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Apple Inc. Current Issue

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Apple Inc., formerly Apple Computer is an American multinational corporation headquartered in California, which designs, develops, and sells consumer electronics and personal computers. The company was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne and incorporated on January 3, 1977. Its best-known hardware products are the Mac line of computers, the iPod, the iPhone and the iPad. Its software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser. Apple is the world's third-largest mobile phone maker after Samsung and Nokia. Major direct stakeholders are Levinson Arthur D, Serlet Bertrand, and Cook Timothy while the major Institutional Holders are Fmr LLC, Vanguard Group and etc. First strategic that apple used is Price your products to customer segments. Often lost in the anticipation of Apple's launch events are the subtle changes the company makes to its product portfolio. When Apple launched its most recent iPhone which is iphone 4s a year ago, it reduced the price of its 3GS version to $99. During its most recent launch of the new iPad, it reduced the price of the iPad 2 by $100. In both cases, Apple established a market for additional customer segments. This strategy allows Apple to capture high margins with early adopters and drive penetration among a broader, more price conscious audience at a later date. Not every company has product launches that allow it to adopt this strategy, but there are always opportunities to evolve and re-price a successful product to address the needs of a new and different customer segment.
Second strategic that apple applied is Keep your eye to the future. Success and growth elicit expectations. As Apple continues to launch innovative products, the expectations rise. Each Apple event seems to be met with more anticipation than the last and technology pundits

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