Premium Essay

Apple Research Paper

In:

Submitted By bm77
Words 2775
Pages 12
Research Paper: Apple Inc.

1. The history of Apple Inc. and its products a. Introduction i. Apple Inc. is a multinational corporation that produces computers, electronics, computer software and other commercial servers, along creations such as the iPhone, iPad, iPod, and Macintosh computers. Apple Inc. was founded by Steve Jobs and Steve Wozniak on April 1, 1976 as the company was created under the name of Apple Computer. The company was later incorporated on January 3, 1977, in Cupertino, California. ii. From the start for about two decades, Apple Computer only made personal computers such as the Apple two, Macintosh and Power Mac lines, however these models didn’t do so well in terms of sales. Steve Jobs was ousted from the company in which he started in 1985, but returned to Apple in 1996 and the following year became the company’s interim CEO. After his return, Jobs created the original iMac in 1998. iii. As the years went on Apple Inc. introduced the iPad music player in 2001 and then opened the iTunes Music Store in 2003. Apple had finally established itself as the frontrunner in the electronics and media sales industries, which is a big reason they dropped “Computer” from the company’s name in 2007. Apple is now also known for its iOS range of iPhone smartphone, iPad tablet computer products, and iPod Touch media player. As of 2012, Apple is the largest publicly traded corporation in the world by market capitalization. Apple has an estimated value of $626 billion as of September 2012, its market cap is larger than that of Google and Microsoft combined. Apples worldwide annual revenue in 2010 totaled $65 billion, growing to $127.8 billion in 2011 and $156 billion in 2012. b. Founding and Incorporation i. Steve Jobs and Steve Wozniak met in 1971 and worked together to create the Apple 1.Short of cash the pair teamed up with Mike

Similar Documents

Free Essay

Apple Research Paper

...1. What is the name of the company? The company name is Apple Inc. 2. What is its stock market ticker? On what exchange is the stock traded? The stock market ticker of Apple Inc. is AAPL, is traded on NASDAQ 3. Where are the company headquarters? The headquarters of the firm are located in: 1 Infinite Road Cupertino, CA United States 4. What is the URL or web address of the company’s Internet homepage? It is: http://www.apple.com 5. Who is the chief executive officer? What title does he have in addition to CEO? Steven P. Jobs, CEO and also Director 6. In what industry or industries does the firm compete? It competes in technology development field. 7. Who are its top competitors? * Dell * Hewlett-Packard * Microsoft 8. What goods/services does the firm provide? It provides electronic devices such as computers, mobile phones (iPhone) and digital music players (iPod), it also provide computer software and internet sales. (iTunes Store) 9. How was the company started? How long has it been on business? 10. What are the names of its major subsidiaries? * Apple Computer (UK) Limited * FileMaker Inc. 11. What recent news has been published about the company? Give a one paragraph summary of a recent article and cite the source. This is a notice about a recently updated patent by...

Words: 638 - Pages: 3

Premium Essay

Apple Research Paper

...two main types: Internal – arising from within the company; and External – arising from extraneous factors such as industry size" (1). Apple, to this date, has done a great job applying economies of scale to its overall success. Apple, unlike other companies, does not have multiple brand new different phones or tablets coming out every single year. Generally when Apple has introduced a product in the line of smartphone, tablet, computer or music, it has generally been one device that showcases Apple and that is it. Other companies such as Nokia, Dell or Samsung will introduce multiple lines of phones or tablets when introducing a new product. Since Apple does not do this it is easier for them to streamline components and parts needed all for one item. Apple's devices share multiple components across the board. Many components that are used in the iPhone are used in the tablets and their music software from their mp3 players has been integrated into their tablets and phones. Due to this, Apple has been able to sell some of their products at a price that competitors cannot match such as the iPad that goes for $499 brand new. Multiple hardware parts are used such as the screens and cameras that are interchangeable between the devices. Due to this process, Apple is able to produce many products with the same components and parts. Apple can further take off with increasing its...

Words: 587 - Pages: 3

Premium Essay

Apple I Research Paper

...The Apple I Before the PC, personal computer, computers could take up whole rooms and weigh tons. But that was before the mastermind engineer Steve Wozinak built the Apple I, and the great marketer Steve Jobs. The Apple I was built on a circuit board in Steve Jobs' garage with the idea of using as few chips as possible and setting them in rows as to make the computer smaller. The greatest part about the Apple I computer was that it was incredibly adaptable and it can still be hooked up to cell phone now. The Apple I was a hit, and it is known as the first PC, but it definitely wasn't the last Apple device. The Apple I was only the beginning of a revolution that we still see in effect today. I see Apple products and devices every where I go especially school. Here at Voorhees Middle School every student is given an iPad to use and, that would not have been possible without the Apple I. Without the Apple I beginning the PC age, we could still be using computers the size of two rooms in order to learn. Apple has changed the way that we learn, and we use our iPads in class everyday in order to do homework, take notes, and study. Without Apple we would still be doing homework and notes on paper which would be a waste of paper and cost the school a good amount of money....

Words: 635 - Pages: 3

Premium Essay

Apple Mac Research Paper

...simple keyboard, but instead of a screen there was just a place to put paper to receive messages. Crazy right? “Telex starts as a way to distribute military messages, but soon becomes a world-wide network of both official and text messaging”...

Words: 596 - Pages: 3

Premium Essay

Economics 2013 Research Paper on Apple, Inc.

...Economics 2013 Research Paper on Apple Inc. Introduction Apple, Inc. (NASDAQ: AAPL) is an American multinational corporation that designs, manufactures, and markets a range of consumer electronics, personal computers, laptops, portable digital music players, media devices, mobile phones, and related software products. The company’s most famous hardware products include the Macintosh line of computers, the iPhone, the iPod, and the new iPad. The software products offered by Apple, Inc. include the Mac OS X operating system; the iOS mobile operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; the Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film industry software products and Logic Studio, a suite of music production tools. The Company sells its products globally through retail stores, online stores, and third-party cellular network carriers. [1] Currently Apple Inc. has a total of 317 retail stores around the world, including 233 stores in the United States and 84 international stores, along with an online store (www.apple.com) where hardware and software products are sold. [2] Apple Inc. was established by Steven Jobs, Steven Wozniak, and Ronald Wayne on April 1, 1976 in Cupertino, California, to sell the Apple I personal computer kit. [3] These computers were hand built by Steven Wozniak at the time, and first shown to...

Words: 3988 - Pages: 16

Premium Essay

Business in Asia

...and location decisions of firms and how firms took into consideration the main factors affecting such decision. 6 3.1 First Case Study of Firm; Toyota Motor Corporation Headquartered in Japan 6 3.2 Second Case Study of Firm; Apple Inc Headquartered in U.S. 7 3.3 Comparisons between Toyota Motor Corporation and Apple Inc. 7 3.4 Factors Toyota and Apple took such strategic production and location decisions 8 4.0 Conclusion and Recommendation 9 5.0 References 10 1.0 Introduction East Asian region has been seen as the world’s fastest growth centre for decades with the emerging of East Asian Tigers- Hong Kong, Singapore, South Korea and Taiwan- shows that the world’s economic centre of gravity is gradually shifting East (Ando & Kimura, 2005). The World Bank (1993) listed this as “East Asian Miracle”. With more and more acceptance of globalization and trade liberalization in East Asia had formed international production network (IPN) – the cross-borders trades of parts and components to other countries or regions before the assembly of final product is completed (Saslavsky & Shepherd, 2012) – that caused East Asia countries to experience economic growth (Milberg & Winkler, 2010). Based on the above description of IPN, this paper describes the reasons why MNC in Asia utilize multiple production locations located in several countries for production of parts and components...

Words: 3317 - Pages: 14

Premium Essay

Apple vs. Samsung Effects of Globalization

...The purpose of this paper is to analyze the technology industry with a particular focus on the Smartphone industry. The companies that will be compared in this paper are Apple and Samsung. This paper will begin with a brief overview of the history of each of the companies as well as their initial business strategies and core competencies. In addition to this, it will be addressing globalization, the drivers to globalization and the affects that it had toward the business strategies of each of the two companies. Furthermore, the paper will look at the technological advances that have occurred in the industry and how that has impacted the companies, along with how it has shaped each business in order to keep up with the rapidly evolving and expanding market. Lastly, it shall explore what the companies are planning for the future and some of the trends that are occurring within the industry that may be influencing Apple and Samsung. Brief report of Companies Apple Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers. The company was founded by Steve Jobs and Steve Wozniak on April 1, 1976 and was later incorporated the company on January 3, 1977, in Cupertino, California. In 1985, Jobs left Apple and founded NeXT, acquired the graphics division of Lucasfilm (Pixar), and joined the Disney’s Board of Directors. It was not until 1997 that Jobs returned to Apple and saved it from bankruptcy...

Words: 3189 - Pages: 13

Premium Essay

Ms Manager

...5/28/2014 Apple Ife Matrix Analysis - Research Papers - Alexpadron MOZHISH1 UPGRADE Get Access to over 1,709,571 More Essays. Upgrade Your Account Now. RESEARCH DOCUMENTS BOOK NOTES AP NOTES Home » Miscellaneous Apple Ife Matrix Analysis By alexpadron | March 2008 Add to Library (0) Download Print Report this Essay Page 1 of 1 Apple IFE Matrix Analysis It was pretty surprising to me to find that all the different groups came up with fairly similar ratings in their IFE matrix for Apple Inc. My group, management, had the second highest rating at a 2.78 and I felt that we were fairly critical of the different strengths and weaknesses for the company. The groups that pertained to a more financial aspect like finance and accounting seemed to have lower scores, which were not as far above the average for utilization of resources internally. This seems interesting because many companies use resources outside their company to assist them in correcting financial problems. Also, there were a few strengths and weaknesses that every group mentioned in their matrix and they were: Steve Jobs leaving and then returning(W), large increase in inventory(W), products are globalized(S). It was interesting to see that Steve Jobs leaving and then returning was on everyone groups list because with out him these last few years Apple Inc. would probably not be where it is at today. The only downside to this is that there seems to be this great dependency on one person in...

Words: 591 - Pages: 3

Premium Essay

Mkt Week 2 Team

...Week 2 Team Paper Sean Kane, Chris Benson, Douglas Cabral, Brittany Dings, and Chris Loeffler MKT/421 April 1, 2014 Mark Glasier Week 2 Team Paper The Apple, Inc. company is the one we choose to work with in providing a new product/service for the public. Within this paper we will give you an overview of the Apple Inc. company. Provide you with a new product/service that will significantly affect the everyday lives of Apple Inc. users. This paper will explain the importance of marketing to Apple Inc. continual success. We will go through a SWOTT analysis that will focus on strengths, weaknesses, opportunities, threats, and trends on the new product/service we provide. To close the paper will show the marketing research approach that will be used to develop the marketing strategy and tactics for the new product/service. Apple, Inc. is a company that focuses on exceling in the mobile communication, personal computers, and portable music industry. Apple also sells a series on software, digital applications, and networking solutions. As of May of 2013 the market cap for Apple was set at $416.62 billion. They also were voted #1 on the Forbes list of “World’s Most Valuable Brands” and in “Market Value.” Since 1976, when Apple was founded by the late Steve Jobs, Steve Wazniak, and Ronald Wayne, has come a long way and topped charts of how powerful and successful they had become. During the first five years of production and operations, Apple managed to double their revenues...

Words: 1334 - Pages: 6

Premium Essay

Icoud

...Research Paper on iCloud Technology Introduction             The Apple Corporation seems to effortlessly lead in technology advancements that attract millions of customers, and with the newest iCloud development, there is nothing stopping its success. With the invention of this easy-to-use back up and synchronization system, Apple users are able to retrieve data from multiple devices.             It is beneficial in being simple and easily accessible; however, there are some legal, ethical, and security issues that must be noted when using the service. However, with emerging technology comes further research. With the ongoing research on the iCloud service, Apple workers will be able to hurdle over these issues. Background             iCloud is one of the newest, most brilliant services created by the Apple Corporation. It functions as a backup system on Apple products, such as the iPhone or iPad. Instead of having to go through the trouble of remembering to back up files such as music, photos, and other files like these, data on the device is automatically backed up through iCloud every time the piece of equipment is plugged in and connected to the Wi-Fi network (Smith, 2011). This service also helps the Apple user stay in sync with each device. By having this backup system, the material is put “in the cloud” and is able to be transferred from one Apple device to another through a wireless connection (Smith, 2011).             The term “iCloud” comes from the...

Words: 2053 - Pages: 9

Premium Essay

Apple Case Study

...Apple Case Study Paper Rhonda Ellis-Thomas MKT 571 November 27, 2012 Professor Linda Kulka View as single page Apple Case Study Paper Apple, Inc. was started by Steve Jobs, Steve Wozniak, and Ronald Wayne; Apple has stretched from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007 (CrunchBase, 2012). Among the main contributions from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the iPhone (now available for sale in over 90 countries), and the iPad. The purpose of this paper is to consider both the environmental and internal pressures contributing to the changing market dynamics facing Apple, Inc., and use a problem-solving model, identify and define one specific problem Apple will need to address and apply a robust problem-solving process. The problem, according to the Forbes article “Will Apple Repeat The Most Dangerous Strategic Mistake Leaders of Fast Growing Corporation Can Make?” by Panos Mourdoukoutas, seems to involve the fact that Apple, Inc. may be taking their customers for granted. Is it a result of pressure from the competitors? Is it the economy? Could it possibly be from a mix of internal and external issues? Research will so what may be causing this problem throughout this document...

Words: 1549 - Pages: 7

Premium Essay

Apple Ios Impact on Telecommunication

...Running Head: Apple iOS IMPACT ON TELECOMMUNICATIONS Apple iOS impact on Telecommunications NETW505 Project Plan Devry University Professor Shamin Bevil July 17, 2014 I chose to do my research paper on Apple iOS impact on telecommunications because it is one of the few companies that use its own software with its hardware. Apple Inc. was founded in 1977 and is headquartered in Cupertino, California. According to Yahoo Finance, Apple has 80,300 full-time employees. The company designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players all over the world. It also sells software, services, peripherals, networking solutions, and third-party digital content and applications related to its products. Some of its products are the iPhone, which is a smartphone that has a phone, music player, and Internet device; iPad, which consist of multi-purpose tablets that use Apple’s iOS Multi-Touch operating system; Mac, which consist of desktop and portable personal computers; and iPod, a line of portable digital music and media players; iCloud; and various applications and accessories. I intend to seek information for my research paper in Devry library database, the Internet, and by talking to others with Apple products. The research will focus on the requirements mandated by the course project, such as the overview and current status...

Words: 439 - Pages: 2

Premium Essay

Apple

...the iPhone, launched in the US in June 2007. Consumers lined up for days for the chance to purchase one, and over 500,000 units sold on the first weekend. Since that time, over 42 million iPhones have been sold, arguably making it one of the most successful mobile phone products ever launched. What is it that makes the iPhone such a success? In this paper we define a set of success criteria to investigate the success of the iPhone and propose a comprehensive success model. The success model can be used by both academics and practitioners to understand the reasons why, and ways to ensure that mobile data and commerce services become successful. II. To adequately judge whether the iPhone is successful, a set of ‘success’ criteria was developed. These success criteria are based on an extensive literature review as well as indepth Internet searches. The success criteria are market size, share and growth rates, average revenue per user (ARPU) and churn rates and content/services, as well as consumer satisfaction and mobile usage. A. Market Size, Share and Growth Rates In the 30 months from its launch in July 2007 to December 2009, Apple sold over 42 million iPhone units [2]. This...

Words: 7148 - Pages: 29

Premium Essay

International Economics Paper

...International Economics Paper ECO/372 2016 International Economics International economics plays a big role in the way the world conducts business. This paper will first describe what the president, congress and the Federal Reserve do to stimulate and contract the economy. Next, this paper also will identify what motivates policymakers to stimulate or contract the economy. Then this paper will explain what the Federal Reserve says about policy goals and the strength of the economy. Lastly, the strength of other economies outside the United States as on Apple Inc. and what changes are recommend in Apple Inc.’s competitive strategies or supply chain will be discussed. Stimulating and Contracting the Economy When the economy is steady it helps businesses flourish and stay prosperous. When it is time to stimulate the economy it is ordered by the President and Congress. The President will propose a budget for the upcoming fiscal year; these proposals are presented to congress for approval. There are many ways a stimulus can occur; creating tax breaks and job creation are a few. The American Jobs Creation Act was created in 2004, within this act bipartisan support, infrastructure investments, tax breaks for small businesses and unemployment help were included (Boushey, 2011). Another option to stimulate the economy is to decrease interest rates. When you start talking interest rates, this is where the Federal Reserve steps in. The Federal Reserve has control...

Words: 987 - Pages: 4

Premium Essay

Week 2 Res 351

...material for our Business Research course, my immediate thought was concern with understanding and adapting it to my current job. After the first class, these feelings gave way to accepting the research process as a means to answer problems or find solutions to situations in business. Now I will look at Application Development specifically to application development for Apple® iPhones®, iPads®, and/or iPods®. I will evaluate the Research Process as provided in Exhibit 4.1 of Business Research Methods. And finally, I will review Bringing Research to Life. To begin, let’s look at Application Development. Application Development In the scenario provided, we look at Apple® and their application development. The company, founded in 1976, started with computers however, transformed to the iPod® in 2001 and eventually to the iPhone® and iPad®. To keep up with technology, Apple® has add to develop their own programs and to remain competitive it depends on other companies or individuals to submit applications for use on Apple® products. This scenario estimated that it costs approximately $55,000 to generate an application for the Apple® mobile digital device. As the Apple® states on the website (Apple, 2014), they “review all apps submitted to the App Store and Mac App Store to ensure they are reliable, perform as expected, and are free of offensive material.” What research would I want see in a proposal to approve a new app for the Apple® mobile digital device? ...

Words: 1361 - Pages: 6