...TECHNOLOGY APPLE VS SAMSUNG: FRENEMIES AT THE GATE It’s one thing to be a culturally vibrant brand in one part of the world. It’s another to radiate that vibrancy at high amplitude across the world. It means the brand has not only tapped into global shifts in values and attitudes, but also expressed itself and engaged people in ways that resonate culturally on a local level. As the world shrinks and our connectivity to one another grows, brands need to stay true to their roots, and do so in ways that are Visionary, Inspiring, Bold and Exciting, regardless of where they play. In 2012, the battle between Apple and Samsung took place on a global stage, both inside and outside of courtrooms. What makes this turf fight particularly interesting is the dependency these two titans have on one another. After all, Samsung is Apple’s biggest parts supplier, yet its fiercest competitor in the smartphone market. By year’s end, Apple was victorious on the legal front, but Samsung won on the main stage, with consumers. Apple was the world’s No1 company by market value, but Samsung was the world’s largest technology company by sales. This same, “Yes, but…” phenomenon is also reflected in the brands’ cultural vibrancy. Apple’s global VIBE is stronger overall, but Samsung’s VIBE – just behind Apple’s – is more stable across countries. Apple’s VIBE is being pulled into the stratosphere by the devotion it has earned in the USA, Western Europe and Australia. It’s a bumpier road for the brand in Asia...
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...STRATEGIC MANAGEMENT APPLE VS SAMSUNG Apple Apple Inc. (sebelumnya bernama Apple Computer, Inc.) adalah sebuah perusahaan multinasional yang berpusat di Silicon Valley, Cupertino, California dan bergerak dalam bidang perancangan, pengembangan, dan penjualan barang-barang yang meliputi elektronik konsumen, perangkat lunak komputer, serta komputer pribadi. Apple Inc. didirikan pada tanggal 1 April, 1976 dan diinkonporasikan menjadi Apple Computer, Inc. pada tanggal 3 Januari, 1977. Pada 9 Januari, 2007, kata "Computer" dihapus untuk mencerminkan fokus Apple terhadap bidang elektronik konsumen pascapeluncuran iPhone. Apple dikenal akan jajaran produk perangkat lunak diantaranya sistem operasi OS X dan iOS, pemutar musik iTunes, serta peramban web Safari, dan perangkat keras diantaranya komputer meja iMac, komputer jinjing MacBook Pro, pemutar lagu iPod, serta telepon genggam iPhone. a. Visi Ada Apple disetiap meja b. Misi Apel memicu revolusi komputer pribadi pada tahun 1970-an dengan Apple II dan diciptakan kembali komputer pribadi pada tahun 1980 dengan Macintosh . Apple berkomitmen untuk membawa yang terbaik pengalaman komputasi personal kepada siswa , pendidik , profesional kreatif dan konsumen di seluruh dunia melalui hardware yang inovatif , perangkat lunak dan Internet penawaran. c. Manajemen Strategis 1. Pangsa Pasar Yang Dibidik Pasar yang dibidik Apple inc antara lain kalangan pelajar, pekerja, pemerintahan...
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...on lectures) Read the case Samsung attacks Apple and answer to the following questions: 1. How important role do Samsung and Apple play in global smartphone market? 2. What is guerrilla marketing and discuss how Samsung tried to win the smartphone battle by guerrilla marketing? 3. Discuss various strategies adopted by Samsung to win over Apple? 4. Discuss the opportunities and challenges arising out of the battle between Samsung and Apple? This assignment represents 5% of your final grade. Deadline: Friday, 5th September 2014! INTERNATIONAL BUSINESS SCHOOL YEAR 2014/2015 INDIVIDUAL ASSIGNMENT (2-3 pages, typed and handed in personally on lectures) 1. Samsung is the one of two largest smart phone producers in the world. Samsung, a South Korean company was founded in 1938 by Byung-Chull Lee .'Samsung Electronics' which was popular in the world for various consumer electronic goods such as TV, Computers, Mobile Phones, Music System, and Camera etc. ln late '1970s and early 1980s, Samsung forayed into various international markets and the company started expanding its business globally. ln 2010, Samsung introduced its first smart phone 'Samsung Wave' based on its own operating system Bada. ln October 2011, the company introduced its most challenging smartphone Galaxy S ll, which was considered as a tough competitor for Apple's smartphone. Another largest smartphone producers and best know brand is Apple. Apple was founded by Steve Jobs (Jobs)...
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...Battle? Apple is trying to protect its patent. “A patent is a set of exclusive rights granted by the government,”(piperpat.com) usually for a new invention/product. Apple have many patents, however they cannot protect them all as there is a constant change and upgrade in technology that only specific new features can be protected such as their ‘pinch and stretch’. Apple won a court battle after suing Samsung for “$1.05billion due to patent infringement.”(Opinion,2012) However they only won the battle as Samsung copied their ‘pinch and stretch’ trick. Below shows the courts ruling over certain patent claims by Apple towards Samsung. Samsung retaliated by trying to claim that Apple copied some of Samsung’s patents. However the judges ruled against Samsung. The key factors, in this patent battle are to prevent the other from gaining more market share and stealing their ideas. Both companies are large and have a large share in the tablet and smart phone market. The paperwork is based around a battle for patent, it is clear that it’s a battle over market share, reputation and a fight for dominance. This is why neither will back down, or accept they are at fault. The court battles are costing them millions and if it carries on the costs will damage the company’s reputations and profit’s as these costs need to be covered someone. Who are the main actors implicated and what are their claims? The billion-dollar patents dispute between hi-tech heavyweights Apple Inc. and Samsung...
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...Apple Inc. v. Samsung Electronics Co., Ltd. was the first of many lawsuits between Apple and Samsung. Apple Inc. filed its patent infringement lawsuit in April 2011 and engaged legions of the country's highest-paid patent lawyers to demand $2.5 billion from its top smartphone competitor. Samsung Electronics Co. fired back with its own lawsuit seeking $399 million. By August 2011, Apple and Samsung were carrying out their legal battles in 19 ongoing lawsuits in 12 courts in nine countries on four continents; by October, the fight expanded to 10 countries, and by July 2012, the two companies were embroiled in more than 50 lawsuits around the globe with billions of dollars in damages claimed between them. The ultimate cost of these patent wars to consumers, shareholders, and investors is yet unknown, but it is increasing both business costs and product pricing. Some of the things that Apple claimed had been copied by Samsung are: the Galaxy line infringes the “Trade Dress” (which refers to design aspects that are non-essential to the function of a device) of the iPhone and iPad by using a rectangular design with rounded edges also the black borders around the Galaxy Tablet are very similar to those exhibited by the IPad; the use of small square app icons and the software used by Samsung were one of Apple's claims. I think Apple has a point with respect to software used by Samsung, but despite that does not seem to be anything more. The shape of the phone and tablet are just consumer...
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...Apple and Samsung had their number of lawsuits between each other that was related with tables and smartphone designs. These series of cases were very important because both these companies together had half the smartphone and tablet market share throughout the world. The very first case was made by Apple (Chellel). In 5th of January 2007, Apple sued Samsung for four design patents. Next, in June 2007 there a massive case files against Samsung for violating color design patent of hundred and ninety three screen shots of numerous iPhone graphical user cross points. The suing was based on violation of Apples patents, trademarks, user interface and bravura (Wingfield & Tabuchi). Samsung countersued Apple for falsifying documents that was misleading the court. In april 2011, Samsung counter-sued by placing a federal complaint in the courts of Germany and Tokyo for infringement of patents for mobile communication (Wingfield & Tabuchi). In June 2011 Samsung sued Apple in United States District Court for the District of Delaware and British High court of Justice. This was the beginning of the so called “smartphone patent wars” and by October 2011 Samsung and Apple were having nineteen cases in 10 different countries (Wingfield & Tabuchi). The phones in particule Apple was suing Samsung were but not limited to Nexus S 4G, Continuum, Infuse 4G, Galaxy Tab 10.1, Galaxy note and Galaxy S III. In July 2012 the number of legal cases they had between each other became fifty...
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...Earnings Release Q2 2013 Samsung Electronics July 2013 Disclaimer The financial information in this document are consolidated earnings results based on K-IFRS. This document is provided for the convenience of investors only, before the external audit on our Q2 2013 financial results is completed. The audit outcomes may cause some parts of this document to change. This document contains "forward-looking statements" - that is, statements related to future, not past, events. In this context, "forward-looking statements" often address our expected future business and financial performance, and often contain words such as "expects”, "anticipates”, "intends”, "plans”, "believes”, "seeks” or "will ". “Forward-looking statements" by their nature address matters that are, to different degrees, uncertain. For us, particular uncertainties which could adversely or positively affect our future results include: · The behavior of financial markets including fluctuations in exchange rates, interest rates and commodity prices · Strategic actions including dispositions and acquisitions · Unanticipated dramatic developments in our major businesses including CE (Consumer Electronics), IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our future results These uncertainties may cause our actual results to be materially different from those expressed in this document. Income Statement (Unit:...
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...Apple iPad Air vs. Samsung Galaxy Tab Pro 10.1 The Apple iPad Air and Samsung Galaxy are two very similar products. Both are the new generations of tablets which combine the gaming ability of the modern smartphone with the computing power of a laptop computer. In addition, these products seek to catch the eyes of user bases of all ages, from the younger kids using it for the aforementioned gaming to the college student using it for fantasy football or taking notes to the working adult who uses it for work presentations. In this analysis, it will be shown how the products are currently positioned within the market, then from there each’s internet presence, television commercials, and messages will be compared and contrasted. The market for the tablet is a rapidly growing market with the question no longer being whether or not the tablet will catch on but when will the tablet overtake the laptop computer as the preferred mobile, large computing device. In the business market, the percentage of tablets owned by a business was 11% in 2012 and is projected to rise to 18% by 2017. With such a priority on the tablet, the big electronic product companies have had their eye and hand in the industry for a while. So far, the two best companies, for a variety of reasons, are Apple with its iPad and Samsung with its Galaxy Tablet. According to TabTimes, as of Q2 in 2014, Apple was at 26.9% and Samsung at 17.2% of the total tablet market share in the world. Another interesting statistic because...
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...APPLICATION For CNPCIW Vendor/Bidders List China National Petroleum Corporation International and Watan Oil & Gas Afghanistan Limited. (CNPCIW) June 2012 Application Submission Form NOTE: The application submission shall be presented on the Applicant’s company stationary, in the case of a Joint Venture, on company stationary of the lead partner and stamped by company seal. Date: [08, December, 2012] Reference: Execution of upcoming Services & Supply Projects under CNPCIW, Afghanistan Subject: Application for CNPCIW Vendor/bidder List |To: |CNPCIW | | |Attn: Contracts Office | | |House No. 1029, Street 15 | | |Lane 6, Wazir Akbar Khan | | |Kabul, Afghanistan | Dear Sir/Madam, Being duly authorized to represent and act on behalf of Green Tech Construction & Engineering Co., and having reviewed and fully understood all of the Application requirements and information provided, the undersigned hereby applies for Application to be included on the CNPCIW Vendor List for Works (Contractors). Your organization and its authorized representatives are hereby authorized to conduct any inquiries or investigations to verify the statements, documents, and information submitted in connection with this application, and to...
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...the Smartphone industry. The companies that will be compared in this paper are Apple and Samsung. This paper will begin with a brief overview of the history of each of the companies as well as their initial business strategies and core competencies. In addition to this, it will be addressing globalization, the drivers to globalization and the affects that it had toward the business strategies of each of the two companies. Furthermore, the paper will look at the technological advances that have occurred in the industry and how that has impacted the companies, along with how it has shaped each business in order to keep up with the rapidly evolving and expanding market. Lastly, it shall explore what the companies are planning for the future and some of the trends that are occurring within the industry that may be influencing Apple and Samsung. Brief report of Companies Apple Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers. The company was founded by Steve Jobs and Steve Wozniak on April 1, 1976 and was later incorporated the company on January 3, 1977, in Cupertino, California. In 1985, Jobs left Apple and founded NeXT, acquired the graphics division of Lucasfilm (Pixar), and joined the Disney’s Board of Directors. It was not until 1997 that Jobs returned to Apple and saved it from bankruptcy. Apple currently operates in 13 countries and has over 70,000 employees worldwide....
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...benefits the creator and the consumer; it does create a monopoly but only for a short time in order for the creator to profit. Once the term of protection expires the consumer can then take the product and make improvements and even buy it cheaper. Without protection people would choose not to share their creation or invention, which would cause poor economy growth. Due to the laws of protection for IP, many lawsuits are filed each day. These types of lawsuits could last for years. A lawsuit that has lasted for a few years is Apple Inc. vs. Samsung; the lawsuit between the two electronic companies began in April 2011. Apple Inc. filled 12 claims of infringement against Samsung; the infringements are between the two product Apple Inc.’s iPhone and Samsung’s Galaxy. The goal for Apple Inc. is the make Samsung pay for the infringement in the past as well as stops them from infringing anymore in the future (Patel, 2011). A few days later Samsung fires back at Apple Inc. with an infringement lawsuit themselves,...
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...Apple’s iPhone5 vs. Samsung’s Galaxy S3 Apple’s iPhone5 vs. Samsung’s Galaxy S3 In today’s world, technology has a huge impact on the way that individuals live and communicate. Technology is used at work, school, home, and just about anywhere else that one could imagine. The use of cell phones has been the dynamic for the 21st century. Just about everyone, from the elderly, to elementary students owns one. With such a huge variety of cell phones on today’s market, the iPhone5 and the Samsung Galaxy S3 reign as today’s market leaders. Both devices are exceptional however, when comparing the technology, design, and overall functionality of the iPhone5 and Samsung Galaxy S3 there are some commonalities and differences that prove the superiority of the Samsung device. Examining the design of these two handsets provided by the industry leaders, Apple and Samsung shows that the Galaxy S3 has a vibrant 4.8 inch Super AMOLED HD display, whereas its competitor boasts a 4 inch Retina LCD display. As far as the display goes, the Galaxy S3 is one of the best 720p display smartphones on the market. When comparing these two devices one cannot help but to notice the drastic difference in size. The Galaxy S3 measures 5.38 inches high, 2.78 inches wide, .34 inches thick, and weighs 4.70 ounces. Its counterpart measures 4.87 inches high, 2.31 inches wide, .30 inches thick, and weighs 3.95 ounces. In other words, the Galaxy S3 is a much larger phone compared to the IPhone5. To some...
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...Acree Introduction Apple and Samsung has been at battle for a while over having the best technology out there when it comes to on the go electronics. This started when Apple claimed that Samsung somehow copied the IPhone. Lately Samsung was fined for revealing confidential information about Apple. But Samsung also exposed the same information about their company as well. Analyzing the Reliability Samsung states that Apple have published the licensing agreement on their product back in October and left it exposed for up to four months. Apple apparently has been refusing to provide information on the theory of Samsung stealing their technology. When analyzing the reliability of both phones and electronics none of them are completely perfect. When choosing a phone you look for preference like security, speed, battery life, or camera features. Samsung is known for the microphone issues whereas Apple technology comes equipped with a number of battery issues. Studies have showed that Apple technology is three times more reliable than its closest competitors. When comparing Apple to Samsung you have a variety of things to consider. Apple went under testing and as a result had the fewest number of problems in relations to the IPad and IPhone. Most of the problems found where related to battery life. The best seller of Apple is its interface, camera, and app store which will keep smartphones users wanting more of what they have to offer. Samsung on the other hand is...
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...McGovern Apple vs Samsung Patent Case – Intellectual and Digital Property Dispute Intellectual property consists of patent, copyrights and ideas of the mind. Methods of dealing with disputes arising from theft of intellectual property include the uniform trade secrets act, US patent and trademark office and no electronic theft act. Personal property is any tangible property that is attached to the land or building owned or movable items like furniture or a painting. Case Apple vs. Samsung is an intellectual property dispute due to the seven issuing patents that Apple owns the rights to. On April 15, 2011, Apple issued an official complaint stating: "Instead of pursuing independent product development, Samsung has chosen to slavishly copy Apple's innovative technology, distinctive user interfaces, and elegant and distinctive product and packaging design, in violation of Apple's valuable intellectual property rights" (Elmer-DeWitt, 2011). Issue The dispute is if Apple's patent case against Samsung is valid under US patent law. Currently, patents are awarded to the 'first to invent' rather than 'first to file' (Jaffe, Adam and Lerner, Josh. p. 38-43). This creates issues with the companies contesting that they created designs prior to alleged infringing devices being released. Samsung claims that the patents are abstract and non statutory and that they are not embodied in something physical like a computer medium. The case began in 2011 when Apple issued an official...
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...Apple vs. Samsung’s Environmental /Organizational Pressures for Changes I will select for my course project two top rated companies in the field of computer/mobile technology. The topic is,”Apple’s environmental /organizational pressures for changes vs. Samsung environmental /organizational pressures for changes “. I would discuss both organizations’ overall structure and compare their steps towards environmental / organizational pressures for changes. Apple is a multinational corporation that creates consumer electronics, personal computers, computer software, and commercial servers, and is a digital distributor of media content. Apple's core product lines are the iPhone smart phone, iPad tablet computer, iPod portable media players, and Macintosh computer line. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976, with the release of the Apple I, and incorporated the company on January 3, 1977 Samsung is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand. Samsung is the world's largest mobile phone maker by 2011 unit sales and world's second-largest semiconductor chip maker by 2011 revenues. The company was the world's largest vendor of smart phones in 2011. Samsung has also established a prominent position in the tablet computer market, with the release of the Android-powered...
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