...Paper M. Colton Claycomb MKT/421 November 23, 2015 Creig Foster Favorite Brand Paper I choose Apple as my favorite brand; it is one of the largest and well-known companies throughout the world, and they specialize in any electronics such as computers and iPads, cell phones, in previous years many of the items was aware as well as created by Apple industries. The product is well known by its design, sleekness, and easy to use products, which made these items high in demand. Apple became a household name that brought consumers of many ages to the desire of owning one of their products, with this came to their retail stores as well as the use of technical support with telephone or e-mail, which brought loyal customers along with loyal business ethics. With this Apple, though it was for many years a runner-up to Microsoft in such areas as sales or even the use of operating systems. However, over the past couple of years or so, many changes have taken place such as large-upscale advertisement campaigns that have given the company a brand new look on their brands to consumers. Also, they have made their selves known to be more environmentally responsible as well as selling more efficient user-friendly devices along in along with many new learning tools that are in comparison of Microsoft’s ability of no style and hard to use devices. There are many reasons that I prefer Apple to other brands, one of the biggest is the fact I like the quality of the items. They might be higher...
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...COMPANY PROFILE Apple Inc. REFERENCE CODE: 5B0A0C20-9BB6-4284-A575-AC0F2261F45C PUBLICATION DATE: 29 May 2013 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Apple Inc. TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts...............................................................................................................3 Business Description...........................................................................................4 History...................................................................................................................7 Key Employees...................................................................................................11 Key Employee Biographies................................................................................12 Major Products and Services............................................................................17 Revenue Analysis...............................................................................................18 SWOT Analysis...................................................................................................20 Top Competitors.................................................................................................27 Company View......................................................
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...efforts, Apple Computers was launched and the Macintosh computer System or Macs were introduced to the world. Although MACs did not necessarily make a splash in the market that the trio anticipated, APPLE Computers found success with a newly designed MP3 player that ultimately revolutionized the portable music business. The IPod was introduced in 2001. As a result of its success and the implementation of the IPhone and IPad, in 2007 the company dropped “Computer” from its name and now simply goes by APPLE. Mission Statement Apple, Inc. mission is to “design MACs, the best personal computers in the world, along with OS X, ILife, IWork and professional software. Apple leads the digital music revolution with its IPods and ITunes online store. Apples has reinvented the mobile phone with its revolutionary IPhone and App Store, and has recently introduced IPad 2 which is defining the future of mobile media and computing devices” (Investor Relations, 2011). According to a recent report posted by CNN business, Apple is posed to take over EXXON as the number one business in the world (CNN, 2009). Based on a S.W.O.T. (strengths, weaknesses, opportunities and threats) analysis, Apple has an opportunity to do just that if they can continue to do the things that have made them a success; get stronger in the areas where they are weak; take advantage of opportunities as they present themselves; and mitigate any threat to the company and its brand. STRENGTH Apple, Inc. has...
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...Question 1: Which of Porter’s four competitive strategies does Apple engage in? Explain. Scope | Broad | Cost Leadership | Differentiation | | Narrow | Cost Focus | Differentiation Focus | | | Cost | Differentiation | | | Source of Competitive Advantage | Figure 1.0: Porter’s four competitive strategies Porter’s four competitive strategies does Apple engage in are cost-leadership strategy, differentiation strategy, cost-focus strategy and focused- differentiation strategy. Explanation is as below. 1. Cost-leadership Strategy Apple used to identify customers’ specific needs and designed to meet their needs. The cost strategy here can be clearly shown when Apple design iMac computer and iBook computer for the basic computer buyers. Those computers’ price is lower compare to the iMac Pro. Besides that, Apple use information systems to lower the operational cost in order to lower product prices or gain extra profits. This will directly let the traditional competitors and new market entrants difficult to match the prices. Moreover, efficient customer response systems provide a company and its suppliers with an integrated view of customers. These systems provide instantaneous information to the company and its suppliers. Every staff member can have access to the information in the system to help reduce costs and prices well below that of the competition. Processes such as supply replenishment are automated between companies and suppliers...
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...Case Study on IB of Apple Inc. Introduction Apple Inc. is one of the world’s most successful multinational corporations engaged in researching, designing and producing electronic technology devices and solutions. The sensational success and tremendous profit of Apple Inc. are created through globalizing its businesses. According to Corteau and Milan (2011), globalization usually involves a series of interrelated activities such as internationalization of finance and trades. The company has realized significant globalization through extension in the global market. In the first half year of 2013, Apple’s revenue amounted to $98.115 billion. Only less than 35% of this revenue was generated in the US market. The global market was the source of over 65% of Apple’s revenue. This article intends to explain Apple’s globalization through analyzing one of Apple’s key creations: iPod. Special attention is given to the jobs and profits around the world generated by iPod, disparity in income and employment, and employee composition. Analysis of impacts of globalization on Apple Inc. since Jobs’ return Apple Inc. has undergone the golden time for business development and globalization from 2007 to 2011 under the leadership of Steve Jobs. The company was then on the verge of bankruptcy in 2007 when Steve Jobs returned to Apple. In order to save the company from bankruptcy, Steve Jobs took a series of restructuring and rebooting measures with a focus on innovation and internationalization...
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...APPLE COMPUTER INC NYTIMES/ APPLE ANNUAL REPORT Oct 19, 2010 Apple Incorporated Apple Computer, Inc. is one of the most popular hardware and software companies in the world today. It is also the most innovative and competitive corporation in the technology industry. The Apple Corporation created mainly technological products that are available in the market these days. The company is famous for its quality and high technology innovations. Besides the current fame of the Apple Computer, Inc., like any other companies, it continuously experiences instability and uncertainty. Apple Corporation undergoes certain stages where it sees its strengths and weakness as wells as evaluates possible opportunities and threats to the company in maintaining and acquiring the status it currently has. The Apple Corporation has its strengths that set it apart from the rest. This company has made its own way on creating its name in the technology industry competing with IBM, Microsoft Corporation and other technology-based companies. Through the innovations done by the creative and talented minds in their company, the most sought after technological products today came from the Apple Computer, Inc. The Apple Corporation is the creator and maker of the widely known technological products like iPod, iPhone and Apple laptop. These creations have attracted most people specially those who are technically knowledgeable. Besides the products technical purposes, those are as well entertaining and useful...
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...Apple Computer, Inc.: Maintaining the Music Business while Introducing iPhone and Apple TV Leave a reply Topic: Apple Computer, Inc.: Maintaining the Music Business while Introducing iPhone and Apple TV Subject: Business Details: 1. Strategic challenges facing Apple Computer. 2. Dimensions along which company success can be measured. 3. Critical external and internal environmental factors that have strategic implications for Apple\’s future. 4. Dow Apple\’s strategy stands up against industry rivalry. 5. Recommendations you would make to enhance the effectiveness of the company\’s strategy or to change its strategic approach for better results. Abstract: Apple computers were started some 35 years ago by Steve Jobs and Steve Wozniak in the garage of Steve’s home. It has achieve tremendous growth and is currently one of the largest companies in the US marketing electronic technological produces such as the iPad and many other such items that are used extensively by consumers. The company is dedicated to providing its customers the best know-how and understanding through its original hardware, software, and computer related devices along with the best possible services. The major tactical challenge that Apple computer is facing is that the company’s competitors try to surpass its accomplishments and that they are bringing into the market comparable products that are much cheaper than the products marketed by Apple Inc. Introduction Apple Computer was started...
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...Apple SWOT Analysis Purpose of SWOT analysis The main purpose of the SWOT analysis is to identify the most significant factors that affect a company and its market both internally and externally (Hooley, G. 2004). This analysis provides Apple with quick, executive keys by looking at strength and weaknesses alongside opportunities and threats. It’s designed to help the company’s strategy formulation. The company will be able look at which strengths should be developed and best deployed, which weakness will be the most vulnerable to market change and competitor action and which relevant future strategy for building new strengths will be most profitable in the market. Strengths Apple is a company, which manufactures a variety of products including computers, operational software, mobile phones, portable digital music and related accessories. The brand is well known for high quality products, which help differentiate them from competitors. The company owns one of the top brand names in technology worldwide with 54% of their profits coming from foreign markets (Apple Annual Report, 2006). As highlighted by Everett M. Rogers, customers are always interested in trying the latest and up to date pieces of technology. By understanding customers and knowing how to fulfil their wants, Apple’s products are created with a unique design with hi-tech capabilities, attracting the attention of their target audience. As a result, market share is continually increasing. The company...
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...Analysis on Apple EXPECTATIONS & EVALUATIONS The objective of this paper is to thoroughly analyze Apple’s financial history and status for the last five years (2003 – 2007). Other important topics will be discussed which include: the company’s background, its assets, bonds, stocks, etc. To support the analysis, different relevant ratios will be calculated for Apple Inc in order to estimate the company’s current status, and also to compare Apple Inc. to the computer industry and one of its major competitors – Dell. The financial analysis of Apple is based on evaluating company and industry data from various sources. A trend analysis was performed using data for the last five years, and presented in Excel charts and tables. Finally, I computed various ratios for Apple, and compared them to industry norms, and to Dell’s. Numerous graphs were created using MS Excel to support the analysis. EXECUTIVE SUMMARY History Apple Computer was formed in April 1976 by 25-year-old Steve Wozniak and 21-yearold Steve Jobs—both college dropouts. After selling a van for some extra start-up cash, the two set up shop in the Jobs’ family garage at 2066 Crist Drive in Los Altos, California, to start building computers. In 1977, Jobs and Markkula hired Michael Scott as the company’s first president and Chief Executive Officer (CEO).8 In April of that same year, Apple decided it would be beneficial to their marketing strategies if they updated their image before putting the Apple II on...
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...Jeremy White Kaplan University Dr. Sjuib May 17, 2012 Executive Summary: Apple Inc, is an American multinational organization which deals in manufacturing, designing and marketing computers, computer software and different consumer electronics. The company has been listed in NASDAQ exchange under ‘AAPL’ ticker symbol. The company is headed by Mr. Bill Campbell. The present CEO of Apple Inc. is Mr. Steve Jobs, who has a strong focus on innovation. The company works strongly on innovation and technology, so as to have a competitive edge in the market, with a strong focus on innovation, the company is able to makes differentiated products which makes Apple Inc. one of the most successful company. Company overview: ‘Apple Inc, is one of the biggest manufacturer of personal PC’s , mobile communication devices and portable music and video players. The Company’s products and services include the Mac line of desktop and portable computers, iPhone, the iPod line of portable digital music and video players, Apple TV, Xserve, a portfolio of consumer and professional software applications, the Mac OS X operating system, third-party digital content and applications through the iTunes Store, and a variety of accessory, service and support offerings. The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party wholesalers, retailers, and value-added resellers. In addition, the Company sells a variety of third-party...
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...An Evaluation of Marketing Practices Used by Apple Inc. In the last few decades, with the advent of personal computers (or PCs), a handful of companies have battled for a market share in this continually growing industry. One such company, Apple Incorporated, has proven to be exceptionally innovative and successful at creating product lines that easily distinguish themselves from competitors’ products. Apple, under the leadership of CEO Steve Jobs, has even begun to diversify its production, and in recent years, includes everything from music and entertainment software to numerous electronic appliances. Across all its different business sectors, Apple has been widely praised as being creative and original in its advertising and marketing strategies (insidecrm.com). It can be argued that Apple’s massive success and profitably are strongly connected to the company’s ability to accurately ascertain what the public wants and effectively market their products to customers. This paper will outline different marketing policies and strategies used by Apple Inc and compare them to academic marketing theories such as the Marketing Mix, Relationship Marketing and Marketing Warfare. As one of the older and more prominent theories discussed here, the 4-P Marketing Mix was created by E. Jerome McCarthy in 1960, which incorporates the aspects of product, price, place and promotion. In terms of products and services, Apple Inc’s main sources of revenue are from sales of PCs and laptops...
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...Promotion Strategy 6 Integrated Marketing Strategies 7 Situation Analysis Key objectives Apple was voted the general victor of the 2012 CMO Survey Award for Marketing Excellence. Apple has been chosen as the victor or co-champ for five back to back years by the example of top advertisers. Apple's unique points: 1. Empathy – Apple comprehends the needs of their customer superior to other organizations. 2. Focus – keeping in mind the end goal to benefit a vocation of the things the company chooses to do, Apple pans to dispose of the majority of the irrelevant opportunities 3. Impute –Apple may have the best item, the most elevated quality, the most helpful programming, and so forth; the company displays its product in an imaginative, proficient way to ascribe the coveted qualities ("Corporate Goals And Objectives For Global Final Paper- Apple Inc."). Competition Apple is being led by Samsung as purchasers are requesting telephones with bigger screens at less expensive costs. Indeed, even with the presentation of iPhone 5c, late reports have shown that Apple only share 8 to 12 percent of the mobile sharing market in the overall industry, while Samsung has a 21% share in the industry and Android telephones have a 79% piece of the overall industry. Apple can't have valuing power and market sharesimultaneously. No business can for an augmented timeframe. The issue with Apple stock is that it is valued for...
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...Apple Computer, Inc Company Report I have chosen to do Apple Computer, Inc for my company report. Apple is in the computer software industry and in the technology sector. Apple is a very interesting company with its vast relationships with other big companies and also huge loyal customer base it has created over the years. From the buyer concentration aspect Apple has many relationships with huge manufacturing companies such as LG and previously Samsung for their iPhone and iPad displays. All the way to their partner in China called Foxconn which is the company responsible for employing Chinese workers to build Apple's devices. At the same time however though Apple has a huge seller concentration with selling its multiple product lines to the public. This includes iPhones, iPods, iPads, iMacs, Macbooks, vast accessories for their products, and Apple TV. Apple sells these various products through its massive amount of storefronts but also through partnerships with the major Telecommunications companies such as AT&T, Verizon, and Sprint to name the ones in the U.S. They do have partnerships with other Telecommunications internationally as well. The company operates in Cupertino, California and " The Company also sells its hardware and software products to enterprise and government customers in each of its geographic segments. The Company’s products are deployed in these markets because of their power, productivity, ease of use and the simplicity of seamless integration into information...
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...Abstract Over the past ten years, some refer to as the American lost decade; few companies have been able to grow amide political, economic and financial instability as Apple. Apple, what was once considered a memory of times gone by has transformed itself and is on the verge of becoming the modern day David and Goliath. Today, Apple is a prominent provider of hardware and software, including Macintosh computer, the iPod digital media player, and the iPhone. With the iMac in 1998, iPod in 2001, iPhone in 2007, and iPad in 2010 Apple set itself apart with innovative design and has extended this differentiation throughout its entire product offering. Apple PCs are popular with consumers, students/educators, and creative professionals. Apple is also the largest vendor of portable digital music players globally with 70%+ market share. It is the largest vendor of legal digital music downloads globally. Following its entry into the smartphone business only 3 years ago, the iPhone already represents 1/3 of Apple's revenues and more than 1/2 of gross profits. Apple's products are available online, in its own retail stores, through its direct-sales force, and through third-party resellers. Apple is headquartered in Cupertino, CA and has approximately 34,300 full-time employees. Apple Financial Analysis The Company and its History On April 1, 1976, the Apple computer was born. Steven Wozniak and Steven Jobs had been friends through out high school. They had both been extremely...
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...marketing andpromotion successes and failures at Apple Inc. | Content Why I chose to examine Apple Inc.'s marketing and promotions strategies…..P.3 Background………………………………………………………………….……..P.4 Initial Product Marketing & Promotion: Apple I, II and III………………...…P.4 Primary New Product Launch: “Classic Macintosh” and Family……….……..P.5 Further Success in Novel Products, Marketing and Promotions: iPod….……..P.5 Expanding to Mobile Devices: Marketing and Promoting the iPhone………....P.6 Fortified Marketing and Promotions: Operating Systems and Capabilities…..P.7 Other Marketing and Promotion Strategies……………………………….......P.7-8 - Back to School Promotion - School Bulk Purchasing - Trade-In Program Conclusions………………………………………………………………………....P.8 Reference…………………………………………………………………...………P.9 Why I chose to examine Apple Inc.'s marketing and promotions strategies. I specifically chose Apple Inc. for the marketing and promotions assignment not only because Apple Inc. is well-recognized for the quality and marketing of its products on a global scale, but also for its history. Whereas a number companies which have excelled through aggressive and strategic marketing strategies, Apple Inc.’s history reveals multiple decades of rebranding and reorientation, which led to its position and success today. From Apple Inc.’s first home computers, the Apple I, II, and III, to their latest iPhone series, Apple has established itself as a serial innovator. While...
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