...MICROSOFT VS MACBOOK INTRODUCTION May 2006 marked a special moment in computer history. Apple introduced the MacBook: the first consumer Apple laptop that runs on an Intel chip. This is significant because Windows users now can truly compare Windows-based laptops to the MacBook family. The speed of the MacBook is on pace with the speed of PC laptops. Windows users have less and less reasons to remain Windows users. Running parallel to the increasing reasons to consider Mac over Windows is the fact that our world has evolved from a desktop world to a laptop world. Laptops are so fast and well-equipped nowadays that they serve the needs of not only consumer users, but also professional users such as graphic designers and high-end Photoshop users. There's now only two groups of users that should even consider buying desktops:1. mega-power users. This includes hardcore gamers, 3d animation users and professional video editors. These guys need the fastest machines available to make their processor-hogging routines running faster and faster.2. super-budget users. You can get a nice desktop for $500 nowadays. nice laptops go for about $1000+.That leaves the rest of us. And that's a large group. Laptops offer a freedom that no desktop (or even an iMac) can offer: Portability. Use the laptop on the couch while watching TV. Use it at your desk to get serious work done. Use it on the deck to enjoy the spring weather. Use it at the coffee shop or library to simply look cool. Plus, they...
Words: 7892 - Pages: 32
...Introduction Microsoft and Apple are in the electronic equipment industry, and have a NAICS code of 334111. Microsoft participates in the provision of developing and marketing software and hardware services. These products include, computers, phones, and intelligent devices. They also specialize in everyday software products such as Excel, Word, and PowerPoint. Microsoft’s target market is expansive. The Microsoft Suite is aimed for anyone that can use a computer. According to Yahoo Finance, Apple is considered to be one of Microsoft’s main competitors and allies in this industry. Apple engages in the design and manufacture of cell phones, media devices and computers. Some of the products designed and manufactured by Apple includes the iPhone, iPad, Mac and Apple watch.They also have consumer and professional software applications under the iOS, OS, and X brands. However, Apple also implements many of Microsoft’s software like Word and Excel in their products. Apple’s target market is very broad. They make their products for people of all ages that are consumer involved with simple innovative technology. As a business, not only is Apple Inc. (AAPL) significantly bigger than Microsoft Corporation (MSFT), but also has been growing at a fast pace. However, looking into investment opportunities, Microsoft has been outstanding. While the forecasts mention increase in growth for Microsoft Corporation over the next few years as indicated below, Apple Inc. is forecasted to decrease...
Words: 3313 - Pages: 14
...Case Study – Microsoft Surface vs Apple iPad Since its first introduction in 2010, Apple iPad has been dominating the tablet market. It is safe to say that the Apple iPad paved the road for the modern tablets. Nearly every company tried to copy the iPad, except Microsoft. In fact, Microsoft tried really hard to differentiate itself completely from the usual tablets on the market and compete directly with the iPad. In 2012, the company created a tablet, which can run both in tablet mode and desktop mode, and named it “Surface RT” or simply “Surface”. The Surface came with multiple preloaded software and the ability to edit Microsoft Office files. Microsoft Surface was without a doubt unique and unprecedented and had all the bells and whistles. Thus, one may ask, Why is Microsoft struggling to make sales on its tablets despite their versatility, features and smart design? What are the primary mistakes Microsoft made that had led to the Surface suffering in the Tablet market? What branding mistakes led to this current predicament for Microsoft? There is a number of mistakes or poor decisions that could have led the Microsoft Surface sells to suffer in the market. First and foremost, Microsoft missed the mark on branding its tablets. The name “Surface” used to be associated to an interactive computer table with a big touchscreen. Only few people knew of the existence of that device. Thus, after the failure in the Surface table, Microsoft decided to reuse the name for its...
Words: 1187 - Pages: 5
...Cerebrum Interprets sensory impulses arriving from sense organs and centers for initiating voluntary muscular movements. Stores information that comprises memories and helps reason. Intelligence and personality. Medulla Oblongata All ascending and descending nerve fibers connecting to the brain and spinal cord must pass through this area. Control vital visceral activities. Relay ascending impluses to the other side of the brainstem and then to higher brain centers Pons Relay impulses to and from the medulla oblongata and cerebrum. Ventral portion has large bundles of transverse nerve fibers, which transmit impulses from the cerebellum to centers within the cerebellum. Relay sensory impulses from peripheral nerves to higher brain centers. Maintain basic rythm of breathing Cerebellum Communicates with other parts of the CNS by means of three pairs of nerve tracts called Cerebellar puduncles. Brings sensory information concerning position of limbs, joints, and other body parts to the cerebellum. Sends correcting impulses to the midbrain. Reflex center for intergrating sensory information concering position of body parts and for coordinating complex skeletal muscle movements. Maintains posture. Thalamus Central relay station for sensory impulses ascending from other parts of the nervous system to the cerebral cortex. Receives all sensory impulses (except smell) and channels them to appropriate regions of cortex for interpretation. Produces a general awareness of certain sensations...
Words: 288 - Pages: 2
... Exective summary This case study discusses the business strategies used by Apple, Microsoft and Google in internet industry。Everyone know the Internet has developed into an enormous information infrastructure. This new economy is driven by a relentless force of technological and conceptual innovations stemming from an innumerable number of parties scattered around the globe. Its speed of change and innovation make it to a highly competitive arena. Apple, Microsoft and Google have been the most successful companies within this arena for a long time. Throughout the previous decades, they have internalized the economic laws and technological characteristics of the Internet in their business thinking. Their strategies and competitive moves did not only form the information economy as we know it today, but do also provide showcase examples of how profitable market positions can be achieved in the Internet. Table of content Introduction My report answers some questions: How did Apple, Microsoft and Google successfully navigate and define the competitive arena of the Internet? Which roles did their unique strengths play for their business strategies? Which specifics of the Internet did they have to account for? Last, how to used 4Ps sustain their competitive advantages within such a hostile environment? Development strateies of Apple, Microsoft and Google Apple was founded in 1976 by Steve Jobs and Steve Wozniak; stressing the importance...
Words: 5257 - Pages: 22
...competitor’s reaction to their precise move. Oligopolies are everywhere and can be detected from wheat that is managed by large agriculture groups to cell phone companies. Oligopolies How do firms in the industry compete? Managers within interdependent industries make decisions that will affect not only their firm, but they must consider the reaction to their competitor as well. Without this consideration, the rival’s reaction will certainly affect his or her own sales and profitability due to that decision, which may or may not be intended. An oligopoly can be formed when a selected few companies dominate a market, such as the computer market of Microsoft and Apple make up nearly one hundred percent of the computer operating market. (State Owl, 2012) Therefore, the competition between Apple and Microsoft most likely use analytical guides or tools...
Words: 2989 - Pages: 12
...strategies, operations and innovations of Apple, google and Microsoft. 2. Why is mobile computing so important to these three firms? Evaluate the mobile platform offerings of each firm. 3. What is the significance of mobile apps, app stores and closed vs. open app standards to the success or failure of mobile computing? 4. Which company will prevail in this epic struggle? Justify your answer. In this triangular fight, at one point or another, each firm has allied with one of their two major foes to team up on the third. Two of the firms – google and Apple – are determined to prevent Microsoft from expanding its dominance beyond the PC desktop and onto the new mobile platform. But when it comes to mobile phones and apps, Google and Apple are enemies: both want to dominate the mobile market. Apple and Microsoft are determined to prevent Google from extending beyond its dominance in search and advertising. So Apple and Microsoft are friends. But when it comes to the mobile marketplace for devices and apps, Apple and Microsoft are enemies. Google and Microsoft are just plain enemies in a variety of battles. Google is trying to weaken Microsoft’s PC software dominance and Microsoft is trying to break into the search advertising market with Bing. http://techcrunch.com/2014/04/30/google-takes-on-microsoft-for-productivity-dominance-of-apples-mobile-platform/ http://www.pcworld.com/article/2026541/why-microsoft-must-become-apple-and-google.html http://www.ifb.unisg....
Words: 350 - Pages: 2
...Favorite Brand Paper Apple is one of the largest and most successful companies in the world. Apple is known for making easy to use and extremely sought after electronic devices such as the IPhone, the IPad and the iPod. Apple connects with consumers of all ages by providing reliable products and excellent customer service, both in their retail stores and through their telephone support line. This type of service builds brand loyalty. They take great pride in the ability to provide product differentiation, market availability, and for getting the upper hand on setting prices. For years Apple was a distant second to Microsoft in terms of their operating system use and sales. However with the launch of a massive advertising campaign a few years ago, made Apple environmentally responsible, put them in an important place in the lives of consumers, and made the brand cool for all ages. According to Perreault, Cannon and McCarthy, “Marketing is the performance of activities that seek to accomplish an organizations objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client” (2009, p.6). Where Apple has evolved and is keeping up with what consumer’s demand of the latest electronic devices, Microsoft has not and their products lack style and are not easy to use. There are several reasons to be passionate about this brand. They market their product very well. They sell good quality electronic devices...
Words: 953 - Pages: 4
...Competitive Strategies: Apple Vs. Microsoft Paul Brouse BUS 508 February 4, 2013 Competitive Strategies: Apple Vs. Microsoft Since the mid-80s Apple and Microsoft have been locked in a heavy weight battle to become king in the technology industry. While Apple released its first Macintosh computer in 1984, Microsoft followed shortly after with the release of Windows 1.0 just a year later. The two struggled to gain a foothold on the market, and have been trying to outdo one another ever since. Corporate Culture Apple has long been known to have a very uncompromising corporate culture. For years Steve Jobs ran the company as a perfectionist who, while very successful, was not typically willing to alter his vision in any way. Where some corporations are a collaboration between the ideas of many individuals with some give and take, Apple products were almost one hundred percent Steve Jobs uncompromising vision. With Microsoft Windows maintaining a huge market share in the personal computing business, Apple never swayed from the concept of putting their Mac OS only on Apple hardware, instead of licensing it to various hardware manufacturers so that it may be on a wide variety of systems. Apple has always been about the vision of Steve Jobs, and the man was almost more of a designer than a technology guru, which is an indication of why the Apple iPhone with its superior design has been so successful. Another noticeable concept of Apple’s corporate culture is its secrecy...
Words: 1517 - Pages: 7
...TO IDENTIFY THE TOP THREE OPERATING SYSTEMS FOR SMARTPHONES AND EXPLAIN THEIR FEATURES In this report I want to explain what are the three major smartphone operating systems and their features. The contents of this paper will describe the different design features of Google’s Android, Apple’s iOS and Microsoft’s WindowsPhone operating systems and why the consumers favor them. If you have any questions you can contact me at 409344-0867 or at nuthaky.phani@gmail.com Respectfully yours, Phani Nuthaky TABLE OF CONTENTS Part Page I. INTRODUCING THE REPORT 1 A. What is a smart phone? 1 B. Key smart phone features 1 C. What is a smart phone operating system? 2 II. WHY IS ANDROID THE TOP SMARTPHONE OPERATING SYSTEM? 3 A. What users love in Android? 3 B. Some of the drawbacks of Android 4 III. iOS APPLE’S SMARTPHONE OPERATING SYSTEM 5 A. Features of iOS 5 B. Setbacks of iOS 6 IV. WINDOWS PHONE OPERATING SYSTEM 6 A. Top features of Windows Phone 7 B. Trade offs of Windows Phone 8 IV. SUMMING UP THE SMARTPHONE OS COMPARISON 9 LIST OF ILLUSTRATIONS Graphic Page TABLE 1 Top Smartphone Platforms 11 TO IDENTIFY THE TOP THREE OPERATING SYSTEMS FOR SMARTPHONES AND EXPLAIN THEIR FEATURES I. INTRODUCTION A. What is a smart phone? A smartphone (or smart phone) is a mobile phone with...
Words: 2961 - Pages: 12
...* Microsoft is now much smaller than Apple, but growing faster. * Microsoft is seeking the bulk of its new money from subscriptions, not product sales. * It may be time for Apple AND Microsoft in your portfolio. For most of this century, the choice between Apple (NASDAQ:AAPL) and Microsoft (NASDAQ:MSFT) has been a no-brainer. You buy Apple. You leave Microsoft alone. But under Satya Nadella, who became Microsoft CEO about a year ago, that may be changing. Suddenly it's Microsoft that has momentum, potential and opportunity, while Apple seems to be slowing down. Take the top line. For the 12 months between fiscal 2013 and 2014, Apple grew sales from $170.9 billion to $182.8 billion. That's a gain of about 7%. For Microsoft, sales grew from $77.9 billion to $88.8 billion. That's a gain of 11%. Through the third quarter (Microsoft reports its Christmas quarter on Monday) the company was bringing 19.5% of its revenue to the net income line. Apple was bringing in 20%. Apple is now worth 70% more than Microsoft, $644 billion vs. $379 billion. Now look at what's coming. From Apple, a new Phone, a new Watch, the headphones and music service it bought with Beats. From Microsoft, a downloaded Windows that updates like iOS, a holographic headset with software and a competitive Azure cloud. Remember, Microsoft is growing from a smaller base, with barely half of Apple's sales. Apple hasn't always been the smart bet. In fact, if you had bought shares in both at their IPOs and just...
Words: 550 - Pages: 3
...Apple V/S Google Apple and Google differ significantly in what they sell (Apple’s innovative products Vs. Google‟s Technological Services) and their revenue generation models (Price discrimination and skimming of Apple vs. Ad based revenue of Google). Hence we are not sure whether we are comparing Apple with apples here! Nevertheless one interesting and meaningful comparison is given by the Market cap of the two technology firms. In May 2010, Apple Inc. reached $222 billion in market cap surpassing Microsoft to become the most valuable technological company in the world. At present the market cap of Apple is even more astonishing at $290* billion in comparison with the $187* billion of Google Inc. and $217* billion of Microsoft Corporation. Yet Google cannot be underestimated with regard to the power it wields on the internet. It saves search queries associated with your Internet Protocol (IP) address for nine months. Thus most of the suggestions Google makes are the ones that you are actually searching for. Similar things could be said about most of the Google ser-vices. Needless to say Google‟s Search algorithm is still one of the best and widely used by all users across the world. But Google has a free to use image because of nature of the open source applications such as Android, Chrome OS, etc. Thus most of its revenues are Ad based and hence does not have the premium pricing ad-vantage of Apple. On the plus side, Google services are extensively used across the globe...
Words: 275 - Pages: 2
...meeting the requirements of a European Directive, you can sell in any country in the European Economic Area. • Promote innovation - The shared knowledge and network benefits they afford help reduce costs and associated risks, allowing a business to: increase speed to market, create interoperability, shape and develop a new market What is Standards War? 2 or more incompatible technologies struggle to become a de facto standard What the book talks about? Classification of Standards War: 1. Rival Evolutions Technologies from both parties involved in the war are backwards compatible but mutually incompatible. E.g. Blu-ray Vs HD-DVD. Both players can play DVD format but cannot play each other. 2. Rival Revolutions Both technologies are neither backwards compatible nor mutually compatible. E.g. GSM Vs CDMA. 3. Revolution Vs Evolution (or vice versa) One of the technologies supports backward compatibility (evolution) while the other would not be backwards compatible but offers superior performance...
Words: 1813 - Pages: 8
...Name: Date: May 18, 2014 Table of Contents Executive Summary 3 Introduction 4 Research Findings 5 Apple IOS 5 Pro’s and Con’s 5 Ease of use 6 Versatility 6 Security 6 Analysis 6 Android OS 6 Pro’s and Con’s 6 Ease of use 7 Versatility 7 Security 7 Analysis 8 Microsoft Windows OS 8 Pro’s and Con’s 8 Ease of use 9 Versatility 9 Security 9 Analysis 9 Recommendations 11 Conclusion 12 References 13 Executive Summary As we prepare to arm our Sales Managers with a devise that will not only keep us competitive in the market, but give us a technological advantage over our competitors. Allowing them to: • Present sales pitch to the customer • Analyze sales performance • Track Sales in real time • Manage Sales Force • Manage Accounts • Conduct training • Keep our data secure • Order equipment direct to the market We must decide which OS best fits our needs. We have researched in depth the three leading operating systems on the market. Apple IOS, Android Jelly Bean, and Microsoft Windows 8.1. While each operating system had great advantages and disadvantages we found the following to be true: Microsoft Windows 8.1 is the clear winner. I recommend we provide each Sales Manager with a phone and tablet computer running the Windows 8.1 operating system by Microsoft. It will give them everything they need, a laptop, tablet and phone that will work seamlessly together. 1...
Words: 4102 - Pages: 17
...Carr APPLE vs GOOGLE The Business week article is about Google going into the mobile phone business by developing its own touch screen smart phone, such as Apple’s has done with its popular iPhone. At the same time, Apple was announcing their, what they called, a strategic acquisition, by purchasing the company “Quattro Wireless, for a mere $275 million. Quattro is known in Silicon Valley circles, as a company whose main focus of business is to target mobile phone users. Apple is now the proud owner of “Quattro”. Now when first reading the article I had to wonder is this “déjà vu” 21st century style; or did the two CEO’s that were once good friends and of course, assuming their business relationship has not changed their personal relationship and that Schmitt and Jobs have not been forced to take the adversarial position in the “smart phone/mobile apps” world. Remember the legendary rivalries: Microsoft vs. Netscape, what a mess that was and really, in the end Bill Gates lost, if you call the multi millionaire losing at anything. But seriously, who really paid all the costs to fight Netscape? We did of course, the consumer. Microsoft and Apple were always “in”, but Jobs seemed to or appeared to be satisfied appealing to a certain type of individual consumer. Whereas, Microsoft always attracted the masses and the Business minded. Today there is Google and Apple and a new generation of high tech on the horizon, Apple started the...
Words: 584 - Pages: 3
