...of: Sameer Velankar Index Serial No. Particulars Page No. 1. Introduction 2. History 3 Management Board Steve Jobs 4. Apple Products 5. Apple’s comeback 6. Small Solutions & Alternatives 7. i Products 8. Acquisitions 9. SWOT Analysis 10. SWOT Analysis Conclusion & Recommendation 11. Strategic Management the Steve Jobs Way 12. PORTER’S Five Forces 13. Microsoft, Apple & Google 14. Fundamental Analysis 15. Financial History 16. Graph Analysis 17. Case Study: Apple’s lawsuit on Samsung, what happened? 18. The components of the lawsuit 19. Bibliography Apple Computer, Inc. The idea fell from a tree, literally. Steve Jobs had returned from visiting a commune like place in Oregon located in an apple or hard. Apple co-founder and jobs pals, Steve Wozniak ,picked him up from the airport. On the drive home, Jobs simply said “ I came up with a name for our company- Apple”. Wozniak said they could have tried to come up with more technical sounding names but their vision was to make computers approachable. Apple fits perfectly. INTRODUCTION APPLE INC.. , formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers. Apple's core product lines are the iPad, iPhone, iPod music player, and Macintosh computer line-up. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer...
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...In addition, the owner has a multi-touch screen with a substantial battery life to accept calls, watch videos, and play music. As part of Apple’s product launch they decided to partner with AT&T as the exclusive provider for the iPhone. This partnership required customers to sign a two-year commitment on top of paying at least $499 for the phone. After the introductory phase Apple decided to reduce the phone price by $100 which was not well received by the existing customer base and which created a dilemma with how to react as blogs, phone calls and emails were generating negative publicity. Steve Jobs decided to issue the same rebate to current customers, but they were still left with the dilemma of how to deal with customers being who were unhappy that they can only get service through AT&T (Solomn, Marshall, and Stewart, 2012). In fact, some customers have detailed plans on the internet on how one can modify the phone so that other service providers can be used versus AT&T. The important factors in understanding the decision is not only the domestic laws, but international laws as this will feed directly into the market development strategies when the iPhone is launched globally. By gaining an understanding of this Apple can define the boundaries in which they can build their strategies. For example, by gaining knowledge that there are laws in European countries preventing companies from locking customers into long-term contracts, it will become apparent that...
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...tools to become autodidacts, eschewing exorbitant tuition and joining the ranks of other self-taught great thinkers in history such as Albert Einstein, Alexander Graham Bell, Paul Allen and Ernest Hemingway. “Learning is not a product of schooling but the lifelong attempt to acquire it.” -Albert Einstein 10 years ago in April 2001, Charles M. Vest, the MIT President at the time, announced that the university would make its materials for all its courses freely available on the Internet. This initiative, found at OpenCourseWare, has enabled other teachers and lifelong learners around the world to listen and read what is being taught at MIT. 5 years later, in April 2006, UC Berkeley announced its plan to put complete academic courses on Apple’s iTunes U, beginning what is now one of the biggest collections of recorded classroom lectures in the world. One year later, in...
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...manufactured and assembled in the US. This report includes research and analysis on the benefits available to Apple by expanding production in the US. Recommendations are presented that will help ensure apple succeeds in moving production to the US, and help reduce the risks Apple faces as a global corporation. Tables of Contents Chapter I – An Introductory Look at Apple, Inc………………………………………. 5-6 Chapter II – The Issues Facing Apple…………………………………. ……………… 6-8 Chapter III – Analysis: A Closer Look into Apple..…………………………………… 8-15 Chapter IV – Recommendations..……………………………………………………… 15-20 Chapter V – Summary ……………………….………………………………………… 20-22 References……………………………………………………………………………… 23-26 List of Figures Figure 1:Average Hourly Compensation Costs in Manufacturing, U.S. Dollars, 2002-2009….....9 Figure 2: Average Hourly Compensation Costs in Manufacturing, U.S. Dollars, 2002-2009……9 Figure 3: Air Charter Shipping Costs Estimate ………………………………………………...13 Chapter I: An Introductory Look at Apple, Inc. As the story goes, Apple, Inc. originated in the garage of Steve Jobs’ parents in Los Altos, California, by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976. The company became recognizable with the 1984 launch of Macintosh. The Mac II launch in 1987...
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...IPHONE VS. ANDROID IPHONE VS. ANDROID ADVANTAGES OF GOOGLE’S ANDROID ADVANTAGES OF GOOGLE’S ANDROID Google's mission statement is “to organize the world's information and make it universally accessible and useful.” In producing its Android operating system, Google has continued to deliver on this promise, as it has become the world’s leader in smartphone sales. The following section examines the major advantages of the Android operating system to Google’s hardware, and the reasons it has quickly overtaken its competitors to become the leading smartphone seller in the world. Also, the following section will examine how Google is using and developing new software that, paired with its smartphone, will continue to strengthen its hold in smartphone market supremacy. Hardware In late 2008, Google introduced the first Android operating phone into the smartphone market. Within two years, Google’s Android operating system (AOS) became the world’s leader in overall smartphone sales. Today, Google owns 50 percent of the market share for total smartphone sales in the world. Google’s closest competitor, Apple, who released their smartphone in mid-2007, owns only 30 percent of the smartphone market share (Associated Press, 2012, para. 1). With Google’s success in the smartphone market, its achievements have now led it to use its Android operating system to start seeking competition with Apple in other similar products, such as tablets. When examining Google’s Android...
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...following questions: 1. What are strategic management and strategy? 2. Why does strategic management matter? 3. What elements determine firm performance? Strategic Management: A Core Concern for Apple The Opening of the Apple Store Image courtesy of Neil Bird, http://www.flickr.com/photos/nechbi/2058929337. March 2, 2011, was a huge day for Apple. The firm released its much-anticipated iPad2, a thinner and faster version of market-leading Apple’s iPad tablet device. Apple also announced that a leading publisher, Random House, had made all seventeen thousand of its books available through Apple’s iBookstore. Apple had enjoyed tremendous success for quite some time. Approximately fifteen million iPads were sold in 2010, and the price of Apple’s stock had more than tripled from early 2009 to early 2011. Saylor URL: http://www.saylor.org/books Saylor.org 4 But future success was far from guaranteed. The firm’s visionary founder Steve Jobs was battling serious health problems. Apple’s performance had suffered when an earlier health crisis had forced Jobs to step away from the company. This raised serious questions. Would Jobs have to step away again? If so, how might Apple maintain its excellent performance without its leader? Meanwhile, the iPad2 faced daunting competition. Samsung, LG, Research in Motion, Dell, and other manufacturers were trying to create tablets that were cheaper, faster, and more versatile than the iPad2. These firms...
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...Marketing Plan July 2, 2012 MKT 421 Ronald Bonlender Marketing Plan Apple Inc. became incorporated in 1977 and has since generated many innovations giving Apple Inc. a valuable reputation as well as immense revenue. Apple Inc. designs, manufactures and markets a variety of products sold nationwide through retail stores, online sites, and direct sale. Apple Inc. is recognized for product differentiation and will continue to do so with the introduction of Apple Inc.’s I-Magine (video game console). In creating a marketing plan, Apple Inc. intends to consider various factors, such as geographic availability, product mix, and transmission of product description. In addition, phase I of Apple Inc.’s marketing plan will consider an effective SWOT analysis to determine strengths, weaknesses, opportunities, and threats, or trends to creating this latest product. Furthermore, marketing research and analyzing consumer factors, such as demographics, psychographics, behaviors, and geographic considerations will ensure I-Magine’s success. The function in Phase I of Team B’s marketing plan is to consider industrial analysis in relation to competition and differentiation from other competitors in the video gaming industry. To pursue this strategy in Phase II, Team B undertook data-based synopsis from different online resources to gather information on the organizational strategy of Apple Inc. Findings from research information pertaining to the video game industry’s products and services...
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...evaluation of the reliability of the different marketing models used. I have chosen to base this marketing strategy on a new laptop. I have decided to launch a new laptop (The PowerBook 4000), which will feature a computer chip for wireless networking and longer battery life. The company developing this new laptop will be Apple Macintosh and it will be a revolutionized development of the PowerBook G4. The Principles of Marketing Marketing is the process of learning about your customers and competitors, so that you can provide the right products at the right price in the right place, promoted in the right way to achieve your business’s objectives. Therefore, in order for Apple’s marketing strategies to be successful, its market knowledge must consist of the following elements: - To understand customer needs. - To understand and keep ahead of competition. - To communicate effectively with its customers to satisfy customer expectations, - To co-ordinate its functions to achieve marketing aims. - To be aware of constraints on marketing activities. Therefore, in order for Apple to achieve successful...
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...Case Study Final Dr. Vint Cerf: Father of the Internet Rebekah N. Diaz ISSC363 Dr. Tannoury December 28th, 2013 Diaz 2 Technology refers to, the making, usage, modification, and size of machines, tools, methods applied by an order when dealing with problems. It also applies to methods applied when improving an already existing solution and when performing a duty or achieving a goal. The superficial IT evolution can be said to be preceded by hand and print revolutions. All the things that one can now handle within a short spun of time just by the click of a button is quite different from the past. Systems like phones, computers and other electronic devices can carry out a bunch of work just by the click of the correct button within a minimum duration unlike in the past. They have made the lives of young people comfortable and swifter, as explained by Keith (100). Modern technology has led to globalization. This has made the world smaller. It has allowed the world’s economy to be a separate business unit. This business unit is interdependent. The Internet, televisions, and cell phones are enlightening socialization by making both positive and negative impacts on the lives of children. Internet is the first group having enormous influence in technology. It has changed how people communicate, when they talk, where they relate from and the frequency at which they do so. The Internet allows for globalization, interconnection and sharing of information. It has made the...
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...THE NEW ECONOMICS in the SPECIAL ISSUE NEW WORLD The End of Rational Economics Your company has been operating on the premise that people – customers, employees, managers – make logical decisions. It’s time to abandon that assumption. | by Dan Ariely IN 2008, a massive earthquake reduced the financial world to rubble. Standing in the smoke and ash, Alan Greenspan, the former chairman of the U.S. Federal Reserve once hailed as “the greatest banker who ever lived,” confessed to Congress that he was “shocked” that the markets did not operate according to his lifelong expectations. He had “made a mistake in presuming that the self-interest of organizations, specifically banks and others, was such that they were best capable of protecting their own shareholders.” Jacob Thomas 78 Harvard Business Review | July–August 2009 | hbr.org hbr.org | July–August 2009 | Harvard Business Review 79 THE NEW ECONOMICS in the NEW WORLD. We are now paying a terrible price for our unblinking faith in the power of the invisible hand. We’re painfully blinking awake to the falsity of standard economic theory – that human beings are capable of always making rational decisions and that markets and institutions, in the aggregate, are healthily self-regulating. If assumptions about the way things are supposed to work have failed us in the hyperrational world of IN BRIEF Wall Street, what damage have they done in other institutions » The global economic...
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...MIS 12th Edition Video Matrix ONLINE EDITION Student Instructions: 1. Go to www.azimuth-interactive.com/MIS12. 2. Enter your school .edu email address. You must have a .edu mail account. 3. Press Submit. 4. Check your email for an activation link. 5. Click on the activation link. 6. Click on the video you want to view. Chapter Videos |Part One: Organizations, | | |Management and the Networked | | |Enterprise | | |Chapter 1: Information Systems in|(1) UPS Global Operations with the DIAD IV | |Global Business Today | | | |How IT drives the UPS operation worldwide. Using smart people and smart technology, UPS delivers over 14 million | | |packages daily to 200 countries and territories, requiring the talents of 70,000 drivers who are wirelessly connected| | |to UPS main databases located...
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...BAM461: MARKETING Name: Nam Hoai Nguyen Student ID number: s1128290 Module tutor: Kandis Watson Course: MBA Word count: 2,854 I. According to Bloisi, W., Cook, C.W. and Hunsaker, P.L (2003), consumer market refers to the purchase of goods and services purely for personal consumption. Consumer market and consumer buying behaviour must be studies and understood before an appropriate marketing plan can be developed. In general, organisations and companies need to know and understand the behaviour not only for their own customers but also for all consumers. Multiple roles of Consumers As users of a product, consumers are concerned with product features, thus users define what is needed from a product. Payers are consumers who pay for the product and are primarily concerned with its price and other financial considerations (reasonable life cycle of the product, cost of maintenance, cost of consumables, etc). Buyers focus on the logistics of the products (online, by phone, mail or retail center).In a particular purchase situation, the roles may be filled by a signal individual or by multiple people, for example, a parent may decide on the type of baby food that they wish to purchase but their partner may also beinvolved in the decision making or transaction, while the baby is the ultimate user of the food. The stages of consumer buying process The consumer buying process: Irrespective of the particular role, consumers constantly face a number of choices: -Whether...
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...purchasing behaviour of Apple products between Chinese students (12000 words). Executive summary This research focuses on determining the factors which influence the buying behaviour of the customers Chinese students for Apple products. The research was conducted among around 1000 contacts out of which 130 students responded. The research used survey method to collect information from the large audience. The analysis of the information was conducted using SPSS while the survey questions were developed with the help of the literature review which was conducted by review different academic journals. The review of the literature pointed out that there are a number of factors which affect the buying behaviours of customers and that Apple had knowledge about all these factors due to which it was so popular among the Chinese customers. It has been pointed out from the analysis of the information that there are different factors which influence the purchase intention of the Chinese customer such as the quality, brand, design, technology and the functionality. All these are the main focus for Apple products due to which they are so popular among the Chinese customers. It has however been pointed out that price is a significant deterrent and has an adverse impact on the customer buying behaviour. Apple products are significantly expensive in comparison to the competitor products due to which consumers are unable to afford it. The research also suggested those Chinese customers who were using...
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...It represents how an organization wants to be perceived in the market. An organization communicates its identity to the consumers through its branding and marketing strategies. A brand is unique due to its identity. Brand identity includes following elements - Brand vision, brand culture, positioning, personality, relationships, and presentations. Brand identity is a bundle of mental and functional associations with the brand. Associations are not “reasons-to-buy” but provide familiarity and differentiation that’s not replicable getting it. These associations can include signature tune(for example - Britannia “ting-ting-ta-ding”), trademark colours (for example - Blue colour with Pepsi), logo (for example - Nike), tagline (for example - Apple’s tagline is “Think different”),etc. | Brand identity is the total proposal/promise that an organization makes to consumers. The brand can be perceived as a product, a personality, a set of values, and a position it occupies in consumer’s minds. Brand identity is all that an organization wants the brand to be considered as. It is a feature linked with a specific company, product, service or individual. It is a way of externally expressing a brand to the world. Brand identity is the noticeable elements of a brand (for instance - Trademark colour, logo, name, symbol) that identify and differentiates a brand in target audience mind. It is a crucial means to grow your company’s brand. Brand identity is the aggregation of what all you (i.e....
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...|Brand management begins with having a thorough knowledge of the term “brand”. It includes developing a promise, making that promise and maintaining it. It means defining the| |brand, positioning the brand, and delivering the brand. Brand management is nothing but an art of creating and sustaining the brand. Branding makes customers committed to | |your business. A strong brand differentiates your products from the competitors. It gives a quality image to your business. | |Brand management includes managing the tangible and intangible characteristics of brand. In case of product brands, the tangibles include the product itself, price, | |packaging, etc. While in case of service brands, the tangibles include the customers’ experience. The intangibles include emotional connections with the product / service. | |Branding is assembling of various marketing mix medium into a whole so as to give you an identity. It is nothing but capturing your customers mind with your brand name. It | |gives an image of an experienced, huge and reliable business. | |It is all about capturing the niche market for your product / service and about creating a confidence in the current and prospective customers’ minds that you are the unique | |solution to their problem. ...
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