Q. 1 | Required | Marks | (a) | Students must delve practically to the progress and prosperity of Apple. Must dwell on the strategy of reliability and sustainability. Sustaining strategic change | 15 | (b) | Reveal the characteristics of a visionary leader – relate corporate strategies to corporate vision. Cite right-and wrong strategies and practically link to visionary leaders – mission and strategic direction. | 10 | (c) | The strategic notion of creativity, the birth of invention. Demonstrate comprehension of innovation and pioneering, the needed strategies for technological sustainability | 10 |

Q. 1 | Required | Marks | (c) | Students must delve practically to the progress and prosperity of Apple. Must dwell on the strategy of reliability and sustainability. Sustaining strategic change | 15 | (d) | Reveal the characteristics of a visionary leader – relate corporate strategies to corporate vision. Cite right-and wrong strategies and practically link to visionary leaders – mission and strategic direction. | 10 | (c) | The strategic notion of creativity, the birth of invention. Demonstrate comprehension of innovation and pioneering, the needed strategies for technological sustainability | 10 |
Case Study 1

APPLE COMPUTERS

Apple was started in 1976 by a young entrepreneur, Steven Jobs, and his partner, computer nerd Stephen Wozniak. They began by making personal computers (PCs) in a garage. In 1983 the company’s turnover, from essentially one model – the distinctive Apple computer - was approaching $1 billion. At this stage in the company’s development Wozniak had already left and Jobs had been quoted as saying that he was no longer able to do what he most enjoyed, working with a small ground of talented designers to create new innovative products. To overcome his frustration with an