I have chosen to focus and compare the Apple and Facebook website. Apples high tech look gives you a great insight on the latest and updated apple product as well as specs. Each product gives you a better understanding of what, you possibly could be purchasing. Top quality pictures and videos give you an experience of the products.
The purpose of the Apple Store which is an e-commerce is to sell top quality gadgets such as smart watches and high tech mobile phones. The website is carefully optimized to achieve a high percentage of purchases.
These are the features of the Apple website:
Navigation bar
Rollovers have been used on this webpage rolling the mouse cursor over the button causing the button to react sometimes resulting in a change in the web page itself. Apple uses many buttons links to move from one page to another a search box is used for locating product’s fast and effectively. Menus are very simple you are able to click on the Apple logo returning you back to the homepage.
Layout
The website structure of the website has a very simple design. The layout is consistent on every page making visitors spend less time trying to navigate the important things.
Apple logo
The logo is there to identify the website. It can also be used to return back to the home page. The logo is also interactive as you can click on it to get back to the homepage they are graphical displays of apples unique identity through colours.
Design The visual design such as the professional high quality pictures makes it eye catching to users browsing through out the pages. Designs are very spaced out making it easy to manrouver around the webpagenn the white background displayed across all the pages making pictures and text stand out. Interactive slideshow with 5 slides displaying the important stuff such as new products that have been newly released across the webapage. The spreasdsheet is also used to cram inforamtion in one specific space with out having take up to much room.
Text
Text used are at an appropriate size making it easy to read and understand. There are very high contrast between the text and the background either white text on a black background or black text on a white background which makes the text as readable as possible.
Construction
The website is full with all of the latest online techniques available which increases visitors to the website. There are many elements that have been put in place to making of this webpage such as using proper payment options, as well having a mobile ready design.
Interactivity
Designed and constructed in such a way that users are attracted to the website as well engaging on the site. There are many elements that are focused on to achieve web interactivity on the “Apple Store” to attract customers.
The main subject of the web page is displaying the professional and slick look given customers an insight of what the web page is about and what they have to offer. The design of the Apple Store is such that it engages users from the first moment they visit. A user can easily manoeuvre around the webpage using the buttons links or simply searching for their chosen subject. Besides, the fact the menu is very simple and the webpage the colours and layouts used is.
Aesthetics
The homepage make a good first impression before buyers have even left. The colours are appropriate for the target market button links off the homepage look well displayed making it easy for a user. The balance and proportion of the homepage makes it attractive to the user’s visiting the website top quality pictures with small descriptions gives the user an insight on what they are most likely to purchase. Notifications tell us if someone has been added to your profile page. Users comment on a picture of the user or on a picture that the user has previously commented on.
Accessibility
The websites easily accessible clear well-arranged enabling you to access different functions of the webpage, layout of the website makes it easy to locate search box and many features such as the timeline.

Advantages of Apple
The website allows you to locate information and statistics about every product in depth displaying high quality pictures and small written information about each product in one place this improves the usability of the website. Customers can interact with the pictures linking them to the products they are interested in.
When purchasing from the website you are given an option to customize your purchase such as selecting a colour (Silver, Gold or Space Grey).

Disadvantages of Apple
Small text used at the foot of the webpage making it challenging for users with bad vision unable to read the information given.
The length of the web page has been stretched stacking loads of information on top of each other making challenging locate information.
Takes a while to load up because the website has been overloaded with masses of pictures and information.

I have chosen to focus and compare the Apple and Facebook website.

The purpose of Facebook is a social networking site that has become very popular as they make easy to communicate with friends and family worldwide social networking platform. Facebook promotes transparency by giving individuals greater power to share and connect. They can update their friends on what they are doing with status updates.
These are the features of the Facebook website:
Notifications
Notifications tell us if someone has been added to your profile page, as users can comment on a picture of a friend or on a picture that another user has previously commented on. Other users can share your notification your maximum out of notifications can be altered by visiting settings.
Consistent layout
Many elements are in the same place on every page making it the layout consistent the visitors spend less time trying to use the website. Important information are placed at the top of the webpage such favorites category (news feed, messages, advert manager and many more). Facebook Photos and videos posted by user are arranged period of time in which they were uploaded or created. Users Posts and events are displayed along a timeline that runs through the center of the profile, with the option of adding events that have occurred prior to the user joining Facebook as well as hiding post.
Timeline
Photos, videos, and posts of any user are categorized according to the period of time in which they were uploaded or created. Posts and events are displayed along a timeline that runs through the centre of the page with the option of adding events that have occurred.
Buttons
Facebook webpage uses many buttons links to move from one page to the other a search is used for locating people fast and effectively. Besides, menus are very simple the webpage. Facebook logo placed at the top left bringing you back to the homepage. A button has been put in place to share, like and comment on other user’s posts.
Homepage
Homepage appears to be very engaging , templates give a good first impression.Elements of the visual design such as the colours used are very appropriate to Facebooks target market (blue and white).Text used are at an appropriate size making it easy to read and understand.

Construction
Facebook has been constructed in way that makes users communicate easy using a timeline feature, pictures and instant messaging. Messenger lets Facebook users chat with friends both on mobile and on the main website.
A timeline has been put in place keeping users updated with what their followers have posted such pictures, videos and messages according to the time and day posted. Facebook enables you to edit comments on posts, photos at any time as yourself or as a brand by clicking at the top right corner of your comment, then go down to “Edit”. Previous edits can be viewed by clicking on the little “Edited”. Post you've created can be boosted by click Boost Post in the corner of the page. You able to choose your audience and budget based on the amount people you want to reach. Interactivity
Facebook uses an Instant messaging service and software application which provides text and voice when communicating with another user. Facebook App Centre is a place to play games and discover great apps on Facebook it allows you to play a wide rand of games on your phone, and across the web. Registered users will be able to log on to Facebook search for other Facebook users and use all the applications and interactive features. News feed, messages, advert manager are all interactive on Facebook. News feeds allows you to see the latest things your friends and family have posted enables you to comment, like or share by liking the picture you are indicating to who ether posted it that you have acknowledged it and you like.
Aesthetics
Facebook has a consistent colour scheme throughout the pages the templates on the website have a coherent look and feel makes the site look very professional. One or two different fonts are used on the site there is a consistent scheme of formatting of the text which is used in the heading. The two main colours used suits Facebooks target market (blue and white) .Text used are (black) are at an appropriate size making it easy to read and understand. The homepage appears to be very engaging to users and first time users , templates used give a good first impression.
Facebook notifications feature tell us about any activity happening such as a recent post posted by another user these can be from a picture of the user or on a picture that the user has previously commented on this feature keeps you updated with what’s going on.
Accessibility Facebook uses a vibrant interaction that allows people to customise there pages being able to share updates and media. Facebook automatically reminders you to like your Page, post an update, and promote your Page to your e-mail list and your Facebook friends.

Advantages of Facebook:
Sharing information
Facebook allows you to share photos, videos and messages with others, anything posted can be shared around the world reaching millions of people. You can control how much information you want to share your information with.
Business Promotion Facebook Ads and Fans page enables you advertise your business. Facebook offers a very customisable ads placement service, which is also very easy to use and cost effective. Facebook Ads allows you to target people of a specific age, geographic location, interests, making your ads most effective. Online Games
Online games are popular and addicting. There are millions of users who regularly engage in these games on Facebook with and without other Facebook users.
Facebook is free
You can send messages, start a video call, and upload photos and videos without charge.
Disadvantages of Facebook
Fake profiles
Being able to create fake profiles and IDs using stolen pictures people often use fake profiles to insult or harass someone they don't like. These actions can cause problems on both sides and can escalate to something bigger.
Exposed information
People can stalk you and get your personal information. It is highly recommended not to share your personal information publicly.
Fan pages
There are plenty of groups and Fan pages out there which is being created to abuse or violate others and their religion, personalities and nation.
Threats and viruses
Facebook is used daily by thousands of people and discovering a number of viruses storming through your system without you knowing happens very frequently hackers get into your system and manipulates users into clicking on certain links.