Company Facts
Presentation
ON apple BY
I.sRIPRIYA
TPS-A, ROLL NO-18

SUDMITTED TO,
s.sai baba arijit santikary
Introduction

* Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers. * Its best-known hardware products are the Mac line of computers, the iPod music player, the iPhone smartphone, and the iPad tablet computer. * Its software includes the OSX and iOS operating systems, the iTunes media browser and the Safari web browser. * Apple is world’s second largest Information Technology Company. * Third largest mobile phone maker. * Second largest publicly traded company. * Annual sales of $156.5 billion in 2012. * Apple has unusual and extraordinary brand loyalty.

Apple vision statement

“Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.”

Apple mission statement

“Apple is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services.”

Timeline of Apple:

* 1974, April 1st: Apple Computer Inc., founded. * 1977, Jan 3rd: Incorporated * 1983, Lisa and Lisa II. * 1984, Macintosh. * 1991, PowerBook 100. * 1999, iMac and iBook. * 2001, iPod. (350 million units sold till date) * 2001, First retail store. * 2003, iTunes Store. (6 billion+ downloads till date) * 2007, iPhone.