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Apple Inc.: the Ipod, the Imac, and the Business Lesson of Closed System

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Apple Inc.: the iPod, the iMac, and the Business Lessons of Closed systems
Apple Inc.: the iPod, the iMac, and the Business Lessons of Closed systems

Abstract The ambition of this paper is to provide a general description of the Apple Inc as a successful organization, unfolding its highlights (up’s and down’s) in the process of immense improvement and enormous extension. Furthermore, we will take a closer look into the challenges that Apple was faces with throughout its characteristic journey (such as closed systems with no compatible software). Finally, we will analyze the benefits of changing the previous used strategies and the future of Mac (desktop and portables)
Apple Inc.

Quick look into Apple Inc’s background Steve Jobs and Steve Wozniak successfully founded Apple Inc in 1976.They started their business by creating and releasing a computer called “Apple II “ , which was followed by another Job’s innovation ( in 1983) known as “Apple Lisa” . This was the first time that end-users were given the opportunity to operate a computer that contained a mouse and a GUI (graphical user interface). Unfortunately for Job’s and Apple Inc, Apple Lisa” was unsuccessful in its war against its competitors. Therefore, strong-willed Apple made a very much needed assessment and wisely decided to reverse its licensing strategies. Starting from year 2000, Apple and its executives centered their attention on electronic products other than computers: 1- portable media players and 2 - mobile phones (Apple Inc, 2009). Apple’s first big hit was iPod MP3 music player which entered the market in 2001. Only two years later (2003), Apple launched its second big unique novelty: iTunes Music Store – this contemporary innovation was going to facilitate the music downloads for end-users by making available the on-line services. Since then, Apple Inc has experienced

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