...Rehman Muzaffar Marketing project outline Apple Inc. * Financial Crisis * In 1996 Apple went through a huge crisis as share prices dropped. Shareholders and customers started to question Apple and the media portrayed them as a bad company to invest and buy products from. New products caused the company to do worst then ever and so Apple had to look for outside sources for help. * Apples competitor * Microsoft had always been doing well as a company and had been successful with software and products long before Apple. As Apple started to become successful and offer new products to the economy, so did Microsoft. In fact the competition has always been at an equal limit. But we years went by and both companies started to come up with new software and hardware, competition divided. * Products * Apple was known for its Macintosh desktops in the beginning. But as the years went by, laptops were introduced, and then iPhone, iPod, iPad, and itunes became available. There products continue to get more advanced every year as new products satisfy the economy. * Steve Jobs * Since the beginning Steve Jobs co-founder of apple had so much to offer. It was one of the biggest loses to apple when he died in 2011. But his legacy lives on, his ideas of Macintosh and other products had led apple to where it is now. Jobs also co founded Pixar and next. * Apple locations * Apple has become such a big company and their products are so widely used that...
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...Apple Company Apple incorporation is an American company established in 1971 by Steve jobs and Steve Wozniak. The company’s headquarters are located in Cupertino, California. Apple Incorporation specializes in designing and developing computer hardware and software but has recently diversified into other consumer electronic goods. Apple Incorporation is the second biggest information technology company by revenue with an estimated revenue of US $414 billion. Apples’ success in the technological sector, stems from it’s; commitment in providing best computer and other electronic experience to its clientele by providing quality products from extensive innovation and creativity. This paper will examine some key ideas, strategies and concepts that this company employs in its operation that makes it a success in the information and technology industry. It will also discuss some of the lessons and ideas businesses need to incorporate into their operations, in order for them to realize success like Apple Incorporation. To begin with, Apple employs vertical integration and diversification strategy in its business operations. This strategy makes it hard for any other technological companies to compete with it. This is because this strategy makes apple to diverse its business operations but connect them into one big company (Adams, 2012). For instance, Apple has segmented its company into a software company, hardware company, retail company and services company. Most corporations...
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...The Operations of the Apple Company Name Institution Specify the nature, structure, and types of products or services of Apple, and identify two (2) key factors in the organization’s external environment that can affect itssuccess. Provide explanation to support the rationale. Apple remains as an American multinational organization which operates in assembling, designing, and showcasing PCs, advanced music players that are compact, versatile specialized gadgets, media specialized gadgets and programming nearby alternate administrations and application. The fundamental items that are offered by the Apple incorporate the Apple TV, the OS X, and the iOS working systems, iPod iPhone, and the Mac among others. The Apple items and services are thought to be novel and of high caliber. The interesting components of the items and administrations of the Apple make it favored by numerous purchasers (Apple Inc., 2014). Apple products are normally one of a kind in nature and offer a special utility to the clients. The Apples I Phone is a master-piece one and works and IOS which is regularly an in-house Apple's OS of the cell phones. There are no different cell phones that make use this OS consequently making the i Phones remarkable. Then again, Apples PCs utilize the Mac OS that is again is an in-house OS. Chemicals utilized as a part of the generation of the IPads and the IPhones have been observed to be a wellbeing risk (Apple Inc, 2014). Apple gets its supplies from outside...
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...to note and credit companies and organizations that have played a vital role in today’s technological growth, progress, and success. One of the most important companies responsible for this success is Apple. Millions of people shop at Apple every day, whether it is to buy a laptop, iPod, iPhone, desktop, or even a television. Apple has become a big part of society. In my family, my brother works at an Apple store in the Florida area as a Geek Squad. It is for this reason that the corporation Apple, Inc. will be used for this course’s project topic. With the experience and knowledge of the company, my brother will assist me in gathering information and useful resources that is required research and understand this organization. Steve Jobs originally founded Apple Company in 1976 (Sanford, 2012). At first, it was a company that essentially created and produced computers and other electronics such as music players, cellular phones, and other merchandises. Throughout the past five years, Apple has and continues to connect the world with its innovative technology that has also worked its way into the science world. This corporation not only serves the United States of America, but the rest of the world as well. In the first years that Apple was created, it was not at all popular and famous, or even successful for that matter. It was up until the early 2000s that Apple started catching people’s attention with its technology (Sanford, 2012). In 2003, Apple introduced iTunes, which...
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...ensure that you select a company for which you can find sufficient information to answer all the questions below. Section 1 – Background 1. Fully describe this company: a. Its name b. What are its business interests and its history? c. Who owns it? d. Who are its main competitors and how successful are these competitors in competing with this company? e. Who is on its board of directors and how is this board structured? f. From a search on news articles from anywhere in the world, give some examples of this company being featured in the popular press and the nature of this media coverage (how has the popular media influenced this company?). Section 2 – Stakeholders 2. Does this company exhibit a “shareholder” or “stakeholder” approach in its operations? 3. Who are this company’s key stakeholders, why are they “key” and how does this company manage its stakeholders? 4. How do these key stakeholders influence the company? Section 3 – Government and Civil Society 5. Describe how government has influenced this company, either directly or indirectly, and discuss whether this influence has been positive or negative. 6. Describe the public-private partnerships this company has with government and discuss the benefits accruing to both the company and the government as a result of this partnership. In the unlikely event your research shows that the company...
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...Final Project One: Apple as a Successful Company Apple has captivated the world of technology in a numerous amount of ways. There is not one place you can go, without seeing one of their products in someone’s hand or in their ears. It has become a necessity for teenagers to own one of the famous Iphones, Ipods, Ipads or even Iwatches. This company has taken something as simple as a cell phone and turned it in to a tool that can be used for pretty much anything from video chatting, navigation, maintaining a schedule, and of course its main purpose for communication. Executives at Apple ensure that they continue to hold the top spot in this technological based world and they are doing an outstanding job at doing so. As of 2013, Apples mission statement is as follows: “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.” (Jurevicius 1) Apple has done a tremendous job in valuing and following their mission statement. The company has not failed to continue coming out with new products and innovating their current ones to be top notch. Apple also supports their retail locations and tries to make customer interactions and issues to be as easy as possible. Apple trains several employees...
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...Apple Computer, Inc Company Report I have chosen to do Apple Computer, Inc for my company report. Apple is in the computer software industry and in the technology sector. Apple is a very interesting company with its vast relationships with other big companies and also huge loyal customer base it has created over the years. From the buyer concentration aspect Apple has many relationships with huge manufacturing companies such as LG and previously Samsung for their iPhone and iPad displays. All the way to their partner in China called Foxconn which is the company responsible for employing Chinese workers to build Apple's devices. At the same time however though Apple has a huge seller concentration with selling its multiple product lines to the public. This includes iPhones, iPods, iPads, iMacs, Macbooks, vast accessories for their products, and Apple TV. Apple sells these various products through its massive amount of storefronts but also through partnerships with the major Telecommunications companies such as AT&T, Verizon, and Sprint to name the ones in the U.S. They do have partnerships with other Telecommunications internationally as well. The company operates in Cupertino, California and " The Company also sells its hardware and software products to enterprise and government customers in each of its geographic segments. The Company’s products are deployed in these markets because of their power, productivity, ease of use and the simplicity of seamless integration into information...
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...Apple History -Apple was founded in 1976 by Steven Jobs and Steven Wozniak. - They started off designing a personal computer called the Apple I to Silicon Valley enthusiasts. -Two years later came the first mass produced personal computer the Apple II with first colour display. The Apple II sold 100,000 units which was very successful. - The Macintosh (Mac) was introduced in 1984 with user friendly user-friendly graphical user interface which allowed users to interact with screen images. It was a breakthrough in PC’s but didn’t have the speed, power or software to compete with IBM’s Pc that was introduced in 1981. - Because Mac was faring poorly in the market Steve Jobs became critical of the company’s president and CEO, John Sculley who was hired by the board in 1983. - In 1985 Jobs devised a boardroom coup to replace him while Sculley was in China but Sculley heard about the plan and cancelled his trip, the board voted to keep Sculley in his position and Jobs who was chairman of the company but was stripped of all decision making authority, soon resigned. -That same year Apple’s problems continued and they laid off one fifth of their employees and had their first quarterly loss. In 1987, Apple released a revamped Mac PC with excellent graphic capabilities. -In 1991, Apple released the PowerBook its first generation notebook. In 1993, the board removed Sculley as CEO and chose chief operating officer, Michael Spindler. - In 1994, Apple released the PowerMac family...
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...Apple Computer Company Steven Paul Job established Apple Computer Company on April 1st 1976, when he was 20 years old and he was college dropout. Steve Job was lacking on the technical skill. He made teamed up with Steve Wozniak who had already written programming language and designed circuit board and Started with the first apple computer, Apple I, basic circuit board they sold through a local retailer for $500, and some 15 months later they introduced their first computer, the Apple .II. Annual sales quickly reached $300million and by 1980. Steve hired two engineers from Hewlett-Packard to conceive new computer. Steve also hired doctoral student in neuroscience, Bill Atkinson. Steve always tries to innovate the products. By getting new technology from Xerox Corporation, Steve “bought” Xerox PARC product, Smalltalk. Smalltalk showed three amazing features. One was how computers could be networked; and the second was how object oriented programming worked, and last, the graphical interface that was made possible by bitmapped screen. The Apple raid on Xerox PARC is sometimes described as one of the biggest heist in the chronicles of industry. Bill Gates and Steve Jobs, despite their similar ambitions at the confluence of technology and business, had very different personalities and backgrounds. Gates was good at computer coding, unlike Jobs, and his mind was more practical disciplined and abundant in analytic power. At first, Steve Jobs wanted Microsoft to create applications...
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...Toledo Cruz 20199666 “Homework 2” Strategic Management Instructor: Dr. Sibin Wu Master in Business Administration Wednesday, September 12th, 2012 Do you think Apple is a visionary company? Why? Do you think Steve Jobs built a long-lasting company? Why? Nowadays, who do not know Steve Jobs worldwide? There are probably thousands of people who don't know who he is/was, but certainly there is a higher percentage of people that somehow has had contact with any of Jobs geniuses creations or now they can get access to several content at affordable prices that can be found in iTunes, there are several products, that makes Steve Jobs a visionary man, he started along with Apple a technological revolution, bringing to life total new concepts starting with new words, earphones, music players, music by itself, computers, etc. Moreover, I would say there are just few companies as visionary as Apple, from its very beginning the founders, Steve Jobs and Steve Wozniak, knew what they were doing and what they wanted to do next. Even though, this tech company doesn´t have a formal vision statement, is clear what they are doing, and they have a very well defined goal where they want to get, they just work every day in building the path. There are a couple of “quotes” that sometimes are described as Apple vision: "It's in Apple's DNA that technology alone is not enough. It's technology married with liberal arts, humanities that yields us the result that makes our heart sing. And...
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...activities of 22.6 billion was result of cash used for purchases of marketable securities and net of sales and maturities for 9 billion, cash used to acquire property, plant and equipment for 9.6 billion, and cash paid for business acquisitions, net of cash acquired for 3.8 billion. Cash used in financing activities of 37.5 billion consisted primarily of cash used to repurchase common stock of 45.0 billion and cash used to pay dividends and dividend equivalents of 11.1 billion, partially offset by net proceeds from the issuance of long-term debt for 12.0 billion and commercial paper for 6.3 billion. In 2014, the Apple Inc. use their huge cash flow to spend 45 billion to repurchase of their common stock. It takes up a lot of cash expenditures and it also make their Stock prices rose more than 43% in the whole year. Currently, the Apple Inc. is the world's largest company by market capitalization, has reached 758.7 billion. Ratio Analysis Liquidity and Efficiency a. Working capital and current ratio: (in million) | sep 27, 2014 | sep 28, 2013 | current assets | 68,531 | 73,286 | current liabilities | 63,448 | 43,658 | working capital | 5,083 | 29,628...
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...Apple Inc. Analysis Business Strategy The objective of this essay is to analyse the strategy of Apple Inc. By comparing their strategy to their vision, policy, goals and objectives we will get a better understanding ( Warnock Davies, 2000) of Apple’s choice of strategy. Mission: "Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings." Vision: "Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them." The strategy of Apple Inc. is in line with their mission and vision. As they want to bring the best user experience to its customers through its innovative hardware, software, peripherals, and services. To realize this they make use of their unique ability to design and develop its own operating systems, hardware, application software, and services. Apple Inc. strives to make its customers masters of the products they have bought by enabling smooth customer interaction . They believes that continual investment in research and development and in marketing and advertising is critical to sales of innovative products and technologies. By this strategy of continual investment they try to continuously move forward and expand its platform for delivery of third-party content and applications. The Company’s strategy also includes expanding its distribution...
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...Apple Incorporated is a U.S. based computer and electronics firm that manufactures products such as the iPod, iPhone, Macintosh computer, iPad, and Apple Watch. Apple Incorporated was founded in 1976 by Steve Jobs and Steve Wozniak, who released the Apple II computer in 1977 (Apple Inc…, 2015). The next product launched by Apple Inc. was The Apple Lisa which was released in 1983 and was the first computer to have a mouse and a graphical user interface (Apple Inc…, 2015). The first Macintosh computer came in 1984 however it was not successful due to the lack of market share to compete with IBM (Apple Inc…, 2015). After several years of financial losses, Steve Jobs launched a product redesign in 1997 that led to the iMac in 1998 (Apple Inc…, 2015). During the 2000s, Apple began to focus on portal MP3 devices such as the iPod and mobile phones like the iPhone. Then Apple began a new line of business in the music industry with iTunes. Today, Apple Inc. is a major competitor within the computer and consumer electronics industry. Apple Inc. is headquartered in Cupertino, California and has 76,000 employee based in the United States. Apple Inc. has directly and indirectly created and supported 1.9 million jobs in the United States (Israel & Johnson, 2016). Apple Inc. has stores located in 18 countries including the United States (Apple Inc., 2016). After a brief overview and history of Apple Inc., this critical analysis will take a look at the industry in which it operates,...
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...Aburokba Susan Robertson Accounting 1A April 30 2014 Financial Analysis Apple I am not a huge fan of Apple products, although I am a big fan of their company. No matter what you read in the press or business press about Apple the fundamental business strategy at Apple is a financial one. Apple’s fundamental strategy is to squeeze as much profit possible from every sale it makes. Apple’s financial strategy is to maximize , a financial strategy that has been put to use since Steve Jobs returned to the company. However every thing great must have a downfall, Apple doesn't have much weaknesses but they might affect the company financially in the long run. One of Apple strengths is Customer loyalty combined with expanding closed systems. First, Apple now has a full range of apps, software and products that are linked and support each other. Second, new products and programs will be released soon (iTV), hence expanding the system. Third, Apple has a strong customer loyalty, which increases due to Apple’s closed system, which, in turn, is supported by customer loyalty. So the combination of Apple’s expanding closed system and customers’ loyalty increases competitive advantage. Apple is a leading innovator in mobile device technology. Apple has been chosen as the most innovative business in the world for the 3rd time in 2012. Company’s ability of producing innovative products is the strength the company builds upon and is able to bring the best products to the market. ...
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...as we knew changed. Apple was a pioneer every step of the way with the development of the computerized world, introducing graphic user interfaces as a product for mass consumption. Today, our world revolves around computers, as they organize and keep track of every aspect of our society. The introduction of the smartphone, which Apple also helped pioneer with its iPhone technology, allowed the everyday consumer to walk around connected to the internet. While the introduction of the laptop has made the personal computer much more portable, the computerized tablet is steadily gaining ground as a much more portable computer than the laptop. While for several years Windows attempted to produce a viable tablet to sell, it wasn't until 2010 that a mass market for the tablet was created with the introduction of the iPad. In 2010, the iPad took the world by storm, accounting for nearly 100% of the entire market for tablets. Every year the market grows, and Apple accounts for 32.4% of a far larger market today.. From 2012 the market has grown 60%, with the iPad firmly ahead of its closest competitor, Samsung, who controls only 18 % of the market. Although tablets with the Google Android operating system are now more widespread than the Apple operating system, the iPad is responsible for 84% of tablet internet browsing, which indicates that iPad users are much more likely to connected to the internet and perhaps more likely to be repeat customers. The fact that Apple is the worlds most...
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