Assignment 4: Internet Technology, Marketing, and Security

Internet Technology, Marketing, and Security 1

Abstract
In this mini-paper, I will evaluate Apple’s website based on its product information, corporation contact information, customization of products for customers, and customer information at purchase. I will evaluate their marketing strategy and competitive advantage its website provides. I will analyze the corporation’s privacy and security policies, and their response to security breaches. Finally, I will recommend two rational methods to ensure greater security for customers.

Internet Technology, Marketing, and Security 2 To understand Apple, we must first know the innovative mind behind the company, and it products. Steve Jobs revitalized the company back in the early 1990’s with such products as iMac using effective branding campaigns, stylish designs which caught the attention of consumers. He introduce the world to products such Macbook Air, iPod, and iPhone. These devices later paved the way for his newest intervention Ipad which is primarily a platform for audio-visual media including books, movies, games and apps. Steve Jobs died on October 5, 2001, but not his dream of building products to capture the imagination of consumers. He once stated “your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” As we look at Apple’s iPad, it is innovative and powerful. It is first product Apple’s wants the consumer