...Chapter- 1 Introduction 1. Introduction to the Report: Bank is defined as a financial institution that collects deposits from various individual and organizations and provides loans to those who need it. But modern banks do not mean only the means of collecting and disbursing money to various entities. Rather it provides various services to deferent entities which facilitate their business operations. A foreign exchange operation of banks is one of those services that not only facilitates the business of businessmen but also contributes to the development of the economy as a whole. Foreign exchange is defined as the mechanisms by which the currency of one country is converted into the currency of another country. Foreign exchange is the means and methods by which rights to wealth in a country's currency are converted into rights to wealth in another country's currency. Foreign exchange department of banks plays significant roles through providing different services for the customers. 1.2 Scope of the Report: As internship is only at the Mercantile Bank Limited, Main Branch, the scope of the study is only limited to this branch. The report covers its overall foreign exchange function. The report covers import, export and remittance activities about MBL. Besides it covers topic such as evolution of banking business, evolution banking business in BD, world economic scenario and Bangladesh economy scenario, background of MBL has also been discussed. 1.3 Methodology...
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...Assignment 4: Internet Technology, Marketing, and Security Internet Technology, Marketing, and Security 1 Abstract In this mini-paper, I will evaluate Apple’s website based on its product information, corporation contact information, customization of products for customers, and customer information at purchase. I will evaluate their marketing strategy and competitive advantage its website provides. I will analyze the corporation’s privacy and security policies, and their response to security breaches. Finally, I will recommend two rational methods to ensure greater security for customers. Internet Technology, Marketing, and Security 2 To understand Apple, we must first know the innovative mind behind the company, and it products. Steve Jobs revitalized the company back in the early 1990’s with such products as iMac using effective branding campaigns, stylish designs which caught the attention of consumers. He introduce the world to products such Macbook Air, iPod, and iPhone. These devices later paved the way for his newest intervention Ipad which is primarily a platform for audio-visual media including books, movies, games and apps. Steve Jobs died on October 5, 2001, but not his dream of building products to capture the imagination of consumers. He once stated “your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which...
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...Corporate Responsibility and Marketing Strategies Sherris Mundell Dr. Bagher Fardanesh Contemporary Business (508) 03 May 2014 ABSTRACT Since it’s inception in 1977, Apple, Inc. has taken to task, the business of balancing social and ethical responsibility to include the impact of violations on the company. Apple has employed standards for suppliers to adhere to wage and benefits standards developed by its company and made itself a brand of value in the world market through diversity and innovation in its marketing strategy. In 2011, Apple, Inc. stated on their website that “Apple is committed to ensuring the highest standards of social responsibility wherever our products are made. We insist that our suppliers provide safe working conditions, treat workers with dignity and respect, and use environmentally responsible manufacturing processes.” (Klein, 2011) According to Boone & Kurtz, social responsibility is “management’s acceptance of the obligation to consider, profit, consumer satisfaction, and societal well-being of equal value in evaluating the firm’s performance.”(2013) According to their website, Apple, Inc. demonstrates that they have met the standard in regard to social responsibility as they provide the following: free education and development programs to train employees in Workers’ Rights; monitoring outsourced work through suppliers with compliance with the 60-hour workweek; safeguarding worker health and safety by sponsoring an 18-month program...
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...Corporate Responsibility and Market Strategy: Uugan-Erdene Itgel Daniel Goldsmith Strayer University BUS508 10/25/2014 Corporate Responsibility and Market Strategy Ethical and Social Responsibility of Apple Apple is one of the giant companies in the United States and it is expected to take a firm stand on its commitment to ethical and social responsibilities. The company is committed to taking social and environmental responsibilities and conducting its business ethically. Apple suppliers ensure social and ethical responsibilities through different approaches. First, it provides safe and humanistic working condition for all the workers in the organization. To ensure this there are the set code for the company. There is the code on labor and human right, which states that all the workers in the apple group deserve to be treated fairly and ethically. They should also be treated with respect and utmost dignity ensuring maintenance of the highest standards of human right. The company educates the workers on their rights ensuring that they are aware of them and cannot be violated. On the issue of health and safety of workers, the Apple group considers the health and the safety of its workers important. In ensuring this scenario, a safe working environment is provided and safety practices adopted. The workers in the company have the right to oppose working if the working conditions are not safe. For instance, the company is supposed to give the...
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...| Business In The Economy | A’reAuna HawkinsProfessor Roy FuneBUS 100November 4, 2012 | | Describes how business affects the economy | A’reAuna Hawkins Professor Roy Fune Strayer University BUS 100 November 4, 2012 Business in the Economy The role of business is the efficient creation of wealth, by taking resources and transforming them into products or services. First, there must be a market in which allows buyers and sellers to discover information about one another to complete voluntary exchanges of economic value such as a good, service, information or money exchange between two entities. Business is the management of individuals and resources to accomplish certain production goals, usually for the purpose of making a profit. The combination of these three parts of business with in the economy, the consumer will experience an increase standard of living. Without businesses people would have to depend on themselves. Therefore, this is why people create trade with each other instead of having to provide for ourselves for everything. There are many differences for-profit and non-profit have. For- profit organization is a business or organization whose primary goal is making money, as opposed to a non-profit organization whose focuses on helping the community and is concerned with money only when it necessary to keep the organization operating. Most companies are considered to be business for profit organizations. Examples are retail stores, restaurants...
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...The two companies that I have chosen are Apple and Tesco.Marketing is the action or business of promoting and selling products or services, including market research and advertising. Marketing is known as a company advertising a product or a service. The main aim to marketing is to advertise, gain market share, raise brand awareness and maximise sales.Marketing objectives should meet the overall aims and objectives for example We aim to achieve 75% customer awareness of our brand in our target markets this marketing objective will meet the SMART objective criteria. A business objective is a goal that an organisation sets for itself, for example, profitability, sales growth, or return on investment. Nowadays objectives have to be SMART this stands for the following; Specific Objectives should specify what they want to achieve Measurable - Should be able to measure whether you are meeting the objectives or not. Achievable are the objectives set. Time related after what period of time would you like to achieve the objectives set.e.g After 3 months of trading Tesco aims to reduce complaints by 50% and increase compliments by 20%. List of generic marketing techniques: Branding , Relationship Marketing , Growth strategies , Survival strategies 5. Brand building and positioning Tesco. Tesco has started to trade since 1924 they have 2,482 branches in United Kingdom. Tesco sell a wide range of items in their superstore clothing section, bakery and ethnic section. The Tesco rewards...
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...Marketing Mix Andrew Pittman University of Phoenix MKT 421 Marketing Mix In a successful marketing campaign the needs of the customers are successfully met. In meeting the customers needs it can be simplified by meeting the variables of marketing mix. The company Apple will be used as an example with their use of the marketing mix. This paper will be discussing product, place, promotion, and price as it concerns apple. Product The product area can be explained as, “The Product area is concerned with developing the right “product” for the target market” (Perreault, Cannon, & McCarthy, 2011, p. 36). The product can be either a physical good or a service a company provides. A products has several elements that combine to create what the company is providing to the consumer. Product variety refers to when a company creates more than one standard product. These products can vary in features, styles, color, and design. A products quality is the characteristics of a product that makes it desirable to consumers. Companies usually have quality assurance steps to ensure each product meets these standards. A products design is a feature that differentiates itself from other products on the market. A products features are is capabilities the product offers. The features aid in the benefit o the product and its marketability. A products brand name gives recognition to the product and its marketability. Its brand can also create trust in consumers. ...
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...Assignment Tyrone Clark BUS235: Introduction to Marketing Monday, April 18, 2011 Robert Tielman Retail Store Marketing. Within this essay I will be discussing the Marketing Strategies of a retail store. I have selected a specialty retail store for this assignment within a mall by the name of North Star Mall in my local community. The Apple Retail store is located within the center of the mall, it is a big store compared to others but it looks as if there is a lot of room without use in the store meaning there are a few desks or tables with products on top of them but there is only one or two products on a five feet space. The first thing I notice as I come in is that I do not get attacked by a bunch of sales associates trying to sale me a product instead I feel as if I have the chance to do what I would like. As I look around I realize that most of the people either purchasing products or testing them are young adults and or professional looking individuals testing different products from laptops to all in one personal computers. I surveyed the representatives at the store and was advised that the market includes anybody who is willing to pay the price for a top notch product that will make your computing experience better. Essentially the idea is if you are into photography by using a Macbook you will get access to many tools that you would not get elsewhere and details that will better the experience. Apple is separated from the competition in this case from...
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...3 Assignment 1 Corporate Responsibility and Marketing Strategies Apple Incorporation BUS 508 Name Date Instructor Apple Incorporation Apple Inc. is a corporation based in Cupertino, California (USA). The company designs, develops and sells consumer electronic products such as laptops and desktops, mice and iPhone. It also develops computer software, most popular of which is Mac OS X. Its major products include the Mac computers that it has been developing since 1984. Also included in the list are some of the world’s renowned products: iPhone and iPod, as well as the iPad. The company was initially found by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976. Their purpose was to develop and sell computers that were more personal and easy to use than the current systems at that time, which were very complex and required knowledge of a programming language to operate. In 1977, the company incorporates as Apple Computer, Inc. and itself to Apple Inc. in 2007. This change reflected upon the fact that Apple now focused on consumer products rather than computers. (Jason D. O'Grady (2009) “Apple Inc.”) Apple has developed an extensive Supplier Responsibility in which it assess the impacts of its operations and policies to the environment it operates in, including its employees and customers along with the physical and built environment. Apple has made its responsibility to ensure that its...
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...Apple, Inc.’s Ethical and Social Responsibilities Michael A Troyer Strayer University Author Note Professor Dr. Lionel De Souza, BUS508 – Contemporary Business, April 26, 2015 Abstract In this paper, we will discuss the ethical and social responsibility of Apple, Incorporation with respect to its current position and its reputation surrounding these challenges, and whether or not they have met these challenges. We will also look at the current strategies it uses to market its products around the globe. With its ever changing and evolving technological innovations, Apple, Inc. has grown so fast and expanded in such record numbers that that perhaps its business practices are slower to keep pace. Introduction What started out as a desire for a user-friendly computer that would fit into a home by a couple of college dropouts, Apple, Incorporated grew from a garage operation to a multibillion dollar industry that has operations around the globe. Founded in 1976 by Steve Jobs and Steve Wozniak, Apple, Inc. sales in 1978 was reported at $7.8 million. In 1980, just two years later, Apple reported sales of $117 million, (Terrell, 2008) and in its first quarter alone in 2015, Apple reports total sales at $74.6 billion with a net profit of $18 billion. ("Apple - Hot News," n.d.) Apple has indeed grown by leaps and bounds in developing the latest technologies in home computers, listening and video devices, cell phones and their latest, watches. Apple even has the largest...
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...Apple Computers Strategic Audit Guillermo Magana Embry-Riddle Aeronautical University Abstract This paper analyzes Apple Computers current state as a business and industry leader. Each part of their strategic audit is dissected and broken down to have a better understanding of it. From the company’s current performance and strategic posture to its leader, Steve Jobs, and the team that drives the company to its incredible success. Strengths, Weakness, Opportunities and Threats (SWOT) analysis is discussed to determine how External and Internal factors affect the decisions being made by management. Finally and attempt is made to provide alternatives and a strategy to further the success Apple currently enjoys. So kick back play your favorite song on iTunes, check your stocks on your iPad and make sure to put your iPhone on silent before we start. Apple Computers Strategic Audit Current Situation Current Performance: Strong financial results for the third fiscal quarter in 2011; no debt. Best quarter ever recorded with $28.57 Billion in revenue. Record $7.31 Billion in net profits. The number of retail stores amounted to over 300 retail stores worldwide. Strategic Posture: The company strategic posture is clearly stated, and is also backed up by its strong performance. Mission, Apple is committed to bringing the best personal computing and music experience to its customers. The company has a unique ability to design and development its own hardware and software...
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...APPLE INC. [pic] APPLE COMPUTERS EXECUTIVE SUMMARY This research paper is fully depends upon the true information on the Apple Inc. This paper is specially made for the Apple Computers. The purpose of the paper is to provide the strategic analysis plan for the Apple Inc for the next three years i.e. 2011-2013. The strategic Management Model for Apple Inc gives the useful output from the analysis of all the factors that contributes. This project is based upon to find out the best suitable strategy for the Apple computers so that it can follow that strategy in next three years to carry out the desired goals for the organization. As per requirement of project, the external and internal analysis is carried out. Here we come up with TOWS analysis. From TOWS analysis, there is the 3 suggested strategies for the organization. From those three strategies, we have to pick the one which is best and justified it. OVERVIEW OF APPLE INC Mr. Steve Jobs and Mr. Steve Wozniak founded Apple Inc in 1976 after a long struggle. Before Apple was founded, IBM was already in the market and Apple came into existence when IBM launched its 4004 chip which makes the bulky parts of previous computers into the small chip size. (Aoki, 2009) Apple Inc is wholly owned subsidiary of Apple Inc. Apple Inc deals in designing, manufacturing the personal computers, mobiles, digital music devices, software related to items, services, peripherals and other networking services...
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...of Apple Marketing Strategy on Consumer Self-concept and How Various Products Appeal to the Different Types of Self In their marketing strategy, Apple Inc capitalizes on their consumer’s self-concept such as their beliefs, opinions, preferences, attitudes and what they think about the Apples brand (Schneiders, 2011). As explained by (Budnikas, 2010), Apple Inc marketing strategy focuses on the customer experience as it is fully aware that all aspects of the consumer experience are important to the success of their brands. Apple Inc develops products that are beautifully designed, innovative, ergonomically simple to use and user friendly interface. Additionally, Apple has also spent as much time and resources on the design of their products packaging as on their products hence they have created an experience among their customers that is impossible to match. Apple Inc also uses scarcity as its marketing strategy (Katie, 2013). The company stocks a limited number of their products. Due to the limited availability of the products, people perceive their products as high quality and of great value (McCormack, 2016). This creates very long queues which helps publicize their products and increase demand. Apple has also come up with Apple Genius. These are employees trained and certified to provide technical assistance to apple stores. This creates trust in their products and conveys their products as superior. Apple Inc products include Mac, iPod, iPad, iPhone and Apple stores...
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...Limitations and constraints of marketing, at Apple Marketing is the management process that a business carries out. It’s responsible for identifying, anticipating and satisfying the customers’ requirements and make profit. Sales of Goods Act. Is a way which when the product are sold, they fit the standard that they are expected to be and if anything does happen they can then return the product to the company to be fix. This means that Apple has to sell their goods (e.g. iPhone) as they describe and at a satisfactory quality. This affects Apple as they have to describe their products exactly as they are. This is to avoid any claims from any customers. Consumer protection from unfair trading regulations 2008 This act means that Apple has to treat their customers fairly and honestly. They can’t use aggressive sales tactics or use dishonest promotions. This affects Apple because they have to approach customers in the same ways and not be dishonest. Consumer Law Apple needs to make sure that their marketing activities are within the Law. Apple also has to make sure that their customers’ data is all up to date. They also have to make sure significant changes in Apples marketing is legal. Pressure groups A pressure group is an organised group working to influence the beliefs and behaviours of Apple. An example of a pressure group towards Apple would be the group in China. They started a pressure group because they believe that Apple is one of the main causes of the pollution...
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...Thus, it is essential for extensive internal business analysis to be conducted. By conducting internal analysis, managers gain sufficient understanding of their organization’s capabilities and competences. On the other hand, external analysis gives insight on the prevailing market conditions. This increases the effectiveness with which the firm develops strategies to market its products. Before launching its Mini Ipad product, Apple Incorporation conducted an internal analysis in order to understand its competences and capabilities. 3.1 SWOT Analysis The SWOT analysis below illustrates Apple’s strengths, weaknesses, opportunities and threats. Strengths: * Positive brand perception- The success of firms in their respective industries is impacted by the brand perception developed by the target customers. Thus, it is critical for firms to take time in developing their brand identity (Klein, 2008). Over the years it has been in operation, Apple Incorporation has managed to develop a positive perception amongst its target customers (Apple Incorporation 2013). The perception has emanated from the fact that the firm has positioned itself as a very successful and innovative company. This is well illustrated by the effectiveness with which it developed and sold its Macintosh computers and iPod products. Most consumers are increasingly considering Apple’s products as their favorable brand. Additionally, most of...
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