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Apple's Major Milestone

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SLO#1 Written Communications Assignment
A major milestone in computer history to me is Apple’s launch of ITunes in 2004. A software that started going by the name Sound jam MP, then became ITunes was actually introduced in 2001, but really took off in 2004.Personally, I use ITunes everyday, for I am able to store my photos, movies, and access all my favorite types of music. ITunes even comes in handy for movie night at my house when nobody feels like driving to the red box; you can just rent a movie from ITunes in the comfort of your home.
ITunes was the new way to access all genres of music and purchase them legally. The launch of Apple’s ITunes came right after another milestone in computer history Apple’s mp3 called the iPod. ITunes was such a big deal to other companies because it opened up a new market that Sony, Microsoft and Wal-Mart were not apart of. These were quickly scrambling to come ideas to be apart of this new market. Besides being able to purchase music of all genres, ITunes was one of the first media management software that could be used on both Macintosh and Windows systems, and allowed its users to download and organize their music. Other than downloading music users were able to access the ITunes store where they could also download and purchase movies and podcast as well as audiobooks. ITunes was used to install software onto other Apple products such as the IPod now the IPhone and the IPad.
ITunes also changed the way in which the music industry sold records because customers were buying less physical copies of the albums, so they were forced into counting digital sales. After ITunes was introduced Microsoft tried to enter the market with Zune mp3 player and software, which could not compete with Apple and simply faded out. Wal-Mart started allowing customers to digitally download music from their website. Napster even got into the mix after all their legal woes by introducing Rhapsody, which is still up and running and able to compete with Apple’s ITunes by providing slightly larger music library.
Besides its competition, Apple’s ITunes was truly innovative that created new lanes and made other companies conform to take part of a new market, which is why the 2004 release of ITunes will always be a major milestone in computer history. Apple’s ITunes in my opinion is software that everyone uses every day.

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