...Jeremy White Kaplan University Dr. Sjuib May 17, 2012 Executive Summary: Apple Inc, is an American multinational organization which deals in manufacturing, designing and marketing computers, computer software and different consumer electronics. The company has been listed in NASDAQ exchange under ‘AAPL’ ticker symbol. The company is headed by Mr. Bill Campbell. The present CEO of Apple Inc. is Mr. Steve Jobs, who has a strong focus on innovation. The company works strongly on innovation and technology, so as to have a competitive edge in the market, with a strong focus on innovation, the company is able to makes differentiated products which makes Apple Inc. one of the most successful company. Company overview: ‘Apple Inc, is one of the biggest manufacturer of personal PC’s , mobile communication devices and portable music and video players. The Company’s products and services include the Mac line of desktop and portable computers, iPhone, the iPod line of portable digital music and video players, Apple TV, Xserve, a portfolio of consumer and professional software applications, the Mac OS X operating system, third-party digital content and applications through the iTunes Store, and a variety of accessory, service and support offerings. The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party wholesalers, retailers, and value-added resellers. In addition, the Company sells a variety of third-party...
Words: 1642 - Pages: 7
...HEAD: Apple, Inc. SWOT Analysis Apple, Inc. SWOT Analysis AIU – MGT680 Abstract As a senior manager of a computer company, this paper will discuss the company’s competitor, Apple, Inc. This paper will include five factors of strengthens, weaknesses, opportunities, and threats for Apple, Inc. It will explain why those factors are important for this company to know. The paper will also propose a strategy and product that will take advantage of Apple, Inc. vulnerabilities which will increase this company’s market share. Apple, Inc. SWOT Analysis Introduction Apple, Inc. is a major competitor for our company and by doing a SWOT analysis of Apple, Inc. means we can help our own strategies. A SWOT analysis looks at strengthens, weaknesses, opportunities, and threats factors of Apple, Inc. By knowing these factors about Apple, Inc. will be important to our company because it takes a look at our competitor. A strategy and product will also be proposed that will take advantage of Apple, Inc. vulnerabilities which will increase this company’s market share. SWOT Analysis Strengths Apple, Inc. has five great strengths that include innovation, brand, customer loyalty, retail stores and marketing, and cash flow abundance. Apple, Inc. innovation includes being the leader in technological innovation with the release of products such as the iPods, iPhone and more. The 2012 Global Innovation 1000 ranked Apple, Inc. number 1 for the 3rd year in a row. Apple, Inc.’s idea...
Words: 1762 - Pages: 8
...SWOT analysis for Apple Inc. Cornelius Morgan Kaplan University GB 540, Section 04N Professor Fahlino Sjuib August 27, 2013 SWOT analysis for Apple Inc. A SWOT analysis takes a look at the internal and external factors that affect a given company. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are the internal factors. Opportunities and Threats are the external factors. The SWOT analysis provides an easy to look at set of information that shows how a company can best match its resources and abilities to be competitive in a given market. (Bradford & Duncan, 2011) A SWOT analysis is an important resource to have for any company. James Higgins once said, “Innovation is the secret to competitive advantage in today’s rapidly changing environment.” (Higgins, 1995) Having been around since the mid- 1970s, Apple has been a leader in innovation in the electronics and computing industry for quite a while. Their products; Mac Computers, iPods, iPads, the iPad mini, iPhones and other innovations are highly sought after all over the globe. There is no concrete way to determine what will happen to Apple in the future, especially after the death of its visionary and founder, Steve Jobs, in late 2011. A SWOT analysis, when done properly, can help the company formulate the proper strategy to move forward and make the best use of its resources and increase the overall market share that the company owns. Apple is a brand name...
Words: 2079 - Pages: 9
...SWOT Analysis of Apple, Inc. Name Institution Affiliation SWOT Analysis of Apple, Inc. Company Overview: Apple Inc. Apple Inc. was co-founded by Steve Jobs and Steve Wozniak on April 1, 1976 (Johnson, 2012). Originally, the duo sought to develop a simple micro-computer board that could be offered to small and businesses. However, since its conception, Apple exhibited unprecedented growth in the ICT industry with its initial products, including Apple I, Apple II and Macintosh becoming the first commercially successful personal computers that assisted Apple to develop into a profitable, well-regulated firm that has come to be today. Today, the company focuses on the design, manufacture and marketing of a wide variety of consumer electronic products, including personal computers, smartphones, and portable music players, coupled with related computer software, applications, services and peripherals (Laugesen & Yuan, 2010). Apple has global supply chain with more than 250 retail stores distributed worldwide (Johnson et al., 2012). Starting with delivering music only, Apple has ventured into other entertainment content such as videos, television shows, films as well as audio books that are distributed via its ITunes Store (West & Mace, 2010). The current market environment features significant market players with relatively stronger and long established brands such as Microsoft, IBM, Google, Amazon, HP, Lenovo, and Dell (Zairi, 2013). Strengths Apple has several strengths over...
Words: 1242 - Pages: 5
...has easily accessible information.) What is the organization? What is its primary business or services? Tell us about the industry and its competition. What is the organizational mission or purpose of the organization that you selected? How would you characterize the organizational culture? What are the primary strategic objectives or long range plans for the organization? I have selected Apple Corporation for this assignment. Apple Inc. is an American based multinational corporation, engaged in design, development and selling of personal computers (Mac), media devices (iPad), and portable digital music players (iPod), mobile phones (iPhone). Additionally, Apple sells software (OS X, iLife, iWork etc.) and provides related services (Apple Inc. SWOT analysis, 2012). Personal electronic industry is an ever changing industry given the pace at which technology is changing every day. Apple faces stiff competition from new competitors, low-priced rivals/alternatives, and Apple’s lack of interoperability, which causes consumers to adopt other more user friendly platforms and products. Apple designs Macs computers along with operating system and professional software. Apple’s iPods and iTunes have made them the leader in the digital music revolution. Apple’s iPhone and App Store have revolutionized the mobile phone industry. Apple’s culture is based on the idea of self-motivated individuals will work harder if they do not have a boss micromanaging every action (Love, 2012 and...
Words: 462 - Pages: 2
...| | |CORPORATE LEVEL STRATEGY | |APPLE COMPUTER, INC | | | |PREPARED BY: | |TETY JUANITA MOHD KAMAL | |WONG WAI SIONG | |LAI CHOON HOONG | |WAN HAZIRA WAN MUHAMMAD | |WAN HAMIZA WAN MUHAMMAD | |7/31/2010 ...
Words: 2443 - Pages: 10
...Business Analysis Part 1: Apple, Inc. Apple is a highly innovated business that entered the business world making computers back in the 1980s. They ventured out in the 2000s making non-PC devices and by the spring of 2010 had a market capitalization of $220 billion dollars. As a mutual fund manager, I have performed a SWOT analysis to determine whether or not to invest in this company. I will identify internal and external stakeholders, evaluate their needs and see how the organization measures up when it comes to satisfying those needs. Strengths Apple Inc. has been ranked number one on Fortune Magazine’s Most Admired list for the fourth year in a row according to CNNMoney (DuBois, 2011). The "The American Customer Satisfaction Index" (2012) website shows Apple with a score of 87 out of 100 points on a scale of 0-100 at the national level, this was a 13% increase from the first year in 1995. Personal Computers and HP both came in second with a score of 78 out of 100. Apple has intensive employee training in order to provide exemplementry customer service. They focus on understanding what the customer needs and provide a solution, which may be their key to innovating new products. They have an extensive beautifully designed product line that shares functionality. The Apple trademark, apple with a piece missing illuminates when the computer is on which makes it stand out as an apple product. There is a light under the keyboard making it easy to type in the...
Words: 1748 - Pages: 7
...Business Analysis of Apple Inc Apple Computer Company originated on April 1, 1976 by Steve Jobs and Steve Wozniak, dropped out of high school. At the time of forming their partnership, Steve Jobs worked for Atari and Steve Wozniak worked at Hewlett-Packard. Their company initially started in Steve Jobs’ garage. The first computer was the Apple I, followed by Apple II which launched in 1977. By 1980, Apple III was released and they were able to employ several thousand people. Apple or “the company” is engaged in design, development and marketing of personal computers, media devices, and portable digital music players (Research and, M. 6). The company also sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The two master minds behind the Apple branding has lead to $65.23 billion dollars in sales in 2010. The amount of technical devices this company has produced over the years has earned superior creditability in the technology field for stationery and portable devices. Today Apple’s annual review is more than 60 billion, making them the largest technology company in the world. Apple aims to continually invest in research and development for products that best serve the needs of the market. It is very important in the role as a mutual fund manager, to evaluate the business analysis of Apple Inc. before making the decision of whether or not to invest into this company...
Words: 1165 - Pages: 5
...Organizational Planning Business Analysis Part I Apple Inc. The Company Apple Inc. was established in California on April 1, 1976. It was later incorporated in the year 1977. Born in America, this multinational company designs and sells consumer electronics. Apple is the world’s third biggest mobile phone producer. The company has most admired hardware products are the Macintosh computers, the iPhone, the iPod and the iPad. Other consumer products designed by Apple include computer software like OSX and iOS operating systems and personal computers. Apple Inc. was listed as the most admired organization in the world (2008-2012) and in the United States (2008). Even though Apple’s popularity is growing in leaps, the company has been in the news for its familiar criticism for its contractors' industry practices, and for its environmental and trade practices. Apple has more than 368 retail stores in 13 countries. It is the leading public trading corporation in the world with an estimated value of US $626 billion as of September 2012. It is the largest technology corporation in the world by income and profit. The company has more than 60,450 permanent full-time recruits and over 2,990 temporary full-time employees globally and its global yearly profits exceed $110 billion. SWOT Analysis As a mutual fund Manager, my role is to decide if investing in the company is a good option. The SWOT analysis is performed to help me get a better understanding of the company and assist in decision-making...
Words: 1157 - Pages: 5
...Business Analysis for Apple Inc Robert A Smith II MGT 521 May 9, 2011 Mary Jo Payne, Ph.D. Business Analysis for Apple, Inc As children many people are taught that the only way to earn income is by obtaining a job, and a way to get more money is by logging additional hours on the job. This ideology is true, but for people who also value possessing the free time to enjoy life while in pursuit of financial success this way of life is also very wearing. Investing is a fiscal tool people can use to send their money to work. True investors understand that making their money work presents some risks, but with guidance and thorough analysis they can maximize their earning potential whether or not they receive a raise, decide to work overtime or look for a higher paying job (Investopedia, 2011). With many investment vehicles to choose from such as bonds, mutual funds, and company stocks, the most important thing to remember before investing is to do research and only invest money when there is a realistic probability of revenue. In this paper a Strength, Weakness, Opportunity, and Threat (SWOT) analysis of Apple Inc. was performed to determine if this electronic computer corporation giant is a worthy investment. SWOT Analysis |Strengths |Weaknesses |Opportunities |Threats | |Reputation |Product weaknesses |iPhones ...
Words: 1113 - Pages: 5
...Running Head: APPLE INC. Apple Inc. Eric Walker 02/26/14 Abstract Apple Inc. has been a successful company for many years since its downfall in 1996. Records show how profitable they have been with their new technology advances and innovation. Despite their success in the technology world against many competitors, Apple has issues in internal affairs that must be addressed. With a new CEO since the passing of Steve Jobs, the corporation’s mission statement has become weak and unclear. The technology they use in general has not been compatible for years with other product lines, which is a turn off for customers more and more as the competition raises their game. From the outside looking in, Apple Inc. seems to be a successful, profitable organization that continues to dominate. However, taking a look deeper into their company from the inside we can see how certain factors could be a downfall to their success in the technology field. Table of Contents I. Introduction 4 II. Current situation 4-6 III. Corporate Governance 6 IV. External Environment 6-7 V. Internal Environment 7-9 VI. SWOT Analysis 9-10 VII. Implementation 10 VIII. Conclusion 10-11 IX. References 12 X. Appendix A 13-15 Introduction Apple Inc. began as a small company, formerly known as Apple Computer. Steve Jobs and his...
Words: 2896 - Pages: 12
...------------4 Mission statement-------------------------------------------------------------------------------------------5 Objectives-----------------------------------------------------------------------------------------------------6 Internal analysis * SWOT analysis-----------------------------------------------------------------------------------------7 External analysis * PESTEL analysis---------------------------------------------------------------------------------------8 Strategy-------------------------------------------------------------------------------------------------------10 Other relevant aspects-------------------------------------------------------------------------------------11 Conclusion----------------------------------------------------------------------------------------------------12 Recommendation-------------------------------------------------------------------------------------------13 Bibliography--------------------------------------------------------------------------------------------------14 Word count: 998 Executive Summary This report provides a specific strategy to Apple for selling IPhone5 by directly price-cutting, and proved strategy by internal (SWOT) analysis: * Strength High performance of...
Words: 2215 - Pages: 9
...------------------------------------------------- Apple Inc. Business Analysis Category: Business Autor: Mike 26 July 2010 Words: 3002 | Pages: 13 Business Analysis of Apple Inc. On April 1, 1976 Steve Jobs, Steve Wozniak, and Ronald Wayne joined together to form Apple Computer Incorporated. The concept behind their company was the creation of an inexpensive, simple to use personal computer kit. Working out of Jobs' garage in Cupertino, California the trio designed and manufactured their first product in three months. They named this product the Apple I and it went on sale in July 1976 for $666.66. Six months after the release of the Apple I, Ronald Wayne opted to sell his share of the company back to Jobs and Wozniak for a meager $800. Soon thereafter multimillionaire Mike Markkula joined Apple and on January 3, 1977 the company was incorporated. Apple continued to gain momentum and was one of the fastest growing companies by the end of 1978. With the introduction of the Apple II plus, the company enjoyed a 400 percent increase in sales in 1979. In December of 1980 the company went public and within minutes the 4.6 million shares sold out at a price of $22 per share. An additional 2.6 million shares was also sold out by May 1981. However, the firm suffered its first major fallback with the release of the Apple III in September of 1980. The newest version had not undergone necessary testing due to time constraints and pressure from upper management. This proved to be extremely costly mistake and by 1984 the Apple III...
Words: 3020 - Pages: 13
...Implementation of SWOT Analysis at Apple Presented By: Chanda Snyder Marketing November 18, 2012 Introduction The Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis guides you to identify the positives and negatives inside and outside of your organization. Program directors, policy groups and management teams can use this resource to help with both strategic planning and decision-making. A SWOT analysis will provide perspective, and reveal connections and areas for action. (Strategic Management, 1993). Strength, Weakness, Opportunity, Threat. A SWOT analysis guides you to identify the positives and negatives inside your organization (S-W) and outside of it, in the external environment (O-T). Developing a full awareness of your situation can help with both strategic planning and decision-making. (Strategic Management, 1993). The SWOT method (which is sometimes called TOWS) was originally developed for business and industry, but it is equally useful in the work of community health and development, education, and even personal growth. (Strategic Management, 1993). SWOT is not the only assessment technique you can use, but is one with a long track record of effectiveness. Compare it with other tools found in the Community Tool Box (especially Chapter 3) to determine if this is the right approach for your situation. The strengths of this method are its simplicity and application to a variety of levels of operation. (Strategic Management, 1993). SWOT analysis...
Words: 1472 - Pages: 6
...Communicating the Change Introduction: Communication is generally known as the glue that holds organizations together. It is the way we share information, ideas, goals, directions, expectations, feelings, and emotions in the context of organized action. The change strategy for communicating the necessary changes made by Apple during the integration of iPod and iTunes business unit and the subsequent vision that kept the company flexible to remain competitive, is inherent in its ability to handle communication at all levels. The CEO’s vision provides clear direction for all the business units working together to meet shareholder expectations and at the same time provide value to their customers and employees. The organization works for the mission. Apple understands the importance of being continuously innovative with a vast and loyal army of Apple fanatics behind it to regularly come up with new products like iPad. (A) The communication plan grid is a separate document (B) ONE of the communication pieces: Debut a brand new product with a summary of the company's milestones “Apple followed its usual script for the new iPhone's coming-out party. Apple CEO Tim Cook, kicked off the festivities before an audience of reporters, bloggers, applications developers …” (MICHAEL LIEDTKE and PETER SVENSSON) The following script was created from a series of Apple’s communication strategy: We desire to continue to provide you with the latest technology; we are innovating at an incredible...
Words: 1451 - Pages: 6
