...Paper M. Colton Claycomb MKT/421 November 23, 2015 Creig Foster Favorite Brand Paper I choose Apple as my favorite brand; it is one of the largest and well-known companies throughout the world, and they specialize in any electronics such as computers and iPads, cell phones, in previous years many of the items was aware as well as created by Apple industries. The product is well known by its design, sleekness, and easy to use products, which made these items high in demand. Apple became a household name that brought consumers of many ages to the desire of owning one of their products, with this came to their retail stores as well as the use of technical support with telephone or e-mail, which brought loyal customers along with loyal business ethics. With this Apple, though it was for many years a runner-up to Microsoft in such areas as sales or even the use of operating systems. However, over the past couple of years or so, many changes have taken place such as large-upscale advertisement campaigns that have given the company a brand new look on their brands to consumers. Also, they have made their selves known to be more environmentally responsible as well as selling more efficient user-friendly devices along in along with many new learning tools that are in comparison of Microsoft’s ability of no style and hard to use devices. There are many reasons that I prefer Apple to other brands, one of the biggest is the fact I like the quality of the items. They might be higher...
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...APPENDIX 6C Strategic Systems Auditing (SSA) Approach to Understanding Business Risk INTRODUCTION This section expands on the business analysis techniques explained in the chapter. The 1990s saw a trend toward developing new audit approaches that apply a technical knowledge of the theory of organizational strategy to evaluating a client’s competitive position and its effect on the client’s business risk. These developments have been referred to as the strategic systems auditing (SSA audits) approach to auditing. An SSA audit can be characterized as a top-down approach that starts with understanding the corporate strategy and the business as a whole to determine the effects on the financial statements. A key innovation in the SSA audit was that the auditor must try to understand the business as management runs it, but with an objective point of view. In contrast, the traditional financial statement audit tended to focus on a bottom-up approach, or gathering evidence on individual transactions and aggregating them to the financial statement level. The strategic systems approach is an application of systems thinking, as discussed in the chapter. The audit team obtains an understanding of management’s strategy by interviewing the senior managers and the managers of the various business units in the organization. The auditors learn about the business objectives (e.g., cost leadership, differentiation, market share) and strategies that management has in place to meet those objectives...
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...Final Paper: Case Analysis for Apple Final Paper: Case Analysis for Apple Final Paper: Case Analysis for Apple Table of Contents Introduction 2 Branding strategy 3 Designing a global identity 3 Using marketing mix strategies in creating unique relationship with the consumers 4 Apple’s strategies for promotions 4 Apple’s strategy for product placement 5 Product as a decisive part in Apple’s marketing magic 6 How Apple’s pricing strategies influence consumer behavior? 6 Conclusion 8 References 9 Introduction Apple is a multinational corporation that concentrates on the production of personal and business computers, electronics, and software. The company was founded on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It is truly one revolutionary company that changed the world in several ways. It started the revolution in personal computers in the 1970s with introducing the Apple II (O’Grady, 2008). The company’s introduction of the iPod made a huge impact in the electronic market, following by the iPhone and the iPad. By 2010, more than 60% of Apple Inc.’s revenues were coming from iPhone & iPad. This was a strategic move for the benefit of Apple Inc.’s customers, their employees and the market. It was clear that the company was a serious player in consumer electronics. However, all of these variations and innovations were not approved instantly. Their introduction of the Macintosh Portable, as well as a variety of other...
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...Apple public relation plan Message Statement Apple public relations plan Chuey, Jaime, Char, Ellen Executive Summary This public relation plan is to inform and influence the public about the new iPhone 6 with using the features of the new phone as a starting point. The primary customers are known as the current and loyal customers. Apple’s employees and management are the face of the company to the public so the training will be key to keeping the key keeping the plan moving ahead. The main objective of this plan is assist in the public to take action in buying, informing others, and overall to get to know the new iPhone 6. The strategy is to always keep the right information of the new iPhone 6 going out to the public, by keeping the information positive, upbeat, and truthful. The actions and feelings we intend see doing and after the plan is excitement and eagerness to obtain the new iPhone 6. Communication Process Identifying Publics Customers The primary customers for Apple are current Apple customers, techies, business professional, iOS software users, brand awareness customers, Apple culture customers, satisfied customers, and high performance tech customers. The secondary customers are anyone in the market for a new phone, wants a company that is loyalty to customers, and customers that want a product with quality. Producers and Partnerships Apple has 156 companies that produce their products for their customers, with many of them being located outside the...
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...Frank A. Buckless Steven M. Glover Douglas F. Prawitt do not coPy or redistribute Prentice hall Upper Saddle River, New Jersey ta b l e s e ct ion o f co n t e n t s 1 2 client acceptance . . . . . . . . . . . . . . . . . . . . . . . . . . . S o l u tionS inc lu de d in t h iS Section 1.1 Ocean Manufacturing, Inc. 3 The New Client Acceptance Decision s e ct ion Understanding the Client’s Business and assessing risk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 S o l u tionS inc lu de d in t h iS Section 2.1 Your1040Return.com Evaluating eBusiness Revenue Recognition, Information Privacy, and Electronic Evidence Issues . . . . . . . . . . . . . . . . . . . . . . . . . . 25 2.2 2.3 2.4 Dell Computer Corporation Evaluation of Client Business Risk Flash Technologies, Inc. Asher Farms Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Risk Analysis and Resolution of Client Issues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49 Understanding of Client’s Business Environment s e ct ion 3 Professional and ethical issues . . . . . . . . . . . . . . . . . . . . . . . 59 S o l u tio nS inc lu de d in t h iS Section 3.1 3.2 3.3 3.4 3.5 A Day in the Life of Brent Dorsey Staff Auditor Professional Pressures Nathan Johnson’s Rental Car Reimbursement Solving Ethical Dilemmas–Should He Pocket the Cash? Recognizing It’s a Fraud and Evaluating What to Do . ...
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...Project Report on Advertising Agency Table of Content ADVERTISING........................................................................................................................................3 INDUSTRY SNAPSHOT..................................................................................................................................4 NATURE OF THE INDUSTRY..........................................................................................................................5 MEDIA.....................................................................................................................................................7 IN-FILM ADVERTISING.................................................................................................................................9 WORK ENVIRONMENT .............................................................................................................................10 PERSONAL CHARACTERISTICS.....................................................................................................................11 EMPLOYMENT AVENUES.............................................................................................................................12 PUBLIC SERVICE ADVERTISING....................................................................................................................12 REGULATION.........................................................................................................
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...billings of USD 6 million in 2006. GABL is a market leader with a dynamic team of young and talented professionals and has won an unprecedented 4 years in a row (2003-2007) the Agency of the year Award, at the Srijan Samman Awards for all Bengali advertising work done in India and Bangladesh. In additional work done for its local as well as multinational corporate has won innumerable local and international Awards and accolades. GABL is a member of the Grey Group owned by WPP. 1.1 Origin of the report This report is based on the Internship program in Grey Advertising Bangladesh Ltd., client servicing department, as a partial requirement of the B.B.A Program. It is a three credit course to complete the B.B.A program of the Institute of Business Administration, Jahangirnagar University. This report has been prepared under the direct supervision of Assistant Professor Mohammad Nazmul Islam. 1.2. Objective of the study Main objective • To depict a clear picture of activities of an advertising agency from the perspective of GREY Advertising Bangladesh Ltd. Specific Objective • To know the total account management process of Grey Advertising Bangladesh. • To identify the role of the functional departments’ of Grey in delivery of service to the clients. • To know how the agency works and how the communication program is projected for a brand. • To find out the problems facing by various departments during executing...
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...Gimbal CONTEXT AWARE PLATFORM MOHHAMAD JUNAID ASHARAF | GAURAV VASANI | MOHAMMED SAALIK NAWAB | UDIT DIXIT CONTENTS Executive Summary ........................................................................................................ 4 Market Summary ............................................................................................................. 7 Target Market .............................................................................................................. 7 SWOT Analysis ............................................................................................................... 9 Strength ..................................................................................................................... 10 Interaction .............................................................................................................. 10 Content Feed ......................................................................................................... 10 Bluetooth Proximity Beacons ................................................................................. 10 Analytics ................................................................................................................. 11 Checkout option ..................................................................................................... 11 Opportunity ................................................................................................................ 11 Application...
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...product based on pre-specified needs, Simmons had asked IDEO to help it “look for unmet needs that exist and to identify new product opportunities.” The project proposal, entitled “Understand and Innovate,” described Phase 0 services as helping clients understand the world in a new way and innovate accordingly. At first glance, mattresses were not exciting territory for the firm, but as the team researched mattress consumers— conducting literature reviews, site visits, and interviews with customers and salespersons—they grew intrigued. One later recalled, “The more we looked, the more we found.” No tC Now two months after their final presentation to Simmons executives in Atlanta, Georgia, the team was still buzzing from the client’s enthusiastic response to the Phase 0 project’s identification of a new market, embodied in young singles. Dayton, however, wondered whether the team’s work would have a lasting and...
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...as prepare him or her for the Level 1 test. This is an essential but not an exhaustive resource. Some of the knowledge required to pass the test comes from these articles; the other material comes directly from the two-day course. Some edits to the original articles have been made for the Training Guide to flow as a stand-alone reference, provide context for readers, as well stay current with the course format. All original works are preserved in the CrossFit Journal and hotlinks (noted by their blue color) are provided throughout. Copyright © CrossFit, Inc. All Rights Reserved. CrossFit is a registered trademark ‰ of CrossFit, Inc. V2.2-20150514R4.KW V2.3_ 20150525.KW Table of Contents Methodology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Medicine-Ball Cleans. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87 Understanding CrossFit. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 The Glute-Ham Developer Sit-Up. . . . . . . . . . . . . . . . . . . . . . . . . . . 92 Foundations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Nine Foundational Movements Summary . . . . . . . . . . . . . . . . . 95 What is Fitness? (Part 1) . . . . . . . . . . . . . . . . . . . ....
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...misstatements in the revenue cycle. 5 Assess inherent and control risk regarding revenue cycle accounts. 6 Use audit procedures to test the effectiveness of controls in the revenue cycle. 7 Link the auditor’s control risk assessment to the development of substantive tests of accounts in the revenue cycle. 8 Describe the factors that influence the effectiveness and efficiency of audits of account balances. 9 Apply auditing concepts to test revenue. 10 Apply auditing concepts to test accounts receivable. 11 Describe fraud indicators in the revenue cycle and related audit procedures. 12 Evaluate the adequacy of a client’s allowance for doubtful accounts. Th om so n LEARNING OBJECTIVES Le ar ni ng ™ The overriding objective of this textbook is to build a foundation to analyze current professional issues and adapt audit approaches to business and economic complexities. Through studying this chapter, you will be able to: CHAPTER OVERVIEW This chapter illustrates the audit concepts developed in Chapters 4 through 9 by applying them to the accounts in the revenue cycle. Sales transactions are always material to a company’s financial statements and often are subject to manipulation. Many audit failures have been characterized by misstatement of sales. Because sales are often subject to misstatement, special attention is paid to the control environment and to management’s motivation to...
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...Storage Views, Inc. 3PL Warehousing and Cataloging GM600 - Business Planning Seminar Professor: James Peacock Alex Buzanover Cindy Chung Cristina Loyola Franklin Ochs Talisha Shine Holly Tallcott Executive Summary: Overview Storage Views, Inc. (SVI) is a Los Angeles based third-party logistics (3PL) organization specializing in the warehousing needs of local apparel manufacturing establishments. Comprised of a group of diverse and highly experienced professionals, SVI will invigorate the traditional 3PL services with a focus on innovation and superior customer support services. Vision & Mission – With the company slogan, “We are here for you”, Storage Views, Inc. (SVI) sets the fundamental expectation for our clients that their needs are the primary focus of our business. The mission of Storage Views, Inc. of letting the client’s needs be the main driver in the service offerings while incorporating the latest technologies to address those needs will be ever present in all levels of the organization. Storage Views, Inc.’s vision is to be an innovator of third party logistic services while always putting the client first. Marketing Plan Summary Product While providing the standard third party logistics offerings such as pick and pack, warehousing, and distribution, Storage Views, Inc. will also offer the following additional value added services: 1. Assess business partner shipping method, such as Less than Truckload (LTL) to truckload, to help reduce...
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...Cambridge Business Publishers To my daughters, Joanne and Stacey —PDE To my wife Ellie and children, Grace and Christian —RFH To my husband Brittan and my children Loic, Cindy, Maclean, Quinn and Kay. —MLM To my wife Aline. —ALH To my family and students. —WJM Cambridge Business Publishers FINANCIAL & MANAGERIAL ACCOUNTING FOR MBAs, Fourth Edition, by Peter D. Easton, Robert F. Halsey, Mary Lea McAnally, Al L. Hartgraves, and Wayne J. Morse. COPYRIGHT © 2015 by Cambridge Business Publishers, LLC. Published by Cambridge Business Publishers, LLC. Exclusive rights by Cambridge Business Publishers, LLC for manufacture and export. ALL RIGHTS RESERVED. No part of this publication may be reproduced, distributed, or stored in a database or retrieval system in any form or by any means, without prior written consent of Cambridge Business Publishers, LLC, including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Student Edition ISBN 978-1-61853-102-5 Bookstores & Faculty: to order this book, call 800-619-6473 or email customerservice@cambridgepub.com. Students: to order this book, please visit the book’s website and order directly online. Printed in the United States of America. 10 9 8 7 6 5 4 3 2 1 About the Authors Peter D. Easton is an expert in accounting and valuation and holds the Notre Dame Alumni Chair in Accountancy in the Mendoza College of Business. P ...
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...101 Small Business Ideas for Under $5,000 Corey Sandler Janice Keefe John Wiley & Sons, Inc. 101 Small Business Ideas for Under $5,000 Corey Sandler Janice Keefe John Wiley & Sons, Inc. This book is printed on acid-free paper. ● ∞ Copyright © 2005 by Word Association, Inc. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose...
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... Executive Summary Information Technology continues to change at a rapid pace. These changes greatly affect the world we live in. Corporate giants such as Target, Home Depot, and Apple have been recent targets of cyber-attacks. To protect customer date we have to constantly adapt to the different style of attacks and adjust to their business technology policies. At Cyber Security Systems (CSS) it is our mission to maintain the continuity of these vital services and preserve the public’s trust in our information systems. In addition, it requires new levels of communication and cooperation among the public and private sector, corporate agencies and departments. Furthermore, it involves protecting our critical infrastructures from intrusion or attack as well as using the infrastructure as a tool with which law-enforcement agencies can gather, analyze and disseminate information. This business plan will provide a vision, purpose, mission and goals for technology at Cyber Security Systems. In addition, it also includes the current organization of Information Technology, which affects how the technology is carried out and the environment in which it operates. Finally, the IT vision, goals, and principles were created and validated through the collaborative efforts of key CSS personnel, business, and IT staff. Dedication We as a group would like to take this time to dedicate this project to our loved ones. Each one of the people that...
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