...Apple iPad Air vs. Samsung Galaxy Tab Pro 10.1 The Apple iPad Air and Samsung Galaxy are two very similar products. Both are the new generations of tablets which combine the gaming ability of the modern smartphone with the computing power of a laptop computer. In addition, these products seek to catch the eyes of user bases of all ages, from the younger kids using it for the aforementioned gaming to the college student using it for fantasy football or taking notes to the working adult who uses it for work presentations. In this analysis, it will be shown how the products are currently positioned within the market, then from there each’s internet presence, television commercials, and messages will be compared and contrasted. The market for the tablet is a rapidly growing market with the question no longer being whether or not the tablet will catch on but when will the tablet overtake the laptop computer as the preferred mobile, large computing device. In the business market, the percentage of tablets owned by a business was 11% in 2012 and is projected to rise to 18% by 2017. With such a priority on the tablet, the big electronic product companies have had their eye and hand in the industry for a while. So far, the two best companies, for a variety of reasons, are Apple with its iPad and Samsung with its Galaxy Tablet. According to TabTimes, as of Q2 in 2014, Apple was at 26.9% and Samsung at 17.2% of the total tablet market share in the world. Another interesting statistic because...
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...the advancement of science and technology and increasing competition in the worldwide market highly efficient and effective electronic gadgets like iphones, ipads, macbooks came up from Apple Inc. On October 2014 Apple came up with two of its leading innovations Apple ipad mini3 and ipad air 2 which are not much different from each other. The apple ipad HYPERLINK"http://finance. yahoo. com/news/ipad-mini-2-3-deals-134000863.html" mini 3 sale showed incredible discounts on the prices of the newcomers with much better configurations and features and thus failed the concept that old ones get discounts when new models come up and thus making it much more attractive to the apple shoppers. Apple Inc. is the leading manufacturing unit of electronic goods globally. The products even costs high enough for the common people to afford. We had a concept that when new models enter into the market, the older ones goes on for sale. But Apple Inc. changed this concept totally. It was astonishing to see that only after a few weeks of its launch apple ipad mini 3 and ipad air 2 experienced incredible discounts on their prices. The ipad mini 3 sale results showed a good discount on the prices of the newcomer and even on the old ones and thus made it affordable to the majority sections of the market. Steve Jobs-Father of Apple Ipad...
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...Case Study: iPod to IPad: innovation and entrepreneurship at Apple Q1)What are the market segments indentified by Apple and their relevance over the years? Apple identified four key segments within the market: -Business, -Creative Professionals, -Education , -High end cosumers In 2000, 75% of the sales were to the traditional business and professional markets. The first ipod was launched in 2001 later followed by a 10 GB version. In 2003, the ITunes Music Store opened. Access to music and downloads became easier. By 2009, the situation had reversed with 60% of sales in the consumer markets of education, students and the broader consumer market. The search for consumer product in 2001 was the cause of this dramatic turn around. Prior to the launch of Ipod, Apple wanted to enter the market for consumer digital devices. They found the market for Digital MP3 players was relatively under developed with no big players involved and significant design flaws in the products on offer. Apple chose music on the move since the market potential was huge and no one had got the right recipe. Price was no barrier to Apple. By tradition the company tended to follow a premium price entry model. They understood that the Key success factors in the market were design, size, capacity, battery life, software and download facility. Apple were looking for creative professionals to satisfy the above criteria and seized the opportunity to hire Fadell who had ideas for a brand new MP3...
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...Steven Jobs – launched the Apple iPod in 2001 and the iPhone in 2007, he made a significant shift in the company’s strategy from the relatively safe market of innovative, premium-priced computers into the highly competitive markets of consumer electronics. This case explores this profitable but risky strategy. Note that this case explores in 2008 before Nokia had major problems with smartphones – see Case 9.2 and Case 15.1 for this later situation. Early beginnings To understand any company’s strategy, it is helpful to begin by looking back at its roots. Founded in 1976, Apple built its early reputation on innovative personal computers that were par-ticularly easy for customers to use and as a result were priced higher than those of competitors. The inspiration for this strategy came from a visit by the founders of the company – Steven Jobs and Steven Wozniack – to the Palo Alto research laboratories of the Xerox company in 1979. They observed that Xerox had developed an early version of a computer interface screen with the drop-down menus that are widely used today on all personal computers. Most computers in the late 1970s still used complicated technical interfaces for even simple tasks like typing – still called ‘word-processing’ at the time. Jobs and Wozniack took the concept back to Apple and developed their own computer – the Apple Macintosh (Mac) – that used this consumer-friendly interface. The Macintosh was launched in 1984. However, Apple did not sell to, or share...
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...Tablet PC Advertising Plan [pic] Written by: Emily Bowers Erin Sullivan Dr. Taylor’s-MKTG 341 Table of Contents I. Executive Summary 3 a. Summary of Situation 3 b. Summary of Advertising Objectives 3 c. Summary of Advertising Strategy 3 II. Situation Analysis 4 a. Competitive Marketing Positioning 4 b. Target Market Description 5 i. Market Segments Identified 5 ii. Primary Market 5 iii. Secondary Market 6 III. Advertising Objectives 7 a. Primary or Selective Demand 7 b. Quantified Expression of Objectives 7 c. Length of Time for Achievement of Objectives 7 IV. Advertising Strategy 8 a. Product Concept 8 i. Product or Market Positioning 8 ii. Product Differentiation 10 b. The Communications Media (Media Plan) 11 i. Definition of Media Objectives 11 1. Reach 11 2. Frequency 12 3. Gross Rating Points 12 4. Continuity, Flighting, Pulsing 12 c. Determination of Which Media Reach the Target Audience Best 13 i. Traditional Mass Media 13 1. Television 13 2. Newspapers 14 3. Magazines 14 ii. Other Media 15 1. Interactive/Digital Media 15 2. Publicity 15 3. Sales Promotions 16 4. Other Media 16 d. Advertising Message 17 iii. Copy Elements 17 1. Advertising appeal to use 17 2. Copy Layout 17 3. Key Consumer Benefits 18 4. Product Personality or Image 18 5. Slogan to Use...
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...[Course Title] [Instructor Name] [Date] Apple iPad Marketing Plan Executive Summary To survive in the global and competitive business environment, it is essential for a company’s to conduct extensive research so that they can develop a strong brand image from the initial stage as it leads to greater financial benefits for the company. The marketing plan of Apple’s iPad is the topic where an effective marketing strategy is developed to ensure its success in the global competitive market where major plays such as Sony, Compaq and Dell have a significant impact upon Apple’s strategies. Apple’s latest ipad is the revolutionary product which is a portable mini device used as a pc anywhere with its wide range of options and innovative design. Apple’s marketing strategy will be focusing upon the product design, brand positioning, price and promotion of iPad in the global market. This will be linked to the research and analysis of the environmental forces and SWOT analysis to understand the company’s position. Apple’s market strategy will be incorporated with the generic business strategy which is towards growth and maintaining a strong position in the market through its innovative products. Apple will use competitive marketing strategy for its iPad where two such strategies can be developed which are differentiation and Focus to make iPad a success in the global market. Marketing planning and strategies can become highly effective if Apple focuses upon its strategic human resource...
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...How to publish your book on the iPad Evolution of technology is rapidly uprising recently. With these aspects, even a paperless publishing is possible and made a very huge impact to publishers just like one feature of Apple iPad. Printing your book in an old way is a hassle and too costly for authors. Aside from that, many readers do not want to go into that since they still have to go to the bookstore and look for it. It takes time and effort to search it around the bookstore. With the use of gadgets that can technically lead readers to easier purchase of the book would mean a lot to authors now a days. So, Apple has established Apple iPad in 2010 and many people have switched to this gadget to get online and research for their needed articles, news and books. All the more, authors would want their books published and searchable in iPads. Now, to get your books published on the iPad, there are many distributors online whom you can use to help you with this. Some distributors like Smash words offer it for free download and you can count on with Lulu.com and Amazon kindle. Kindle application is a readily available application in iPad so all you need to do is load your book. These are a few who offers help but soon you will be bombarded with many applications that can help you publish your book, but Apple makes it a point to make it on your own. They have provided an easy way for a self-published author like you make it in an online market by publishing your...
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...Critical annotated bibliography Koebler, Jason. 7 September 2011. “More High Schools Implement iPad Programs” US News. Retrieved from http://www.usnews.com/education/blogs/high-school-notes/2011/09/07/more-high-schools-implement-ipad-programs In quick summary, more than 600 schools have begun replacing textbooks with iPads now that apple has E-Books. Thousands of education books, lectures and more are now available to Apple’s Itunes store, the article also states California did a trail run with using iPads in classrooms and the result was students outperformed students that used textbooks. Using technology in the classroom is going to benefit the students because this generation enjoys technology, I think it will be easier for students to learn this way. Lytle, Ryan. 24 May 2011. “5 Unique Uses of Twitter in the Classroom”. US news. Retrieved from: http://www.usnews.com/education/best-colleges/articles/2011/05/24/5-unique-uses-of-twitter-in-the-classroom A lot of social media is starting to be accepted in the classroom. YouTube has become extremely popular because professors can send lecture videos to students to watch when they are not in class. Twitter, on the other hand is a source one professor is using to communicate to students in a unique way. The professor lets his students know if class is cancelled, or he can put out a text link for students to read if it helps them in a assignment. Twitter is gaining more and more popular everything and when teachers begin...
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...a good market analysis. Hutcherson recognized an unsatisfied need for a new app, using a disruptive technology from a strong brand company with an already proven strong platform; therefore, benefiting from the first-mover advantage. Plus, the target customers were clearly defined and were consequently studied and approached. Hutcherson then properly defined the goals that the project needed to reach in 100 days. Also, the team researched the competitors and assessed their power. Moreover, the strong commitment to the agile development process as well as regular check-ups and adjustments according to the advance of the project allowed its success. The effective delivery of the golden triangle (cost free; time 100 days; scope create an iPad based real-time electronic menu platform) was also a key element to the good development of the Binnj project. 2. A company will choose to use a more traditional development approach like the waterfall method when the company has more time to develop its product and is not pressured by the threat of the possible entrance of competitors in the marketplace. This method can be more efficient over the long run for certain software development processes...
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...Blue Ocean Strategy Shakira Mays MKT\421 Anissa Upshaw July 28, 2014 Blue Ocean Strategy When starting a business, there are several factors that an organization must consider. These factors include the type of product or service they would like to offer, the target market, as well as the price. New organization or organization is trying to recreate themselves also need to think about their competition. Competitors are the driving force for any organization; each company must one up the other in order to win the demand of consumers. When competition is too strong then, organizations must think outside the box and come up with new innovative ideas. There are several strategies that companies can use when making decisions about new products and services; this essay will look at the blue ocean strategy. The essay will describe the blue ocean strategy, its importance, a product that is a blue ocean move, and explanation of the product. The consideration of a red ocean move for the product will be done, as well as the pro and cons of the red ocean strategy. Blue Ocean Strategy Blue ocean strategy is a strategic move that organizations or individuals use to create new product or ideas. The strategy can transform a current product or idea or create something total new. Blue ocean strategy is innovative, and it creates a new market instead of fitting into the current market. By doing this company, does not have to compete because there are no competitors. According...
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...producto que es el “ipad” 2. Luego de describirlo, desarrollaremos lo que es su esquema y cuál es su ciclo de vida. A demás, hablaremos de la exploración de su entorno, del análisis de la situación y por último el análisis del SWOTT (“Strengths, Weaknesses, Opportunities, and Threats”). Este último punto se toma en cuenta, ya que su propósito es incrementar sus ventas en este producto. El “iPad”2, es una tableta o una computadora portátil liviana y fácil de utilizar, ya que su diseño fue inspirado por los teléfonos portátiles. “Apple”, es una compañía innovadora la cual decidió crear el “iPad”2 para entrar a un mercado diferente a los de los teléfonos inteligentes. No obstante, ya que creando esta nueva computadora fácil de utilizar y diferente a todo lo que el mercado estaba acostumbrado. Las ventajas del “iPad”2 en comparación a un teléfono, es el tamaño de la pantalla. Esto le da ventaja al usuario, ya que este puede navegar por el Internet con mejor facilidad que por un teléfono. Quiere decir, que el usuario no tendría que accesar desde su computadora portátil. Sin embargo; su enfoque está dirigido a diferentes mercados, educación, corporativo y al mercado de las computadoras portátiles e internet. El “iPad”2, es la sucesora del “iPad”1, donde Apple logró mejorar e innovar en la creación del “iPad”2, esta nueva tableta contiene dos cámaras. Estas dos cámaras están ubicadas una en el área frontal y la otra en el área trasera. El “iPad”2, contiene un procesador...
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...In this chapter, we use Keynote to build and display presentations. B B B B B B Building a Simple Presentation Building Your Own Slide Adding Transitions Organizing Slides Playing Your Presentation Presenting on an External Display 13 Presentations with Keynote You can’t have a suite of business apps without having a Presentation tool, and Keynote is that tool on the iPad. The basics of using Keynote are the same as for Pages and Numbers. So let’s get right to making presentations. 250 Chapter 13 Presentations with Keynote Building a Simple Presentation Keynote works only in horizontal screen orientation. So after you launch Keynote, turn your iPad on its side. 1. 2. Tap the + button to create a new presentation. 3. Tap Create Presentation. 4. Choose a theme. We use Gradient for the task. 5. 1 Tap the Keynote icon on the Home screen. If this is the first time you are using Keynote, the sample presentation should be front and center. Double-tap the line of text that reads Double-tap to edit. 2 3 4 5 Building a Simple Presentation 6. 7. Tap the subtitle area and type a subtitle. 8. Tap the Close Keyboard button. 9. 7 6 Type a title using the on-screen keyboard. 251 Tap the small button in the bottom-right corner of the picture to open a photo albums browser. 10. Choose a photo. 11. Tap the large + button at the bottom-left corner to bring...
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...Dropbox - Inicio rápido ¿Qué es Dropbox? Dropbox es un software que enlaza a todas tus computadoras mediante de una sola carpeta. Es la manera más fácil de respaldar y sincronizar archivos entre computadoras. • La aplicación Dropbox para escritorio es un software que observa a una carpeta en tu computadora de escritorio y sincroniza cualquier modificación que ocurra en ella con la web y con otras computadoras. El sitio web de Dropbox te permite acceder a tus archivos en cualquier computadora con un navegador web. Puedes también utilizar el sitio web de Dropbox para compartir tus archivos o carpetas con otras personas. El sitio web de Dropbox para móviles y las apps de Dropbox te permiten conectarte a tu Dropbox desde tu bolsillo, y así poder llevarte tus archivos adondequiera que vayas. • • ¿Es para mí? La transferencia de datos entre computadoras por lo general requiere subir datos mediante formularios web, conectándose a unidades de red, teniendo a mano memorias USB, y enviándote a tí mismo y a otros adjuntos por correo electrónico. Con Dropbox todos estos métodos se vuelven obsoletos. Si estás buscando una mejor manera de transferir datos por Internet o si sólo buscas una manera de aumentar la productividad de tu equipo de trabajo, Dropbox es para ti. Añadir archivos a tu Dropbox Has encontrado tu carpeta de Dropbox, y ya deseas comenzar a utilizarla. Movamos un archivo a tu carpeta de Dropbox. Paso 1 Arrastra y suelta un archivo en tu Dropbox. Paso 2...
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...Inicio rápido de Dropbox ¿Qué es Dropbox? Dropbox es un servicio gratuito que te permite llevar tus fotos, tus documentos y tus videos a cualquier lugar. Cualquier archivo que guardes en tu Dropbox se guardará automáticamente en todos tus equipos, teléfonos e incluso en el sitio web de Dropbox. Esto significa que puedes comenzar a trabajar en tu equipo en la escuela o en la oficina, y terminar en el equipo de tu casa. ¡Nunca vuelvas a enviarte un archivo por correo electrónico! La carpeta de Dropbox Luego de instalar Dropbox en tu equipo, se crea una carpeta de Dropbox. Si estás leyendo esta guía, entonces eso significa que no tuviste problemas para encontrar tu carpeta de Dropbox :). Esta carpeta es igual a cualquier otra carpeta de tu equipo, pero con un toque innovador. Cualquier archivo que guardes en tu carpeta de Dropbox también se guarda en todos tus otros equipos, teléfonos y en el sitio web de Dropbox. En la parte superior de tu Dropbox hay un ícono verde que te permite saber el estado de tu Dropbox: Círculo verde y marca de verificación: Todos los archivos en tu Dropbox están actualizados. Círculo azul y flechas: Los archivos en tu Dropbox se están actualizando. Añadir archivos a tu Dropbox Paso 1 Arrastra y suelta un archivo en tu carpeta de Dropbox. Paso 2 El ícono azul significa que tu archivo está sincronizando con Dropbox. ¡Eso es todo! El ícono verde significa que tu archivo se terminó de guardar en los otros equipos y en el sitio web de Dropbox. Ahora que...
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...Revenue Model Chadeesia Dunkley February 27, 2015 Kamal Dahbur Starbuck- Apple Partnership Starbuck is the nation’s largest coffee house with 21,160 stores throughout the world. Starbuck is known for it hot and cold signature beverages along with its pastries and snacks. Starbuck evening locations serve wine, beer and limited appetizers after 4 pm. Along with its unique beverages and pasties, Starbucks also provides free Wi-Fi to its customers. In today’s society, free wireless internet connection is a feature customers seek in choosing locations to eat. Due to the high volume of customers and multiple locations throughout the world, Starbuck serves as an ideal location for a partnership with Apple Corporation. The Apple Company would profit from the partnership with Starbucks in revenue, exposure, and branding. The projected outcome of this conglomerate, this partnership would expose more costumer to the iTunes app and software. The branding will allure more customers to use the iTunes outside of Starbucks. The free featured song Starbucks will offer every week will hopefully intrigue customers to explore more from the artist and genre. This would lead to an increase in revenue from the sale of more products. Starbuck will receive eleven percent of every song downloaded. Starbucks will allow consumers to stream free iTunes content from Apple. The partnership was made to increase revenue for both companies. Starbuck would benefit be increasing its appeal to its target...
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