...1.0) Introduction Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation which designs and produces computer software, hardware, commercial server and other consumer electronics. Apple was established on April 1, 1976 and was incorporated in Cupertino California on January 3, 1977. Steve Jobs, Steve Wozniak and Ronald Wayne are best known as the founder of Apple. Currently, Apple is the world’s largest technology company and second largest company in terms of market capitalization. Apple is committed to delivering the optative individual computing and music experience to all sectors of society such as students, educators, creative professionals, businesses, government agencies, and consumers via its innovative hardware, software, peripherals, services, and Internet offerings. Unique ability are being leveraged by company strategy by designing and developing specifications and physical characteristics of its own operating system, hardware, and abundant software applications and technologies, it helps to provide customers with new products and solutions in terms of superior ease of use, seamless integrating, and innovative industrial design. It contributes amazing changes to the computer industry, and these changes are still visible in today’s world. In the past decade, Apple has developed into a complicated company which specializes in much more than just computers. In 2001, Apple broke the barrier with the iPod and finally...
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...sapient institute of management studies 2012 Project report on Marketing Mix of Apple Inc. Guided By:- Dr.Vishal Khasgiwala Submitted By:-Hussain RatlamWala Aziz RatlamWala Contents SL no. | Particulars | Page no. | 1 | Introduction of sector | 3 | 2 | Introduction of Company | 4 | 3 | Organization structure | 6 | 4 | The 4 p’s | 7 | 5 | Unique Selling Proposition | 10 | 6 | Comparative analysis | 10 | 7 | Recommendation | 14 | 8 | Conclusion | 16 | Page no (2 of16) IT Industry in India | | | | IT Industry in India comprises hardware, software, and ITES (Information Technology Enabled Services). As per McKinsey-NASSCOM report, India's annual revenue from the IT industry for 2008 has been projected at US $ 87 billion. This includes IT services, software products and services, IT enabled services and e-businesses. The distribution of US $ 87 billion has been worked out as: * IT Services generating a revenue of US $ 38.5 billion * Software products and services contributing with a revenue of US $ 19.5 billion * IT enabled services (ITES) generating a revenue of US $ 19 billion * E-business earning a revenue of US $ 10 billion * Other vital observations of the NASSCOM-McKinsey report about Indian IT industry are: * Of the total Indian exports, IT will constitute 35% * FDI (foreign direct investment) of almost US $ 5 billion will be attracted by the IT industry * Software and services...
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...(Apple Industry to Enter In Indian Market) A Project Report Presented to the Faculty of the School of Management & Entrepreneurship AURO University Surat. In Partial Fulfilment Of the Requirements for the Degree of Bachelor of Business Administration Submitted by: ANJESH DOKA ASTHABEN INTWALA SHIVAM MANDVIWALA VINITA GUNECHA Submitted to: Dr. ROHIT SINGH 28th November 2014 TABLE OF CONTENTS SR. NO | TITLE | PAGE NO | 1. | INTRODUCTION | 1 | 2. | RATIONALE OF ENTRY | 2 | 3. | SALES AND DISTRIBUTION OF ELECTRONICS INDUSTRY | 3-4 | 4. | DESIGN OF DISTRIBUTION SYSTEM | 5-6 | 5. | MANAGING AND OPERATING THE DISTRIBUTION SYSTEM | 7-10 | 6. | CONCLUSION | 11 | Introduction The electronics industry emerged in the 20th century and have mixed with the generation in development of all manner in their invention. Electronics have made life a bit easy and modern to the society. Early Invention was the phone which is now the fastest growing industry worldwide in electronics. A large part of the electronic industry is known with digital technology. Electronic product Computer, cell phones television were on peak of the demand and sales by the consumer. Early Sony engages in a variety of different marketing as one of the leading manufacturer of electronic products for the consumer and professional market. Sony was known for electronic gadgets in market.From past few years Apple Company products are highly in demand by the India Market. Apple is...
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...Strauss began a massive marketing push to launch what was being touted as one of the company’s most significant launches in history, Type 1 Jeans. The line unnecessarily went to great lengths to accentuate all those signature design details already long-associated with Levi’s, such as the red tab logo, buttons, rivets, and the two-horse back patch. To accompany the launch, Levi Strauss spent $2 million on an artsy, misguided Super Bowl commercial that confused viewers. Going against common practice, they placed Type 1 in retailers with inconsistent prices, ranging from $30 at a retailer like JC Penney’s to over $100 at Barney’s, with no discernable difference in quality. Levi Strauss pulled the entire line after less than two years and Type 1 proved to be the proud clothier’s most spectacular flop. How marketing can cause a product to fail? [Tata Nano Case Study] by DR VIKRAM VENKATESWARAN on MAY 30, 2012 | * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- 6 inShare * ------------------------------------------------- I have discussed in the past many good examples of marketing helped a product to succeed. Apple is the first brand that comes to mind when we talk about marketing. The communication and design of the products has led to its wide spread success and Apple becoming one of the most...
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...Apple Inc. is one of the most profitable companies in the world and its Apple logo is recognized as a house hold name. “Apple Computer was incorporated in 1977 and went public in 1980.” (Finkle & Mallin, 2010) You cannot talk about Apple without talking about its co-founder Steven P Jobs. Both go hand and hand because without the vision and leadership of Steve Jobs, Apple would not exist nor have an array of products under its belt. “Jobs co-founded Apple Computer with Steve Wozniak in 1976. After founding Apple, Jobs was fired by the company's board of directors 10 years later at age 30. After his termination, he went on to create two more companies. During this period Apple went through three different CEOs and their stock price dropped to $2 a share. As a result, Jobs was invited back to join the company as CEO. Not only did Jobs rejuvenate Apple, but it flourished. Jobs led the company to the forefront with cutting edge products” (Finkle & Mallin, 2010) which are sold throughout the world. “His philosophy has always been to create products consumers will find easy to use and marry innovative technology to work productivity and personal entertainment.” (Mallin & Finkle, 2011) There product “line designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s...
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...It will research Apple, Inc., and explain their strengths, weaknesses, opportunities and threats. The paper will show how these aspects impact the company. It will provide methods that management can use to overcome their weaknesses and threats, as well as how to take advantage of opportunities and strengths. The importance of a SWOT analysis A SWOT analysis is important to an organization because it analyzes the climate of the company overall. It provides a candid look at the strengths and weaknesses of the organization. This allows management teams to decide how to best use the strengths of the company, and how to improve the weaknesses. When goal setting and long-term planning, these are areas that either can be exploited, or need improvement. When reviewing opportunities and threats, an organization must look at its corporate environment. The opportunities are aspects of the environment that a company can take advantage of such as a way to expand or grow customers. Threats to an organization can come in many forms. A company must make every effort to avoid or minimize threats to its bottom line, or even its mere existence. A SWOT analysis helps to identify what is good and what needs improvement in a company. While strengths and weaknesses are the internal indicators of an organization’s need for improvement, opportunities and threats are the external forces that determine needed changes within a company (Jurevicius 2013). Explanation of Apple, Inc.’s SWOT and...
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...Contents 1.INTRODUCTION............................................................................................................................1 1.1. ABOUT APPLE – iOS ................................................................................................................... 1 1.2. VISION AND MISSION STATEMENT ....................................................................................... 1.3. MOTIVATION BEHIND SELECTING THE PRODUCT AND THE BRAND ............................. 2. OBJECTIVES .................................................................................................................................... 2.1. CORPORATE OBJECTIVES ........................................................................................................ 2.2. DIVISIONAL OBJECTIVES ......................................................................................................... 2.3. MARKETING OBJECTIVES ........................................................................................................ 2.3.1. CUSTOMER RETENTION .................................................................................................... 2.3.2. INTERMEDIARY RETENTION ............................................................................................ 3. SITUATION ANALYSIS ..................................................................................................................... 3.1. MARKET FACTORS ....................
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...MARKETING MANAGEMENT [pic] APPLE Inc Situation Analysis iPh-5, a blessing or a curse, launched in sep, 2012, met with a bit of demand and wait. iPh-5, a device that is currently one of the most popular smart phones in the market. This gave much success to the company. iPh-5 is Apple’s current generation mobile phone and it’s a device that has proven popular with consumers around the globe. Those looking to get a new smart phone are likely to have it near the top of their wish list. Love it or hate it, there is no denying that it’s a high quality smart phone. If, one holds an iPh-5 it looks “cool”. iPh has become very real. In fact “its grown up, moved out and takes over the world”. Apple was founded in 1976 by Steve Jobs and Steve Wozniak. It is one of the leading computer and mobile phones manufacturers in the world. Apple Inc is an US based company engaged in manufacturing and selling personal computers, portable digital music players and mobile communication devices. The company operates through a wide portfolio of brands including i-phone, i-pad, i-pod and mac-book. Apple operates through 317 retail stores including 233 retail stores in US and 84 in other parts of the world. According to the author of the book “Inside Apple”, the statement, “Apple Does not talk about Apple, Apple talks about Apple Products” is a highly interesting statement. Having the pressure cooker and secret type of working environment, the...
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...Marketing has become a part of society and a huge part of the American culture; one has only to observe the timeless art of Andy Warhol and the iconic Campbell’s Soup Can at the National Gallery of Art in Washington, D.C. A personal definition of marketing is creating a product or service that fulfills a need and taking the idea from a concept to the kitchen table. Business Dictionary defines marketing as “the management process through which goods and services move from concept to the customer” (Business Dictionary, n.d.) as “the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large” (Marketing Power, 2004). The definitions have ideas in common the most apparent is that marketing is a set of processes with the intention of bringing an idea to the public. Even though marketing is synonymous with selling and advertising, the actual intention of marketing helps to fulfill consumer need, keep business competitive, and create a higher standing of living for everyone. Meeting Needs The most important function of marketing involves meeting customer needs. An individual or company must solve a problem or fill a void that the public currently has. Corporations spend millions each year trying to do just that the department responsible is more commonly known as Research and Development (Perreault, Cannon, McCarthy, 2011). An example of research and development...
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...Marketing Strategy Alex Banderas National American University Apple Inc. Apple, a top earning technological company ears billions yearly with its famous Ipad, IPhone, and MacBook sales. But what is Apple’s Marketing Strategy? Why are they so successful? The IPhone Maker has made it its mission to satisfy all of its customers and providing the very best money can buy, But how do they earn peoples trust to the point where customers all over the world will camp outside their legendary stores for a new release? The answer is advertising/Communications. It is estimated that Apple spent nearly $97.5 Million just to advertise one particular product, the iPhone in 2008. The following year, 2009, Apple spent $149.6 million and $173.3 Million in 2010. This shouldn't come as too much of a surprise since Apple tends to be more selective with its marketing efforts and gets lots of extra publicity from product placements. Apple focuses on nationwide publications with the largest reach and actually has an employee who "helps provide products" to be "used by stars in movies [and] TV shows." Apples products range from the popular IPhone to the very expensive MacBook air/pro. The consumer base knows that when they purchase a product from Apple that their money is going to be well spent, and satisfaction is always guaranteed. Packaging, Branding, and Logos also have a purpose in convincing the consumer to purchase, a plain white box with beautiful dimensions and a nice logo will perceive...
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...Date: 5-8-2015 I. Company Background On April 1976, the Apple Computer was formed by a 25-year-old then Steve Wozniak and a 21-year-old then Steve Jobs who were both college dropouts . It had its humble beginnings tracing its first location of where they started to build computers in Job’s family’s garage. The years that came after became witnesses of how such first creation led to one of the biggest names in the industry now. The ideas and early innovation techniques that emerged from this location would set the foundation for building one of the most important and globally effective technology companies the world has ever seen. In fact, some diehard Apple fans come from all over the globe just to pose for pictures in front of this now-famous garage. Wozniak, the true technical mind behind the building process of Apple’s early computers, spent the summer of 1976 building the company’s very first computer. Figure 1 first apple computer Meanwhile, Jobs began creating advertisements and found a buyer for the computer. The Byte Shop in Mountain View, California, proved to be Apple’s first major customer, and coincidentally the first retail computer store chain in the world. The two Steve were able to build and sell fifty Apple computers that summer, all from within the confined space of the Jobs family’s single-car garage. This would mark the first of many successful products to come from the company. Apple Computer stands out from similar companies with their unconventional...
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...[pic] Dharini Giri 12050221051 FC- 3yr Dell Introduction Dell Inc. is an American privately owned multinational computer technology company based in Round Rock, Texas, United States, that develops, sells, repairs and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest technological corporations in the world, employing more than 103,300 people worldwide. Dell sells personal computers, servers, data storage devices, network switches, software, computer peripherals, HDTVs, cameras, printers, MP3 players and also electronics built by other manufacturers. The company is well known for its innovations in supply chain management and electronic commerce, particularly its direct-sales model and its "build-to-order" or "configure to order" approach to manufacturing—delivering individual PCs configured to customer specifications. Dell was a pure hardware vendor for much of its existence, but a few years ago with the acquisition of Perot Systems, Dell entered the market for IT services. The company has since made additional acquisitions in storage and networking systems, with the aim of expanding their portfolio from offering computers only to delivering complete solutions for enterprise customers. History Dell traces its origins to 1984, when Michael Dell created PC's Limited while a student of the University of Texas at Austin. The dorm-room headquartered company...
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...profile *Beverage preparation section *Sidel section *Marketing strategy *Marketing Mix 3.CHAPTER ± III *Research Methodology 4.CHAPTER ± IV *Marketing survey & Data Analysis 5. CHAPTER ± IV *SWOT Analysis *Recommendations *Suggestion 6.CONCLUSION 7.LIMITATION 8.BIBLIOGRAPHY 9.QUESTIONNAIRE [pic] [pic] [pic] CHAPTER-I INTRODUCTION A soft drink is a beverage, often carbonated, that does not contain alcohol. (Carbonated soft drinks are more commonly known as soda,pop, tonic,or soda pop in parts of the United States and Canada, or fizzy drinks in the U.K.; sometimes called minerals in Ireland) The name "soft drink" specifies a lack of alcohol by the way of contrast to the term "hard drink". The term "drink", while nominally neutral, often carries connotations of alcoholic content. Beverages like colas, sparkling water, iced tea, lemonade, squash, and fruit punch are among the most common types of soft drinks, while hot chocolate,hot tea, coffe, milk,tap water, alcohol, and milkshakes do not fall into this classification. Many carbonated soft drinks are optionally available in versions sweetened with sugars or with non- caloric sweeteners SCOPE OF PROJECT 1. Detailed study of the non carbonated soft drinks industry in India 2. Analysis of Frooti’s performance against the other prevailing...
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...Sales and Distribution Management Program Credit Course Code : PGPM : 3 : SL MM 606 Class of Sessions : 2012 : 30 Objective To make the student aware of issues related to sales force management focusing on ―selling‖ as a tool of Marketing Communication. The study of Channel Management offers an appreciation of logistics of information and goods, and exposes students to the types of systems required to optimize organizational efficiency through this function. Learning Objective: The aim is to prepare students to manage sales and channel teams for different types of selling, with the purpose of enhancing value based output and productivity Learning Outcomes: REFERENCE BOOKS Sales Management - Decisions, Strategies and Cases. 5ed Marketing Channels: A Relationship Approach Sales & Distribution Management Sales Management Sales and Distribution Management – Text & Cases Retailing Management – Text & Cases, 2 nd AUTHOR / PUBLICATION Richard R Still, Edward W Cundiff, Norman A, P Govoni- PCI Coughlan, 7th ed IUP Panda / Sahadev Havaldar / Cavale. Tata Mcgraw Hill - 2007 Pradhan, Swapna. Tata McGraw-Hill - 2006 e Faculty teaching the subject in all PGPM Campuses should refer Articles, Journals, Websites. Detailed Syllabus Introduction: Emerging Trends in S & D, Linking S & D Role & Responsibility of Sales person: - Cross Functional Linkages, Types of selling, Value Proposition, Lifetime Customer Value Creation- Key Accounts Management. Selling Skills: Communication...
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...1.0 Executive Summary Formally known as Apple Computer Inc., this company was founded April 1, 1976. In January of 2007, the word “Computer” was removed from its name to reflect on its shifted focus towards consumer electronics. Being the World’s Most Valuable Brand today Apple manufacturers a host of hardware products such as the iPhone, iPod, Mac, and as if that isn’t enough they offer quite a bit on the software side as well such as their iOS6 and services such as iTunes. The purpose of this Marketing Plan focuses on the iPad through implementing various marketing strategies and innovations to improve sales and increase its tablet market share. We have found these goals to be attainable through enhancing the iPad’s features. More specifically by making it Adobe Flash compatible, the addition of a USB port, along with an expandable memory slot. 2.0 Situation Analysis Apple’s mission is to be committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Currently Apple holds the title of, “World’s most Valuable Brand.” It is evident that being committed to bringing the best personal computing experience to all its customers is paying off. Focusing on the company’s most recent addition to its products, the iPad; we would like to come up with new features to not only boost sales...
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