...ANALYSIS Apple Watch For describing and analyzing the enviroment that involves our new product Apple Watch we should make a study about its internal (micro) and external (macro) enviroment. First of all, we will describe what is the micro and macro enviroment analysis. The micro environment, as the name suggests, is the immediate environment that impacts a business. The micro environment includes considerations related to suppliers, customers and local stakeholders, including local government agencies or regulatory bodies. The micro environment can generally be considered the local environment where the business Macro Environment The macro-environment includes those things that may impact small businesses but which are outside of their control. It is the larger, external environment within which businesses operate from an industry or economic standpoint. For describing and analyzing the enviroment that involves our new product Apple Watch we should make a study about its internal (micro) and external (macro) enviroment. First of all, we will describe what is the micro and macro enviroment analysis. The micro environment, as the name suggests, is the immediate environment that impacts a business. The micro environment includes considerations related to suppliers, customers and local stakeholders, including local government agencies or regulatory bodies. The micro environment can generally be considered the local environment where the business Macro Environment The macro-environment...
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...Marketing Strategy of Apple Computers Inc. Introduction Marketing Strategy of Apple Computers INC. Introduction Apple was founded by Steven Jobs and Stephen Wozniak in 1976; Apple computer Company revolutionized the personal computer industry and brought forward the expansion of the clean industry within the New West. Situated within California, the company’s initial product was the Apple I, a single-board processor with on-board storage (ROM), that was marketed for approximately $650 not including a monitor or keyboard. Orders instantly soared, and Jobs and Wozniak quickly brought out the Apple II, including a keyboard, color monitor, and expansions for peripheral devices (Birzer & Schweikart 2003). In 1984, Apple introduced the Macintosh that was aimed toward the business and education markets, by which era the corporate had already not only modified the American market but had reshaped entire areas of the West around silicon. In 1996, after a series of CEOs did not keep Apple profitable, Steve Jobs came back to the company for an interim period as corporate executive and shortly launched a brand new promoting and licensing relationship with Microsoft. In 2000 his direct sales idea, the Apple Store brought the business back into the black (Birzer & Schweikart 2003). In 1994 Apple computers launched a brand new line of computers that supported the PowerPC processor chip. The creation of the new chip was a venture between Apple Computers, IBM, and Motorola, and since the...
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...Apple: An Environment Analysis Environment has a huge impact on all organisations. It is a huge challenge to manage the environment in an organisation favour. However, some organisations were able to make use of this vital element. Apple Inc. is one of these successful companies who were and still until now managing it environment efficiently. Apple is a company that started in 1976 by Steve Jobs and Steve Wozniak as a computer company. Its market value has fluctuated over the years. In 1996, it was almost be out of business. However, in year 2000 the company value started to rise to the extent that it considered today as one of the most valued organisations in the world. This essay will provide an analysis of Apple’s environment explaining how Apple’s management is able to manage its environment. The organisational environment is divided into two sections. These sections are internal environment and external environment. The internal environment consists of all the fundamental aspects that are changed and controlled by the organisation (Porter, 1979). For example, the owners of the organisation, the employees, board of directors and culture are considered parts of the internal environment. The external environment, on the other hand, includes of all the elements that form a complicated structure around the organisation. These component are beyond the organisation control. The external environment is divided into two sections, microenvironment and macro environment (Balaure...
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...1 The volatility and evolution of computer industry Starting from 1976, Apple computer created the personal computer (PC). After IBM transformed the PC from proprietary systems into open structure, PC has been dominated by Wintel (Windows + Intel) structure. Apple insists in adopting proprietary and niche market strategies made them keep losing market share till less than 3% in 2001. However, its strategy with ignoring the market trends makes it lose the market after years. 1.1 Industrial changes: Apple lost PC market because of ignoring industrial changes The PC industry has evolved in the past decades. There are 3 phases. Let’s take a look at these phases and Apple’s position in each phase. Before 1981: Proprietary Systems. Every PC producer had to develop self own hardware and software. It was proprietary. Most buyers were technical people. There were 2 main streams in the market: Apple style machine and IBM style machine. During this period, Apple was the leader. Its strong developing ability made the Apple II became a family commodity. However, Apple didn’t use patent or trade secret to protect its products. Many computer companies re-engineered Apple II and made cheaper similar products to compete in the market. For example, Acer copied Apple II and developed the Little Professor Series. 1981- 1997: Open structure. IBM turned the PC into open structure. Compaq, HP and many other producers started to show in the market to produce IBM compatible PC...
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...` BANKING ACADEMY, HANOI BTEC HND IN BUSINESS (ACCOUNTING) ASSIGNMENT COVER SHEET | NAME OF LEADER | | REGISTRATION NO. | | UNIT TITLE | Unit 4: Marketing Principles | ASSIGNMENT TITLE | LG Electronics in Vietnam | ASSIGNMENT NO | 1 of 2 (Group Assignment) | NAME OF ASSESSOR | Ms. Doti Chee | SUBMISSION DEADLINE | November 2013 | ------------------------------------------------- ------------------------------------------------- I, __________________________ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment. ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ________________________________ _________________________ ------------------------------------------------- ------------------------------------------------- Signature Date ------------------------------------------------- Serial No | Group member (Vietnamese Name) | Group member (English Name) | Class FO6 | Student no | Signature...
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...requirements in order to understand the trend and to effectively position our placement in the market. The aim is to identify products and services that would prove to be of important interest for the target audience. The Products that will interest this age group are various kinds of products, ranging from hygiene, such as acne remedies, video games, favorite beverages like “Rock star,” and of course, electronics like IPhones, IPads, and Google glasses. This is why it is very important to stay with the trends to continue to keep up with their demands; Youth markets will continue to look for the next big thing. The micro and macro environment is the driving force, and is what influences the marketing strategies for the youth targeted products and services currently. Micro factors are known to be internal forces that fall within the organizational level. Macro factors are termed to be the exterior forces that come under the industry. The two of these are what drives the economy and how we collect our data to determine what is “hot” and what is not. As populations grow, so does consumer spending. As the percentage...
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...Contents Introduction 3 Microenvironment 3 Macro-environment 3 PESTAL 4 Political/Legal 4 Economical 4 Social 4 Technological 4 Environment 5 Porters 5 force analysis 5 Threat of New Entrant 5 Threat of Substitutes 5 The bargaining power of buyers 6 The bargaining power of suppliers 6 The intensity of rivalry among competitors in the industry 6 Structure of industry 6 Conclusion 7 List of References 9 Bibliography 10 Appendix 1 11 Introduction For this assignment I will be investigating the structure and analysing the environment of the music retailing industry. To analysis the industry I will be using three main techniques. These techniques will be a macro and micro environment analysis, porter’s five forces and a PESTEL analysis. Microenvironment The microenvironment is the environment which has a direct effect on the business or industry, such as customers, staff, rivals and etc. The microenvironment is also not confined to one country either because in today’s market suppliers for example often come from all over the world. The effect of the microenvironment is often what leads a business to be a success or failure. The main players in the music retailing industry are Apple, Amazon and HMV (Datamonitor, 2007). The biggest and most recently change in the music industry has been its distribution channels. The only way music could once be purchased was through buying a CD from a music retailer. Now music can be downloaded via a computer...
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...3. Vision & Mission 4. Micro & Macro – product related 5. KSF 6. SWOT 7. Strategic Thrust 8. Strategic options 9. Recommend Strategy – medium term 10. Strategic Marketing Mix – 4ps – Action Plan (Box) 11. Managing and developing strategic direction e.g. performance measures, control etc. 12. References Executive Summary Company Background Apple Inc. is an American corporation that designs and manufactures computer hardware, software and other consumer electronics. The company is best known for their Macintosh personal computer line, Mac OS X, extremely loyal user-base, iTunes media application and the iPod personal music player. The company headquarters is in Cupertino, California, CEO and co-founder is Steve Jobs and the company boasts 284 retail locations spanning 10 different countries. Apple was established on April 1st, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit. Steve Jobs was said to own 45% of the company, Steve Wozniak with 45% and Wayne with the remaining 10%. While Jobs and Wozniak were young with little to no assets, Ronald Wayne was older with personal assets and was scared to put these at risk. This resulted in Wayne selling his share of the company back to Jobs and Wozniak for a reported 800$. Today Wayne’s share of the company would be worth over 3 billion dollars. Apple has developed a unique reputation in the consumer electronics field. Those who use Apple electronics tend to be enthusiastic...
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...CHAPTER EIGHTEEN Lecture Notes for Essentials of Marketing 14e For use only with Perreault/Cannon/McCarthy or Perreault/McCarthy texts. © 2014 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Multimedia Lecture Support Package to Accompany Essentials of Marketing Lecture Script 20-1 This slide refers to material on p. 499. Summary Overview This chapter concludes Essentials of Marketing by covering three broad concepts: 1) Evaluating marketing As indicated in Chapter 1, there are two levels of marketing: • the micro (managerial) level—concerns the marketing activities of an individual firm; and • the macro level—concerns how the whole marketing system works. 2) The key components of an innovative marketing plan. 3) Challenges facing marketers. Multimedia Lecture Support Package to Accompany Essentials of Marketing Lecture Script 20-2 This slide relates to material on p. 498. Summary Overview This chapter suggests that satisfaction and costs serve as criteria for evaluating the impact of marketing. Key Issues • A nation’s objectives affect the evaluation of marketing. • The social and economic objectives of a nation may differ depending on that nation’s socio-political structure. • Consumer satisfaction is the objective in the United States. • This objective is derived from a market-based economic system, and it implies that political freedom and economic freedom go hand in hand. • In the U. S., people have the right to live as they choose and to satisfy...
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...turned into one of the most famous toy brands in the world. The aim of this case study essay is to asses the macro and micro environment in which LEGO is performing today. Micro Marketing Environment The micro marketing environment is defined as “the forces close to the company that affect its ability to serve its customers – the company, market channel, firms, customer markets, competitors and publics, which combine to make the firm’s value delivery system” (Kotler, Wong, Saunders and Armstrong, 2005) One of the most notable things concerning the micro environment of LEGO is that it is viewed as a strong brand. It been part of the toy market for so long, that grandparents and parents can remember playing with the toy as a child, and so often feel they have a relationship or bond with the product. The brand has also infiltrated many markets world-wide, and its fame is instrumental in its continued success. The case study states, it’s the only European company to enter the worlds Top Ten toy manufacturers. The product also has a unique selling point. The toy of LEGO is aiming to capture a creative imagination and also enable it to stand out in the market of dolls, cars, computer games etc. It is promoted as a “system of play”, which can be a strong selling point when trying to compete with educational toys. Another positive aspect of the micro environment of LEGO is the broad of products it sells and its ability to create products for children of all ages. This is...
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...Managing Strategy 1 Amazon STRATEGIC ANALYSIS OF AMAZON Submitted for: MBA IN MS (MANAGING STRATEGY) TUTOR: PAUL ANDERSON SUBMITTED BY: C0411672 Managing Strategy 2 Amazon CONTENTS Title..................................................................01 Contents....................................................... 02 Introduction.................................................03 Section 1 Current strategic position......................04 Macro environment.................................... 04 Micro environment......................................07 Strategic Capabilities................................10 Section 2 Current and Future strategy..................13 Bowman’s strategy clock.........................13 Section 3 Implementation issues............................... 16 Cultural web................................................16 Kotters 8 step theory................................18 Conclusion....................................................21 Reference list..............................................22 Appendix..........................................................30 Managing Strategy 3 Amazon INTRODUCTION Amazon is an e-commerce platform based organisation established in 1995 by Jeffrey P. Bezos. Amazon.com is based in Washington, United States. Amazon is recognised as customer centric e-commerce organisation giving wide varieties, low price offers and convenience to its customers by offering services virtually. ...
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...The Implementation of Effective Organisational Change: Apple Inc. Simon Karuku Freelancing Table of contents Introduction…………………………………………………………………………………..4 SWOT Analysis ……………………………………...…………………………………… 5 i) Internal environment: Strengths……………………………………………………………..5 Ii) Internal Analysis: Weakness………………………………………………………………..5 iii) External Environment: Opportunities……………………………………………………....6 iv) External Environment: Threats……………………………………………………………..6 PESTL Analysis………………………………………………………………………………...7 i) Political factor analysis……………………………………………………………..7 ii) Economic factor analysis……………………………………………………………8 iii) Social factor analysis………………………………………………………………...8 iv) Technological factor analysis………………………………………………………..9 v) Environmental factor analysis………………………………………………………..9 vi) Legal factor analysis…………………………………………………………………10 Strategies used by Apple…………………………………………………………………………10 i) Diversification…..……………………………………………………………………10 ii) Research and Development…………………………………………………………..11 1. Brand positioning strategy………………………………………………………12 2. Product positioning strategy……………………………………………………..13 3. Pricing strategy…………………………………………………………………..14 Key Principles of Change Management needed by an organization……………………………14 1. Effective leadership……………………………………………………………..15 2. Effective Management…………………………………………………………..15 3. Stakeholder, Ethics and Governance…………………………………………….16 References……………………………………………………………………………18 List...
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...INTRODUCTION The success of Apple’s strategy actually began when there were crises internally and financially arose that worried Mac users around the world Apple’s shareholders and customers were losing faith, and competitors were closing in fast. These crises began when John Scully joined Apple in 1983 and also the ouster of Steve Jobs from Apple Computers (Apple) in September 1985 because he cannot work closely with John Scully. Both Jobs and Scully have difference opinion in running the business. In the 1990s, Apple changed three CEOs in the four years between 1993 and 1997, and the company went through several reorganizations and also the returned of Steve Jobs to the company as Apple’s CEO in April 1997 till to date. Due to the many significant events that had happened during the year from 1984 to 2004 and the frequently changed in top management position actually had brought and contributed towards the growth and success of Apple. 1984 – 1985 Apple launched Macintosh As we can see in 1984-85, Apple next launched is the Macintosh. The Macintosh initially sold well, but follow-up sales were not strong. This was because of the again high price tag, as well as limited software titles. The machine's fortunes changed with the introduction of Apple’s new product - LaserWriter, the first PostScript laser printer to be offered at a reasonable price point, and PageMaker, an early desktop publishing package. The Mac was particularly powerful in this market due to its advanced...
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...Organizational Analysis……………………………………………( 7-10 ) Problem identification And solution ……………………….….( 11-12 ) Charts related to Pepsi Company ……………………………...( 12-14 ) Summary ………………………………………………………………..( 15-16 ) Reference list ……………………………………………………………..( 17 ) Executive abstract This assignment will introduce the history of Pepsi Oman (Oman refreshment company) which ids responsible for providing soft drink and beverages under Pepsi brand .this company tries to position its products in the top of beverages industry. Second point which we are going to discuss environmental background .this point will concentrate on two main points external and internal environment and how these environments affect on operation ,strategies and decision making conducted by Pepsi Oman. Third point will be about organizational analysis .this will concentrate on type of technology that Pepsi Oman uses ,inputs and manufacturing process that this company uses in managing its activities and the importance of activities that Pepsi Oman do such as capacity planning ,manpower planning ,acquisition ,control ,scheduling ,managing for quality. Cost control, material control and so on. Pepsi Oman have certain and specific plans to achieve all previous activities properly. So their planning and management has helped the company to stay in the market and sustain its business .forth point will discuss the major problems that faces the company...
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...Product/Service Environment Fitbit Fitness Tracking Introduction Fitbit Inc. is an American company based in San Francisco, California. It was founded by James Park and Eric Friedman. According to the company’s website, their mission is to inspire people to live healthier and active lives. Their well-known products carry the same name as the company which produce a range of exercise and activity trackers. The products, that are worn on the user's wrists or clothing, collects and measures data including the quality and pattern of sleep, the intensity of exercises, and other personal metrics. The fitbit range has proven its significance through the growing demand for a healthier lifestyle and a product that can accurately measure that process. This report will analysis the macro-environment and the micro-environment of Fitbit Inc. and its products. Macro-Environment Political/Legal - Recently facing accusations of ‘inaccurate heartbeat monitoring’ and facing a class action lawsuit in the USA. - In a world that is dominated by cyber activity, users have been gradually aware of their sensitive personal data being uploaded online. In the case of fitbit, the company was criticised for automatically uploading personal information including their sexual activity. Economical - Due to the release of the new smartwatch Blaze, the share price of fitbit has fallen 20% due to inconfidence within the investors. They sense the strength of...
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