...Running Head: Apple’s Make-vs.-Buy Decision Apple’s Make-vs.-Buy Decision Apple’s best approach regarding hiring employees for their top technology or engineering positions would be private employment agencies. Since there is a huge secrecy that surrounds Apple’s products, employment agents have the ability to bring in the right fit candidates for Apple’s top positions. In regards to Apple’s entry level positions, recruiting at Colleges and Universities would be an successful and inexpensive tactic. Apple is a company which will continuously stay on the leading edge in new technology ideas. Therefore, it is extremely important for Apple to stay fresh with new perspectives and ideas. With this being the case, Apple shouldn’t only source their talent from internal sources such as referrals or all internal promotions. Internal sourcing can show growth and have succession planning in any company, but it shouldn’t be Apple’s one and only source of growth because it may limit new ideas and innovations from coming to the table from external experiences. In order for Apple to draw interest from the best talent, Apple must have the best talent searching for the best talent. The recruiters must be savvy and knowledgeable about Apple products. An individual who applies for a position most likely has...
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...secrets. Some people believe that providing protect creates a monopoly and want to shorten the term, in which a product is protective. The law benefits the creator and the consumer; it does create a monopoly but only for a short time in order for the creator to profit. Once the term of protection expires the consumer can then take the product and make improvements and even buy it cheaper. Without protection people would choose not to share their creation or invention, which would cause poor economy growth. Due to the laws of protection for IP, many lawsuits are filed each day. These types of lawsuits could last for years. A lawsuit that has lasted for a few years is Apple Inc. vs. Samsung; the lawsuit between the two electronic companies began in April 2011. Apple Inc. filled 12 claims of infringement against Samsung; the infringements are between the two product Apple Inc.’s iPhone and Samsung’s Galaxy. The goal for Apple Inc. is the make Samsung pay for the infringement in the past as well as stops them from infringing anymore in the future (Patel, 2011). A few days later Samsung fires back at Apple Inc. with an infringement lawsuit themselves,...
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...Focus is what develops a Brand We Seem to Be Confusing Product Brands and Company Brands It's obvious that Procter & Gamble is a company brand, but what's an Apple? Like P&G, Apple is a company brand. But unlike P&G, the Apple company brand is a powerful motivating force for buying Apple product brands including the iPod, the iPhone and the iPad. Every company should have a powerful company brand, but they don't. Except for a handful of companies like Johnson & Johnson, most company brands influence very few consumers. How many consumers go out of their way to buy Procter & Gamble products? Or Unilever products? Or PepsiCo products? Or General Motors products? Not very many. How do you build a company brand? Many marketing pundits have a lot to say about this subject. Some typical approaches include: * Communicating culture, concern for the environment and sustainability programs. * Purpose-driven marketing, based on social responsibility and standing for something that inspires consumers. * Through innovation, by launching new products and services that are on the cutting edge of design and performance. All of these things are worth doing, but they don't do much to build a company brand. The problem is the noise level. It's not just the Fortune 500 that are causing the problem. That's just the tip of the corporate iceberg. It's the Fortunate 17,509. There's nowhere near enough room in the average consumer's mind to file away facts...
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...Alicia Oard FDSCI 302 April 14, 2013 SUPERMARKET SURVEY While living off-campus, I’ve realized that there lies a whole nether world where students must buy their own groceries based on price, bang for your buck, and of course, taste. Who knew the fridge didn’t magically create ranch dressing?! Well, I was on my weekly grocery shopping stroll to Wal-Mart when I decided, maybe instead of people watching I should try and compare my groceries to see what I am actually buying! So I slipped out my notepad, clicked my pen and I was off to the produce section to start my raid. OREOS VS. MEGA STUFF OREOS: As I approached the produce section, I nearly collided into the enormous, radiant, mass of NEW Oreo Mega Stuffs. Supermarket stockers specialize in making bold displays to lure in consumers, enticing impulse buys. While gazing in awe at the empire state building of cookies, I realized that there were also a few other varieties hidden in the mound. The original Oreos were tucked around the corner below eye level. Most packages were very similar; same color, same font, yet the font sizes were significantly larger on the Oreo Mega Stuffs. If one was not paying attention and grabbing their weekly drug dose of milk and cookies, they may have grabbed the wrong type. Although, if someone were to take time and look at both packages, they would conclude that both the Oreo Regular and Oreo Mega Stuff were composed of the same ingredients and additionally the same price. However the nutrient...
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...competitor’s reaction to their precise move. Oligopolies are everywhere and can be detected from wheat that is managed by large agriculture groups to cell phone companies. Oligopolies How do firms in the industry compete? Managers within interdependent industries make decisions that will affect not only their firm, but they must consider the reaction to their competitor as well. Without this consideration, the rival’s reaction will certainly affect his or her own sales and profitability due to that decision, which may or may not be intended. An oligopoly can be formed when a selected few companies dominate a market, such as the computer market of Microsoft and Apple make up nearly one hundred percent of the computer operating market. (State Owl, 2012) Therefore, the competition between Apple and Microsoft most likely use analytical guides or tools...
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...John Kelley Admin400 – R10 Apple vs. Android When it comes to analyzing the Apple iPhone, it is important to understand their main strategies that they use to try and give themselves a competitive advantage. Judging by the products that Apple has put out in their iPhone line, it certainly appears that they have achieved a competitive advantage over other companies, most notably ones in the Android market. The Apple iPhone has always been known for its sleek and highly aesthetic design, along with most other Apple products. This has become a staple of their company, and a strategy that has proved to be successful. The iPhone is physically appealing to most customers, and in the Wired Android article they mention that the visual aspect of the phone is a huge factor in what type of phones consumers will buy. It mentions that people don’t want to buy ugly phones that are hard to use. This is something that the iPhone has taken advantage of to give themselves an edge, by creating a phone that is pleasing to the eye and relatively simple to use. As far as the Android phones, they take a different approach to try and appeal to their customers. They want to express that their technology is “smarter” and has more capabilities than that of Apple’s iPhone. This is a concept that may appeal to some people, but also may steer people away from their product if they are looking for a phone that is easier to use. Although Android phones are still quality products, it appears...
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...Apple’s iPhone5 vs. Samsung’s Galaxy S3 Apple’s iPhone5 vs. Samsung’s Galaxy S3 In today’s world, technology has a huge impact on the way that individuals live and communicate. Technology is used at work, school, home, and just about anywhere else that one could imagine. The use of cell phones has been the dynamic for the 21st century. Just about everyone, from the elderly, to elementary students owns one. With such a huge variety of cell phones on today’s market, the iPhone5 and the Samsung Galaxy S3 reign as today’s market leaders. Both devices are exceptional however, when comparing the technology, design, and overall functionality of the iPhone5 and Samsung Galaxy S3 there are some commonalities and differences that prove the superiority of the Samsung device. Examining the design of these two handsets provided by the industry leaders, Apple and Samsung shows that the Galaxy S3 has a vibrant 4.8 inch Super AMOLED HD display, whereas its competitor boasts a 4 inch Retina LCD display. As far as the display goes, the Galaxy S3 is one of the best 720p display smartphones on the market. When comparing these two devices one cannot help but to notice the drastic difference in size. The Galaxy S3 measures 5.38 inches high, 2.78 inches wide, .34 inches thick, and weighs 4.70 ounces. Its counterpart measures 4.87 inches high, 2.31 inches wide, .30 inches thick, and weighs 3.95 ounces. In other words, the Galaxy S3 is a much larger phone compared to the IPhone5. To some...
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...APPLE INC IN RETAILING (WORLD) June 2014 SCOPE OF THE REPORT Scope All values expressed in this report are in US dollar terms, using a fixed exchange rate (2013). 2013 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account. Retailing Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies‟ opinions, reader discretion is advised. Non-Store Retailing Internet Retailing Non-Grocery Retailers Electronics and Appliance Specialist Retailers Apple Inc, goes from strength to strength thanks to unparalleled consumer loyalty and brand equity, superlative store experiences, a strong portfolio of products and a customer service strategy that sets it apart from its rivals. Lacking strong leadership store sales have struggled - sales per store in 2013 were flat. Appointment of ex Burberry CEO as new VP of Retail and Online is expected to provide much needed boost to Apple retail operations – both in store and online. STRATEGIC EVALUATION COMPETITIVE...
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...Apple’s Make-vs.-Buy Decision HRM 500 HR Management Foundations Apple’s Make-vs.-Buy Decision Recruitment Approaches for Apple Apple would be best served with sourcing recruitment efforts from private employment agencies for their top technology or engineering positions. Considering the secrecy that surrounds Apple products, head hunters would be able to source out potential right fit candidates for Apple’s top positions. For their more entry level tiers, recruitment efforts at Colleges and Universities would be an effective and affordable approach. Apple also will have its fair share of direct applicants, considering the fact that it is very trendy and appeals to all consumers. As stated in the NY times, it has “cast a spell” on consumers and investors. When visiting Apple’s website for careers, the page is appealing and full of promise for not just any job, but a career. Apple is a company that is going to always stay on the frontier of new ideas. In order to do this, it is important to stay fresh with new perspectives and ideas. With this being the case, Apple would want to not only source their talent from internal sources such as referrals or all internal promotions. It is important to show growth and have succession planning in any company, but it should not be the sole source of growth as it might limit new ideas and innovations from coming to the table from outside experiences. Recruiter traits and behaviors...
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...veggies as a healthy alternative to fast food. When they advertise in magazines it usually in the various food magazines that are out. They go out of their way to use billboards and radio to market everything else, rather than something that could make a change in our will being. I think these types of advertising were used to entice the viewer to go out and buy the products that is being advertised. They haven’t influenced consumers to go out and get fruits and vegetables because of the lack of the visual appeal. You don’t get the WOW factor when it comes to the health benefits of eating more fruit and vegetable. When big companies usually advertise products. They go all out and use celebrities, funny characters, an even children to sale. For instance, how likely would it be for someone to see a commercial on a snickers bar vs a commercial about and apple. The snickers commercial will have flowing chocolate, celebrities, and music to go along with it. When it comes to the advertising for the apple. At the most you will get a farmer in a apple field telling you how juicy the apple is and not telling the health benefits of the apple at all. If I had to market products such as fresh fruits and vegetables. I would start by using commercials as my means to get the word out. I would use celebrities who I know eat healthy and clean. Some people look up to celebrities as if they are God’s. Using children to get other children to...
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...MICROSOFT VS MACBOOK INTRODUCTION May 2006 marked a special moment in computer history. Apple introduced the MacBook: the first consumer Apple laptop that runs on an Intel chip. This is significant because Windows users now can truly compare Windows-based laptops to the MacBook family. The speed of the MacBook is on pace with the speed of PC laptops. Windows users have less and less reasons to remain Windows users. Running parallel to the increasing reasons to consider Mac over Windows is the fact that our world has evolved from a desktop world to a laptop world. Laptops are so fast and well-equipped nowadays that they serve the needs of not only consumer users, but also professional users such as graphic designers and high-end Photoshop users. There's now only two groups of users that should even consider buying desktops:1. mega-power users. This includes hardcore gamers, 3d animation users and professional video editors. These guys need the fastest machines available to make their processor-hogging routines running faster and faster.2. super-budget users. You can get a nice desktop for $500 nowadays. nice laptops go for about $1000+.That leaves the rest of us. And that's a large group. Laptops offer a freedom that no desktop (or even an iMac) can offer: Portability. Use the laptop on the couch while watching TV. Use it at your desk to get serious work done. Use it on the deck to enjoy the spring weather. Use it at the coffee shop or library to simply look cool. Plus, they...
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...Apple introduced its first phone into the market in 2007. This new product was introduced to consumer as the iPhone and item became a flagship product of the company that attracted consumers from the start. The company offered an innovative smart phone which allows users to not only make calls but to move seamlessly from listening to music, to browsing the web, checking emails and back at the touch of a finger The company presented its product based on four pillars. It offered a small amount of products, focused on the high end, give priority to profit over market share and created a halo effect that makes people starve for new Apple products (Nielson, 2014). Apple surprised consumers with the release of the iPhone and today it continues to dominate by continuously reinventing its product. In this paper I will present a business proposal for the iPhone that addresses market structure, price elasticity, marginal cost and marginal revenue, suggested non-pricing strategies, barrier to entry and fixed and variable cost. Additionally, I will recommend an appropriate pricing and non-pricing strategies for the iPhone based on the projected economy's stage in the business cycle and the prevailing projected economic conditions for one or more macroeconomic factors. Market Structure According to InvestorWords, market structure is defined as the collection of factors that determine how buyers and sellers interact in a market, how prices change, and how different levels of the production...
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...so many different options to the way someone can evaluate one. Whether it be how much does a computer costs, what makes it cost that much or why are they priced the way they are? Security too, is a big asset that should be overlooked; especially because confidential information can be obtained very easily without anyone even knowing. Or maybe the hardware that is inside a computer. Many people are not tech savvy, so they don’t know any better. Comparing an Apple Macintosh that runs OS X and a Microsoft PC that runs Windows are usually what is accomplished at an electronic store, for example, Best Buy. All these thoughts have to be questioned and answered before a valid decision should be made about which computer is the superior one. Windows or Macintosh OS X? You choose Living in this age where technology makes the world go round; things can get confusing when you can’t keep up to date with all the changes. The present is moving at a faster pace than ever before with all the gadgets we have now. When you’re looking to buy a computer, because let’s be honest, the majority of the people in this world have one; do you know what you’re looking for? Do you go for the expensive, flashy Macintosh with OS X operating system? Or the cheaper, yet user friendly Windows PC? Certain questions like these might not cross your mind, although knowing exactly which is more suitable for you could be beneficial. Both being initially released in the 80s, OS X and Windows have had drastic technological...
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...Case: Apple’s Make-vs.-Buy Decision In a turnaround from a trend in which high-tech (and other) manufacturers have outsourced the making of important components in order to increase efficiency and focus on what they do best, Apple has recently made moves that seem aimed at bringing the design of microchips back in-house. Apple is known for innovative design, and along with that, it tends to keep details of what it makes highly secret. Making chip design a company process, rather than a product to buy, gives Apple more control over the process-and over the secrecy. Of course, the decision to handle its own development has huge implications for human resource management. The company needs all-new labor forecasts, a larger labor force, and an intense push to bring in technical talent. Recently, Apple has been hiring many new engineers. Products they could be assigned to include microchips that require less power to operate iPhones and iTouch devices, as well as circuitry to improve the graphics displayed in games and videos played on its devices. A top-notch team could, at least in theory, come up with unique improvements that will take rivals by surprise. One way to acquire a lot of talent fast is to acquire entire companies and make them part of Apple. And that’s one move Apple has been making. The company recently acquired P.A. Semi, a start-up company that designs microchips. Its products could be used to run iPhones and iPods. Observers are guessing that chips developed...
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...Leasing vs. Buying a Vehicle The great debate to lease or buy a car? Which one of the two options is the smarter or he better choice? The answer to this question is both and neither are the best options. Confusing one may think so, however, the best way to get to the answer is to ask yourself what is important to you. Every person is different with different values and priorities that determine for them whether leasing or buying is the answer. There are people who desire to drive a new vehicle every few years with little or no maintenance costs. Some people have a strong desire to own the vehicle, as opposed to lower upfront costs with no ownership. One of the two of the biggest temptations for many people to lease verses buying are that the monthly costs to lease are cheaper than the monthly payments to buy a car. The other is that they are able to have a new car every 2-3 years, as opposed to the people who purchase. People who purchase generally hold on to the car for an additional 2 years after the last car payment. Let’s review the pros and cons of leasing. The advantages of leasing are it offers lower monthly payment and the ability to drive a new car with all the new bells and whistles every 2-3 years (ehow). There is a tax benefit of paying lower taxes since the individual is paying the taxes on the monthly payments verses the full value of the car. From the two examples so far it appears that leasing is a great situation, and everyone should lease; once...
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