...Online Market (Apple Iphone 5) The online market offers Apple Iphone 5 the ability to greatly expand their business. Apple Iphone 5... Innovation (Apple Iphone 5) Greater innovation can help Apple Iphone 5 to produce unique products and services that meet... New Services (Apple Iphone 5) New services help Apple Iphone 5 to better meet their customer’s needs. These services can expand... New Technology (Apple Iphone 5) New technology helps Apple Iphone 5 to better meet their customer’s needs with new and improved... new products (Apple Iphone 5) Please edit this page to add a description… New Markets (Apple Iphone 5) New markets allow Apple Iphone 5 to expand their business and diversify their portfolio of products... International Expansion (Apple Iphone 5) International high price (Apple Iphone 5) Please edit this page to add a description… Volatile Currencies (Apple Iphone 5) Volatile currencies make Apple Iphone 5’s investments difficult, because costs and revenues change... gray market (Apple Iphone 5) Please edit this page to add a description… Intense Competition (Apple Iphone 5) Intense completion can lower Apple Iphone 5’s profits, because competitors can entice consumers... Change in Tastes (Apple Iphone 5) Consumers can change their tastes very quickly. Apple Iphone 5 depends on knowing which goods and... Political Risk (Apple Iphone 5) Politics can increase Apple Iphone 5’s risk factors, because governments can quickly change... Volatile...
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...businesses. Introduction: In this task I will be going to describe how different stakeholders influence the purpose of Apple and McDonald. What is a stakeholder? A stakeholder is anyone who has a keen interest in that business. Who are the stakeholder in both businesses? The stakeholders in both businesses can be internal or external and this applies to Apple and McDonalds. External stakeholders are groups or individual who are not a part of the business External: * Suppliers * Customers * Shareholders * Society * Govt. Internal: * Employees * Manager * Owners of the company Different stakeholders and their influence on the purpose of the two organisation Employees – the employees of Apple and McDonalds wants to secure their employment in that business, they want to progress throughout their work by getting promotions on higher job role such as manager and they want to get paid in decent wages. Shareholders – Shareholders and owners of Apple and McDonalds are those groups or individuals who have a keen interest in that business so they invest into those company and become shareholders. Customers –the customers of Apple and McDonalds wants these companies to provide them with high quality products. They buy products from these companies because they have an interest in them. Customer Suppliers – Suppliers of Apple and Tesco want regular orders and instant payment. They also want to feel important by the company that they are proud...
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...different changes in economic climate effect the activity of a business in two different countries. Furthermore, I will discuss how different aspects of economic theory effect how Apple and RSCPCA operate in The United Kingdom and in India. Apple Inc. Apple is a global electronics manufacturer based in the USA and founded in 1971. Apple produces and sells luxury electronic products including consumer electronics, online services, computer software and personal computers. | United Kingdom | India | GDP | $2.902 trillion | $2.047 trillion | GDP per capita | $41,092 | $1,625 | Inflation | 1.2% | 9.3% | Unemployment rate | 6.0%, 1.96 million | | Population | 64.1 million | 1.25 billion | Exchange rate ( US$) | 1.57 | 0.016 | Interest rate | 0.5% | 7.75% | The economic cycle The output of an economy is the total value of the goods and services produced in that economy. The ripple effect The ripple effect, also known as the multiplier effect, is when an action in the economy causes a bigger overall effect in the economy. Population The population of a country is defined by how many people live in that country. UK: 64.1 million India: 1.25 billion India has a huge population which is much larger than the population of the UK. This means that Apple will have much more potential customers in India and therefore there will be a higher volume of demand in India for Apple products. Inflation Inflation is the sustained increase in...
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...Apple Company Apple incorporation is an American company established in 1971 by Steve jobs and Steve Wozniak. The company’s headquarters are located in Cupertino, California. Apple Incorporation specializes in designing and developing computer hardware and software but has recently diversified into other consumer electronic goods. Apple Incorporation is the second biggest information technology company by revenue with an estimated revenue of US $414 billion. Apples’ success in the technological sector, stems from it’s; commitment in providing best computer and other electronic experience to its clientele by providing quality products from extensive innovation and creativity. This paper will examine some key ideas, strategies and concepts that this company employs in its operation that makes it a success in the information and technology industry. It will also discuss some of the lessons and ideas businesses need to incorporate into their operations, in order for them to realize success like Apple Incorporation. To begin with, Apple employs vertical integration and diversification strategy in its business operations. This strategy makes it hard for any other technological companies to compete with it. This is because this strategy makes apple to diverse its business operations but connect them into one big company (Adams, 2012). For instance, Apple has segmented its company into a software company, hardware company, retail company and services company. Most corporations...
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...What is the purpose of your two business organisations? (P1) Within this research I will be analysing the two different businesses organisations, and how their purpose can affect and influence the people within the local and global area. The two businesses which I have chosen to conduct my research on is Beaulieu Convent School and Apple Inc. Beaulieu Convent School. Beaulieu Convent School is a local small business within the Island of Jersey. They describe their business as being an educational trust, which means that they are a non-profit organisation, who get their money from their main external stakeholders, the pupils who attend the school. All of the money made from the student fees goes towards the student's education; such as paying for equipment (textbooks/ exercise books, pens, etc), teachers payment, new buildings and improving school buildings, etc. Beaulieu Convent School believe that their success depends on the how successful individual students achieve within their academical exams. Beaulieu wants its service towards its pupils to be shaped by two clear values, which are stated on their school website (www.beaulieu.jersey.sch.uk): to provide a Catholic education to girls in Jersey to manage the school grounds and buildings, the staff and the students. Beaulieu is part of the tertiary sector because it provides a service towards its pupils. Beaulieu is managed the board of trustees which sit at the top Beaulieu’s organisation structure. Their...
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...achieve goal and objectives of the Apple 4 1. Evaluation according to the methods of growth. 4 2. Evaluating the strategies according to market- product strategies. 6 3. Evaluation the strategies according to the diversification 8 4. Evaluation the strategies according to the potential risks. 9 5. Evaluation according to the benefits and costs of the strategies. 11 II. Selection the strategy 12 1. The advantage and disadvantages of the strategies. 12 2. Suitability, feasibility and acceptability to stakeholders of the strategies 14 3. Ranking and scoring the strategy. 16 III. Compare the roles and responsibilities for strategy 20 IV. Identify and evaluate resource requirements to implement a new strategy for Apple Inc. 24 V. Propose targets and timescales for achievement in Apple Inc. to monitor a given strategy 28 Conclusion 36 Reference 36 Executive Summary Business Strategy is a subject to develop the learner’s ability to evaluate and select strategies appropriate to business organizations. This will involve an analysis of the impacts of the external operating environment and the need to plan organization strategies to ensure effective business performance. (Business Strategy course book, BPP professional education, 2004). The report is to address the following areas: This is a continuation of your previously prepared report for Assignment 1-Strategic plan. It reviews the previously prepared report on Apple Inc., the directors are now interested...
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...Apple Computers Inc. is an American-based multinational company that creates consumer electronics goods and computer software. Known for predominantly manufacturing personal computers and facing rocky sales and low market share during the 1990s; In 2001 the introduction of the iPod music player established Apple as a leader in the consumer electronics industry. Their latest success came when the company expanded its range of products and launched the iPhone, iPod Touch and it newest brainchild the iPad. Among their popular line of products are the iPad, iPhone, and Macintosh computers. The software products include the Mac operating systems, iTunes, iLife suite, and iWork suite. Today, Apple is the largest technology firm in the world, with annual revenues of more than $60 billion. Apple continues to expand its portfolio by branching out into other sectors of the technology industry with development, designing, and creative marketing campaigns of personal computers, communication devices, servers, network solutions, portable digital music devices, and all their related accessories. http://en.wikipedia.org/wiki/History_of_Apple Managing the finances of a company such as Apple is not an easy job. The responsibility of the fund manager is to be knowledgeable of the pulse of the market and to ensure the welfare of the their clients to acquire a good returns on their investments. Extensive market research is required to stay abreast of the trends. In some cases, specializations...
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...Globalisation Globalisation describes the mobility of goods, services, labour, technology and capital which takes place throughout the world. All those around the globe are more connected to each other than ever before. The benefits of globalisation implements huge advantages which allow information and money flow more quickly. Another advantage is that goods and services can be produced in one part of the world which is increasingly available in a large number of new parts all over the world. Additionally, Globalisation is another cause of international travel as it is becoming very frequent and the communication is also common practise. Apple Inc. has substantially increased as an international organization. One of the forms in which Apple have used globalisation is by providing so many useful Apps like iTunes. A enormous variety of songs are available on iTunes and because the business has offered this on the internet, as a software it has increased their sales internationally as it has become accessible internationally. The products and services that Apple provides are sold globally which enables them to have an exemplary reputation. Stores exist all over the world especially in capital consumer markets like the UK, US, China and Russia, allowing the business to exceed their performance as an international company. At this stage, not only does the use of stores help Apple to become an intercontinental company however the use of the internet also allows this...
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...Evaluation of a Business Code of Ethics Rey Gonzales PHL/323 July 9, 2014 University of Phoenix Evaluation of a Business Code of Ethics Macintosh other wise known as Apple, a premier leader in computer based technology. But how did this amazing company come to be? Apple’s first product was vastly different then the products being sold today. The Apple I, which lacked only one thing a graphic user interface this was conspired by apples co-founder Steve Wozniak. Co-founder Steve Jobs was able to convince Wozniak that the product could be sold commercially. With both Steve’s on board they unveiled Apple in 1976 at the Home Brew Computer Club. The company spiked with big gains, as to a few years later almost flopped and almost bankrupt. That is when jobs left the company and did not return for quite some time, it was 1997 when he returned to save the struggling company. He came back and implemented the “closed door” policy, conducted flatted organizational structure rather then the traditional layers of management. When Jobs returned to help the company he made room form improvement in all area apple is unique company that took the technology market with force. With the lunch of the apple iPod, the iTunes, Mac computers, and apple TV to name a few, apples vision states “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet...
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...Compile and write a 3,000 word reflective portfolio which explores the role of business in society and which draws on the material covered in term 2 of the module. The role of a business in modern society has lots of desires, not only does a business have to make sure they are operating at a rate in which they see returns financially, but they also have to make sure they are run ethically. Businesses nowadays have to make sure that they are socially responsible and they look after all components that they are involved in, from citizens to the environment. In a world that has seen the voices of the public raise, it would be beneficial and wise for a business to cater to the needs of the public so their CSR (Corporate Social Responsibility) is seen to be high. In this essay I’ll be looking at areas in which businesses are judged on, whether it be via the media are just through the way the company acts as one body and its effect on the well-being of people and the environment. I’ll be relating this to Apple, and I’ll be looking at how they perform when it comes to ethics and morality. Apple is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers. Apple have the largest percentage of market share within their sector, they have a share of 41.4% and according to the guardian, and Apple’s estimated value is soon to surpass $1tn. Because of Apple’s...
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...Address the following question(s) related to Apple and the video Discontinuous Market Change and Strategic Repositioning. At one point in the video the point was made that the speed of change in some industries has become so rapid that multibusiness/multiproduct companies may be a thing of the past. In what way does the video “Discontinuous Market Change and Strategic Repositioning” address the situation at Apple Computers in 2012? Does it make good strategic sense for Apple to be a competitor in the computer, personal media player, smartphone, and tablet computer industries? The success of a product depends on the way the company position its product in the competitive environment and this is what Apple is very good at. However, with the increase in the areas of technology there is no way that Apple will continue to lead that industry as we can saw what happened in 2011 with the surge of Samsung in to the smartphone business caused a drop in Apple revenue. There are more of the same of most Apple products and as competitive but yet cheaper for a much broader customer base. When more of this begin to happen, Apple will now have to rethink its’ strategy on how to reorganize the business processes in order to get more performance and to have lower cost and most of all to retain their customers. It is understandable that repositioning a company can change that company’s portfolios, however, it is one thing that most company looks into when they are at time reaching...
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...Behaviour of a Retail Company/Business and their Economic Efficiency for Society Poppy Stevens Stream 1B Student ID: 187645 Introductory Business Studies Companies and Businesses worldwide all have one goal, and that is to make a profit, and to do that they need to have a good hold in the world’s economy, to have a good reputation and have consumers eating out of their hands. A good example of this would be Apple Inc. Apple is one of the worlds most well known companies, and has a market value of more than half a trillion dollars (Krosinsky, 2012). Apple is known for it’s Computer hardware, Computer software, but mainly Apple is known for their production of iPods, iPads, iPhones, MacBook’s, and of course iTunes. This essay will cover the following: The kind of market structure Apple has, how much consumers demand their products and the economic efficiency of the company. When it comes to building a market you need to know your consumers wants, needs, fears and concerns so you can build up and around it to provide them with exactly what they want. Apple has their consumers wrapped around their finger, due to the fact that they use the strategy of market segmentation. Market segmentation is when the market has been cut up into groups/segments where consumers have similar wants and needs for a certain product. This would be a better definition, “Market segmentation is the technique used to enable a business to better target it products at the right...
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...Business Analysis Part I Pamela Lewis Management 521 October 10, 2011 Dr. Melanie Brown Business Analysis Part I The company tasked a mutual fund manager to evaluation Apple Incorporated to determine if this would be a sound investment for the company. The mutual funds manager will conduct a business analysis on Apple Incorporated and present the recommendations to the company. Apple Inc. is a company known for its vibrant line of products and the innovation it brings to those products. A business analysis is the practice of diagnosing the needs of a business and establishing solutions to business dilemmas. This business analysis is simply a collection of information that will aid in deciding if Apple Incorporated has the stability to sustain a profitable portfolio. This analysis will include a SWOTT analysis, an evaluation of the company stakeholders and their needs and wants, and an explanation of how the company is fulfilling those needs. SWOTT Analysis Chart Strengths (Internal) | Weaknesses (Internal) | * Strong brand image provides and edge over competitors * Robust financial performance strengthens investors’ confidence and provides capital for future avenues * Focused Research and Development driving innovation and consolidating its market position | * Patent infringement lawsuit may affect financial condition and operating results * Product recalls may harm Apple’s reputation and add significant warranty and other expenses | Opportunities...
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...encompassing definition of marketing strategy as it touches all the elements. It shows that marketing strategy gives a direction on how the marketing mix (product, price, promotion & place) are utilized in such a way to satisfy consumer target markets to achieve organizational goals and objectives. The marketing mix, segmentation, branding, promotion and market research all serve as parts of the interrelated elements that make up a good marketing strategy. Marketing mix has its origins in the 6O's: Jerome McCarthy (1964) deduced the four-element framework: Product, Price, Promotion and Place. The marketing mix elements redefined by McCarthy became the most widely used and accepted element of marketing theory. Many writers have expressed serious doubts on the role of marketing mix as a management tool in its original form and proposing alternatives approaches. Some of the weaknesses of the 4Ps are domain-specific: which ignored the human factor, lack of strategic dimensions, offensive posture and lack of interactivity. Product refers to the goods and services you offer to your customers apart from the physical product itself. Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer. Lusk (2011) suggested to broaden a product bundle one should take opportunities to add...
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...product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of marketing are product, place, price and promotion. Mini cooper It is determined that Mini’s marketing strategy has shifted in terms of targeting and brand positioning. As previously it was an affordable iconic British car, now it has become a cool luxury car dominantly for a young segment. Its international marketing strategy is differentiated in a way that a brand is built up on the historical iconic image of Mini for the UK and associated market. The business strategy of the mini is based on having a powerful brand image. This strategy forms the foundation of the success of the mini Group. Mini believes in maintain core values as technology, innovation, performance, quality, reliability, exclusivity and customer satisfaction. The company slogans of mini in English i.e. “The Ultimate Driving Machine” and “Sheer Driving Pleasure” give us an overview of the marketing strategy it adopts. The strategy of mini is clearly defined on the homepage of the company i.e. “Identify potential and encouraging growth. Knowing what we represent. Recognizing where our strengths lie and making the best use of every opportunity. Goals we have attained are in essence the point of departure for new challenges”. ...
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