...available to consumers on the market today. There is Microsoft products, Google products, and many others. However, one of the greatest pioneers of the technology industry is the company Apple. Apple is known for having top of the line products that are relatively expensive for their place in the market. Consumers believe that there are a significant amount of benefits to purchasing products that are a little more expensive. Some of the greatest benefits to purchasing Apple products include the fact that you are going to have a greater amount of customer service to update and keep your machine running, you are going to have access to the proprietary software for a higher quality computer, and you are going to be a part of the community of other Apple product users. Apple is truly regarded as one of the best products on the shelves at this time. One of the greatest advantages that consumers gain from utilizing Apple computing products includes the fact that the customer service is highly trained and capable of helping out with any unforeseen issues. If you have ever owned a computer or a smart mobile device, then you know how many things can potentially go wrong with the device. Some of the problems can range from internal programming problems, to external hardware challenges. Therefore, having a more highly trained customer service team will help to provide you with the assistance that you need in order to make the most of your investment. Furthermore, the Apple products have a significant...
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...Description Job summary Apple Inc. requires a permanent, full time employee for the role of a Market leader; your job will involve leading a group of Apple employees in advertising our company and products. You will construct strategies and tactical teams to contain a constant influence in many locations. You will have to be good with customers and understand there buying habits. Requirements: • Business and management or Psychology Degree • You have at least five years of experience managing a complex business across multiple locations. • At least a degree in IT and Computer Reasonability’s • You will have to lead and manage a team • Maintain a constant influence in every location • Operate in many segments such as sales, training, technical support and business. • Be able to maintain peak performance • Provide guidance for each store to achieve market goals • You’ll need to be flexible with your schedule Description As a Market Leader, you inspire teams to provide skills that form customer loyalty and monitor the development of your managing ability. You lead your staff to sustain maximum performance and work with them when required. You will have numerous tasks which can involve the controls of sales, training, technical support and business-focused segments. As each store experiences rapid development and continuous transformation, you continually have to redeploy your teams on providing a quality experience for each customer at the Apple Store. You will analyses...
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...Apple was founded on the first 1st April 1976 by Steve Jobs, Steve Wozniak and Roland Wayne in Cupertino, California. Apple was originally founded to create personal computers but expanded its market in 2001 with the iPod, a revolutionary music playing device. Since that time apple has gone on to release a number of other market leading products including the Apple iPhone, Apple TV and the Apple iPad to make it the market leader in consumer electronics. ------------------------------------------------- Photo courtesy of http://www.technobuffalo.com/2011/12/14/apples-founding-contracts-go-for-1-6-million-at-auction/ ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Apple now has 406 retail stores across the world selling a total of 17 different products in a range of sizes, along with a huge range of accessories. ------------------------------------------------- After Apple’s first day as a listed company on December 12, 1980 it had a market capitalisation of $1.778 billion. Apple IPO makes instant millionaires, December 12, 1980 | EDN. [ONLINE] Available at: http://www.edn.com/electronics-blogs/edn-moments/4403276/Apple-IPO-makes-instant-millionaires--December-12--1980. [Accessed 10 March 2014] ------------------------------------------------- Market Capitalisation is “the total dollar market value of all of a company’s outstanding shares” (citation), calculated...
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...need to compete in this market? The completion of the NFMR technology is the only technological advancement needed before wireless charger can compete in the consumer electronics market. No other entity has ever attempted to develop a wireless charger with a range remotely close to Apple’s because of the difficulty it assumes. Developing a piece of technology as such will require a very strong R&D team which Apple is known for having. Apple’s high operational efficiency (Reuters 2012) will also hasten the process of manufacturing the wireless charger with precision, allowing Apple to keep up with the demand that is likely to increase. In which technological domains will you lead; in which will you follow or seek from external sources? Apples technological domain is hardware and software development. Though Apple is more specialized in software development it also designs and manufactures its own hardware so the wireless charger is within Apple’s domain. In addition, wireless technology such as wifi and bluetooth became such a critical part of our lifestyle very quickly and we are still increasingly becoming dependent on it. With us and technology becoming more dependent on wireless processing, it is natural for wireless power to be introduced and there is no better timing for apple to release wireless power than now. However manufacturing something like a wireless charger will be new to Apple. The designing will solely...
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...Introduction This marketing report addresses the SWOT analysis, PEST analysis, marketing strategy, marketing mix and critique of Toohey’s Five Seeds Cider. It also credibly evaluates the marketing, promotions and the creators of Toohey’s Five Seeds Cider 1.1 Executive Summary 2.0 Situational Analysis The following situational analysis has been prepared in order to address the Macro environment issues surrounding the target market and destination. 3.0 SWOT Analysis 3.1. Strengths Toohey’s is apart for the Lion Nathan which is a premium Australasian Alcohol Company, which was established in the late 1980’s and by 1990 was one of Australia’s largest corporate companies. Lion Nathan embodies a sense of Australian pride, owning two breweries, Castlemaine Perkins in Brisbane and Toohey’s brewery in Sydney. Furthermore employees over 1800 Australians and 1400 New Zeeland’s, and holds shares on both the Australian and New Zealand stock market. Having been a long established Australian company, which thrives on the Australian share market, with memorable slogans like “Toohey’s New, For the Love of Beer” and “We’ll send all the carbs to the people who like them best” (Toohey’s White Stag advertisement). Lion Nathan is a well known established company, which brews and distributes Australian owned brands such as XXXX and Toohey’s...
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...Dr. Ma. Monica L. Moreno Assignment #3: 1. Take a look at this list of words: Apple Alligator Angry Ambulance Apologize 2. Can you make this list like a story? If yes, write one. | | |A Very Short Story | |by JFM | | | |Looking at the fruits’ stall, the smell of apples got his attention. He pauses… faces the stall and places his basket on the floor. He was fascinated by| |its colors, of red and green… the smell of its fragrance… he imagines himself holding it, caressing, pressing tenderly, and slowly biting it… | | | |Somebody pushes him… its one from the crowd who’s in a hurry passing by the market. Three old women grabbed his attention. They are looking at the | |newspaper headline...
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...baby food industry, the company was a distant second behind Gerber, with 15 percent of the market. Although he was new to Beech-Nut, Hoyvald had wide experience in the food industry, and his aim, as stated on his resume, was “aggressively marketing top quality products.” In June 1982, Hoyvald was face with strong evidence that Beech-Nut apple juice for babies was made from concentrated that included no apples. The concentrated was bought from the supplier of the low-cost apple concentrated, Universal Juice Company since 1977. First investigation by two employees of Beech-Nut showed that there are presence of corn syrup, but the Vice President of Beech-Nut, Mr. Lavery dismissed the report. A turning point occurred when investigation by private investigator showed that Universal plant only produced sugared water and invited Beech-Nut to join a suit against Universal. Some of the executives have urged Hoyvald to switch the supplier and recall all the apple juice on the market, but he was hesitant because he claimed that even if the apple juice was bogus, no evidence that the juice was harmful. Switching supplier required Beech-Nut to pay additional cost of $750,000 for the juice and recalling all the apple juice on the market would cost about $3.5 million and means that they are admitting that the company has sold adulterated product. He also said that it tasted like apple juice and it surely provide some nutrition. Furthermore, he had promised his Nestle superior...
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...billion euros (source: IKEA, www.ikea.com, accessed 25/03/2012). The IKEA catalogue is printed in 52 editions with 25 languages, with a global distribution in excess of 160 million copies. IKEA sees the Far Asia as an emerging market still in its infant stage. Its number of retail outlets in Malaysia, Singapore, Taiwan, Beijing, Shanghai and Hong Kong are very small and comprises a mere 3% of the company's total sales. These stores were expected to be more successful in the near future. IKEA's imminent strategic expansion into this region exemplified its ambitions to dominate this emerging market. This Case Study illustrates how IKEA's ventures into China and Japan are laden with unique marketing challenges which it had not encountered before in other international markets. Read the attached case (Case Study: "IKEA: A Long March to the Far East" - Source: Oxford University Press) and answer the following questions; 1. Based on your analysis, what are the opportunities and challenges for IKEA in their market operations in (a) China; and (b) Japan? 2. Describe the market entry strategies that IKEA adopt in China and Japan respectively. 3. What are IKEA product, pricing, marketing communication and distribution decisions in the two Asian markets? To what extent these...
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...ammu, Jan 21: All Purpose Spray Adjuvant (APSA) – 80, the wonder agri-product from Amway proved its superiority yet again in a recent study done by Sher–e-Kashmir University of Agricultural Sciences and Technology (SKUAST), J&K. As per press release, the study done on Apple Crop, one of the key produces of J&K, Himachal Pradesh; showed extremely great results on most commonly reported infects like Wooly Aphid, Stem Borer and Powdery Mildew. The Study confirmed that use of APSA – 80 ensures drastic reduction in the reported infects. The key findings of the Study done by the university established a 25 percent better control on ‘Wooly Aphid’, 79 percent on ‘Stem Borer’ when APSA was mixed with pesticide as compared to pesticide alone. Also APSA – 80 showed 6 percent better results on ‘Powdery Mildew’ when APSA was mixed with fungicide as compared to fungicide alone. APSA – 80, on mixing with insecticides, fungicides, herbicides and defoliators increases their efficacy and the crops, fruits and vegetables are better protected from diseases, pests and unwanted herbs, resulting in better yield. APSA-80 contains special ingredients – “Non Ironic Surfactants” that break down the surface tension of the water and helps water to penetrate and spread better on the fields. It also helps reduce losses due to apportion and run-off giving better utilization of scare water. Institutes like Indian Institute of Horticultural Research, Bangalore have conducted tests on crops like Mangoes,...
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...Running head: Analytic Competitors Analytic Competitors Lev Mallinger Grand Canyon University BUS 606: Quantitative Methods August 24, 2012 “A wise man is strong and a knowledgeable man increases in his strength” (Proverbs 24:5) Introduction An analytic competitor may be described as an organization engaged in the committed activities of accumulating data, organizing and analyzing it into meaningful information, and following through with business decisions and activities informed by that information. An uninformed layperson may assume most businesses operate as an analytic competitor. This, however, may not be so. Many time business decisions are made through anecdotal or subjective non-quantitative means. An example of this might be a person wanting to open up a restaurant in town. He sees there are no 24 hour diners in the town, so he figures that since he likes diner food, other people must also and without competition he will have a good chance to succeed. It is very possible that he will succeed, but his chances of success might improve if he were to do some research beforehand. Perhaps he could gather data that informed him more about his potential customer base. How interested are they in diner food? Do the town’s people engage in night time activity that would have them out of the house during the night and early morning hours? Buy collecting data and analyzing it the restaurateur can better plan his offerings and hours of operations. While being an analytic...
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...Apple Preference Mapping A central location trial was conducted for 10 dessert apple varieties using participants from Bristol and Hull. The following presentation will analyse the statistical results gained from the data received and suggest areas for future product launches within the UK apple industry. Task 1 Recruitment of Panellists The Market Research Company was asked to recruit 100 Panellists in each city for the trial with 50% of the panellists from each age group (1 & 2). The data shows that the number of people recruited in Bristol exceeded the required amount with a total of 169 Panellists. Further to this, 71% of the panellists recruited were from the age bracket 2. Recruitment in Hull matched closely to the total requirement of panellists, however again the recruitment favoured towards the age bracket 2 with 73% coming from this. The company therefore exceeded the total requirement of panellists by 71 people. Sum of Age City Bristol Bristol Total Hull Hull Total Grand Total Age 1 2 1 2 Total 49 120 169 28 74 102 271 Task 1 Overall Mean Liking Data Average of Top Red Average of Gibson's Green Average of Royal Gala Average of Braeburn Average of Fuji Average of Pink Lady Average of Granny Smith Average of Sun Gold Average of Johnson's Red Average of Golden Delicious Total 4.290229885 4.5 4.790229885 5.324712644 5.483908046 5.701149425 5.713218391 5.876436782 6.094252874 6.962643678 Overall Golden Delicious had the highest mean liking with a score...
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...negocio, la innovación, alrededor de esta variable giró la nueva filosofía de Apple Inc.. Con la introducción de productos nuevos e innovadores, como el reproductor de música iPod, que se ha convertido en uno de los pilares del éxito actual de Apple. Jobs ha mantenido esta estrategia con el lanzamiento de nuevos productos, estilizados y de fácil uso que ayudaron a que incrementara su share, generando nuevos mercados. Jobs ha sabido identificar claramente la tendencia del mercado hacia la sincronización entre los teléfonos móviles y PC, así como el mercado de la música digital, con una visión estratégica enfocada hacia estos cambios. Los objetivos se establecieron alrededor del éxito financiero y su medición mediante las unidades vendidas. Jobs desarrolló una estrategia de entrar en estos mercados por productos diferenciados, estilizados y fácil de usar, impulsado por una investigación de nuevos productos y la evaluación de las tendencias del mercado y su reacción con estas innovaciones. Dado lo anterior considero que Steve Jobs se desempeñó de una manera sorprendente ya que supo redirigir a su compañía y enfocarla a un futuro muy claro para ellos con su visión. Convirtió a Apple en un rotundo caso de éxito después de que hasta el 2007 presentaba pérdidas en sus finanzas. 2. What are the chief elements of Apple’s strategy? How well do the pieces fit together? Is the strategy evolving? Apple mantiene productos innovadores en el mercado, al darse cuenta de que innovación...
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...authorities that the Gala red apples and Granny Smith green apples from California were suspected to be contaminated with the bacteria. As you are well aware, this whole situation came to our attention because of sick and dying people. According to the Center for Disease Control, as of January 9, 2015, 32 people infected with the outbreak strains of Listeria monocytogenes have been reported from 11 states. Those states are Arizona, California, Minnesota, Missouri, Nevada, New Mexico, North Carolina, Texas, Utah, Washington and Wisconsin. That’s why this led to the restriction of gala and Granny Smith apples entering from the United States into Malaysia. The restriction was imposed by the Department of Malaysian Quarantine Inspection Services after I have received that notice on the contamination on January 15. Their representative will explain it later I presume. My next step would be to stop from importing the affected apples while the Health Ministry will check those already in the local market. Furthermore, our ministry had no jurisdiction to recall apples that were already in Malaysia as this involved food nutrition, which is regulated by the Health Ministry. Under Chapter 9, Subsection (1) subparagraph (i) of the Public Health Act (Food) (Cap 182), those who prepare, sell or import the product can face an imprisonment of five years, a fine or both, according to the MoH. My advice is people need to be careful when shopping for apples now. I call upon fruit sellers...
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...cruise ship? Or 24 hour room service? It is clear two teenage girls are never going to finish all of the food they are presented. No human is capable of eating that amount of food.So why do we use time resources and energy to produce large portions of food just to dump every wasted plate down the garbage chute? Americans struggle immensely with food waste, and it’s not just food. When you think of all the food being wasted don’t think so shallow; someone's unfinished plate being dumped into the trash. Think resources, time, energy, and the obvious-- food. Consumers have more to think about when it comes to the waste they cause when they are dealing with our food sources. Think of a that apple that you put on your plate, and later decided you didn’t want so you tossed it. You didn’t just waste an apple. You wasted soil. You wasted a seed. You wasted...
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...People in Poland start to BELIEVE in food. They become aware consumers for whom the content of their plate defines who they are „It is a ruin indeed“ - I told to my friend while I was taking a picture of the remains of once great market hall located on Koszykowa street in Warsaw’s downtown. „You’d better go inside“- he anwsered with a mysterious smile. With the first step inside, I knew that I entered a „foodies temple“. I immediately felt the wonderful mixture of various smells including fresh herbes, roasted meat and sweet vanilla. Despite the little traffic to my ears came the multitude of sounds. Tinkling glasses, shrimps sizzling in a frying pan, clatter of knives... I simply couldn’t wait more to satisfy the other senses – the sight and and especially the taste. 08 Fall Koszyki – a slow food market with history I I decided to visit Koszyki after my grandpa’s recommendation. Built in 1906, this now practically devastated market, used to be the place of Warsaw’s residents‘ frequent visits. „You could find there products that didn’t appear on the shelves in the shops“ - he told me. „I remember your grandma’s shopping there. I couldn’t pull her out, she was in her element.“ The image of the market hall in my head created by grandpa differed, however, from Koszyki‘s present appearance. Only two outbuildings remained from this previously large retail space. I visited one of them with my friend, the one which was restored to its former function. Since the beginning...
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