Free Essay

Apple

In:

Submitted By basketmanjames
Words 2083
Pages 9
TRAINING SCENARIOS

“Active Listening”

| SCENARIO DESCRIPTION |
|Learners will participate in a listening exercise to practice the skill of active listening. |
| |
|Instructions: |
|Present the handout “Active Listening” to the class. Review techniques listed. |
|Begin with a discussion about what active listening is and what active listening is not. (Active listening is being non-judgmental, with the |
|emphasis on listening and not solving the issue or problem. It is being attentive and respectful to the person talking. It involves |
|listening closely, paraphrasing back to the speaker what you hear, clarifying what you think you hear, etc. Active Listening is not planning |
|your response to what the person is saying. It is not day dreaming while they are talking. It is not solving their problems or giving advice.)|
|Divide the class into groups of three and have each group decide who will be the active listener, who will role-play the scenario, and who |
|will be the observer. Instruct the role-player of the scenario to “get into” their role and not to just read their role to their partner. The |
|observer should see if the active listener is employing active listening techniques listed on the handout. |
|Have all three members rotate roles until each person has played each role. |
|Reassemble the class and conclude with a discussion about how they felt and the power of active listening, in our jobs and with co-workers. |
|Debrief this scenario by discussing why it was done and how it relates or can be applied to real life or the job. |

| KEY LEARNING POINTS |
|The learner will gain an awareness of the importance of how things are said and the different messages that can be conveyed. |

| VARIATIONS |
|None |

| RESOURCES NEEDED |
|Active Listening handout (example attached). |
|Active Listening Scenarios (example attached). |

|SOURCE |
|Cokie Lepinski, Master Instructor, Marin County Sheriff’s Office |

Active Listening Handout

Seven Active Listening Techniques Used by Hostage Negotiators[1]

Minimal Encouragements

Sounds made, especially on the phone, to let one person know the other is there and listening. Such as, “Oh?”, “When?”, and “Really?”. They are questions, comments, or sounds that do not interfere with the flow of conversation, but do let the subject know that the negotiator is there and listening. They help build rapport and encourage the subject to continue talking.

Paraphrasing

A summary in your own words of what you were told. Demonstrates listening, creates empathy and establishes rapport because it is evident that you have heard and understood. Usually, paraphrasing begins with the words, “Are you telling me…” or “Are you saying…” Paraphrasing also clarifies content, highlights issues and promotes give and take between you and the subject. It tends to make the subject a better listener.

Emotion Labeling

This is often the first active listening skill to be used in a crisis communication incident. It is important to be attuned to the emotion behind the words and facts. Commonly, we all want to get into problem-solving too early. Too early an approach to problem solving is doomed to failure because the subject is often not ready to reason and you have not listened enough to get all of the information you need to assist in problem solving. Common phrases for you to use are, “You sound…”, “You seem…” , “I hear…” (emotion heard by you). You do not tell people how they are feeling, but how they sound to you as if they are feeling.

Do not be concerned about making a mistake in labeling emotions. The subject will correct you and will often appear grateful for the attempt. Be aware of missing emotions and listen for conflicts in the feelings expressed, especially if they appear inappropriate to the situation. Emotion labeling is not a technique to apply when you are verbally attacked. In that instance, switch to an “I” message (see below).
Mirroring (or Reflecting)

This is the technique of repeating the last word or phrase and putting a question mark after it. This provides very exact responses because you are using the subject’s own words. Reflecting or mirroring asks for more input without guiding the direction of the subject’s thoughts and elicits information when you do not have enough to ask a pertinent question. It is useful when you are at a loss for words and it provides an opportunity for the subject to think about what you have said.

Open-Ended Questions

The primary use of open-ended questions is to help a subject start talking. Asking open-ended questions encourages the person to say more without actually directing the conversation. They are questions that cannot be answered with a single word such as “yes” or “no”. Open-ended questions get information for you with fewer questions, those that usually begin with how, what, when and where. Note that “why” questions are not asked directly. “Why” questions tend to steer the conversation toward blame and shut down communication. “Why” questions also tend to pass judgment.

Closed-end questions give a feeling of interrogation that makes rapport building difficult. They also cause you to work too hard at thinking up new questions.

“I” Messages

“I” messages enable negotiators to let the subject know how he is making you feel, why you feel that way, and what the subject can do to remedy the situation. This is a non-threatening approach and does not put the subject on the defensive. “I” messages are used when communication is difficult because of the intense emotions being directed at you. It is also used when the subject is trying to manipulate you and you want him to stop the attempts. Negotiators also use this technique to refocus the subject and when they are verbally attacked.

Effective Pauses

Silence can be very effective on a number of levels. Most people are not comfortable with silence and will fill it with talk. It is to your advantage to keep the subject talking. Silence can also be used to emphasize a point. You can use silence just before or just after saying something important.

ACTIVE LISTENING SCENARIOS

|ACTIVE LISTENING SCENARIO #1: |
| |
|You’re talking to your friend about your spouse, whom you are angry at because he/she is consumed with work, is always at the office and has |
|missed several important outings with you and the family. You’re feeling somewhat embarrassed and don’t really wish to “air your laundry” in |
|public, but, at the same time you feel a real need to talk about it. |
|ACTIVE LISTENING SCENARIO #2: |
| |
|You’re talking to your supervisor who called you in to ask if you were okay. You have been tired and worn out for the last several weeks. You |
|just don’t feel enthused about anything and each day is not something you look forward to. You feel like you’re just going through the motions|
|on everything you do. |
|ACTIVE LISTENING SCENARIO #3 |
| |
|You’re talking to a co-worker about one of the new guys, who gives you the creeps (and you’re not really sure why). |
|ACTIVE LISTENING SCENARIO #4 |
| |
|You’re talking to your supervisor who just walked in after you got off the phone with yet another irate caller who really pushed all your |
|buttons. You’re feeling guilty because you snapped back at him a couple of times, but you’re afraid to say anything because you don’t want to|
|get into trouble. At the same time, you want to vent! |
|ACTIVE LISTENING SCENARIO #5 |
| |
|You think the two dispatchers across the room have been talking about you because they keep looking over at you and then whispering back and |
|forth to each other. You decide to confront one of them about it at the end of the shift. |
|ACTIVE LISTENING SCENARIO #6 |
| |
|You’re talking to your co-worker. You are very excited because you are planning your first vacation in five years. You leave next week. The |
|only thing that you worry about is the cost, because money has been tight recently. |
|ACTIVE LISTENING SCENARIO #7 |
| |
|You were ordered to hold over by your supervisor, because someone called in sick for the next shift. This ruined your plans for the evening. |
|Still, no one else could or would work it, and you haven’t worked OT in a month because you’ve been on vacation and this is your first day |
|back. You’re talking to a co-worker. |
|ACTIVE LISTENING SCENARIO #8 |
| |
|You’re talking to a friend that you feel somewhat slighted by because he/she hasn’t gotten together with you recently and hasn’t returned |
|calls you’ve left on their machine. You’re worried that you upset them somehow, but you’re not sure what you might have done. |
|ACTIVE LISTENING SCENARIO #9 |
| |
|You are talking to an acquaintance. You have taken your car to a repair shop because it’s making funny noises. You’ve had it in and out of |
|this shop several times over the last several months. You’re quite upset; because you think you’re being given the runaround and feel that |
|they are very condescending toward you. |
|ACTIVE LISTENING SCENARIO #10 |
| |
|You’re thinking about quitting your job. You and your spouse have talked about this for awhile. It would mean selling your house and moving |
|away to live somewhere less expensive. You think you want to do this but at the same time you wonder if it is the best thing for you and your |
|spouse. You are talking to your co-worker. Take it from there! |
|ACTIVE LISTENING SCENARIO #11 |
| |
|You’re upset about the way you were treated by someone at city hall when you went to get a permit for some repair work at your home. You’re |
|talking to your friend. |
|ACTIVE LISTENING SCENARIO #12 |
| |
|You’re talking with a co-worker about the day you had. You had a flat tire on the way to work, causing you to be late and you got yelled at by|
|the supervisor. The dog was sick and you had to take him to the vet. Your tax bill came and you don’t have money to pay it, etc. |
|ACTIVE LISTENING SCENARIO #13 |
| |
|You’re talking to your co-worker about all the changes happening at your agency with expansion, new equipment, new personnel, new policies, |
|etc. It’s all very overwhelming to you. |
|ACTIVE LISTENING SCENARIO #14 |
| |
|You just came in to work straight from a doctor’s appointment where you found out the doctor wants to send you for some tests because they had|
|some unusual readings on your annual physical. (Take it from there…) you’re speaking with a co-worker. |
|ACTIVE LISTENING SCENARIO #15 |
| |
|You’re talking to a friend about your move to a new town. You’ve always lived in the same town and you’re excited, yet also nervous, about |
|this move. |
|ACTIVE LISTENING SCENARIO #16 |
| |
|Earlier in your shift, you made a fairly serious mistake and you’re really upset about it. Usually, you’re really outgoing and upbeat, but |
|this mistake is really eating at you. Even though nothing happened to the involved parties, you feel really terrible and question whether you |
|can still do the job and keep up with all the activity levels like you once did. |
|ACTIVE LISTENING SCENARIO #17 |
| |
|You are “up to here” with your kids. They are simply driving you nuts with whining, sniveling and bickering. You love them, but boy, do you |
|need a break. You’re talking to a co-worker. |
|ACTIVE LISTENING SCENARIO #18 |
| |
|You’re in a dilemma and you ask your friend if they have a few minutes to talk. You have an opportunity to take a new job with regular hours |
|and holidays and weekends off. At the same time, you love what you do and you’re just really torn. |
|ACTIVE LISTENING SCENARIO #19 |
| |
|You’re upset about a conflict you had with a co-worker a few days ago. You’re talking to a different co-worker about it. You feel like you |
|acted like a rat. You did apologize to the person you offended, and you have tried to make up for it. Still, you keep hearing about it and you|
|feel that you can’t do any more, so why doesn’t everyone just drop it! |
|ACTIVE LISTENING SCENARIO #20 |
| |
|You’re talking to a friend about this: you’ve been working on a project for some time, you did all the surveying, the compiling, even the |
|writing. And, it was your idea in the first place. But, someone else turned in your project with their name on it, and they got all the |
|credit. |

-----------------------
[1] Adapted from On-Scene Guide for Crisis Negotiators, Frederick J. Lanceley, Boca Raton, CRC Press, 1999, pp 20-24.

Similar Documents

Premium Essay

Apples

...About Apples History The history of apples stretches back to the days of Adam and Eve, when it is believed to have been the “forbidden fruit” described in the Bible. Despite this long standing history, apples did not always grow naturally in New England. While the first apples are thought to have grown on the lower slopes of Tian Shan, a mountain range separating Kazakhstan and Krygystan, they also grew wild in Central and Southwest Asia, China, Italy, Switzerland, Spain and Greece. Through conquest and exploration, apples were spread when Romans conquered England and when Spaniards brought them to Mexico and South America. It wasn’t until the mid 1600’s that the Pilgrims cultivated them in Massachusetts. It is believed that John Endecott, an early governor, was the first to bring an apple tree to North America, and the first orchard was planted on Beacon Hill by a clergyman named William Blaxton. It is Blaxton who is credited for growing the first named apple, the Yellow Sweeting. Once apples were established in New England, they played an active role in everyday life. As a fruit which was easily stored through the winter, as well as being very beneficial to settlers’ health, apples were a main staple in early settlers’ diets. Despite the fact that apples were not initially from North America, and have been growing disease-free for centuries in their native habitats, the early settlers found that the long, hot summers and cold winters of New England grew apples unlike...

Words: 1318 - Pages: 6

Free Essay

Apple

...Apple From Wikipedia, the free encyclopedia Jump to: navigation, search This article is about the fruit. For the technology company, see Apple Inc.. For the apple genus, see Malus. For other uses, see Apple (disambiguation). "Apple tree" redirects here. For other uses, see Apple tree (disambiguation). Apple A typical apple Scientific classification Kingdom: Plantae (unranked): Angiosperms (unranked): Eudicots (unranked): Rosids Order: Rosales Family: Rosaceae Subfamily: Maloideae or Spiraeoideae[1] Tribe: Maleae Genus: Malus Species: M. domestica Binomial name Malus domestica Borkh., 1803 Synonyms Malus communis Desf. Malus pumila auct.[2] Pyrus malus L.[3] The apple is the pomaceous fruit of the apple tree, species Malus domestica in the rose family (Rosaceae). It is one of the most widely cultivated tree fruits, and the most widely known of the many members of genus Malus that are used by humans. Apples grow on small, deciduous trees. The tree originated in Western Asia, where its wild ancestor, Malus sieversii, is still found today. Apples have been grown for thousands of years in Asia and Europe, and were brought to North America by European colonists. Apples have been present in the mythology and religions of many cultures, including Norse, Greek and...

Words: 379 - Pages: 2

Free Essay

Apple Tree

...The apple is from a tree that grows in the ground. It is red and it can be used to make apple sauce, apple juice, or apple butter. Many people enjoy eating apple sauce because you can add cinnamon for flavoring. Apple juice is also a popular beverage because of its sweet taste. Sometimes people use apple butter on different types of bread. The apple is from a tree that grows in the ground. It is red and it can be used to make apple sauce, apple juice, or apple butter. Many people enjoy eating apple sauce because you can add cinnamon for flavoring. Apple juice is also a popular beverage because of its sweet taste. Sometimes people use apple butter on different types of bread. The apple is from a tree that grows in the ground. It is red and it can be used to make apple sauce, apple juice, or apple butter. Many people enjoy eating apple sauce because you can add cinnamon for flavoring. Apple juice is also a popular beverage because of its sweet taste. Sometimes people use apple butter on different types of bread. The apple is from a tree that grows in the ground. It is red and it can be used to make apple sauce, apple juice, or apple butter. Many people enjoy eating apple sauce because you can add cinnamon for flavoring. Apple juice is also a popular beverage because of its sweet taste. Sometimes people use apple butter on different types of bread. The apple is from a tree that grows in the ground. It is red and it can be used to make apple sauce, apple juice, or apple butter...

Words: 379 - Pages: 2

Free Essay

Case: Apple

...negocio, la innovación, alrededor de esta variable giró la nueva filosofía de Apple Inc.. Con la introducción de productos nuevos e innovadores, como el reproductor de música iPod, que se ha convertido en uno de los pilares del éxito actual de Apple. Jobs ha mantenido esta estrategia con el lanzamiento de nuevos productos, estilizados y de fácil uso que ayudaron a que incrementara su share, generando nuevos mercados. Jobs ha sabido identificar claramente la tendencia del mercado hacia la sincronización entre los teléfonos móviles y PC, así como el mercado de la música digital, con una visión estratégica enfocada hacia estos cambios. Los objetivos se establecieron alrededor del éxito financiero y su medición mediante las unidades vendidas. Jobs desarrolló una estrategia de entrar en estos mercados por productos diferenciados, estilizados y fácil de usar, impulsado por una investigación de nuevos productos y la evaluación de las tendencias del mercado y su reacción con estas innovaciones. Dado lo anterior considero que Steve Jobs se desempeñó de una manera sorprendente ya que supo redirigir a su compañía y enfocarla a un futuro muy claro para ellos con su visión. Convirtió a Apple en un rotundo caso de éxito después de que hasta el 2007 presentaba pérdidas en sus finanzas. 2. What are the chief elements of Apple’s strategy? How well do the pieces fit together? Is the strategy evolving? Apple mantiene productos innovadores en el mercado, al darse cuenta de que innovación...

Words: 1976 - Pages: 8

Free Essay

Caso Apple

...Resumen Ejecutivo   Apple  Computer  ha  pasado por varios CEO y ha  sido exitoso, pero también estuvo a punto de la   bancarrota.  Se  han  destacado  por  innovar  con   sus  productos  creando  una  nueva  necesidad  para  sus  consumidores.  Muchos  acreditan  a  Steve Jobs  por el éxito de Apple y se cuestionaron  cómo sería el desempeño de Tim Cook.    La  empresa  se  destacó  por  crear  productos  complementarios  los  unos  con  los  otros,  como  el  caso  del  iPod  y  iTunes.  Esta  ha  sido  una  de  las  muchas  estrategias  utilizadas  por  la  empresa  para  hacer   frente  a  los  distintos  mercados  en  los  que  compiten.  También realizaron  alianzas  estratégicas  que  les  permitieron  expandir  sus  mercados,  aunque  también  han  participado  en   litigios  por  patentes.  Entre las categorías de productos que manufacturan estan: computadoras  portátiles y de escritorio, celulares, tablets, software, etc.     A  pesar   de  que  era  una  empresa  con  liderazgo  total,  los  consumidores  han  ido  cambiando  muchas   veces  el  producto  por  Samsung,  ya  que  hace  falta  un  poco  de reinventar,  dar  nuevas   ideas  y  nueva  tecnología  que  impresione  al   consumidor,  productos  nuevos  salen  pero  los   cambios que se han hecho son poco perceptibles por el consumidor.    En  cuanto  al  análisis  interno  de  la  empresa,  la   cadena  de  valor  de Apple  le  permite  tener  una  ventaja  absoluta  en  términos  de  innovación  y  tecnología...

Words: 2241 - Pages: 9

Free Essay

Apple Inc

...evaluar y racionar antes las fuerzas ajenas a la empresa que puedan afectar las operaciones. La compañía Apple inc., junto a sus afiliados, los diseñadores, fabricación y mercadeos de las computadoras personales, las comunicaciones móviles y dispositivos de medios portátiles y reproductores de música digital, así como la venta de programas, servicios, soluciones a redes y contenido digitales y aplicaciones en todo el mundo. La compañía Apple inc., vende sus productos en todo el mundo a través de sus tiendas en los centros comerciales y tiendas a través del internet, tiene ventas a mayoristas, tiene distribuidores y revendedores de valor añadido. Además sus macs, iphone, ipad y productos compatibles con ipod, incluyendo las aplicaciones para estos. También tienen impresoras, dispositivos de almacenamientos, altavoces, auriculares y otros tipos de accesorios, a través de sus tiendas tanto físicas como online y los contenidos digitales y aplicaciones a través de itunes store. La compañía vende sus productos a las empresas de consumo, pequeñas y medianas empresas, escuelas, gobiernos y los mercados creativos. A partir de septiembre 25 2010, había 317 tiendas incluyendo 233 en Estados Unidos y 84 tiendas intermediarias. Se le conoce como Apple computer inc., y fue fundada en el 1976 y su central se encuentra en cupertino, california. Tenemos que destacar que Apple es una compañía fenomenal en sus productos, tanto las portátiles como los desktop, sus teléfonos, tablas, y...

Words: 470 - Pages: 2

Premium Essay

Apple

...NANYANG BUSINESS SCHOOL AB311 STRATEGIC MANAGEMENT GROUP STRATEGIC REPORT ON APPLE INC. SEMINAR GROUP 2 TEAM GENIE Instructor: A/P LAI SI TSUI-AUCH Word Count: 5,999 Done by: CHAN ZHE YING GOH CHUWEN LEE KOK CHONG TEO KOK MIN JOHN 1 Table of Contents I. EXECUTIVE SUMMARY ............................................................................................................... 3 II. MAIN REPORT............................................................................................................................... 5 1. Introduction of Apple Inc. ........................................................................................................... 5 1.1 1.2 2. 2.1 History................................................................................................................................. 5 Current Business Strategy ................................................................................................... 5 SWOT Analysis ........................................................................................................................ 10 Promising Opportunities ....................................................................................................... 10 The Shift from the PC to Mobile Era ............................................................................ 10 Emerging Markets ......................................................................................................... 11 Consumer Digital Lifestyle...

Words: 8330 - Pages: 34

Premium Essay

Apple

...Purpose The purpose of this report is to present a relevant Discussion Forum and Blog to Apple Computer, Inc. Apple Computer, Inc is the one of main manufacturer of a line of personal computers under the Apple Macintosh brand name, peripherals, and computer software. Two interest groups that focus on services of Apple Company are introduced in this report. The first one is a Discussion Forum named ¡°AppleInsider-Forum¡±. This is a web page concerning all the products of Apple Company, such as iPod, ITunes and Mac computer and let people discuss about these product. The visitors of this discussion forum usually are current and prospective users of Apple¡¯s products. This forum offers people a place to exchange their opinions and experiences in using Apple¡¯s products. The other one is a Blog named ¡°The cult of Mac Blog¡±. It is a news and opinion about Apple and the Mac community. This Blog is powered by Leander Kahney who posts news and threads about Apple on this Blog and viewer may follow their comments. APPLEINSIDER-FORUM Description AppleInsider launched in 1997 and quickly grew to become one of the Internet's premier sources of information for all things about Apple. This forum¡¯s nine different sections cover every aspect of Apple¡¯s products, from hardware to software, from purchasing advice to tech support. Everyday many fans of iPod mp3 player or Macintosh computer gather in this forum to share...

Words: 1068 - Pages: 5

Premium Essay

Apple

...Marketing Opportunities for Apple Name: Institutional Affiliation: Date: Table of Contents Introduction 3 History of apple 3 Market Presence and Revenue Standings 4 Market research 4 Secondary market research 5 Apple brand review 5 Market segmentation 5 Research analysis of consumer needs and wants 7 Summary on the client's wants and needs 9 Research analysis on apple products Preferences 9 Summary 10 Conclusion and recommendations 10 Reference: 11 Introduction History of apple Apple lnc was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The main idea of establishing the Apple lnc at the time was to sell Apple 1, which is a personal computer kit. Steve Jobs during the establishment was one of the majority shareholders with approximately 45% of the total shares, Steve Wozniak also had share as Steve Jobs of 45%. Wayne owned the remaining 10% ownership (bott.org, 2014). During the formation of the Apple, Inc. Company, both Jobs and Wozniak were young entrepreneurs with no asset to their names. They were therefore not afraid of taking any risk. On the other hand, Wayne was a little bit older and had his own personal assets. Due to his fear of undergoing a huge risk, he sold his company ownership stake to Steve and Wozniak for 800$. The valuation of Wayne’s ownership compared to today’s company’s market value, it would be exceeding 3...

Words: 2457 - Pages: 10

Premium Essay

Apple

...The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability to create innovative products that consumer’s desire. The development of Apple Inc. came during the unstable economic times of the 1970’s. Best friends and college dropouts, Steve Jobs and Stephen Wozniak pooled their electronic and business skills to market what was to become the first personal computer. Stephen Wozniak had designed a small computer, the Apple 1, for the enjoyment of some friends at a Homebrew Computer Club meeting. The Apple 1 developed in Steve Jobs’ bedroom and garage, while he envisioned the commercial potential of a personal computer that could help families with personal finances and small businesses with day to day tasks. Vision, drive and creativity allowed this entrepreneur to take the risk to create a business. The challenge of building that business and the desire to control his destiny required passion and perseverance along with innovation. Apple’s first personal computer, the Apple 1, took six months to design and 40 hours to build with an initial investment...

Words: 1680 - Pages: 7

Premium Essay

Apple

...Apple Computer, Inc.: Maintaining the Music Business while Introducing iPhone and Apple TV Leave a reply Topic: Apple Computer, Inc.: Maintaining the Music Business while Introducing iPhone and Apple TV Subject: Business Details: 1. Strategic challenges facing Apple Computer. 2. Dimensions along which company success can be measured. 3. Critical external and internal environmental factors that have strategic implications for Apple\’s future. 4. Dow Apple\’s strategy stands up against industry rivalry. 5. Recommendations you would make to enhance the effectiveness of the company\’s strategy or to change its strategic approach for better results. Abstract: Apple computers were started some 35 years ago by Steve Jobs and Steve Wozniak in the garage of Steve’s home. It has achieve tremendous growth and is currently one of the largest companies in the US marketing electronic technological produces such as the iPad and many other such items that are used extensively by consumers. The company is dedicated to providing its customers the best know-how and understanding through its original hardware, software, and computer related devices along with the best possible services. The major tactical challenge that Apple computer is facing is that the company’s competitors try to surpass its accomplishments and that they are bringing into the market comparable products that are much cheaper than the products marketed by Apple Inc. Introduction             Apple Computer was started...

Words: 1402 - Pages: 6

Premium Essay

Apple

...The Apple Company is launching a new fall campaign titled, “The Big Apple!” to promote the sales of its new laptop computer, the Mac Book Pro. Featuring the campaign in New York City, Apple stores will be selling the new MacBook Pro laptops with three new cover designs. Known for its simplicity in computer design, Apple expects to ‘wow’ audiences with a departure from the usual look and a venture into new creative territory. Aimed at (but not limited to) the creative personalities that make up fast-paced and glamorous New York City, the campaign is expected to be a big success. The campaign will consist of a city-wide contest where applicants can design a cover that involves some of the elements that represent New York City and then send their idea in to Apple. The judges will then pick one of the designs to be featured alongside the two other covers which will be created by two different icons in New York city which Apple will have personally picked. One will be an up-and-coming designer, the other an artist. By doing this, Apple creates a connection between the people in the city, the culture, and their own brand. The campaign will run from September through till December, during which time the contest will be held, the designs finalized, and the new Mac Books will be available for purchase. Target Audience/Market: In terms of the target audience that Apple is looking to focus on with their campaign, there are a few demographics that the company would like to adhere...

Words: 1957 - Pages: 8

Free Essay

Apple

...Running head: ETHICS BEHIND APPLE AND FOXCONN RELATIONSHIP 1 Ethics Behind Apple and Foxconn Relationship Maryana Didovych The College of Westchester ETHICS BEHIND APPLE AND FOXCONN RELATIONSHIP 2 Abstract This paper examines Apple, Inc.’s relationship with one of its biggest suppliers, Foxconn Technology Group. Recent growth in suicide incidents at Foxconn factories again caught media’s attention. Whether Apple’s decision to stay in business with Foxconn despite these incidents is ethical or not is examined using Traditional 5-Question approach. Contradictory evidence is also examined. Based on the result of 5-Question approach and reviewed evidence it can be concluded that Apple’s decision may indeed be unethical. Recently published evidence suggests Apple and Foxconn are addressing several issues, but close monitoring of the improvement process is required to ensure success. ETHICS BEHIND APPLE AND FOXCONN RELATIONSHIP 3 Ethics Behind Apple and Foxconn Relationship One of the biggest suppliers and manufacturers of Apple Inc’s (Apple) products recently has been involved in scandals concerning working conditions of its factory workers. This company is called Foxconn Technology Group (Foxconn). It operates in more than 40 research and development centers as well as manufacturing facilities in Asia, Russia, Europe and the Americas. According to Pratap, Radhakrishnan and Dutta (2012), Foxconn is “the world’s biggest contract electronics manufacturer, taking...

Words: 3108 - Pages: 13

Premium Essay

Apple

...Hase BUSS 508 October 21, 2014 The Apple Corporation has become one of the largest corporations in the world. There are a lot of companies that would like to be mentioned in the same breath as Apple. Many companies want to emulate their success. In this paper I will examine Apple current position and reputation, regarding ethical and social responsibility. According to Crane and Matten (2013) “One of the basic tenets of the Corporate Social Responsibility (CSR) movement in business has been it being voluntary and meeting social expectations above and beyond the law.” The Apple Corporation has been publishing its CSR report on its website since 2007. On Apples website it states “Workers everywhere should have the right to safe and ethical working conditions. They should also have access to educational opportunities to improve their lives. Through a continual cycle of inspections, improvement plans, and verification, we work with our suppliers to make sure they comply with our Code of Conduct and live up to these ideals”. Living up to the previous statement concerning apples commitment to ethical and social responsibility has not been an easy one. My position on whether Apple has met their responsibilities would be no because with their brand being the world’s best global brand, they should be held to a higher standard. When you are the leader in your field other corporations are looking at you to ensure all the rules are being followed. Apples 2013 Supplier Responsibility Progress...

Words: 2168 - Pages: 9

Premium Essay

Apple

...Apple in the digital age from the iPod to the iPad Apple Inc. The Case Study 2000 - 2010 Foreward John Ashcroft Welcome to this Apple case study. I have always been something of a computer geek. My first computer was a Commodore Pet in 1978. It had 8k of RAM and a cassette player for storage. Programmed effectively, a two dimensional pencil sketch of a rocket would take off and zoom off screen. Beyond that and a few simple games, I don’t recall it did much at all. My first experience of Apple was the Apple II in the early 1980’s. The combination of Apple and a Visicalc spreadsheet, greatly enhanced financial and business plan modelling. Business models were more easily produced and what-if simulations were available at the click of a button. It was a great step up from the pencil and calculator. Seven years ago, I abandoned Microsoft and converted entirely to Apple. Apple Macs, MacBooks, MacBook Air, iPods, iTouch, the iPhone and the iPad, I had to try them all and never looked back This is the case study of Apple in the digital age. The great era of the iPod, the discovery of the digital hub and Apple’s move into the mainstream consumer market with the iPod, the iPhone and the iPad. It has many great examples for enthusiasts of marketing, leadership, organization, financial analysis and strategic management. The story begins almost ten years ago. In 2001, Apple sales fell by a third and the company reported an operating loss of $350 million some 6% of sales. The company...

Words: 5086 - Pages: 21