...Apple’s Corporate Responsibility and Marketing Strategies Name: Course: Professor: Date: Table of Contents Abstract 2 Apple Products 2 Apple’s current position on the company’s ethical and social responsibilities 3 Impact of publication of ethics and social responsibilities violations made by Apple’s suppliers on Apple’s reputation 5 Methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward 6 Apple’s customers willingness to pay more for its products if Apple were to increase the selling prices in order to provide better wages and benefits for suppliers’ workers 7 Analysis of Apple’s current overall marketing strategy and actions that Apple can take in order to improve its competitive advantage in the global marketplace 8 Conclusion 9 References: 10 Apple’s Corporate Responsibility and Marketing Strategies Abstract In the business world, the ultimate mission is not only to make good returns alone. A company that directs all its efforts in profit making alone is destined to untimely failure. This is because it will find itself on the wrong side with the government, stakeholders and the public as a whole. For this reason, any company that aspires to exist beyond its current boundaries must focus on its ethical and social responsibilities to company’s employees, consumers, shareholders and the public fraternity. Such corporate social practices brand a company positively as a good job provider, investor and provider...
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...Running Header: CORPORATE RESPONSIBILITY AND MARKETING STRATEGY Corporate Responsibility and Marketing Strategy Terrance Brinson Strayer University Contemporary Business 508 Dr. Jean Fonkoua April 28, 2014 Running Header: CORPORATE RESPONSIBILITY AND MARKETING STRATEGY Abstract This paper examines the corporate responsibility and marketing strategies of Apple Corporation. Also, discussed in this paper are the challenges that Apple has faced with factory workers, and trying to balance social responsibility and corporate performance to continue to keep its competitive advantage over its competition. Apple has proven to be a benchmark in the electronic industry by brand recognition, producing several different products which include iPod and the MacBook. Apples marketing strategy is focused on providing the best consumer experience in the world. By investing heavily in education, Apple is also helping their workers learn new skills so that they can better understand their rights. With continuing efforts, you will see in this paper how Apple is trying to strengthen their programs to help suppliers protect their workers. Running Header: CORPORATE RESPONSIBILITY AND MARKETING STRATEGY Introduction Apple is a multinational company that is headquartered in Cupertino, California, that designs, develops and sells consumer electronics, computer software and personal computers. Their best-known hardware products are the Mac line of computers, iPod media...
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...Running Header: CORPORATE RESPONSIBILITY AND MARKETING STRATEGY Corporate Responsibility and Marketing Strategy Terrance Brinson Strayer University Contemporary Business 508 Dr. Jean Fonkoua April 28, 2014 Running Header: CORPORATE RESPONSIBILITY AND MARKETING STRATEGY Abstract This paper examines the corporate responsibility and marketing strategies of Apple Corporation. Also, discussed in this paper are the challenges that Apple has faced with factory workers, and trying to balance social responsibility and corporate performance to continue to keep its competitive advantage over its competition. Apple has proven to be a benchmark in the electronic industry by brand recognition, producing several different products which include iPod and the MacBook. Apples marketing strategy is focused on providing the best consumer experience in the world. By investing heavily in education, Apple is also helping their workers learn new skills so that they can better understand their rights. With continuing efforts, you will see in this paper how Apple is trying to strengthen their programs to help suppliers protect their workers. Running Header: CORPORATE RESPONSIBILITY AND MARKETING STRATEGY Introduction Apple is a multinational company that is headquartered in Cupertino, California, that designs, develops and sells consumer electronics, computer software and personal computers. Their best-known hardware products are the Mac line of computers, iPod media...
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...Apple’s Corporate Responsibility and Marketing Strategies Name: Course: Professor: Date: Table of Contents Abstract 2 Apple Products 2 Apple’s current position on the company’s ethical and social responsibilities 3 Impact of publication of ethics and social responsibilities violations made by Apple’s suppliers on Apple’s reputation 5 Methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward 6 Apple’s customers willingness to pay more for its products if Apple were to increase the selling prices in order to provide better wages and benefits for suppliers’ workers 7 Analysis of Apple’s current overall marketing strategy and actions that Apple can take in order to improve its competitive advantage in the global marketplace 8 Conclusion 9 References: 10 Apple’s Corporate Responsibility and Marketing Strategies Abstract In the business world, the ultimate mission is not only to make good returns alone. A company that directs all its efforts in profit making alone is destined to untimely failure. This is because it will find itself on the wrong side with the government, stakeholders and the public as a whole. For this reason, any company that aspires to exist beyond its current boundaries must focus on its ethical and social responsibilities to company’s employees, consumers, shareholders and the public fraternity. Such corporate social practices brand a company positively as a good job provider, investor and provider...
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...Assignment 1: Corporate Responsibility and Marketing Strategies BUS 508 Shandust Duff Monday April 27, 2015 Dr. Ann Pohira-Vieth Assignment 1: Corporate Responsibility and Marketing Strategies This case study will discuss corporate responsibility and marketing strategies within the Apple Corporation. Ronald Wayne, Steve Jobs, and Steve Wozniak founded Apple on April 1, 1976 (Chun R. 2011). In this assignment you will read about the Apple Corporations current position and reputation regarding ethical and social responsibility as well as the strategies that are used to market its products (Chun R. 2011). Apple Inc. is an American multinational corporation as well as the worlds second largest information technology company; their designs develop and sell consumer electronics, computer software, and personal computers. Apple’s successful journey is a combination of many factors including corporate culture, enthusiasm and innovation as well as the outstanding leadership of the late CEO Steve Jobs (2011), and the high performance products for which Apple Inc. is know for. Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two examples that support your position. Companies have to demonstrate the importance of ethics and social responsibility. Business ethics refers to the standards of conduct and moral values involving right and wrong actions arising...
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...Corporate Responsibility and Marketing Strategies Robyn Wright Herman Dr. Tonya D. Moore Contemporary Business January 28, 2014 Introduction Corporate responsibility and Marketing Strategies are essential in today’s market and to any premier company in this day and age. Researching Apple’s ethical and social responsibility and their position will allow the consumer to determine if the company is meeting or exceeding their responsibility. Exploring the publications which documents the impact of the company’s reputation as a result of any violations will be outlined in this document. The paper will also outline what methods can be utilized in the future to ensure that its suppliers adhere to standards going forward. In addition certain measures may call for more overhead, will Apple’s customers be willing to pay an increase in products and services in order for Apple to assure its suppliers adhere to wage and benefit standards in the future? The research will also analyze various actions that Apple can take to improve its overall marketing approach and outreach to global markets. Criteria #1 Apple’s position on its ethical and social responsibility should be in direct correlation to Apple's reputation as it is to the credibility of its products Apple has clearly cited on many occasions the belief that accountability is paramount for them as well as their suppliers. Apple’s supplier code of conduct states their employees are empowered and provided with safe and...
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...Corporate Responsibility and Marketing Strategies As part of integral system to society corporate has responsibility towards community and also part of corporate self-regulation integrated with into business. Increasingly, companies are putting a public face on their corporate social responsibility (CSR) activity, but is it driving customer trial, purchase and loyalty and ultimately brand equity? Too frequently these activities are unconnected or, worst of all, go in opposite directions, which for certain types of companies become catastrophes. The authors describe three different approaches for incorporating their CSR activities with their marketing activities. The current CSR debate is clear evidence of missed opportunities to leverage CSR in brand-building activities. More money than ever is being invested in CSR and companies are making wide-reaching organizational changes to support it. Most now have CSR departments reporting to the chief executive, publishing CSR reports and developing CSR strategies and plans. However, despite this intense investment activity, results are few and far between. Instead of bolstering the brand and bottom line, CSR efforts have come under fire both from investors, who cry misuse of shareholders’ money, and from consumers and interest groups who criticize companies for promising more than they deliver. Shell, the Coca-Cola Company, and British American Tobacco are just some of the latest organizations to have experienced backlash for their...
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...Strayer University Strayer University | Corporate Responsibility and Marketing StrategiesBy Dattatreya Shodhan | Professor:- Dr. Latasha Bennett | 4/21/15 | Course Title:- BUS508 | | | Corporate Responsibility and Marketing StrategiesBy Dattatreya Shodhan | Professor:- Dr. Latasha Bennett | 4/21/15 | Course Title:- BUS508 | | Table of Contents Introduction 2 Apple’s current position on ethical and social responsibilities 2 Impact of Apple’s suppliers on Apple’s Reputation 4 Methods that Apple can use to be sure its suppliers follow wage and benefits standards in the future 7 Apple’s customers would be willing to pay more for its products if they had to increase selling price in order to provide better wages and benefits for its supplier’s workers. 7 Marketing Strategies 8 Conclusion 9 References 10 Introduction Apple which has been the world leader by producing advanced, electronic goods and technology. The company was established in 1976 by Steve Jobs, Steve Wozniak and Ronal Wayne. Furthermore, we will be talking about company’s ethical and social responsibilities and impacts on its reputation by violations made by Apple’s suppliers and also discuss about its marketing strategies that can be improved. Apple’s current position on ethical and social responsibilities Business ethics is a form of professional ethics which examines moral principle and problems that are arising in the business environment. Organization shapes...
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...Corporate Responsibility and Marketing Strategies Graddad Contemporary Business/508 January 25, 2015 Dr.Garabedian The corporation, Apple, prides its success on "creating innovative, high quality products and services and on demonstrating integrity in every business interaction." According to Apple, their four main principles contribute to the integrity: honesty, respect, confidentiality, and compliance. Even though, Apple has created a code of business conduct that applies to all its operations, as well as their international operations, Apple has, unfortunately let down investors by their unethical conducts. Apple has come under fire since around 2006 as details emerged surrounding the workplace environment at Apple's Chinese suppliers. An article in The New York Times exposed unsatisfactory work conditions that included exhausting 24-hour shifts, exposure to toxic chemicals, overcrowded housing, and horrendous explosions. Foxconn Technology Group operates many of the plants in question in Chengdu, China. According some Apple product users, Apple is said to be a trendy innovator that leads the industry and forces competitors to follow. Nevertheless, when it comes to its supply chain management and treatment of workers in the Chinese factories, Apple hides behind the constraints of prevailing industry practices. The fact that these practices are in violation of not only local and national laws, but also of Apple's own, self-imposed code of conduct. The majority...
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...Background……………………………………………………………….1 1.2 The situation of Apple Inc in 2011………………………………………..1 1.3 Apple’s quality control……………………………………………………1 1.4 CRM of Apple Inc………………………………………………………...2 2 Competitors 2.1 SWOT……………………………………………………………………...3 2.2 Porter's five forces………………………………………………………....4 2.3 Market trend……………………………………………………………….4 3 Cross culture issues 3.1 Apple’s product in different country……………………………………….6 3.2 Apple’s management in different country………………………………….8 3.3 Hofstede’s cultural dimensions theory for Apple…………………………..9 4 Corporate social responsibility and profitability 4.1 Economic…………………………………………………………………...11 4.2 Environmental………………………………………………………………11 4.3 Social………………………………………………………………………..13 4.4 Recommendation……………………………………………………………14 5. Conclusion…………………………………………………………………...16 6. Reference…………………………………………………………………….17 1 Introduction 1.1 Background Apple is a multinational company. The company's headquarters is in California in the United States. Headquarters is responsible for product design, development and marketing of consumer electronic products, computer software, and personal computers. All the products, the most well-known product are the Mac series of computers, iPod, iPhone and iPad. Apple has two million employees. Research and development personnel accounted for 2% of the total of 20,000 people. In 2011, Apple's turnover is $ 108.2 billion. This data is far more than our competitors. They are: Nokia, Samsung...
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...Corporate Responsibility and Marketing Strategies Name: Walter Zapata Funez Instructor: Dr. Ann Nelson Contemporary Business Class Strayer University 01/27/2015 1). Examine Apple’s current position on the company’s ethical and social responsibilities and determine whether or not the company has meet these responsibilities. Provide two (2) examples that support your position In addition to maximizing profits, one of the main objectives to many corporations today is to be well known for their responsible management and ethical performance. Apple is one of the most important companies throughout the world because of its size and their innovative products and services (Sanchez-Barajas, 2012). Nevertheless, innovation is what drives the sector development and the basis for the economic development. Furthermore, Apple has created about 514,000 jobs in 2011, which is an astronomical commitment to the economy (Sanchez-Barajas, 2012). Additionally, because of their business model focusing on outsourcing and their product characteristics, Apple could summarize material issues in two categories: environmental impact and supply chain management (Sanchez-Barajas, 2012). These issues seem to be the basis for understanding Apple’s corporate social responsibility. First, Apple products are designed to eliminate environmental impact, by using less energy consumption, small packages, and recycling methods (Sanchez-Barajas, 2012). However, there are criticisms with the danger...
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...Corporate Responsibility and Marketing Strategies 28 April 2014 Corporate Responsibility and Marketing Strategies Apple is a multinational corporation based out of Cupertino, California. Apple was founded in 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak. The Apple Corporation has very strong ethical and social responsibilities within the corporate world. They have also violated a lot of these ethical and social responsibilities which has caused it to hurt Apple Corporation’s reputation. One of the violations that will be discussed is the Wage and Benefits Standards. It is very important that Apple continues to follow these standard responsibilities. The other important factor to consider is keeping a price that will still keep Apple’s customers happy while paying their employees well. Apple has a lot to consider when dealing with their products, employees, customers, marketing, etc. This is a global business that needs to consider all types of culture throughout the world. On Apple’s website, it goes into full detail of the corporate responsibilities they follow. It is first quoted on the page, “All over the world, we’re expanding opportunities for workers and ensuring that they’re treated with respect and dignity.” (Apple 1) This shows that Apple cares about morals and standards within the company no matter the location. “If companies want to do business with us, they must uphold the highest commitment to human rights.” (Apple 1) It also gives a breakdown on the...
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...Apple, Inc.’s Ethical and Social Responsibilities Michael A Troyer Strayer University Author Note Professor Dr. Lionel De Souza, BUS508 – Contemporary Business, April 26, 2015 Abstract In this paper, we will discuss the ethical and social responsibility of Apple, Incorporation with respect to its current position and its reputation surrounding these challenges, and whether or not they have met these challenges. We will also look at the current strategies it uses to market its products around the globe. With its ever changing and evolving technological innovations, Apple, Inc. has grown so fast and expanded in such record numbers that that perhaps its business practices are slower to keep pace. Introduction What started out as a desire for a user-friendly computer that would fit into a home by a couple of college dropouts, Apple, Incorporated grew from a garage operation to a multibillion dollar industry that has operations around the globe. Founded in 1976 by Steve Jobs and Steve Wozniak, Apple, Inc. sales in 1978 was reported at $7.8 million. In 1980, just two years later, Apple reported sales of $117 million, (Terrell, 2008) and in its first quarter alone in 2015, Apple reports total sales at $74.6 billion with a net profit of $18 billion. ("Apple - Hot News," n.d.) Apple has indeed grown by leaps and bounds in developing the latest technologies in home computers, listening and video devices, cell phones and their latest, watches. Apple even has the largest...
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...Assignment 1: Corporate Responsibility and Marketing Strategies Dustin Quintana Stayer University BUS508 Dr. Brian Grizzell March 6, 2014 Introduction In the corporate world, it is easy to think that the ultimate goal is to make profits. However, it is this type of thinking that can ultimately lead to the failure of an organization. When a company simply thinks of profits, it is likely to find itself in trouble with the government, with stockholders, and with the public. In today’s world, more so than ever, it is important for a company to thinking about its ethical and social responsibilities to its employees, its consumers, its shareholders, and to the general public. By focusing on ethical and social responsibilities, a company is likely to be able to gain recognition as a good employer, a good investment, and a good company to purchase products and services from. One company that has come into the spotlight in recent years for ethical and social responsibility adherence and violations is Apple. The technology giant is very well known for its products and services and is widely recognized as an industry leader in the development of new technologies in several fields. Apple has even gained a reputation as a good employer. Yet, despite all of this, Apple has not been able to avoid the spotlight for having shortfalls in its ethical and social responsibilities. Examine Apple’s current position on the company’s ethical and social responsibilities, and determine...
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...Macintosh computers, iPhone, iPad, iPod, and iTunes. The Apple Corporation has earned its reputation as being one of the most admired companies around the world and placed on the list of Fortune500. It is believed that Apple’s success comes from a variety of factors such as corporate culture enthusiasm and innovation from their leaders as well as their brilliant high-tech products for which Apple is known for. Apple has maintained a very effective and strong brand identify globally. In an article interview with the former executive of Apple Corporation, his definition of the Apple logo meant lust, knowledge, hope, and anarchy. Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position. Apple’s current position is based on its success of creating innovative and high quality of products as well as demonstrating integrity in all business transactions and services. Apple’s main principles contribute to integrity, compliance, confidentiality, respect and honesty. Apple’s ethical and social responsibility on their website focuses on their Environmental and Supplier Responsibility. The Supplier Responsibility provides Apples dedication to develop environmentally sound products by working...
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