a new medium Mobile usage is exploding and ad revenues should follow We think 2010 marked the crux of the hockey stick for mobile marketing. Smartphones are already 35% of the handset market in the US, Europe and Japan, and tablet computers are now taking off. Apple and Android apps set a new standard, and mobile is now at the forefront of marketers‟ conscience. A $14 billion market – at least – by 2015 This report focuses on marketing, not tech or telecoms, though we incorporate views from Macquarie‟s internet, telecoms and software analysts. We estimate the global mobile ad market could grow from about $3.5bn in 2010 to $14bn in 2015. Mobile only comprises 1% of total ad spending today, but we think this could rise to 3-4% in the next 5 years, and 5-8% over time. We believe mobile marketing and services represent an incremental growth opportunity for ad agencies of anywhere from 0.2-1.3%, and can help elevate agency organic growth to long-term GDP-plus rates. Inside Mobile media usage is exploding; ad spending is following The mobile device landscape Cues from Japan and emerging markets Mobile marketing channels The opportunity for ad agencies Data and privacy issues Appendix: Mobile marketing players 3 6 9 11 21 25 26 The ultimate targeted advertising medium This is a different type of media, incorporating display ads through both apps and browsers, search, messaging (sms and mms), location-based services such as in-store couponing...
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...55). When an organization gets to consolidate their cultural patterns, it assumes a life of its own, independent of its components. This phenomenon is evident in large organizations. In this report, we discuss the corporate culture of Apple Computer Incorporation. For that purpose report will provide an introduction to the chosen organisation and a clear rationale for why it has been selected. Along with that, we also discuss a detailed application of the cultural web framework to the chosen organisation, using appropriate and relevant terminology, and demonstrate a clear understanding of the main conceptual tools and frameworks under investigation, as evidenced through the quality of their application. Moreover, this report will also produce a balanced and critical evaluation of this particular strategic approach drawing on a wide-ranging and independently-sourced literature. Overview of Apple Computer Inc Apple or "the company" is engaged in design, development and marketing of personal computers, media devices, and portable digital music players. The company also sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications (Rolling Stone Magazine, 2003: 111). The Apple brand is well recognized amongst most consumers. The company operates more than 317 stores in nine countries, thousands of dealers (mainly...
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...Apple Inc. was founded on April 1, 1978 by Steve Jobs, Steve Wozniak and Ronald Wayne and is a Multinational Corporation that develops, design and sells computer software, personal computers and other hand held electronics. Apple’s headquarter is based in the United states in the state of California while there are 394 retail Apple Stores worldwide along with their online Apple Store and iTunes Store. As of 2012, Apple has attained annual revenue of $156 billion dollars and has a total of 72,800 employees. In terms of revenue, Apple is the world’s second largest information technology company just behind Samsung while they are the world’s third largest cellular phone maker behind both Samsung mobile and Nokia. In 2008, fortune magazine named Apple the most admirable company in the United States and throughout the world from2008 through 2012. Although Apple is quite a vibrant and admirable company, they have received numerous criticisms about their labor and business practices as most or all of its products are manufactured outside of the United States. Apple have a wide range product line which they offer to the public but their best known products lines are the Mac line of computers, the iPad tablet computer, the iPhone smart phone and the iPod music player. Apple operating system which is the software that is installed in its computers and electronic devices are called OS X and iOS operating system. Apple also has its trademark iTunes media browser which is only found on Apple’s...
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...Building, Singleton Park, Swansea University, Swansea SA2 8PP, UK ABSTRACT The Apple iPod is currently the undisputed leading product in the global MP3 player market. This competitive advantage is due to the design, high functionality, and perhaps most importantly, the ‘cool factor’ which Apple has managed to obtain with its products. This study explores if owning an iPod (as opposed to another brand of MP3 player) makes a difference in the perception of general life satisfaction. Using Diener et al.’s generic satisfaction with life scale (SWLS) to measure the dependent variable life satisfaction, a model with the key concepts usage, benefits, peer influence, design, iPod phenomenon, and iPod bubble has been developed and tested in a variety of ways, including regression analysis. The sample consisted of a multinational sample of 240+ young adults, aged 18–35 years. The demographic profiles of iPod and non-iPod owners were very similar, but for iPod owners, 23 per cent of the variance in overall life satisfaction is explained by the key concepts used in this research. Key influencing variables for iPod owners are peer influence and design. For non-iPod owners, the amount of variance explained by the independent variables was negligible. iPod owners also considered their MP3 players to be much ‘cooler’ than did non-iPod owners. This article considers the managerial implications of these findings for Apple and for competing brands. The social implications of these findings and their significance...
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...Operating system : An operating system (OS) is a collection of software that manages computer hardware resources and provides common services for computer programs. The operating system is an essential component of the system software in a computer system. Application programs usually require an operating system to function. Time-sharing operating systems schedule tasks for efficient use of the system and may also include accounting software for cost allocation of processor time, mass storage, printing, and other resources. For hardware functions such as input and output and memory allocation, the operating system acts as an intermediary between programs and the computer hardware, although the application code is usually executed directly by the hardware and will frequently make a system call to an OS function or be interrupted by it. Operating systems can be found on almost any device that contains a computer—from cellular phones and video game consoles to supercomputers and web servers. Examples of popular modern operating systems include Android, BSD, iOS, Linux, OS X, QNX, Microsoft Windows, Windows Phone, and IBM z/OS. All these, except Windows, Windows Phone and z/OS, share roots in UNIX. Smartphone A Smartphone, or smart phone, is a mobile phone built on a mobile operating system, with more advanced computing capability and connectivity than a feature phone. The first smartphones combined the functions of a personal digital assistant (PDA), including email...
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...also appears in the print version of this title: ISBN: 978-0-07-163608-7, MHID: 0-07-163608-0. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at bulksales@mcgraw-hill.com. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, modify, create derivative works based upon, transmit, distribute, disseminate, sell, publish or sublicense the work or any part of it without McGraw-Hill’s prior consent. You may use the work for...
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...That culture has also been tied to the innovation created at Apple and how they became the pioneer of the “Work Hard Play Hard” ethic. When Steve Jobs returned to Apple in 1996, he totally change the whole organization. With the help from his Human Resources Director, Jay Elliot, he reorganized the hierarchy of the company from the more traditional functioning vertical organization designed by the previous CEO to a flat organization, launching open communication policies and recruiting employees who were genuinely excited about creating products for the company (Shelly, 2011). Steve Job’s leadership skills and the principles for hiring the right people and developing management policies were the basis for Apple’s start and what has helped shaped the organization and defined their corporate culture. Apple's human resource management attracts a quality workforce by attracting visionary people that think freely and can see the potential in different objects. It does this through excellent human resource planning, job specifications, recruiting and the selection process. It all begins with hiring the right people, so how does Apple go about finding the best people who are passionately committed to the brand and the customer experience? The company hiring managers start by gauging candidates based on some basic requirements. The first is whether the individual has the ability to perform under pressure – “Grit” as Apple calls it. The courage and confidence that the individual...
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...SWOT Analysis for Apple’s new iphones Apple is a very successful producer of computer software and hardware that leads in its competitive industry. To evaluate the progress, success, and faults of the company, the SWOT analysis is used. The SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats to the organization. This model is used to help it identify internal and external areas that need improvement and internal and external areas that prove to be successful. Strengths: Over the years, Apple has grown by offering superior products compared to competitors. Apple has positioned itself to be a pioneer in the personal computer industry. It is one of the original hardware producers in the market that controls both the manufacturing of its products as well as its operating system. Apple is self- sufficient and creates its own internal components for the core of its iphones. Apple has set standards for high quality products in order to meet customer satisfaction. It is dedicated to research and development in order to create new products, which are expected to make Apple’s products more efficient and feasible to use. As a result of the company’s commitment to excellence, most of its products are compact and simple to operate. Apple is known for its loyal consumers who purchase its products for quality, regardless of price. Apple has ascended to a brand of distinction in the computer industry, which yielded a successful...
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...Mac Memory Management For rough draft Mac OS is available on two processor architectures: the Motorola 68k series and the PowerPC. Mac OS has a flat address space, shared between all processes. There is no per-process memory protection. Application code runs in supervisor mode, so there is no instruction protection. Mac OS has virtual memory, in the limited sense that a larger fixed address space can be simulated, by storing the entire address space on disc. This size of this address space is fixed at boot time. The lowest part of memory is occupied by the system partition. This contains some system global values which applications should not access directly, although there is nothing to prevent them doing so. Historically, the Mac OS used a form of memory management that has fallen out of favor in modern systems. Criticism of this approach was one of the key areas addressed by the change to OS X. The original problem for the engineers of the Macintosh was how to make optimum use of the 128 KB of RAM that the machine was equipped with. Since at that time the machine could only run one application program at a time, and there was no fixed secondary storage, the engineers implemented a simple scheme which worked well with those particular constraints. However, that design choice did not scale well with the development of the machine, creating various difficulties for both programmers and users. References: The Memory Management Reference Memory management in Mac OS, en...
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...1.0 Executive Summary Formally known as Apple Computer Inc., this company was founded April 1, 1976. In January of 2007, the word “Computer” was removed from its name to reflect on its shifted focus towards consumer electronics. Being the World’s Most Valuable Brand today Apple manufacturers a host of hardware products such as the iPhone, iPod, Mac, and as if that isn’t enough they offer quite a bit on the software side as well such as their iOS6 and services such as iTunes. The purpose of this Marketing Plan focuses on the iPad through implementing various marketing strategies and innovations to improve sales and increase its tablet market share. We have found these goals to be attainable through enhancing the iPad’s features. More specifically by making it Adobe Flash compatible, the addition of a USB port, along with an expandable memory slot. 2.0 Situation Analysis Apple’s mission is to be committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Currently Apple holds the title of, “World’s most Valuable Brand.” It is evident that being committed to bringing the best personal computing experience to all its customers is paying off. Focusing on the company’s most recent addition to its products, the iPad; we would like to come up with new features to not only boost sales...
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