The Tows Matrix Analysis
Apple Inc.

Internalities

Strengths

Weaknesses

Innovation
Top Management - Steve Jobs

Dependency on Steve Jobs
Loosing Innvoative Edge Vs Competition

Externalities

Strong Marketing

High Price Points

Oppurtunities

S O Stratergies

W O Stratergies

Further Globalization
Partnerships / Joint Ventures
New Consumer Markets

1 Strong Foreign Marketing will foster growth in new markets reducing dependency on local markets.

1 Identify successful managers across the world through globalization and add more responsibilties to reduce dependency of
Steve Jobs in foreign operations.

2 Innovation in technology would create further oppurtunities for joint ventures / Ppartnerships.
3. Using Steve Jobs Persona and Brand Value in new consumer markets to leverage more brand confidence and push innovations

Threats
Cheaper Substitutions
Declining Economy
Failure to Maintain Agreements

S T Stratergies
1. Use marketing stratergies and constant innovation to differentiate product line from competitors and change consumer assumptions on cheaper substitutes

2 Concentrate on creating more partenrships that fuel constant innovation.
3 Show design and R&D as factors differentiating its products from others in global & new consumer markets to sustain high price points.
W T Stratergies
1. Work on a more diverse product line and faster upgrades to increase demand, reduce price & combat cheaper substitutes

2 Use Top Management's Strength in Strategic
Planning to minimize the economic impact.

2. Work with product lines that continue to have growth during economic decline to reduce economic Impact.

3 Use Top Managment Negotiation skills and constant innovation to maintain long term agreements

3. Provide an environment for foreign managers to negotiate agreements abroad