...Case Study Apple-Merging Technology, Business, and Entertainment Marcus Burch University of Maryland, University College Author Note This paper was prepared for AMBA 640. Executive Summary In the case study of Apple-Merging Technology, Business, and Entertainment, Apple transformed itself from a computer company with limited success to a major digital company with almost limitless potential and outstanding success. Apple Inc. brings more than 35 years of mission management and problem solving ability to the digital environment. The computer and or digital industry is latent with slogans and catch phrases about its technology, innovations and proven commitment to development. Apple’s core products are the most revolutionary innovations of the digital age. The iPod, iPad, iPhone, and iOS App Store help usher in a change in the way we use and purchase products. These products spawned a new revolution in the marketing of electronics. Introduction The purpose of this case analysis is to critically analyze the case study, Apple-Merging Technology, Business, and Entertainment from Baltzan’s book Business Driven Information Systems 3E.(2012). The analysis will discuss the influence that the iPhone, iPad, iPod, and other Apple products have had over the last 10 years on the company and its competitors. Over the last 30 plus years Apple has transformed itself from a computer hardware or PC...
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...Business Driven Information Systems 2e CHAPTER 1 INFORMATION SYSTEMS IN BUSINESS McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies, All Rights Reserved 1-2 Chapter One Overview • SECTION 1.1 – INFORMATION SYSTEMS IN BUSINESS – Information Technology’s Role in Business – Information Technology Basics – Roles and Responsibilities in Information Technology – Measuring Information Technology’s Success • SECTION 1.2 – BUSINESS STRATEGY – Identifying Competitive Advantages – The Five Forces Model – Evaluating Business Segments – The Three Generic Strategies – Creating a Business Focus – Value Chain Analysis – Targeting Business Processes SECTION 1.1 INFORMATION SYSTEMS IN BUSINESS McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies, All Rights Reserved 1-4 LEARNING OUTCOMES 1. Describe the functional areas of a business and why they must work together for the business to be successful 2. Explain information technology’s role in business and how you measure success 3. Compare management information systems (MIS) and information technology (IT) and define the relationships among people, information technology, and information 1-5 LEARNING OUTCOMES 4. Compare the responsibilities of a chief information officer (CIO), chief technology officer (CTO), chief security officer (CSO), chief privacy officer (CPO), and chief knowledge officer (CKO) 5. Explain the gap between IT and the business, along with the primary reason this gap exists 1-6 INFORMATION TECHNOLOGY’S...
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...Introduction Intersect Investments’ business, pricing, and competitive strategies have worked very well for many years. However, September 11, 2001, started chaotic market conditions for the financial services industry. A volatile climate has left many financial firms struggling to keep both their clients’ trust and investor’s credibility. In addition to the above, many factors including strong competition, technology, the economy, and social trends have started to have a significant impact on the financial industry. To succeed, investment companies need to offer a wide gamma of products coupled with expert advice. Therefore, Intersect Investments needs to consider carefully its strengths, weaknesses, opportunities, and threats as part of its strategic planning process. This paper will analyze benchmarking research made on companies dealing with transformational issues such as Coca-Cola, Ford Motor Co. Apple Computers and Legion Paper Co. Some of those organizations are global leaders within their respective industry. Therefore, any benchmarking analysis is relevant to the current situation at Intersect Investments. Coca-Cola Synopsis by Bruce McCormack It has become a cliché to state that tough times demand tough measures. The terrorist attacks of September 11, 2001 redefined this cliché for most businesses on Wall Street and throughout the world. One such Wall Street business, Intersect Investment Services, tried boldly to overcome the toughness of the times without...
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...Closing Case One - Apple—Merging Technology, Business, and Entertainment This might sound hard to believe, but a bit more than a decade ago, Apple was on the brink of bankruptcy. Apple Computer Inc., now back from near oblivion, is blazing a trail through the digital world with innovation and creativity that has been missing from the company for the past 20 years. The unique feature of Apple’s competitive advantages is that they come from customers and users, not Apple employees. That’s right; the company welcomes products created by consumers to sell to consumers, a trend new to business. Capitalizing on the iPod With millions of iPods in the hands of consumers, many people are finding ways to capitalize on the product. John Lin created a prototype of a remote control for the iPod and took his prototype to Macworld, where he found success. A few months later, Lin’s company had Apple’s blessing and a commitment for shelf space in its retail stores. “This is how Apple supports the iPod economy,” Lin said. In the iPod-dominated market, hundreds of companies have been inspired to develop more than 500 accessories—everything from rechargers for the car to $1,500 Fendi bags. Eric Tong, vice presi- dent at Belkin, a cable and peripheral manufacturer, believes that 75 percent of all iPod owners pur- chase at least one accessory—selling over 30 million accessories to date. With most of the products priced between $10 and $200, that puts the iPod...
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...0 QUESTION 1 2.0 INTRODUCTION Apple a renowned technology company completely took the world by storm when it introduced its latest product; the iPad which completely changed how users interacts with computing devices and bridged the gap between holding a phone and having a laptop. Apple Inc, practically came back from a near bankrupt company to one of the world’s most valuable company taking on the music and movie industry with its itunes store; changed the way music is carried about with the ipod; had a huge impact in the telecommunication sector with its unveiling of the iphone, took on the advertising industry with its simplistic adverts and marketing strategy and with its sophisticated operating system (Macintosh and iOS), it has set itself apart from its competitors. Apple’s success was driven by Steve Jobs, a man who tech fanatics describe as Jesus in the tech world because of the vital role he played in redefining technology. Sutter (2011a) describes Jobs as the most indispensable chief executive on the planet. ‘Apple is Steve Jobs and Steve Jobs is apple’ he said. Apple was grieved to find out that its visionary and charismatic chief executive was bereft of life and the whole world including its huge customer base where all in a dilemma of hurt and uncertainty. 3.0 HR ISSUES Focusing on apple’s strategic framework (as developed by Sparrow and Pettigrew), it faces a number of human resource issues some of which are a. If apple was to create cheaper products, it...
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...Apple -Merging Technology, Business, Apple Computer Inc., back from near oblivion, is setting the pace in the digital world with innovation and creativity that has been missing from the company for the past 20 years. The introduction of the iPod, a brilliant merger of technology, business, and entertainment, catapulted Apple back into the mainstream. CAPITALIZING ON NEW TRENDS In 2000, Steve Jobs was fixated on developing video editing software for the Macintosh. But then he realized millions of people were using computers and CD burners to make audio CDs and to download digital songs called MP3s from illegal online services like Napster. Jobs was worried that he was looking in the wrong direction and had missed the MP3 bandwagon. Jobs moved fast. He began by purchasing SoundStep from Jeff Robbin, a 28- year-old software engineer and former Apple employee. SoundStep was developing software that simplified the importing and compression of MP3 songs. Robbin and a couple of other programmers began writing code from scratch and developed the first version of iTunes for the Mac in less than four months. This powerful and ingenious database could quickly sort tens of thousands of songs in a multitude of ways and find particular tracks in nanoseconds. Jobs next challenged the team to make iTunes portable. He envisioned a Walkman like player that could hold thousands of songs and be taken anywhere. The idea was to modify iTunes and build a tiny new system for what was basically...
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...Apple Case August 27, 2011 University of Maryland University College Janee Freemen Prof Carol Beam Business Intelligence: (BI) is information collected from multiple sources such as suppliers, customers, competitors, partners, and industries that analyzes patterns, trends,and relationships for strategic decision making. (Baltzan, p. 8) Customer Relationship Management (CRM) CRM stands for Customer Relationship Management. It is a strategy used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. Good customer relationships are at the heart of business success. There are many technological components to CRM, but thinking about CRM in primarily technological terms is a mistake. The more useful way to think about CRM is as a strategic process that will help you better understand your customers’ needs and how you can meet those needs and enhance your bottom line at the same time. This strategy depends on bringing together lots of pieces of information about customers and market trends so you can sell and market your products and services more effectively. (Wailgum, T., What is CRM?, CIO Drilldown, retrieved from http://www.cio.com/article/40295/CRM_Definition_and_Solutions). Data Mining Sifting through very large amounts of data for useful information. Data mining uses artificial intelligence techniques, neural networks, and advanced statistical tools (such as cluster analysis) to reveal trends, patterns, and relationships...
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...iApple Computer, Inc.: Maintaining the Music Business While Introducing iPhone and Apple TV INTRODUCTION According to Apple Computer's 2007 10-K Annual Report, "The Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings." The company's 2005 Mission Statement reads: Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing resources for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. In recognition of current market trends, Steve Jobs has claimed that he wants to transform the company by making the Mac the hub of the consumers’ digital lifestyle. Despite Apple Computer's recent successes, the company is facing an ever-changing competitive environment on multiple fronts. 1. What are the key strategic challenges facing Apple Computer? 2. What are some of the dimensions...
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...APPLE COMPUTER, INC.: A CASE ANALYSIS SWOT analysis and recommendation -------------------- INTRODUCTION According to Apple Computer's 2007 10-K Annual Report, "The Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings." The company's 2005 Mission Statement reads: Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing resources for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. In recognition of current market trends, Steve Jobs has claimed that he wants to transform the company by making the Mac the hub of the consumers' digital lifestyle. Despite Apple Computer's recent successes, the company is facing an ever-changing competitive environment on multiple fronts. 1. What are the key strategic challenges facing Apple Computer? 2. What are some of the dimensions...
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...INTRODUCTION According to Apple Computer's 2007 10-K Annual Report, "The Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings." The company's 2005 Mission Statement reads: Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing resources for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. In recognition of current market trends, Steve Jobs has claimed that he wants to transform the company by making the Mac the hub of the consumers’ digital lifestyle. Despite Apple Computer's recent successes, the company is facing an ever-changing competitive environment on multiple fronts. 1. What are the key strategic challenges facing Apple Computer? 2. What are some of the dimensions along which company...
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...AUTOMAKERS BECOME SOFTWARE COMPANIES? Case Study 2 Abstract Automakers’ diving in head first in merging cutting edge technology with automobiles has caused some growing pains. The issues with providing a constant source of Wi-Fi capabilities, privacy concerns, distributing necessary software upgrades, and protecting the customers identity have been issues auto makers have faced since this endeavor started to enter the cars we buy. So companies like Ford, GM and BMW have been on the razor edge of break through innovation to draw the curious techy generation to friendlier interface systems, with high-tech navigation, Pandora music, Wi-Fi capabilities, and applications that car buyers and use to continue their social networking, technological dependent lives on the road. Together these advances suggest that auto makers are on the verge of entering an another industry to supplement their industry. Identifying the major issues and their outcomes Identifying the major issues in automakers exploring inclusion into technology within their cars is numerous, although the upside is great and there is evidence to support it. Of the many issues that automakers face, one of the more prominent is the lack of a central system to feed into to, or off of. This system does not exist yet to where these systems can receive traffic information, schedule reservations, or even connect...
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...APPLE COMPUTER INC NYTIMES/ APPLE ANNUAL REPORT Oct 19, 2010 Apple Incorporated Apple Computer, Inc. is one of the most popular hardware and software companies in the world today. It is also the most innovative and competitive corporation in the technology industry. The Apple Corporation created mainly technological products that are available in the market these days. The company is famous for its quality and high technology innovations. Besides the current fame of the Apple Computer, Inc., like any other companies, it continuously experiences instability and uncertainty. Apple Corporation undergoes certain stages where it sees its strengths and weakness as wells as evaluates possible opportunities and threats to the company in maintaining and acquiring the status it currently has. The Apple Corporation has its strengths that set it apart from the rest. This company has made its own way on creating its name in the technology industry competing with IBM, Microsoft Corporation and other technology-based companies. Through the innovations done by the creative and talented minds in their company, the most sought after technological products today came from the Apple Computer, Inc. The Apple Corporation is the creator and maker of the widely known technological products like iPod, iPhone and Apple laptop. These creations have attracted most people specially those who are technically knowledgeable. Besides the products technical purposes, those are as well entertaining and useful...
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...Home Entertainment: Cable TV vs. Internet Streaming Service Miguel A. Resendiz Campbell University Home Entertainment: Cable TV vs. Internet Streaming In my household we are a family of four which includes my wife, my teenage brother, my daughter and me. When it comes to entertainment, we are very dependent on television. We have some shows that we enjoy as a family and because of the age difference and different interest we also have shows that we enjoy watching independently. The necessity of having a home entertainment that is low priced and adaptable to the needs of the family leads to analyze the decision whether to continue with cable television or switch to internet streaming. Home entertainment in America is constantly evolving side by side with technology. The Cable television industry has been dominating home entertainment market for many years but a new industry is now in the challenge, the new competitor is Internet Streaming Service and is also rising with technology. In his book, On-Demand Culture: Digital Delivery and the Future of Movies, Dr. Tyron explains, “Digital delivery not only affects the economic models of the movie industry but also promotes an on-demand culture, in which the practices of movie-going and the perceptions of media culture are transformed. Movie viewers are now re-imagined as individualized and mobile, able to watch practically anywhere or anytime they wish, while having access to aspects of film culture—such as film festivals...
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...Case: Apple buys Beats Electronics | | | | | | | | | | | | | | | | | | | | | Word Count of main content: 1187 Introduction In early May 2014, Apple disclosed its intention to buy Beats for US$3 billion and announced the deal completion in early August 2014, welcoming Beats to the Apple family. Apple’s rationale for buying Beats is best summed up by Tim Cook - “Music is such an important part of all of our lives and holds a special place within our hearts at Apple, that’s why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world.” iTunes moved music purchases from CDs to the online platform in 2000. For the first time in 2013, iTunes music sales declined, this downward trend has continued. The fall has been largely attributable to the rising popularity of online streaming music platforms such as Pandora and Spotify. A similar amount of money to buy one track on iTunes can purchase a one month subscription to millions of tracks on Spotify. Beats has a music streaming platform similar to Pandora and Spotify. By merging with Beats, Apple will be able to tap into the music streaming business. However, some analysts doubt whether Apple needs Beats to achieve this, questioning why Apple doesn’t attempt to develop a similar or better streaming platform internally. Speculation has it that Apple is buying the talent of Jimmy...
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...report and for being always so welcoming whenever I needed any help in it. Also I take this opportunity to thank my sweet buddy Reshwan, for helping me in finding some useful links through which I was able to get some really important information. In addition, to everyone who helped me in obtaining even the slightest information that was necessary to write this report, I want to thank you for your assistance and corporation for it is highly recognized and appreciated. EXECUTIVE SUMMARY / ABSTRACT This report shows a marketing mix for the Apple iPhone, with the purpose of introducing the iPhone to the Southeast Asia market for the first time. For instance it shows a report on how Apple can carry on with their marketing strategies such as product strategies, Pricing strategies, Promotion strategies and Distribution strategies. And after considering the available strategies the report is concluded with the most appropriate strategies which the Apple can use for its marketing of iPhone to the Southeast Asia Market. CONTENTS ACKNOWLEDGEMENT 1 EXECUTIVE SUMMARY / ABSTRACT 2 INTRODUCTION 4 SWOT ANALYSIS 5 PEST 6 MARKETING STRATEGIES 7 * PRODUCT STRATEGIES……………………..………………………………….….7 * PRICING STRATEGIES………………..…………….…………...………………….8 * PROMOTION...
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