...Date: 20th November 2012 Timothy D. Cook Chief Executive Officer Apple Inc. SYNOPSIS: Apple Inc. is at a crossroad in the company’s existence, where it needs to decide in which direction to move for the continual success of the brand. Through innovation and sound product lines, the company has managed to triumph tremendous odds of continuous success over the past thirty plus years of the company’s IPO. Co-founder and former CEO Steve P. Jobs, put the company on the right track for success. It is my suggestion that the company stay true to the vision and direction Jobs set course for Apple Inc. The success of the company lies on the following product lines: iPhone, iPad and Mac devices. All other product lines must be formed to support these three products. It is quite clear that Apple Inc. has put much of its technological resources into the iPhone. The iPhone has now become the major revenue provider for the company at over 50% of total income. The iPad, taking the second greatest majority of revenue at over 22% for the company, also needs to stay aggressive in its category of technology. It is my belief that table devices will eventually make the laptop obsolete. I will cover this theory in further detail in the actual report. Next, the home computing devices, the original product line of Apple Inc., must continue to exist. This is the reason the company came to be and is a sure bet to stable profits for the company. This too, will be covered on the following pages...
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...Poop Get the lowest prices anywhere on 35 new MacBook Pros configs: Apple Price Guides updated Nov 3rd (use exclusive coupons, tax-free options to save hundreds) * Home * Reviews * Backpage * Price Guides * Follow Us * Tip Us * Forums * * ------------------------------------------------- Top of Form Bottom of Form * AAPL: 0 ( 0.0 ) * Never miss an update Follow AppleInsider Follow @AppleInsider – A + Tuesday, October 29, 2013, 05:18 am PT (08:18 am ET) Rumor: Big-screen 'iPhone 6' coming Sept. 2014, Apple to focus on one-handed use By AppleInsider Staff Yet another rumor claims Apple is planning to launch a new iPhone with an even larger display late next year, and that the company may promote the so-called "iPhone 6" as the first big-screen phone able to be operated with just one hand. The details come from Japanese magazine Mac Fan, which were summarized on Tuesday by Macotakara. The report claims Apple's next-generation iPhone may sport a 1,920-by-1,080-pixel 5-inch display packing in 440 pixels per inch. It was claimed that Apple plans to make both sides of the screen as "thin as possible." That could allow the company to promote the "iPhone 6" as the first "phablet" able to be operated with one hand. The appeal of one-hand operation was already something Apple already focused on when it released the iPhone 5, sporting a larger 4-inch display, in 2012. That was an increase from the 3.5-inch display...
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...are used to market products in two organisations such as HTC and Apple. HTC and Apple build their brands through; Customer loyalty, Ability to charge higher prices, Logo, Recognisable, Trusted, Brand extension. Customer loyalty for HTC is not as high as Apple, due to HTC not being a much known brand and products are very limited. However customer loyalty for Apple is extremely high as it is a well-known brand, also customers who buy i-products, become hooked on Apple’s products because of their ease of use and they also sell a variety of products compared to what HTC sell. HTC cannot really charge higher prices for their products as customers don’t really know the products well enough as it is not well known and customers would not know how the product works because not many people use HTC products so they can’t really get a good review about it. However Apple can freely change the price of their products because of their uniqueness and being differentiated, as they have millions of customers due to their brand loyalty. HTC’s logo is very simple. However the logo itself is just letters so it would be quite difficult to describe to people who don’t know the product and don’t understand English because they might be thinking what does it mean etc. On the other hand Apple’s logo is very bold and is recognisable globally. The picture of the logo itself is an image of an apple so it would be easy to describe. Apple and HTC brand name describes the official legal entity which means...
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...APPLE, INC. CASE ANALYSIS Written by: Jessica A. Mahfoudi AMBA 640 Dr. Larry Williams University of Maryland University College February 25, 2013 This page is intentionally blank EXECUTIVE SUMMARY Management Information Systems allow companies to remain competitive in today’s fast-paced world and especially when conducting business on the Internet. Organizations must adapt to technological advances and innovations to keep pace with today’s rapidly changing environment (Baltzan, 2012). Every day there is some type of new technology, new internet site, new software or hardware program that someone is learning how to use. Apple, being a major technology company needs to keep up with these advances to keep their customers happy. This paper focuses on Apple, Inc., its competitive advantage and the challenges Apple faces to stay in the top of consumer reports. Data, information, business intelligence and knowledge are discussed and how they are relevant to the production of Apple products. Knowledge cannot be acquired until data, information and business intelligence are researched. The paper then goes on to discuss Porter’s Five Forces Model and how it is applied to Apple, Inc. and its products. Apple has lowered the threat of substitute products by including a great variety of features on all of their products. Since the original iPhone's release about four years ago, the threat of substitute products or services has greatly decreased...
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... Formally known as Apple Computer Inc., this company was founded April 1, 1976. In January of 2007, the word “Computer” was removed from its name to reflect on its shifted focus towards consumer electronics. Being the World’s Most Valuable Brand today Apple manufacturers a host of hardware products such as the iPhone, iPod, Mac, and as if that isn’t enough they offer quite a bit on the software side as well such as their iOS6 and services such as iTunes. The purpose of this Marketing Plan focuses on the iPad through implementing various marketing strategies and innovations to improve sales and increase its tablet market share. We have found these goals to be attainable through enhancing the iPad’s features. More specifically by making it Adobe Flash compatible, the addition of a USB port, along with an expandable memory slot. 2.0 Situation Analysis Apple’s mission is to be committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Currently Apple holds the title of, “World’s most Valuable Brand.” It is evident that being committed to bringing the best personal computing experience to all its customers is paying off. Focusing on the company’s most recent addition to its products, the iPad; we would like to come up with new features to not only boost sales but make it even more convenient...
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...net worth has increased to 200 hundred million dollars. He helped created a spreadsheet program called VisiCalc for Apple computers (founded in 1976) which became a commercial success. Shortly after Jobs success with Apple, he resigned 1985. He sold all but one of his shares in apple which subsequently was worth millions of dollars. He then brought a group of computer scientists together and incorporated it as “Pixar,” an animated computer graphics programming software. In 1991, Disney signed with Pixar to complete an animated movie. Though Jobs considered Pixar as a “hobby,” Pixar and Disney’s collaboration created the movie Toy Story, an instant hit and marketing machine. While Pixar made its mark in graphic animations history, Jobs continued his ventures in the computer business, mobilizing many gadgets including the iPod mini in 2004, which was done for Apple. The iPod mini, allowed for a thousand songs to be purchased or downloaded onto a palm size device. Songs could be downloaded via your apple computer, or purchased and downloaded on apples internet based store “iTunes.” Not only did this change the way people listened to music, it also changed the way music was sold. Billions of cd’s no longer needed to be pressed, Steve Jobs 3 packaged, or shipped to your local retailer, you could now order all your music on the internet for your apple device, saving you time, travel, and money. With the huge success of the iPod and iTunes, Jobs not only was CEO...
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...University Constance E. St Julien-Mims August13, 2015 Iphone 7 by Apple Inc. U.S 2 Product Plan for iPhone 7 by Apple INTRODUC TION I have selected Apple’s needs to increase its market share for iPhone 7 for my SLP topic because it is a company that has designed top quality media products successfully. Apple has designed Mac, which is the best personal computer in the world along with OSX, iLife, iWork and professional software. Apple also leads the digital music revolution with its iPod and iTunes online store and has reinvented the mobile phone with its revolutionary iPhone and App store. It’s invention of the ipad is defining the future of mobile media and computing devices (Apple, 2012: n.d). Apple's Product Development Apple may release its next iPhone on September 25, according to the blog Mobile News, which claims to have obtained an internal staff email sent to employees of the British carrier Vodafone. The email reportedly outlined launch plans for the next iPhone, saying the phone would be released on September 25 with preorders starting September 18. Apple has always released the previous iphone in September in the past, but there's no telling exactly when the iphone 7 will be available. Even if Mobile News' email is legitimate, there's no evidence to prove that Vodafone has any knowledge of Apple's iPhone launch plans. Other than Force Touch, Apple is expected to make some major improvements to the iPhone's camera by upping the sensor...
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...| Apple Planning to Enter Pakistan: A Wise Decision or a Mistake? | | | | | Submitted to: Riaz Khan Submitted by: Yusra Naseem Patel (11497) Muzamil Jawed (13532) Tehseen Nazeer (13426) Institute of Business Management | ABSTRACT: This report focuses on Apple, if it is to launch in Pakistan, what could be the issue that Apple will have to face and what opportunities lay ahead where it can find a new niche market. With low tariffs, better geographical coverage and improved quality, Pakistan mobile market maintained high growth in the telecom industry in the years 2007 and 2008. With more and more companies entering Pakistan, there now stands tough competition. Pakistan has a superior Telecommunication structure operating in the region .Even though, the macro environment of the country is very dynamic and fragile, investors still see an opportunity to invest here and expand the market with high quality services Five years back, people used to depend largely on basic phones, with slight trendy styles. But now, with the revolution in technology and with the introduction of 3Gs and 4G , even the Pakistani market has shifted to using smart phones which now account for more than 20% of the market. Analyzing the current scenario of the Pakistani mobile market, it can be seen that there are few very tough competitors namely Samsung, HTC mobile, Sony, Microsoft windows and HP who have captured the majority of the market. According to the analysts, Pakistan...
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...Fin 515: First Course Project Apple Inc. By January 25, 2015 Apple is a technology company that designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and services include iPhone, iPad, Mac Products, iPod, Apple TV, and a number of consumer and professional software applications, such as the iOS for the Ipad, Ipod, and Iphone, and OS X operating systems for their Mac line, iCloud, and a variety of accessory, service and support offerings. The Company also sells and delivers digital content and applications through the iTunes Store, App Store, iBooks Store, and Mac App Store. The Company sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers. In addition, the Company sells a variety of third-party iPhone, iPad, Mac and iPod compatible products, including application software, and various accessories, through its online and retail stores. The Company sells to consumers; small and mid-sized businesses; and education, enterprise and government customers. The Company’s fiscal year is the 52 or 53-week period that ends on the last Saturday of September. The Company is a California corporation established...
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...Kindle Fire GROUP 2 By: Ayan Tariq Ashish Rana Claudius Grego Saif Ahmed Table of Contents Models.............................................................................Page No. Executive Summary................................................................................3 Boston Consulting Group; Chapter 2......................................................4 SWOT-Opportunities and Threats; Chapter 2........................................5 SWOT-Strengths and Weaknesses; Chapter 2........................................6 Product-Market Combination; Chapter 2................................................7 Five Stages of Consumer Decision Making; Chapter 4 Evaluation of Alternatives.............................................................8 Five Stages of Consumer Decision Making; Chapter 4 Purchase Choice Decision..........................................................9 Demographics Segmentation; Chapter 6...............................................10 Perceptual Map; Chapter 6....................................................................11 AIDA Model; Chapter 12.......................................................................12 Promotion Strategy/Themes/Appeal; Chapter 12 and 13.........................13 Recommendations.................................................................................14 Appendix A......................................................................................15-17 Appendix B..........
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...1. Describe how this organisation positions their brand against their competitors. APPLE Company background: - Apple Inc. uses the Apple brand to compete across several highly competitive markets. Apple's brand has evolved as it has expanded its range of products and services. Originally starting in the late 1970s with desktop computers and then laptops in the 1990s, it took over 20 years before the company expanded into its first major new product area with the launch of the iPod in 2001, followed by I-Phone in 2007, I-Pad in 2010, and now Apple Pay and Apple Watch in 2014. * Business Strategy The Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings. The Company's business strategy leverages its unique ability to design and develop its own operating system, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative industrial design. The Company believes continual investment in research and development is critical to the development and enhancement of innovative products and technologies. In addition to evolving its personal computers and related solutions, the Company continues to capitalize on the convergence...
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...inventions in the world: iPad and World Wide Web Ngoc – Tam Thuy Ngo International innovation Dr. Deli Yang The Two Most Impactful inventions in the world: iPad and World Wide Web 1. Introduction Nowadays, technology has become an irreplaceable part of human society. It is undeniable that tablets, smartphones and the internet has play an important role in recreating our world and making it become a better and more imaginative place. Yet technology cannot become what it has become without millions of brilliant inventors throughout the world. Two of the most impactful inventions that will be examined further in this final project are the Internet and the World Wide Web. The reasons behind this selection are because of the iPad and the World Wide Web has influenced so many people around the world. In another word, they changed the way human interacts with technology and with each other. The structure of the paper will start off with the background of the inventions, then follow with the patentability assessment, their impacts, reasons behind the impact, internationalizing patents and conclude with a concise and comparative (ending?) on the two impactful inventions. 2. Background 3.1. Ipad Ipad is an IOS – based line of tablet computers designed, manufactured and commercialized by Apple Inc. The first iPad was invented and developed by Steve Jobs in Cupertino, California in 2009. The iPad was announced on January 27, 2010, by Steve Jobs at an Apple press conference...
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...Apple Case August 27, 2011 University of Maryland University College Janee Freemen Prof Carol Beam Business Intelligence: (BI) is information collected from multiple sources such as suppliers, customers, competitors, partners, and industries that analyzes patterns, trends,and relationships for strategic decision making. (Baltzan, p. 8) Customer Relationship Management (CRM) CRM stands for Customer Relationship Management. It is a strategy used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. Good customer relationships are at the heart of business success. There are many technological components to CRM, but thinking about CRM in primarily technological terms is a mistake. The more useful way to think about CRM is as a strategic process that will help you better understand your customers’ needs and how you can meet those needs and enhance your bottom line at the same time. This strategy depends on bringing together lots of pieces of information about customers and market trends so you can sell and market your products and services more effectively. (Wailgum, T., What is CRM?, CIO Drilldown, retrieved from http://www.cio.com/article/40295/CRM_Definition_and_Solutions). Data Mining Sifting through very large amounts of data for useful information. Data mining uses artificial intelligence techniques, neural networks, and advanced statistical tools (such as cluster analysis) to reveal trends, patterns, and relationships...
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...Yolanda Davis Scanning the Environment American InterContinental University Online July 4, 2013 Apple SWOT Analysis Strengths Key Factor-Innovation Apple has been the leader in technological innovation with the release of such products as the MacBook Computers, iPods, iPads, iPhone and more recently the announcement of iTV. According to the 2012 Global Innovation 1000 conducted by Booz & Company, Apple ranked number 1 for the 3rd year in a row. Although many may feel that innovation is about creating new products all the time, Apple’s idea of innovation is about creating quality products (Krasnv, 2013). By building on their strength over the years to create quality products they have also built a foundation as lead innovators and constantly change the technological game with their products. Key Factor-Brand As a leader in innovation, Apple has also secured their brand value by constantly creating products that are well designed but also by understanding that brand is less about the logo and more about aligning the business strategy and employee base with the ability to influence how the consumer felt about the product. This factor is demonstrated by the fact that at least half of every U.S. household own one Apple product minimum despite the price of their products (Gralnick, 2012). Although not infallible, brand power does reflect a company’s marketing ability and Apple has shown the world that they have marketing power by ranking number two behind Coca Cola in 2012...
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...Apple Inc. October 13, 2013 1. Describe the company you chose (give an overview/history) Apple Inc. has become a multi-billion company from its computers to media devices to phones as well as a variety of software related to these devices. • 1976- Established April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne o Steve Jobs and Steve Wozniak effectively created the Apple Computer • 1977- Apple logo designed by Rob Janoff • 1979- Introduces first printer • 1982- Hits $1 billion in annual sales • 1985- Landmark Super bowl Commercial • 1977- Jobs was named interim CEO • 1998- Release of iMac • 2000- Jobs becomes CEO • 2001- First iPod ships • 2003- iTunes Music store opens • 2006- iPod Touch • 2010- iPad • 2012- iPad Mini, iPhone 5, iPad 3 • 2013- iPhone 5s, iPhone C 2. Summarize the company's core business/industry (also identify trends) Give your company’s specific core business (which may be equivalent to their industry). Identify trends from an industry perspective. Apple’1 s core business is computers or the Macintosh as they call it. They have 10% market share for the first quarter of 2013 but, computer sales are down as the tablet takes more and more market share. Also, the smart phone has become more user-friendly and cheaper to get. The computer might be seen as old fashion, which would coincide with market decline. With smart watches...
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