...Apple Inc. Apple Inc. formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that creates and retails consumer electronics, computer software, and personal computers. Apple’s mission and vision summarizes its committed efforts in bringing the best user experience to its customers through its advanced hardware, software, peripherals, and services along with a unique ability to design and develop its own operating system, hardware, application, software, and services, in order to provide its customers new products and solutions with superior case-of-use, seamless integration, an innovative design (“Apple Inc. Form 10-K Annual Report”, 1, 2012). Company’s mission and vision statements against the performance of the organization Apple’s mission and vision statements and objectives are neither interchangeable nor autonomous. Without objectives, the mission and vision statements are impractical. Without the mission and vision statement the objectives have no relevance. Both statements are too broad to be measurable, and the objectives are too definite to provide the big picture. When properly coordinated they strike a balance that helps to shape the business operations and service strategy. Apple Inc.'s mission statement is as follows - Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through innovative hardware, software and...
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... 17 Reference 23 Abstract Our final business model will be discussed in this paper. We will emphasize the important factors that will contribute to the completion of our intended service. It is important to understand our mission, in order to understand the importance of our new service. We have gathered all of the relevant information which starts from describing our product to describing the necessary tools to properly implement and create this new service for Apple, Inc. Executive Summary Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops and sells consumer electronics, computer software, online services, and personal computers. We will be focusing on Apple, Inc. to create a new service that will not only impact Apple's reputation in a positive way, but it will also promote more success. Apple, Inc. has many innovated products that have been popular in our industry, we have decided to incorporate a system in this particular company as popularity, and business success is part of it. We have decided to launch a service to customers with disabilities, this will be intended to help them get the best of information, and training to use the products that Apple, Inc. offers. We have designed a system to be promoted in the stores, online, and via customer service hotline, and also to be delivered via mail. People with disabilities can obtain one visit per year from an Apple's Technician to go and...
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...Executive Summary Currently, Redbox does not have a mission or vision statement out for the public. This is a problem since the mission and vision statements are an important aspect of a company. However, in their 2010 annual report, I did find out that one of the goals of Redbox is to be able to achieve satisfactory availability rates to meet consumer demand while also maximizing Redbox’s margins. Nonetheless, Redbox should provide its customers and the public with mission and vision statements. My recommended mission statement can be found in Exhibit 1. Redbox has been successful renting DVDs ”on-the-go”, however, just like the convenience drove customers to Redbox kiosks, new technology can drive them away. The upsurge of online streaming seems to be the new “thing”. In order to combat this problem Redbox needs to develop a streaming business that can compete with the likes of Netflix, Apple and other rivals (Redbox rivals can be found in Exhibit 2). If Redbox can accomplish this task, it will give Redbox further growth expansions providing them with a competitive advantage. Situation Synopsis (extended SWOT) A quick SWOT Analysis lays out Redbox’s standing: Strengths Weaknesses Cheap Rental Prices $1.20+tax Limited only to New DVD Releases More clients because of No membership fees Maintaining physical stock Various Locations Poor advertising 1st of its kind Limited functionality of machines Offers free DVD promotion rental 28-day delay of new...
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...Analysis: Apple, inc. Strategic Human Resources Management Unit One – Case Analysis The intended goal of this paper is to explain strategic management and why it is crucial to the success of an organization in meeting its goals and mission. The focus will be on the case study provided by the Harvard Business School on the company Apple, Inc. from the year 2008. I will give a brief overview of the case and identify issues or problems therein. Alternate solutions to solve the problems Apple, Inc. faces will be identified. The best solution to permanently resolve these issues and problems and an implementation plan will be outlined. The computer circuit board, named Apple I, created in a garage on April Fools’ Day 1976 was the beginning of Apple, Inc. Steve Jobs, Steve Wozniak, and A. C. Markkula Jr., the creators, became the industry leaders in 4 years, finally launching their IPO in 1980. Since its inception, Apple has fought to continually and steadily increase its market share and profits worldwide. Technical innovation has been no problem for this company with its numerous devices available. Their competition from Dell, Hewlett-Packard, Acer, and others and trying to compete made the company falter. According to Slind and Yoffie, Hewlett-Packard led the market share with 18.8% and Apple followed with a mere 2.6% in 2007 (2008, pg. 21). But after some hard work and diligence on Jobs’ end, Apple once again began to flourish. One obvious problem for Apple was the constant...
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...Management – Apple, Inc. Introduction The purpose of this paper is to explain the definition of Strategic Management and why it is critical to the success of an organization in meeting its goals and mission. The analysis will The paper will include a brief analysis of the situation and pending decision problem, as presented in the case and in relevance to the answer. In addition, the major issues will be surrounding the organization or individuals involved with the organization. Included will be alternate courses of action to address the issues identified. Next, will be the decision or recommendation for action, with the appropriate supporting arguments if any. Statement of the Problem(s): Thousands of people were laid off at Apple, Inc. It does not look like Apple, Inc. spent much time working on its management and marketing strategies from the beginning. It was not until better marketers such as Jobs and Sculley came into the picture, before the company started to expand to better markets with acquisitions and joint ventures. The problem was not changing their strategy sooner. The jobs are what contribute to a company’s effectiveness (Mello, 2011, p. 115) and if they kept their employees it might have contributed to earlier success. It is human capital that helps companies to strive. For Apple, Inc. to lay off employees to help their financial statement for stakeholders may have been part of the cause of the problem (Yoffie & Slind, 2008). Their mission statement...
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...customers it serves, and its size. Apple Inc. is a leader in technology. The multinational company is known for its innovation in technology and its popular products such as the iPhone, iPad, iPod, Mac computers and computer software. Their keen approach to marketing and branding has been the key to Apple’s success. “People talk about technology, but Apple was a marketing company,” said John Sculley, Pepsi Marketing Executive (wired.com, 2002). In other words, Apple mastered the art of marketing their brand which has ultimately led to its high demand in technology products. Apple serves the technology-driven customer. Due to its innovation and leadership in quality products in this market, Apple has gained a loyal customer base. These customers know that they are guaranteed a dependable product. Customers await the release of new Apple devices before they know their specifications and capabilities simply because they believe in the brand. During Apple’s fiscal 2012 third quarter which ended June 30, 2012 “the company posted quarterly revenue of $35.0 billion and quarterly net profit of $8.8 billion, or $9.32 per diluted share. These results compare to revenue of $28.6 billion and net profit of $7.3 billion, or $7.79 per diluted share, in the year-ago quarter” (apple.com, 2012). The increase from 2011 to 2012 proves that the mission and vision of the company have proven successful. The methods established by Apple to accomplish its goals of growth and expansion are coming...
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...Name: Unit Number: Case Name: Apple Inc. Case Study Analysis Introduction This analysis is based on Apple Inc. case study in which the strategic management is analyzed. In the process of analyzing this concept, the article also indentifies the issues and problems as they are presented together with the identification of the major issues surrounding the organization and individuals that are involved with the Apple Inc. Alternative course of action is addressed together with the recommendation that is based on the analysis. Understanding strategic management Through strategic management, a series of moves are developed and executed with an aim of enhancing the organization to be successful in the current situation and also in the future. As the Apple Inc aggressive history is analyzed, a slew of examples are unveiled with an illustration of the irreproducible ability in the effort to have an adoption as well as own market creation. Apple’s strategic management The success of Apple Inc. has been based on its ability to integrate into its model of business operation a management that is strategic. Through strategic management diligent involvement, Apple Inc. has been able to ensure that it is not maneuvered; a strategy that has enabled the company for the past 3 decades to emerge as successful in the competition. However, believing that Apple Inc. has not gone through some setbacks would be illogical. In fact, this is...
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...everyone else by performing different activities that will be hard to duplicate from the competition (Dess, et al., 2005). Sustaining a competitive advantage became hard for Apple Inc. as noticed in the Harvard Business School Premier Case. Therefore, this paper is an analysis of Apple, Inc. based on a 7-year old case written by David Yoffie and Michael Slind published by Harvard Business School (Yoffie, et al., 2008). The following paper examines in detail the strategies utilized by the company as outlined in the strategic management steps. Several recommendations are also proposed to handle the issues surrounding the organization. Summation Apple Inc. was created by two college dropouts, Steve Jobs and Steve Wozniak and later joined by A.C. Markkula, Jr; they created the company with one circuit board (Apple I) and turned into 200 sales within two months time (Yoffie, et al., 2008). The company developed a premium-price differentiation strategy; in which two years later, Apple II was introduced to the world. Apple II tripled company sales to more than 100,000 in less than two years compared to Apple I (Yoffie, et al., 2008). This paper analyzes and reviews the strategies utilized by Apple Inc. based on my comprehension of strategic management; and propose recommendations for several problems that Apple faced to become a successful billion dollar company. Situation and Pending Decision Analyzing the case presented a huge problem for Steve Jobs and his management team,...
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...everyone else by performing different activities that will be hard to duplicate from the competition (Dess, et al., 2005). Sustaining a competitive advantage became hard for Apple Inc. as noticed in the Harvard Business School Premier Case. Therefore, this paper is an analysis of Apple, Inc. based on a 7-year old case written by David Yoffie and Michael Slind published by Harvard Business School (Yoffie, et al., 2008). The following paper examines in detail the strategies utilized by the company as outlined in the strategic management steps. Several recommendations are also proposed to handle the issues surrounding the organization. Summation Apple Inc. was created by two college dropouts, Steve Jobs and Steve Wozniak and later joined by A.C. Markkula, Jr; they created the company with one circuit board (Apple I) and turned into 200 sales within two months time (Yoffie, et al., 2008). The company developed a premium-price differentiation strategy; in which two years later, Apple II was introduced to the world. Apple II tripled company sales to more than 100,000 in less than two years compared to Apple I (Yoffie, et al., 2008). This paper analyzes and reviews the strategies utilized by Apple Inc. based on my comprehension of strategic management; and propose recommendations for several problems that Apple faced to become a successful billion dollar company. Situation and Pending Decision Analyzing the case presented a huge problem for Steve Jobs and his management team, was...
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...in meeting its goals and mission? Strategic Management is essential for the success of any business. It is critical for any organization to properly plan and implement that plan that will align the organization’s strategy to key objectives. In a nutshell, strategic management can be defined as the process where an organization performs an analysis on what needs to happen in order to achieve and meet the objectives of the organization (Mello, 2011). In other words, it is the process utilized by top management in order to align the organization to the environment. The process of strategic management includes the organization’s mission statement, an analysis of the environment, the organization’s self-assessment, setting goals and objectives, and setting a strategy (Mello, 2012). Apple Inc. is a great example as to why strategic planning is critical for the success of any organization. Background What started at a family garage by Steve Jobs and Steve Wozniak, is now a multibillion-dollar corporation. Back in the late 70s, Jobs and Wozniak built the very first Apple, a computer circuit board named Apple I. After several months, they sold 200 of them. Shortly after that, Jobs and Wozniak partnered with Mike Markkula, a 33 year old retired millionaire. Together with Markkula as the businessman and Wozniak as the technical expert, Jobs was ready to make his vision a reality, “to change the world though technology” (Slind & Yoffie, 2008). Apple’s original mission statement, which...
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...Amelio and other Apple leaders and evaluate their rationale and results? When comparing Steve Jobs’ strategies with John Sculley, Gilbert Amelio, and other Apple leaders, we are truly able to see the strength in Jobs’ leadership style and vision, and how it impacted Apple’s performance. While each leader had his own strengths to bring to the table, ultimately, they could not match Jobs’ charisma and drive to design industry-changing products (Exhibit 1A). Exhibit 1A: Apple Leadership (1983-2011) In 1983, John Sculley was tasked with increasing Apple’s market share, and his strategy was to produce low cost products with mass-market appeal. He was focused on competing with I.B.M. in the household-computer market, so reducing costs and prices were critical elements of his overall plan. During the time Sculley took over Apple, computers were being sold “like soap,” a household commodity, which validated his strategic goals for Apple in 1983 (Hayes, 1983). Although he was successful to some extent and led Apple through a brief “golden age,” Sculley was removed as CEO after a poor first quarter in 1993. (Hombry, 2002). After Sculley, Michael Spindler took the reigns as Apple CEO. Before taking on this role in the US, Spindler was the President of Apple Europe; he earned this role by being a great strategist. When he assumed the role as CEO, Spindler had two goals: to increase Apple’s market share and increase its competitiveness. To realize these goals, Spindler focused...
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...and consistent delivery of the basics are the foundation of everything we do." | 6 | Sony | "To experience the joy of advancing and applying technology for the benefit of the public." | 7 | Ford | "We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world." | 8 | Toys 'R' Us | "Our Goal is to be the Worldwide Authority on Kids, Families and Fun." | 9 | eBay | "eBay's mission is to provide a global trading platform where practically anyone can trade practically anything." | 10 | Health Net | "To help people be healthy, secure and comfortable." | Toyota, Amazon: Amazon’s vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online. (They list this as their mission as a combination mission/vision on their site). Apple: Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Dell: Dell’s mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. Facebook: Facebook’s...
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...Case Analysis, Apple Inc. 1 Case Analysis, Apple Inc. 1 of 4 Case Analysis, Apple Inc. 2 This case analysis is written to analyze the topic of Strategic Management and answering the question of why it is critical to the success of an organization in meeting its goals and mission. This analysis will address the major issues surrounding the organization or individuals involved with the organization, will identify alternate courses of action to address the issues identified with a decision/recommendation for action. Once called Apple Computer and historically know for its Macintosh personal computers (PC) line, Apple Computer dropped the latter part of its name in 2007 and became Apple, Inc. Even though non-PC product lines drove the majority of Apple’s financial performance there still seemed to be no real change in the company’s strategic profile. There were several thousand people that were laid off and by lying off employees to try and fix their financial issues, could have been a portion of the problem (Yoffie & Slind, 2008). Jobs are what contribute to a company’s effectiveness. If the jobs had been retained and management had attempted to find new ways of conducting business to survive by being innovative, Apple, Inc. may have witnessed success earlier (Mello, 2011, pp 112-115). Steve Jobs, Steve Wozniak, and John Sculley came on board and made great strides towards increase in effective marketing, partnering with other companies and joint ventures...
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...Introduction: Vision and mission statements play an important role in strategy development by providing vehicles to generate and screen strategic options. They also provide organizational identity and understanding of business directions. A vision is an attempt to articulate what a desired future for a company would look like. It gives the company direction and it's the basic premise for the success of the mission statement. It stretches the imagination and motivates people to rethink what is possible. A mission statement is a brief explanation of the organization's purpose. It tells who we are and what we are. Mission statements should articulate the principles that will guide the business and its employees to grow, advance, and prosper. Definition of Mission and Vision statement: A mission statement, or simply a mission, is a public declaration that schools or other educational organizations use to describe their founding purpose and major organizational commitments—i.e., what they do and why they do it. A mission statement may describe a school’s day-to-day operational objectives, its instructional values, or its public commitments to its students and community. Figure 1.1: Image of Mission and Vision A vision statement, or simply a vision, is a public declaration that schools or other educational organizations use to describe their high-level goals for the future—what they hope to achieve if they successfully fulfill their organizational purpose or mission. A vision statement...
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...Executive Summary Beck Atlanta Inc. has been around for over a hundred years. First starting off as an engraving company in 1898. Later becoming a prepress company in the late 1960’s. Now Beck is a workflow consulting company focusing on creative design, digital illustration, retouching, pre-media services, asset management, package design and technical support. Since the invention of the Internet magazine, billboards and newspapers have been on the decline. As a result of that prepress work has also been on the decline. In order for Beck to survive a change was needed. Beck would become a workflow consultant company. Beck’s goal was to helping its clients with their workflows by making them shorter so that the clients can save time and money. The owner of Beck decided the change after meeting with a management consultant for creative businesses. Beck’s change was not an overnight success. It took months to get the right messaging. Beck’s current customer still regarded Beck as a prepress company. It was not till Beck decided to buy a design firm did the workflow compression change became successful. Thou Beck did not buy the design firm, but instead partnered with them in order to gain more clients. The new clients see Beck as a workflow compression company and the older clients are now accepting the change too. The change that the owner has in mind is to become a workflow compression consulting company. In order for this change to happen Beck’s owner...
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