...WEEK 4 APPLE IPHONE BUSINESS PROPOSAL A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=eco-561-week-4-apple-iphone-business-proposal Visit Our website: http://hwsoloutions.com/ Product Description PRODUCT DESCRIPTION ECO 561 Week 4 Apple iPhone Business Proposal Apple iPhone Business Proposal Apple launched its first phone known as the iPhone in 2008; the phone is designed to target people who wanted and needed to communicate and store information. The phone is design to provide a wireless Internet connection, music, and talk into one. The features of this phone include a 3.5 touch screen without the aid of a keyboard, using more than one finger to control the phone, and shifting the screen to view in different modes. The market for the phone was small in 2008; but today the phone has taken over. In this paper I will present a business proposal for the iPhone addressing the market structure and the elasticity of demand for the phone. Market Structure The Apple smartphone is part of an Oligopoly market; an independent market and has its own behaviors strategies. According to McConnell, Brue, and Flynn (2009), “Oligopoly, in contrast, blends a large amount of monopoly power, a small amount of competition through entry, and considerable rivalry among industry firms” (p. 222). Because Apple’s smartphone industry and competition was small, it needs to take control of the market by differentiating the iPhone from others phone in its category. Apple needs...
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...Marketing Apple iPhone The marketing concept has since its discovery been recognized as core to success of any business and more precisely, any product irrespective of aspects such as its manufacturer or cost. Regardless of the economic sector in which a product is introduced, marketing plays a vital role in the product’s proliferation in the market. In this regard, this analysis seeks to present a critical exploration of the role of marketing both for Apple Inc. as a company, as well as iPhone as its product. This breakdown will bring to light a trail of marketing objectives, useable tactics in the various stages of the marketing process, as well as the diverse segmentation techniques all with the intent of boosting iPhone’s success in today’s market. Importance of Marketing for the Organization and the iPhone Product To start with, modern marketing revolves around the understanding, creating, communicating, and subsequently delivering value and satisfaction to the consumers (Burrow and Jim 6). Deducing from this, marketing will allows consumers to reach products, which they would otherwise have not attained. This is because it facilitates accessibility through channels such as cross-border and international trade. Despite the Apple Company being located in the United States, the iPhone manages to spread to other countries around the world. Through marketing, Apple Inc. will notify the world about the iPhone product through appealing presentations of the device’s...
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...Tutorial Available At: http://hwsoloutions.com/?product=eco-561-week-4-complete Visit Our website: http://hwsoloutions.com/ Product Description PRODUCT DESCRIPTION ECO 561 Week 4 COMPLETE Apple iPhone Business Proposal Apple launched its first phone known as the iPhone in 2008; the phone is designed to target people who wanted and needed to communicate and store information. The phone is design to provide a wireless Internet connection, music, and talk into one. The features of this phone include a 3.5 touch screen without the aid of a keyboard, using more than one finger to control the phone, and shifting the screen to view in different modes. The market for the phone was small in 2008; but today the phone has taken over. In this paper I will present a business proposal for the iPhone addressing the market structure and the elasticity of demand for the phone. Market Structure The Apple smartphone is part of an Oligopoly market; an independent market and has its own behaviors strategies. According to McConnell, Brue, and Flynn (2009), “Oligopoly, in contrast, blends a large amount of monopoly power, a small amount of competition through entry, and considerable rivalry among industry firms” (p. 222). Because Apple’s smartphone industry and competition was small, it needs to take control of the market by differentiating the iPhone from others phone in its category. Apple needs to develop a plan that will help them to target the upper class professionals first, next taking...
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...Bibliography – (1) – Apple Computers: This Month in Business History (Business Reference Services, Library of Congress) – Retrieved March 10th 2015 (2) – Westerdal, Jay (Iphone.com has been acquired by Apple) Domain Tools Blog – Retrieved July 3rd 2007 (3) – http://www.apple.com/uk/iphone-6s/ (4) – Apple FY14 Results (United States Securities and Exchange Commission) – Retrieved October 20th 2014 (5) – BTEC Business Level 3 – Charlotte Bagley, Andrew Dean, Louise Stubbs and Mark Gardiner (6) – Tesco: How one supermarket came to dominate (BBC News) – Retrieved 18th October 2014 (7) – www.tescocorporate.com (8) – ‘’History’’ Tesco PLC – Retrieved 22 January 2015 (9) Tesco PLC website (10) – Mesure, Susie (2003–10–10) ‘’Loyalty card costs Tesco £1bn of profits – but is worth every penny’’ The Independent (11) – BTEC Business Level 3 - Charlotte Bagley, Andrew Dean, Louise Stubbs and Mark Gardiner (12) - BTEC Business Level 3 - Charlotte Bagley, Andrew Dean, Louise Stubbs and Mark Gardiner (13) – ‘Comet misleads customers’ – Telegraph – Harry Wallop – Retrieved 25th January 2011 (14) – BBC News – ‘Tesco fined over half price strawberries claim’. Retrieved 19th August 2013 (15) – ‘M&S card is breach of credit law’ The Guardian – Retrieved Thursday 9th October 2003 (16) – ‘Sony fined 250k over ‘serious’ Data Protection Act Breach’ John Glenday – Retrieved 24th January 2013 (17) - ‘Next breaks refund rules for online deliveries’ – Susannah Streeter – BBC News –...
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...Marketing Strategy Project: A New Product for Happiness And Its Marketing Strategy iPhone Love-A Phone Designed for Seniors Hanxi Zhao Hanxi Zhao Dr. Boonghee Yoo MKT 203 December. 6 2014 Dr. Boonghee Yoo MKT 203 December. 6 2014 Table of Contents 1. Definition of Happiness……………………………………………………………....2 2. Survey results………………………………………………………………………………2 3. Social Background Introduction…………………………………………………..3 4. Incorporation of Happiness to New product Idea………………………..3 5. Product Description and features………………………………………………..4 6. Core target market and its size……………………………………..…………….5 7. Rival products…………………………………………………………………..…………6 8. Product positioning……………………………………………………………..….....8 9. Distribution Strategy………………………………………………………………….10 10. Service Strategy……………………………………………………………………….11 11. Pricing Strategy………………………………………………………………………..11 12. Advertising Strategy…………………………………………………………………12 13. Sales Promotion Strategy………………………………………………………...12 14. Sales Strategy…………………………………………………………………………..13 15. SWOT Analysis………………………………………………………………………….13 16. Estimation of Revenues. ………………………………………………………….14 17. References……………………………………………………………………………….15 ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Definition of Happiness Every people want to be happy in his or her life...
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...TEAM MARKETING STRATEGY Fundamentals of Marketing Apple iPhone 6 TABLE OF CONTENTS Contents 1. Executive Summary 3 2. Introduction 4 3. Section One 4 3.1 Industry Overview 4 3.2 Competitors 5 3.2.1 Samsung 5 3.2.2 HTC 6 3.3 Key player of importance 6 3.4 Technology Trends 6 3.5 Demographic Trends 7 4. Section Two : Segmentation 8 4.1 Consumer Characteristics 8 4.2 Segmentation Framework 9 4.3 Segment Profiles 9 5. Conclusion 11 6. References 11 Executive Summary Apple’s iPhone is a leader in the global smartphone market with 231.2 million units sold in 2015 (Villapaz 2015). Although the number of mobile phone users continues to increase, the smartphone market has seen some decline. This report presents the background information required for Apple to further their iPhone 6 marketing efforts. The following report carries out a detailed environmental analysis to support strategic marketing. Over two sections, the report presents information about the demographic and consumer segmentation to explore the purchase decision for an Apple iPhone 6. Section one has an industry outline and breakdown, followed by research on competitors, industry, product trends, and demographics of the target market. It looks at the risks and opportunities that could result from technological development or a shift in the demographic. The second section presents an overview of the consumer. Segmentation of the consumers...
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...Apple Inc Background Apple Inc which is well-known in America is multinational company which are working in the development of computer hardware and software. The founders of the corporation are Steve Jobs, Steve Wozniak, and Ronald Wayne. The vision statement of the company is “Man is the creator of change in the world. As such be should be above systems and structures, and not subordinate to them”. In Juli 2011, Apple Inc has provided spread-wide 357 retail stores in ten countries and has developed online store for customer to buy software and its update. Apple Inc has developed into one of the biggest trading company in the world market which is overtopping the Exxon Company by $60 billion. Apple Inc also has become a big competitor for Google and Microsoft cooperation. Products We are going to make a development of the previous product of Iphone that we named Iphone X. Strengths - Transparent developed product innovation that attract the users to use the new imbedded technology. - The imbedded multi-colored LED that can be changed to user’s will. - Using the double retina display resolution which can be up to 500 pixels per inch. - New network development that integrated 4G full implementation. - Removed camera hardware at the top of the phone to the middle-area camera. - Multitasking. - Finger print technology to lock/unlock the phone. - Solar panel or wifi charger. - Using the environmental...
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...# 1 APPLES MARKETING STRATERGY PREPARED FOR: SHAMINDER GOGNA PREPARED BY: MOHAN REDDY PERUGU 300699018 08-02-2013 1. Which of Apple’s product are its stars, cash cows, question marks and dogs? iphone and ipad fall in the star category as they both have a high percentage of market share and arte growing at a significant rate, therefore, they need further investment for research and development purposes. Though Apple’s iphone has 48% market share but with Samsung giving tough competition it needs to develop its product further. The same with the ipad, Apple has to make further developments in ipad otherwise there is a risk of shifting these products to cash cows. ipod is cash cow as it is clearly a market leader in its market segment. It does not need any further heavy investment for development by Apple. ipod is very essential for Apple. Mac and Apple maps falls in question mark category. Apple’s Mac has lower market share. It needs to be developed further otherwise it may fall back in to dog category. 2. How does Apple employ the elements of the marketing mix- product, price, place and promotion? Product: Apple has wide range of products, which do vary with each other on the basis of design, technology, color, specifications and model. For example, computers, itunes, ipod, ipad, iphone. these products are different from each other and all are up to the latest technology and specifications. Price: Apple is a premium brand. Competition of Apple with its...
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...Market Segmentation Of Apple Iphone 4s Marketing Essay In this report, it aims to analyze and evaluate the market segmentation of Apple iPhone 4S. First of all, based on the theory of means end chain, the product is analyzed through product attributes, consequences of use and personal values. Special features of the product lead to the consequence of use, which finally stand for the value of the product. Besides, consumer markets are segmented according to different groups. Therefore, in this report, based on the analysis of four different categories including demographic, psychographic, use-related and benefit sought, it states consumers have different characteristics in terms of different items in each category, and then it identifies three groups of iPhone 4S consumers, including the primary targets of iPhone 4S are people who are loyalty to this brand with some knowledge of it, another two big groups are people who are interested in new high tech phones and people who are chasing social acceptance. It indicates that groups with special features share the same choices when they are making the purchase decisions. Furthermore, based on two reference groups, friends who are using the same products and other people who are interested in discovering applications in smart phones and give comments on the products, this report shows that purchasing decision from reference groups may have very important influence to target customers’ decision-making process. This report has given five...
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...Hand-in date: October 17th 2011 Team members: Wang Lehuan , Apple Inc. Fei Xuan , Liu Danfei , Jiang Yongming , Zhang Hao , Li Changhua Counselor: Sun Na Synopsis The paper is about Apple Inc. which is a famous IT company in the world. It's main business is to offer different kinds of high information technology electronic products. Through the internal and external analysis by using SWOT, STP, 4Ps, PEST models for Apple Inc., some problems are indentified. Firstly, in the analysis of internal environment, the paper tells that Apple's products are high quality and attractive. Apple is the world's most successful and healthy IT brands. It holds the leadership in electronic industry. Apple lead the production design in high technology. Most employees in the company are creative and pay attention to innovation. It prefers to build up good relationship with customers so that to attract them to buy their products again. But Apple don't have a wide distribution channels and its market is limited which only focus on middle and high income people who are pursuing modern, vogue and innovation, most of them are in developed countries. And their suppliers pollution issues are exposed in 2011 which is harmful to Apple's brand image. Apple products are hardly compatible with other companies' electronic products. Secondly, in the analysis of external environment, the paper tells that it is a big opportunity to enter Chinese market, as China just has the boom time economy, and China has the...
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...Description: Describe your product’s functions, applications, uses, and what value it offers to consumers. The iPhone is just one of the many technological devices that Apple, Incorporated. offers to its consumers. The iPhone’s primary function is that of any mobile device used to communicate with others. However, with its recent innovations, the iPhone has become so much more than just a cellular phone. It has become a multi-tasking device that consumers can use to manage their lives and businesses. Currently, the newest version of the IPhone is the 6s (or 6s Plus), which boast up to a 5.5-inch high resolution screen. Functionally, the phone features of the iPhone include visual voicemail, standard text messaging and voice dialing. It also offers a robust web browsing capability with the native Safari web browser, but also allows its user the ability to install the Google Chrome browser as well. The iPhone’s email function allows the user to load multiple email accounts, giving the consumer access to their personal and business email. In addition, the iPhone has one of the most robust and solid application programs in the industry. Anything from games, professional business tools, to entertainment applications are available for download on the iPhone. Overall, the iPhone continues to provide its consumer with a high-quality, multi-tasking experience with the ability to manage multiple tasks whether personal or professional. History: Keep this short....
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...Steve Wozniak, founded Apple Computers, Inc. in 1976. Their vision was to build computers that were user-friendly, yet small enough for consumers to have them in their homes or offices. The first Apple computers were built in Jobs’ garage and were sold as motherboards (CPU, RAM, and basic textual video graphics). These computers were sold without a monitor, keyboard or casing; which were later added in 1977. The second Apple computer (Apple II) modernized the industry with the introduction of it’s first-ever color graphics. Company sales jumped from $7.8 million in 1978 to $117 million in 1980. Apple Computers, Inc. went public on December 20, 1980, selling 4.6 million shares priced at $22 per share. This was the largest initial public offering since Ford in 1956. Between 1986 and 1996, Apple experimented with various consumer products such as digital cameras, portable CD players, and TV appliances but was unsuccessful in penetrating the markets for these products. These failures resulted in share and stock prices plummeting. By 1997, Apple asked Steve Jobs to become the interim CEO and help the company. This decision became the turning point of the company; with the introduction of new products such as the iPod, iTunes, iPhone, etc. These sectors became the company’s most profitable products. Present Apple continues to be innovative and remain focused on satisfying personal consumer demands. With the release of a new product, the company strives to...
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...Generation’s Market Conditions This analysis focuses on market conditions for the smart phone device, the “Generation,” set to be released by the team’s company, “Centurion Mobile,” this fall. This new device is similar to Apple’s iPhone. As a result, some of this analysis focuses on the competition of Samsung on Apple. This analysis will also provide a description Samsung that will be Centurion Mobile’s main competitor. It will also focus on issues that Apple has had in the marketplace because these issues may pertain to problems that Centurion will face in implementing the Generation (University of Phoenix, 2011). Competition Samsung is a global leader for electronic devices. However, unlike most others the company did not start dealing with electronics, but with groceries and from 1958 started expanding to other industrial sectors such as media, chemicals, and shipbuilding until the 1970s. Samsung began dealing electronics in 1969 when it established the products Samsung is known for like mobile phones, computer devices, and other electronics. In the 1990s, the company began to establish factories in other parts of the world like The United States of America, Germany, Thailand, Mexico, and China. Toward the end of the 20th century Samsung developed smart phones and phones combined with MP3 (Rowley, 1998, p. 108-110). Today the company focuses to the 4G industry in which it has made steady growth. The Samsung Galaxy Note 4 may provide the most competition...
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...Preliminary Research Brief Summary: * History: * Company Name: Apple * Location: 1 Infinite Loop Cupertino, CA 95014 U.S.A. 408-996-1010 Description of company: Apple Inc. (Apple), incorporated on January 3, 1977, along with its subsidiaries, is engaged in designing, manufacturing and marketing mobile communication and media devices, personal computers, and portable digital music players. It also sells a range of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and Mac OS X operating systems, iCloud, and a range of accessory, service and support offerings. It also sells and delivers digital content and applications through the iTunes Store, App Store, iBookstore, and Mac App Store. During the year ended November 24, 2011, the Company, as part of a consortium, acquired Nortel Networks Corporation’s patent portfolio. In February 2012, the Company acquired app-search engine Chomp. Apple sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and resellers. In addition, the Company sells a range of third-party iPhone, iPad, Mac and iPod compatible products, including application software, printers, storage devices, speakers, headphones...
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