...Assignment 1: Corporate Responsibility and Marketing Strategies BUS 508 Shantrelle Godfrey April 27, 2014 Dr. Ann Pohira-Vieth Assignment 1: Apple is a innovative company. They always seem to find an easier way to do things when comes to electronics but to understand Apple, you have to get to know Apple. In this paper I will be discussing Apple’s ethical and social responsibilities, the impact that the publication of Apple’s suppliers may have had on Apple’s reputation, two methods that Apple can use to ensure their suppliers adhere to wage & benefits standards, Apple’s customers would be willing to pay more for products and discuss Apple’s marketing strategy. Examine Apple’s Current Position on the Company’s Ethical and Social Responsibilities, and Determine Whether or Not the Company Has Met These Responsibilities. Provide (2) Examples That Support Your Position Apple has always been known for their innovative devices and media content and applications. It would be very hard to resist and believe that a company of such extraordinary magnitude would be in violations with their supplier. Apple’s Chinese supplier Foxconn was in violation of child labor violations, toxic conditions, and other violations of their code of ethics a few years back in 2010. After the 10 suicides at Foxconn, Apple made it a priority to reemphasize their ethic and social responsibilities. After examining the company’s ethical and social responsibilities, Apples strives to treat every worker...
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...o Corporate Responsibility and Marketing Strategies BUS508 Contemporary Business Spring Smith July 19, 2015 Ann Sams In this essay it will discuss Apple’s current position about social and ethical responsibilities of the company. The essay will list at least two examples to support the statement. The essay will discuss impacts about the publication of ethics and social violations made by the Company suppliers and it will also have a support response of an example. The essay will continue to determine two methods the company can utilize to make sure that the suppliers adhere benefits and wages will go forward. The essay will determine if customers would be willing to pay more if the Company increases the prices to better benefits and wages for suppliers’ workers. The last topic on the essay will discuss Apple’s overall strategy, and it will list two actions the Company can take to exceed competitive advantage in the business. Apple’s ethics and corporate social authority are at the highest levels for the company and consumers. Apple are faced with different questions from their consumers and stockholders regarding Apple’s ethical and social authority (Munson, 2014). Apple ethics includes anything from how they advertise to the way they hire. Apple depends on their employees who represent the company and on their customers, to represent a trustful image that is together with objectives and goals in the company. Apple’s position on their ethical and social responsibilities...
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...CORPORATE RESPONSILITY 1 Apple’s Corporate Responsibility and Marketing Strategies Brianna Neal Bus 508 Contemporary Business Dr. Laura Jones Strayer University July 15, 2015 CORPORATE RESPONSILITY 2 Apple’s Corporate Responsibility and Marketing Strategies Apple Overview Apple Inc was founded by Steve Jobs and was originally named Apple computer because there sole purpose was to provide personal computers. They later changed there name to Apple Inc to show their innovation and a wide arrange of electronics and cutting edge technology. Apple Inc is know for such products as the IPod, IPod, Mac book and a host of other products to help revolutionize the world. Apple Inc is based out of Cupertino, Ca and is considered a world leader in technological advancement. One of Apple's core values is to promote diversity within the work place. They believe diversity creates innovation which in turn creates new technologies and ways to have a better impact on the environment and a better customer experience (Apple, 2015). Although Apple is at the fore front for having cutting edge technology, they have still fallen under much criticism when dealing with suppliers and their ethical and social responsibilities. Apple’s Ethical and Social Responsibilities Ethical Responsibilities, in the context of business operation can be defined as how the business handles itself when it comes to moral decisions and standard. Social Responsibility is when a business considers the well being...
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...Dr. Brian Grizzell Contemporary Business January 27, 2014 Examine Apple’s current position on the company’s ethical and social responsibilities and determine whether or not the company has met these requirements/responsibilities. Provide two examples to support your decision. Apple Corporation has been known to have many successes and challenges in many years as it relates to their ethical and social responsibilities. In recent news, Apple has been under a microscope due to the suppliers that they employed to manufacture their products. FoxConn is a leading supplier of Apple that runs factories throughout China. In recent news, Apple has taken the heat for violations with this supplier due to workers working more than 60 hours a week with no off days, suicide threats, and low wage compensation, and dangerous working conditions. Although FoxConn is employed by Apple Corporation, it too must follow the company business conduct that applies to all its operations, including those overseas. Apple Corporation shows a true commitment to ensuring the highest standards of social responsibility wherever our products are made. They insist that their suppliers provide safe working conditions, treat workers with dignity and respect and use environmentally responsible manufacturing processes (Klein, 2011). The Code of Conduct ensures that Apple takes preventive measures in cases that involve the company and its employees in ethical issues. Through implementation of the Code...
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...Apple Code of Conduct Apple incorporated is one of the most respected and prosperous companies in the entire world. Apple is known for their strategic releases against the competition and their reputation of keeping up very high standards. Apple started in the garage of Steve Jobs in 1976. Steve Jobs and his counterpart Steve Wozniak were passionate computers junkies that did not believe in the hassle that surrounded corporate companies and their mediocre technology. Apple began as a small start-up company that simply built and fixed computers for individuals in their neighborhoods. Jobs saw the potential of their efforts early on so he found monetary backing for their company (Moisescot, 2012). Apple is defined as the leading digital asset Management Company and global smart phone provider. It is the only one who generates and runs both soft-wares and hard-wares. Apple is an extremely successful company and they continue to expand. Apple’s Code of Conduct is used to keep high standards for their suppliers and maintain the image and reputation that Apple is known for. Apple is deeply committed to expanding opportunities for the people who make our products and ensuring these workers are treated with respect and dignity. We will continue to work closely with our suppliers and stakeholders to provide fair and safe workplaces and protect the environment wherever Apple products are manufactured. Apple is committed to the highest standards of social and environmental responsibility...
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...IN THE GLOBAL BUSINESS ENVIRONMENT There has been no change to Apple Code of Conduct policy since 2014 when Apple started taking previous audit scores into consideration and conduct detailed risk assessments with There has been no change to Apple Code of Conduct policy since 2014 when Apple started taking previous audit scores into consideration and conduct detailed risk assessments with (Apple – 2014 Supplier Code of Conduct). Apple has made significant progress, gaps still exist, and there is more work to do. Apple knows that workers are counting on them and they will not stop until every person in their supply chain is treated with the respect and dignity they deserve There has been no amendment to Apple Code of Conduct policy since 2014 once Apple Started taking previous audit scores into thought and conduct careful risk assessments with Suppliers World Health Organization had not been audited within the past before award the new business. In 2014, we have a tendency to reviewed 459 suppliers, and factored their responsibility performance into our choices. This engagement has allowed Apple to deal with over 700 findings associated with labor standards, employee safety, permits, environmental hazards, and chemical management before production began (Apple – 2014 provider Code of Conduct). Apple has created vital progress, gaps still exist, and there's additional work to try and do. Apple is aware of that staff square measure relying on them and that...
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...14 [Type the company address] [Type the company address] Corporate Responsibility and Marketing Strategies Joi Parker [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] Corporate Responsibility and Marketing Strategies Joi Parker [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] 08 Fall 08 Fall Apple currently has a very strong position on ethic’s and social responsibility. They are currently meeting the majority of their goals. The Supplier Responsibility Standards is a guideline that Apple uses to make sure their suppliers are meeting the companies ethnic and social responsibility goals. In April 2014 on Earth Day, Apple launched a new social responsibility campaign called “Better Green Campaign”(ecyclebest.com). The campaign was designed to help Apple with developing new ideas to continue to help its impact on the environment and to assist with being a more environmentally conscious. Apple also introduces a more environmentally friendly MacPro. The new MacPro “uses 74 percent less aluminum and steel than its predecessors”(ecylebest.com). Apple has a yearly Social Responsibility Report that is published for the public to read. It reviews audits that were conducted the previous year on Apple suppliers around the world. In the 2012 report, Apple found that “18 facilities screened job candidates or current workers for...
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...Strayer University Strayer University | Corporate Responsibility and Marketing StrategiesBy Dattatreya Shodhan | Professor:- Dr. Latasha Bennett | 4/21/15 | Course Title:- BUS508 | | | Corporate Responsibility and Marketing StrategiesBy Dattatreya Shodhan | Professor:- Dr. Latasha Bennett | 4/21/15 | Course Title:- BUS508 | | Table of Contents Introduction 2 Apple’s current position on ethical and social responsibilities 2 Impact of Apple’s suppliers on Apple’s Reputation 4 Methods that Apple can use to be sure its suppliers follow wage and benefits standards in the future 7 Apple’s customers would be willing to pay more for its products if they had to increase selling price in order to provide better wages and benefits for its supplier’s workers. 7 Marketing Strategies 8 Conclusion 9 References 10 Introduction Apple which has been the world leader by producing advanced, electronic goods and technology. The company was established in 1976 by Steve Jobs, Steve Wozniak and Ronal Wayne. Furthermore, we will be talking about company’s ethical and social responsibilities and impacts on its reputation by violations made by Apple’s suppliers and also discuss about its marketing strategies that can be improved. Apple’s current position on ethical and social responsibilities Business ethics is a form of professional ethics which examines moral principle and problems that are arising in the business environment. Organization shapes...
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...Corporate Responsibility MGMT 430 Student Name Corporate Responsibility Apple is working diligently to uphold its commitment to reaching and maintaining a high level of ethical and social responsibility. Apple reaches deep into its supply chain to ensure human rights, respect, and equality are enforced globally. The company enlists a strict zero-tolerance underage labor policy with all of its suppliers. In 2014, Apple audited more than 1.6 million workers who identified 16 underage laborers (Supplier responsibility, 2015). If any of Apple’s suppliers is found to be in violation of the policy, the supplier is immediately placed on probation and is subject to follow each guideline set forth by Apple’s Underage Labor Remediation Program. This program requires the violator to arrange for the worker’s safe return home, in addition to covering all education expenses, wage continuation, and to extend a future job opportunity upon reaching a legal age of employment. Apple recognizes the total number of underage labor identified is very low, yet the company demonstrates its commitment by refusing to allow any unethical practice of this sort (Supplier responsibility, 2015). Environmental standards are also a significant focus for Apple. Over the past six years, the company has been successful in keeping 508 million pounds of electronic waste from being placed in landfills (Environmental responsibility, 2015). In addition, Apple has made it possible for many countries to have recycling...
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...The Ethical and Social Responsibility of Apple Company John Bryant BUS 508 April 29, 2014 Prof. David Grasser Corporate Ethical and Social Responsibility – Apple Company Apple Company is one of the largest manufacturers of computers and electronics. “Apple Company was founded on April 1, 1976, by college dropouts Steve Jobs and Steve Wozniak, who brought forth a new company vision of changing the way people, viewed computers” (Library of Congress, 2008). The ethical and social responsibility of Apple Company should have started with its inception; however, it did not. It was not until years later with the advent of social media and the power of worldwide communications, did Apple Company focus on ethical and social responsibilities regarding the treatment of its employees in their factories overseas. The international reports of employee maltreatment; the use of underage employees; and, documented instances of wrongful disposals of toxic matter into the environment, forced Apple to take immediate action and establish safeguards which would protect its employees, the environment and more importantly the brand name that is Apple Company. Apple Company: The Establishment of the Apple Supplier Code of Conduct An examination of Apples current position regarding ethical and social responsibilities determined that, in 2007, Apple Company established the Apple Supplier Code of Conduct, which is a set of guidelines Apple suppliers are to follow. The rules established...
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...Running Head:APPLE RESPONSIBILTY AND STRATEGIES Apple Company responsibility and strategies Latoya Loving Contemporary Business Dr Jeffery Weaver Institutional Affiliation April 21, 2014 Corporate responsibilities and Marketing strategies Apple Inc is known world-wide because of the quality of the products it produces. This is a primary reasonwhy its sales have remained high. The mission of Apple Inc is to ensure that it remains socially responsible to the community it serves in addition to persuading the suppliers to comply with socially ethical issues. The mission expresses the commitment of the company in implementing corporate social responsibility activities, apart from providing innovative products to the customers. Corporate social responsibility is an important product to companies because it builds up the reputation of a company by showing the society that the company is not only after generating profits but also intends to support the society in other ways. The employees, suppliers and public members are all necessary for support. As for Apple Inc, their corporate social responsibility can be rated as average. It is not okay that the company has done nothing in terms of implementing corporate social responsibility (Backer, 2013). Internally, the company ensures that its employees are well compensated in relation to the performance of the company. On some occasions, the company has issued some of the products it makes to the employees for free, this...
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...Corporate Responsibility and Marketing Strategies Tracy Crayton Contemporary Business; BUS 508 Dr. Laura Jones Strayer University April 25, 2014 Corporate Responsibilities and Marketing Strategies Apple Corporation is well known for employing technological masterminds. The company has undergone extreme successes and failures since its humble beginnings. One such failure was made known to the public in 1996 at the famous “MacWorld” Expo when Apple announced that it was taking a $68 million quarterly loss (Goodell, 1996). Fast forward to 2006, Apple finds itself in the hot seat for violations of worker rights, deaths and even suicides (Chun, 2011). What does all of this mean? Can a company produce a great product and literally get away with murder? Will society look away because we love our iPads and iPhones? This essay will exam Apple’s ethical and social obligations and the consequences of violating these obligations. It will also present processes that may be implemented to assist Apple in adhering to wage and benefits standards. It will address concerns in regards to passing costs of improving to customers and the customer’s willingness to pay more for the highly desired products. Finally, Apple’s marketing strategy will be observed in order to determine recommendations to improve its competitive advantage. Overview of Apple Apple Inc. is a global corporation, based in Cupertino, California, that produces technology ranging from computer servers to software...
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...Corporate Responsibility and Marketing Strategies As part of integral system to society corporate has responsibility towards community and also part of corporate self-regulation integrated with into business. Increasingly, companies are putting a public face on their corporate social responsibility (CSR) activity, but is it driving customer trial, purchase and loyalty and ultimately brand equity? Too frequently these activities are unconnected or, worst of all, go in opposite directions, which for certain types of companies become catastrophes. The authors describe three different approaches for incorporating their CSR activities with their marketing activities. The current CSR debate is clear evidence of missed opportunities to leverage CSR in brand-building activities. More money than ever is being invested in CSR and companies are making wide-reaching organizational changes to support it. Most now have CSR departments reporting to the chief executive, publishing CSR reports and developing CSR strategies and plans. However, despite this intense investment activity, results are few and far between. Instead of bolstering the brand and bottom line, CSR efforts have come under fire both from investors, who cry misuse of shareholders’ money, and from consumers and interest groups who criticize companies for promising more than they deliver. Shell, the Coca-Cola Company, and British American Tobacco are just some of the latest organizations to have experienced backlash for their...
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...paper summarizes Apple’s Supplier Code of Conduct and responsibility information. This paper describes Apple position on empowering workers, labor and human rights, health and safety, the environment and accountability related to Supplier Code of Conduct. Apple believes in making complex things simple and designs new products that enrich people’s lives. The company is one of the biggest supply chains in the world. Apple products such as iPhones, iPads, and Mac Books contribute to more than a million people lives in the world and employ the company and their hundreds of manufacturing partners. Apple’s Supplier Code of Conduct is one of the toughest in the electronics industry and the company’s made it even stronger through 633 audits at multiple levels of supply chains and trained more than 1.5 million suppliers on their rights (Apple Inc, 2015). Apple believes that each supplier or worker has the right to safe and ethical working conditions, so the company is audit deep into their supply chain and maintain their suppliers’ accountability to the strictest industry standards. Apple is committed to providing educational opportunities for workers by providing them educational resources in their supply chain. The company provides training to workers on their rights under the law to free college classes in technology, language and other subjects. The company also provides opportunities for workers to earn an associate’s or bachelor’s degree through the Supplier Employee Education and...
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... Apple has had a history of having poor working conditions at many of the facilities used by its suppliers, such as Foxconn, with reports of unethical behavior such as underage workers, forced labor, and high visibility suicides. Although Apple audits its supplier facilities some suppliers have been reported to continue exhibiting poor conditions. These conditions include discriminatory practices, failure to protect juvenile workers, and excessive working hours. http://www.macworld.com/article/2097723/apples-2014-supplier-report-better-working-conditions-fewer-conflict-minerals.html According to Lawrence and Weber (2014), Apple joined the Fair Labor Association, the first electronic company to do so, in which Apple requested and with the company’s financial support, the FLA immediately undertook the most extensive audit ever conducted of conditions in China’s electronics supply chain. After the audit, Apple issued a statement saying, “Our team has been working for years to educate workers, improve conditions and make Apple’s supply chain a model for the industry, which I why we asked the FLA to conduct these audits” and for its, Foxconn agreed to reduce overtime from 80 to 36 hours per month by July 2013, while raising wages to prevent workers from losing income, Apple also agreed to pay worker retroactively for unpaid overtime and to improve health and safety protections (Lawrence and Weber, 2014). Prior to these allegations Apple had already established a Supplier Code...
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